大流行期间影响访韩意向的因素

Andena Noviyati Nabila, Ratna Asih Asih, Salsabila Putri Ramadhanti, Fakhrunnisa Fakhrunnisa, U. Suhud
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引用次数: 2

摘要

本研究探讨了疫情期间影响访韩意向的因素。本研究使用六个测量变量:感知利益、目的地形象、电子口碑、目的地服务质量、文化和访问意愿。该研究采用了定量模型,通过在线问卷收集数据,并以年龄在25岁及以上并在大流行期间访问韩国的女性或男性受访者为标准。数据收集工作于2021年1月进行。这项研究的调查对象共有212人,其中男性45人,女性167人。本研究得出的结果是,目的地服务质量对电子口碑有正向影响,电子口碑对目的地形象有正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FACTORS INFLUENCING INTENTION TO VISIT SOUTH KOREA DURING THE PANDEMIC
This study examines the factors that influence the intention to visit South Korea during the pandemic. This study uses six measured variables: perceived benefits, destination image, e-word of mouth, destination service quality, culture, and visit intention. This study used a quantitative model by collecting data using an online questionnaire and with the criteria for female or male respondents aged 25 years and over and visiting South Korea during the pandemic. The data collection was carried out in January 2021. The total respondents in this study were 212 people consisting of 45 men and 167 women. The results obtained from this study, namely destination service quality has a positive effect on e-word of mouth, e-word of mouth has a positive impact on destination image.
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