{"title":"The Influence of Product Quality, Price, and Promotion On The Interest In Buying Beauty Products On Brand Ms Glow","authors":"Suci Hestya Damayanti, Sintia Nurfadilah, Ramlah Puji Astuti","doi":"10.59141/jrssem.v3i10.656","DOIUrl":"https://doi.org/10.59141/jrssem.v3i10.656","url":null,"abstract":"The cosmetic industry is growing rapidly today, where the cosmetic industry is one of the industries in Indonesia that has succeeded in dominating the domestic market, one of which is MS Glow cosmetic products. This study aims to analyze the effect of product quality, price and promotion on buying interest. This research uses quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data was collected by distributing questionnaires to 100 buyers and users of MS Glow products, especially those in Cirebon City. All hypotheses proposed are supported and significant. (1) Product quality has a positive and significant effect on buying interest, (2) Price has a positive and significant effect on buying interest, (3) promotion has a positive and significant effect on buying interest.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"62 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141113282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Herdiyan Radityo, Sahrani Ong Putri, Meisya Puti Khairunnisa, Anna Suzana
{"title":"The Role of Self-Efficacy as a Mediator in Relationships Education Support with Entrepreneurial Intention","authors":"Herdiyan Radityo, Sahrani Ong Putri, Meisya Puti Khairunnisa, Anna Suzana","doi":"10.59141/jrssem.v3i9.649","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.649","url":null,"abstract":"Extreme poverty is a major problem plaguing the Indonesian economy. As a result of labor parity and employment, entrepreneurship can slow the pace of decline by creating additional job opportunities. The purpose of this study was to determine the role of self-efficacy as a moderator between entrepreneurship education and aspirational entrepreneurship. Quantitative methods are used in associative research. Questionnaires are used for data collection purposes. Of the 530 students who participated in the study, 90 were used as samples. Structural Equation Modeling (SEM) data analysis was performed using SmartPLS 3.0 devices. The findings of this study suggest that educational entrepreneurship greatly increases aspirations to start one's own business. Research shows that educational entrepreneurship increases students' confidence. affects the correlation between entrepreneurship education and aspirations to start one's own venture in a highly profitable way.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"45 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141111674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Application of Digitalization Skills of Business Actors Mediates The Impact of Business on MSME Performance","authors":"Rully Nurliah, Syahdilla Azzahra R, Elsa Wafiq Azizah, Anna Suzana, Dharliana Hardjowikarto","doi":"10.59141/jrssem.v3i10.652","DOIUrl":"https://doi.org/10.59141/jrssem.v3i10.652","url":null,"abstract":"The application of digitalization skills to social media can affect the impact of business on MSME performance. The purpose of this study is to test and find out digital technology in the application of digitalization skills can mediate the impact of business on MSME performance. This study uses a quantitative approach with the design of questionnaire methods and explanatory research, with purposive sampling on the types of products marketed, MSMEs that make sales using social media and e-commerce, and MSMEs that have conducted entrepreneurship training, a sample of 268 MSMEs with a response rate of 50 MSMEs. The analysis used is SmartPLS. The results of the analysis show that the application of digitalization skills partially mediates the impact of business on MSME performance. Digital technology is an intermediary variable that is able to compete in the global market, because MSME players can do online marketing so that product sales can increase and digital technology is able to process products more efficiently by utilizing technology, and can distribute products more effectively. Business impact using the strategies applied, namely communication with media selection, competitive advantage refers to business competition, and innovation for product development. Financial performance has increased sales, non-financial performance has experienced accuracy in sales targets and develops business through the potential of human resources owned.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"32 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140980260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Transformational Leadership and Proactive Personality on Innovative Behavior among High School Teachers in Cirebon City","authors":"Dzakwan Ario Pangestu, Shabila Ayu Putri Islami, Putri Maylinda","doi":"10.59141/jrssem.v3i9.640","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.640","url":null,"abstract":"The Education Era 4.0 demands the adaptation of human resources, especially teachers, to be able to produce students who are creative, think critically, and are communicative. However, there are still challenges in changing the work paradigm of teachers and education personnel towards innovation. Innovation is the key to facing new challenges and improving educational performance. The national education curriculum emphasizes the importance of preparing productive, creative, innovative, and effective human resources. However, data shows a low level of teacher innovation in Indonesia. This research aims to explore the influence of transformational leadership and proactive personality on the innovative work behavior of high school teachers in Cirebon City. Quantitative methods were used by collecting data through questionnaires distributed to teachers. The results show that transformational leadership and proactive personality have a significant effect on teachers' innovative work behavior, indicating that leaders who practice transformational leadership and teachers with proactive personalities tend to be more innovative in their work. These findings provide implications for organizational leaders in encouraging innovation in educational environments","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140998559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fahri Muhammad Riyandi, Ryalnaldi Putra Permana, Alfanda Pratama, Noveria Susijawati
{"title":"The Effect Of Work Supervision, Competence And Work Motivation On Work Discipline Of Rattan Industry Employees PT. Totum Diba Cirebon Regency","authors":"Fahri Muhammad Riyandi, Ryalnaldi Putra Permana, Alfanda Pratama, Noveria Susijawati","doi":"10.59141/jrssem.v3i9.642","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.642","url":null,"abstract":"In company, nothing succeeds if it does not have disciplined employees. Work Discipline guarantees the implementation of tasks in orderly and smooth manner so as achieve optimal results. The purpose of this study is to determine the significant relationship between the influence of work supervision, competence and motivation on the work discipline of rattan industry employees of PT. Totum Diba, Cirebon Regency. In this study the research approach used was quantitative approach with survey / questionnaire method, and the data was tested using multiple linear regression test. The sample in this study is employees of PT. Totum Diba, Cirebon Regency totaled 160 respondents. The findings show that the sig value for the effect of Work Supervision (X1) Work Discipline has a positive influence of Work Supervision (X1) Work Discipline (Y), then it is known that the sig value for the influence Competence (X2) on work discipline (Y) that there is no influence for Competence (X2) work discipline (Y), and it is known that the sig value for the influence Motivation (X3) on Work Discipline (Y) there is a positive influence for Motivation (X3) on work discipline (Y). Based on the data, Work Supervision, Competence, and Work Motivation The results of multiple linear regression analysis show significance, This means that there is a simultaneous and significant influence on Work Discipline. Therefore, the level of work discipline is positively influenced by effective work supervision, high level of competence, and strong work motivation towards the Work Discipline of PT. Totum Diba, Cirebon Regency.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":" 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140998175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Quality of Carbon Emissions Disclosure on Corporate Sustainability Report Gojek Period 2020 and Goto Period 2021 – 2022","authors":"Felicia Komala, Carmel Meiden","doi":"10.59141/jrssem.v3i9.648","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.648","url":null,"abstract":"The high level of air pollution which is increasing from year to year causes air quality to decline. One of the causes of the increase in air is the growth in the number of motorized vehicles which causes an increase in the amount of emissions released in the form of Carbon Monoxide (CO), Hydrocarbons (HC), Nitrogen Oxide (NO). This shows that climate change is occurring. Climate change is one of the environmental problems that is currently of concern to stakeholders. The Carbon Disclosure Project (CDP) is a non-profit organization that operates focused on addressing environmental issues. CDP works by publishing information sheets which are useful as a guide for companies to disclose greenhouse gas (GHG) emissions resulting from the company's business activities. The company publishes a sustainability report which reveals carbon emissions. GoTo is a merger between Gojek and Tokopedia where in 2020 Gojek published a sustainability report. Scoring of carbon emission disclosures both quantitatively and qualitatively was carried out in this research. During the 2020-2021 period, the highest level of suitability and quality of disclosure was obtained by GoTo. Quantitatively, the climate change category has high disclosure quality. Qualitatively, the GHG emissions calculation category has the highest disclosure quality.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":" 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140998250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bayu Firmansyah, Aldi Fajar Fardiansyah, Benny Dhevyanto
{"title":"Global Uncertainty: The Influence of Monetary Policies Order and Inflation Volatility on Bank Profitability African Bank and Middle East Bank","authors":"Bayu Firmansyah, Aldi Fajar Fardiansyah, Benny Dhevyanto","doi":"10.59141/jrssem.v3i9.646","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.646","url":null,"abstract":"The objective of this paper is to examine the factors that influence the resilience and adaptability of banks to economic disruption. The aim is to encourage a collaborative and cooperative approach to these challenges. This study analyses the impact of monetary policies, inflation trends, and bank-specific determinants on bank profitability in the African and Middle Eastern regions. A quantitative research approach was used to assess macro and micro factors affecting bank profitability, using secondary data. The macro variables were obtained from the International Monetary Fund (IMF), and the micro variables were extracted from the banks' annual accounts. The research findings indicate that monetary policy and inflation have significant impacts on banks' profitability. Additionally, the System Generalized Method of Moments (GMM) model revealed that the annual interest rate (IR), inflation (INF), capital adequacy ratio (CAR), and previous financial performance (Lagged ROA/ROE) have positive and significant effects on both ROA and ROE. In addition, the loan-to-deposit ratio (LDR) had a significant positive effect on ROE, while the non-performing loan ratio (NPLr) had a significant negative effect. The validity and suitability of the GMM regression model used in this study were confirmed by the AR(2) and Sargan Test results. These findings provide valuable insights for decision-makers in the banking sector to respond to changes in monetary policy and manage risks associated with inflation fluctuations. The study emphasizes the importance of capital management and credit risk management in sustaining bank profitability amidst economic uncertainty.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140997648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Devi Septiana, Marissa Grace Haque, Batara Maju Simatupang, Bambang Budhijana
{"title":"Operational and Marketing Strategic For Integrated Digital Service Attractiveness: A Study on \"Madina\" From Bank Muamalat Indonesia","authors":"Devi Septiana, Marissa Grace Haque, Batara Maju Simatupang, Bambang Budhijana","doi":"10.59141/jrssem.v3i9.647","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.647","url":null,"abstract":"Technological developments are forcing the banking sector to adapt to the digital era. Bank Muamalat Indonesia focuses on e-Banking services for non-individual customers. 24/7 service, including the MADINA feature for real-time transactions, makes things easier for customers. MADINA, a CMS application, makes cash management easier for corporate customers. Through SWOT and QSPM analysis, the bank formulates a digital marketing strategy to improve business performance. This research uses mixed methods, combining quantitative and qualitative data to produce a narrative description. This approach emphasizes the nature of data, process rather than results. Descriptive analysis was carried out using a financial ratio approach. The focus is on converting qualitative data into quantitative data from interviews as a data collection technique. Bank Muamalat Indonesia will implement a collaboration strategy with third parties as a top priority, with the highest TAS of 4,143. The second alternative is to utilize brand image, with TAS 4,068. Utilization of technology in promotions was the third highest strategy, with TAS 4,031, followed by sustainable satisfaction for partners with TAS 4,003. Training to improve the quality of human resources is the final strategy with a TAS weight of 4.031.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"203 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141001913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Transformational Leadership Style, Organizational Culture, Innovative Work Behavior of Employees on Cooperative Performance","authors":"Anna Suzana, Djie Maulana Sakti, Defa Bagus Ilyas","doi":"10.59141/jrssem.v3i9.635","DOIUrl":"https://doi.org/10.59141/jrssem.v3i9.635","url":null,"abstract":"The importance of factors such as transformational leadership, organizational culture, and innovative employee behavior in the context of cooperatives, especially the Employee Cooperative of the Republic of Indonesia (KPRI) Harapan Sejahtera IAIN Syekh Nurjati Cirebon. Although the relationship between these factors is generally recognized, specific research on them in cooperative environments is limited. Thus, this study aims to contribute knowledge by analyzing the influence of transformational leadership and organizational culture on the innovative behavior of employees at the IAIN Harapan Sejahtera Cooperative. The method used in this study is the associative method. The object of this study was a member of the HARAPAN SEJAHTERA IAIN Syekh Nurjati Cirebon Cooperative as many as 50 respondents who were taken randomly. The technique used in collecting data in this study is in the form of questionnaires, the author distributes questionnaires that can be filled directly by respondents. The results showed that there was no significant influence between Transformational Leadership Style and Cooperative Performance, while Organizational Culture and Innovative Employee Behavior had a significant influence on Cooperative Performance.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"16 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141020927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Addie Model-Based Training Management As An Effort To Improve Employee Competence (Case Study At Ramayana Department Store Salatiga)","authors":"Kristin Tiwow, Agus Sugiarto","doi":"10.59141/jrssem.v3i7.631","DOIUrl":"https://doi.org/10.59141/jrssem.v3i7.631","url":null,"abstract":"The purpose of this study is to investigate how Ramayana Department Store Salatiga has implemented training management using the five stages of the ADDIE model: analysis, design, development, implementation, and evaluation. An exploratory qualitative method was employed in this investigation. Interviews with many Ramayana Department Store resource people were done. Five individuals served as the study's resources: the head office, the store manager, the HR supervisor, the consignment team, and the employees. Based on the study's findings, Ramayana has implemented training management using ADDIE in line with many stages, including analysis, planning, development, implementation, and assessment. In order to ensure that this training supports Ramayana's vision and goal, it is necessary to design a few stages, namely the implementation and assessment stages. Ramayana has performed training to the fullest extent possible at each level.","PeriodicalId":216734,"journal":{"name":"Journal Research of Social Science, Economics, and Management","volume":"47 S224","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140224428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}