Arjun Balachandar,Alvaro Hernandez-Guillen,Nico U F Dosenbach,Anthony E Lang,Christos Ganos
{"title":"Beyond the Homunculus-SCAN-AMN as a Shared Action-Oriented Neural Substrate across Movement Disorders.","authors":"Arjun Balachandar,Alvaro Hernandez-Guillen,Nico U F Dosenbach,Anthony E Lang,Christos Ganos","doi":"10.1002/mds.70259","DOIUrl":"https://doi.org/10.1002/mds.70259","url":null,"abstract":"","PeriodicalId":213,"journal":{"name":"Movement Disorders","volume":"1 1","pages":""},"PeriodicalIF":8.6,"publicationDate":"2026-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147359001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Movement DisordersPub Date : 2026-03-02Epub Date: 2025-10-30DOI: 10.1002/mds.70108
Augusto Rachão MD, António Silva MD, Luísa Prada MD, Joana Pona-Ferreira MD, Margherita Fabbri MD, PhD, Filipe B. Rodrigues MD, Tiago A. Mestre MD, PhD, Miguel Coelho MD, PhD, Mário M. Rosa MD, PhD, Werner Poewe MD, Olivier Rascol MD, PhD, Francisco E.C. Cardoso MD, PhD, Joaquim J. Ferreira MD, PhD
{"title":"Advertising to Healthcare Professionals: Insights from Parkinson's Disease in the Movement Disorders Journal","authors":"Augusto Rachão MD, António Silva MD, Luísa Prada MD, Joana Pona-Ferreira MD, Margherita Fabbri MD, PhD, Filipe B. Rodrigues MD, Tiago A. Mestre MD, PhD, Miguel Coelho MD, PhD, Mário M. Rosa MD, PhD, Werner Poewe MD, Olivier Rascol MD, PhD, Francisco E.C. Cardoso MD, PhD, Joaquim J. Ferreira MD, PhD","doi":"10.1002/mds.70108","DOIUrl":"10.1002/mds.70108","url":null,"abstract":"<p>The pharmaceutical industry promotes the prescription of drugs and medical devices through multiple strategies. While direct-to-consumer (DTC) advertising is banned in most countries worldwide because of concerns about misleading information, advertising directed at healthcare professionals – especially in medical journals – remains legal, widespread, and profitable.<span><sup>1-5</sup></span> This raises important questions about the influence of promotional strategies on clinical decision-making.</p><p>A key distinction in advertising lies between propositional and non-propositional content. Advertising texts, images, photographs, or other graphic elements are considered propositional if they make explicit claims about a product that can be judged as true or false (eg, statements about efficacy). Non-propositional content, in contrast, cannot be evaluated as true or false but nevertheless shapes attitudes and behavior.<span><sup>3, 6</sup></span> For example, a journal advertisement might depict a patient happily engaging in an outdoor activity, implicitly suggesting recovery from any symptoms they previously had, or use imagery (such as a plateau) to symbolize a drug mechanism of action (namely an extended-release formulation).</p><p>Such techniques often work subconsciously, bypassing critical judgment and appealing to emotion rather than evidence. In this way, they may influence physicians' beliefs and behaviors, regardless of the explicit claims being made.<span><sup>3, 6</sup></span> Still, despite their relevance, they remain largely underexplored and analyzed in medical advertising.</p><p>Parkinson's disease (PD) can offer a particularly valuable case study to examine trends in medical advertising to healthcare professionals over the years. Since the introduction of levodopa in the 1960s, the PD market has expanded considerably to include a wide range of drugs and devices (Fig. 1). Surprisingly, little has been published on how these products are advertised to physicians; only one prior study, which ended in 1980, has addressed this topic.<span><sup>7</sup></span></p><p>To shed light on how marketing strategies for PD have evolved over time, and what this evolution reveals about the relationship between persuasion, evidence, and clinical practice, we reviewed and catalogued PD-related advertisements for drugs and devices that were published over nearly four decades (1986–2024) in the highly-ranked subspecialty journal, <i>Movement Disorders</i>.</p><p>In total, we identified 109 unique PD advertisements, covering 30 therapeutic products. Two distinct phases of advertising emerged (Fig. 2). Before 2008, advertisements were dominated by PD drugs, frequently relying on non-propositional elements. While no PD advertisements were identified between 2009 and 2012, from 2013 onwards, drug advertisements declined, while those for deep brain stimulation (DBS) devices increased, becoming the dominant form of PD advertising in this Journal.</p><","PeriodicalId":213,"journal":{"name":"Movement Disorders","volume":"41 2","pages":"337-341"},"PeriodicalIF":7.6,"publicationDate":"2026-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/mds.70108","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Movement DisordersPub Date : 2026-03-02Epub Date: 2025-12-12DOI: 10.1002/mds.70100
Anthony E. Lang MD, Robert A. Hauser MD, Lorraine V. Kalia MD, PhD, Bonnie Hersh MD, Zdenek Berger PhD, Roy Llorens Arenas MD, Coro Paisan-Ruiz PhD, Kyle Fraser PhD, Danna Jennings MD, Jillian H. Kluss PhD, Sarah Huntwork-Rodriguez PhD, Anastasia G. Henry PhD, J. Timothy Greenamyre MD, PhD