{"title":"استخدام تقنية التسويق الفيروسي كآلية للترويج","authors":"فاطمة زهرة عزوزة, معراج هواري معراج هواري","doi":"10.54246/1548-013-002-041","DOIUrl":"https://doi.org/10.54246/1548-013-002-041","url":null,"abstract":"The Purpose Of This Study Was To Understand The Role And The Importance Of Viral Marketing In The Promotion Process. Erea Of Marketing. Thus, And Due The Modernity Of This Topic Theoretically And Practically, This Study Came To Reflect The Importance Of The Role It Plays In Promotion And How Its Different Tools And Strategies Can Be Utilized In Order To Conveying The Advertising Message. Viral Marketing Relies On Using Technology With All Its Available Means And With The Least Costs Through Making Customers The Center Or The Mediator Of This Process. This Is The Core Of This Study Since Its Variables Are Using Viral Marketing Tools And Promotion, Especially Using Viral Marketing As A Means Of Promotion. Through An Analytical Study Of The Literature Of The Subject, This Study Reached A Set Of Results, The Most Important Of Which Is That The Use Of Viral Marketing Has An Effective Role In Enhancing The Promotional Process Of Enterprises By Making The Customer Act As The Main Mediator Instead Of Them, Which Reduces Costs And Increase The Effective Power Of Promotional Messages. Accordingly, The Most Important Recommendation Was That The Enterprises Should Increase The Involvement Of Viral Marketing In Their Marketing Plans By Employing Its Tools And Strategies And Relying On Them To Transmit And Deliver Their Promotional Messages To Their Target Markets. Key Words - Viral Marketing, Customers, Promotional Messages, Promotion, Mediator.","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125921836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"المقاصد الشرعية في مصارف الزكاة وبعض تطبيقاتها المعاصرة","authors":"خضير باعلي وسعيد, باحمد بن محمد رفيس","doi":"10.54246/1548-013-002-010","DOIUrl":"https://doi.org/10.54246/1548-013-002-010","url":null,"abstract":"the purpose of this research is to detect the sharia objectives concerning zakat groups beneficiaries; in order to apply them in jurisprudential deductive relating to each group. it has adopted the analytical deductive method. the research has concluded that zakat tends to meet the needs of some types of society and to fulfil some of the ummah (muslim community) duties. the research also concluded that several principles must be considered in zakat distribution; so that zakat will not be used for anything other than what it is set for. key words - zakat, islamic, purposes, contemporary, application.","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116222331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"شرعية استخدام القوة لفرض الديمقراطية في القانون الدولي","authors":"شلباك سليمان chelbak slimane","doi":"10.54246/1548-013-001-020","DOIUrl":"https://doi.org/10.54246/1548-013-001-020","url":null,"abstract":"","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132387636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Les Représentations De L’ecriture De Recherche Dans L’Enseignement Supérieur Et Leur Impact Sur La Production Scientifique Des Étudiants","authors":"Amour Said","doi":"10.54246/1548-013-001-041","DOIUrl":"https://doi.org/10.54246/1548-013-001-041","url":null,"abstract":"Notre etude, qui s’inscrit dans une perspective didactique, souleve le probleme de la non-maitrise de l’ecriture de recherche chez les etudiants et son impact sur la production des connaissances notamment scientifiques. Les etudiants rencontrent des obstacles qui entravent le processus redactionnel, en particulier, celui inherent, a la realisation du memoire qui couronne la formation (master). De ce constat, decoule la question suivante que l’on se pose legitimement d’ailleurs : pourquoi les etudiants « jeunes chercheurs » eprouvent-ils des difficultes a l’ecrit de recherche en particulier dans la redaction des memoires ? En s’articulant a cette problematique de recherche, plusieurs interrogations surgissent a notre esprit : Quelles sont les difficultes rencontrees par les etudiants dans la redaction des memoires ? Comment ces etudiants se representent-ils l’ecriture de recherche ? Quel est l’impact des representations que se font les etudiants sur la production ecrite de recherche? Il est a souligner, par ailleurs, que notre etude porte plus precisement sur les representations de l’ecriture de recherche dans l’enseignement superieur. Ces dernieres constituent l’ouverture par laquelle l’etudiant voit le monde et donc son apprentissage. L’analyse des premiers resultats permet de tirer quelques conclusions quant a l’utilite de sensibiliser et motiver les apprenants pour faire face a une situation qui se caracterise par un manque d’ateliers consacres a l’ecriture de recherche. Nous reflechissons, a travers ce travail, aux moyens susceptibles de pallier ce manque.. Mots-cles – ecriture;;representation; motivation.","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126846606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ساهل سليمان sahel souleyman, بن قرينة محمد حمزة bengrina mohammed hamza, محسن زبيدة Mahcene Zoubida
{"title":"L'innovation Une Problématique De La Gestion De L'eau En Algérie","authors":"ساهل سليمان sahel souleyman, بن قرينة محمد حمزة bengrina mohammed hamza, محسن زبيدة Mahcene Zoubida","doi":"10.54246/1548-013-001-039","DOIUrl":"https://doi.org/10.54246/1548-013-001-039","url":null,"abstract":"1Faculté des sciences économiques, des sciences commerciales et des sciences de gestion Université de kasdiMerbah, Ouargla (Algérie). Email : souleyman.univouergla@gmail.com 2Faculté des sciences économiques, des sciences commerciales et des sciences de gestion Université de kasdiMerbah, Ouargla (Algérie), Email : hamzabmg@yahoo.fr. 3Faculté des sciences économiques, des sciences commerciales et des sciences de gestion Université de kasdi Merbah, Ouargla, (Algérie), zoubidamo@yahoo.fr,","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"8 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132417883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"L'onomastique Des Noms De Médicaments Commercialisés En Algérie:, Quels Procédés De Formation Lexicale?","authors":"هبول جلول Haboul Djelloul, دروم عمر Derroum Omar","doi":"10.54246/1548-013-001-042","DOIUrl":"https://doi.org/10.54246/1548-013-001-042","url":null,"abstract":"","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126309035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"الآثار الاقتصادية والخلفيات السياسية والأبعاد الاجتماعية للرياضة","authors":"قالون جيلالي قالون جيلالي, عامر حاج دحو","doi":"10.54246/1548-011-001-026","DOIUrl":"https://doi.org/10.54246/1548-011-001-026","url":null,"abstract":"","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126910393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
محصول الزبير Mehassouel Ezzoubeyr, بن لقدر مريم Benlakder Meriem
{"title":"Translating Cultural References In Children’s Literature","authors":"محصول الزبير Mehassouel Ezzoubeyr, بن لقدر مريم Benlakder Meriem","doi":"10.54246/1548-012-002-049","DOIUrl":"https://doi.org/10.54246/1548-012-002-049","url":null,"abstract":"Translating Children’s literature plays an important role in helping children develop their knowledge and discover other people’s societies and culture, since literature is the mirror of the society to which it belongs. Yet, transferring cultural references in children’s literature from a language to another is a challenging task for translators particularly with the existence of a cultural gap between the source culture and the target one. This study attempts to shed some light on the issue of translating cultural references by analyzing some examples taken from two Arabic translations of Mark Twain’s novel “The Adventures of Tom sawyer”.","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124964084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"اللذة الفنية لدي ابن طباطبا من خلال كتابه عيار الشعر","authors":"محمد بلمكي محمد بلمكي","doi":"10.54246/1548-012-002-022","DOIUrl":"https://doi.org/10.54246/1548-012-002-022","url":null,"abstract":"","PeriodicalId":212696,"journal":{"name":"مجلة الواحات للبحوث والدراسات","volume":"193 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127551948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}