Business Inform最新文献

{"title":"Changes in the Advertising Industry in the Context of the Global Lockdown-2020: Economic and Social Issues","authors":"Y. A. Buchna, D. Davydov","doi":"10.32983/2222-4459-2020-10-413-419","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-413-419","url":null,"abstract":"The article is aimed at highlighting major changes in advertising and marketing at the international level as a result of the coronavirus pandemic and the resulted global economic crisis. When carrying out a detailed analysis of scientific articles, the main trends were identified, according to which the modern advertising industry in the world will continue to change, and a vision of possible ways to further develop the situation in the context of the international crisis in the economy has been formed. The key indicators of the economic crisis have been defined and their impact on the decisions of advertising agencies on the choice of means, channels and content of advertising campaigns is highlighted. A new direction has been formed in which advertising agencies implement and promote their own campaigns. The relevance of on-line advertising during the lockdown period is substantiated, namely, advertising on social networks, video resources and streaming platforms; advertising embedded in online games, etc. Benefits of broadcasting advertising through on-line channels compared to traditional advertising methods are allocated and substantiated. Prospect of this direction of research is to determine the most effective methods and topics of on-line advertising in order to reach a new audience and increase the customer base of advertising agencies. For in today’s world information technology occupies the position of the most actual way to move business forward in any sphere, a significant share of investments are made in new ad formats, payment models and technology solutions that meet or surpass global industry standards. Further development of the sphere of digital advertising can lead to even more displacement of the off-line methods of advertising from the market: because the end consumers no longer use a PC in order to go on-line, but more often browse the Internet resources from their portable devices.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123856140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The TNC Marketing Strategy – Balance of the Global and the Local","authors":"Y. Shevchenko","doi":"10.32983/2222-4459-2020-10-434-442","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-434-442","url":null,"abstract":"Competitiveness of enterprises in the international market of goods and services is one of the main trends in the development of the world economy. In order to preserve and strengthen their competitive advantages, transnational corporations (TNC) are forced to reconsider sometimes conservative approaches to the development and implementation of marketing strategies. The article is aimed at studying the theoretical and practical aspects of the formation of TNC marketing strategies, analyzing the factors that influence the choice and substantiation of these strategies in the context of uncertainty of the global environment. TNC do not use only global or transnational marketing strategy. For the most part, compromise approaches prevail, which can be conventionally defined as standardized adaptation. Reducing the product life cycle (PLC), the use of synchronous expansion of national markets provide TNC leadership on a global scale. Finding the best time to enter foreign markets, rationalizing of marketing strategies and prioritizing the use of marketing mix tools at each stage of the international life cycle is the key to the success of TNC in the competitive struggle for international and national markets. For all TNC, the problem of marketing strategy efficiency remains the main one. Each company experiences a discussion on global and adaptive strategy in different periods of its life cycle. The combination of global thinking and local implementation according to the needs of the market, building a new level of relationships with partner (manufacturer, supplier, consumer, etc.), business processes management and integration of management functions with effective saturation with digital solutions and innovations is not an easy but effective formula for the success of TNC marketing strategies.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131152899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Approaches and Models for the Change Management at the Enterprise","authors":"M. Budnik, Y. Ivanova","doi":"10.32983/2222-4459-2020-10-370-376","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-370-376","url":null,"abstract":"The article is aimed at offering and highlighting the results of the authors’ research on existing approaches and methods for change management, as well as to finding ways to improve the effective implementation of changes at the enterprise. The subject of the research was methodological approaches to the process of change management at the enterprise. The research was carried out by analyzing scientific works of foreign and domestic scholars on the topic of the article. The concept of change management is substantiated, which is based upon the possibility to reproduce the model of successful changes on the basis of specific instruments that allow to effectively implement changes. In the course of the analysis, the main competitive advantages that the enterprise can get in the implementation of effective change management were allocated. The models that allow efficient implementation of changes are defined. The choice of a particular model depends on the nature of the enterprise’s work and its chosen development strategy. It is proposed to classify approaches to change management by the nature of changes and the nature of management. Also noted is the necessity to distinguish between approaches to development management by the nature of planning, organization, management and control at the enterprise. In addition to approaches to change management at enterprises, it is advisable to consider existing models of implementation of changes, taking into account the specific situation and the desired results. The authors developed and proposed the process of managing changes at the enterprise in the form of a specific algorithm. As a result, the direction of further development of classification of approaches to change management is obtained. The authors propose their own vision of the change management process, which is advisable to present in the form of a specific algorithm for implementing and managing changes at the enterprise. Prospects for further research are coverage of applied aspects of change management at domestic enterprises.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126150465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Global Trends in the Business Processes Management of Enterprise","authors":"Wang Dongcheng","doi":"10.32983/2222-4459-2020-10-407-412","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-407-412","url":null,"abstract":"The article is aimed at researching and making a generalization of modern world-wide trends observed in the sphere of the business processes management of enterprise. The article stipulates the need to study modern trends in the sphere of the business processes management of enterprise. The dynamics of interest in the sphere of the business processes management and its nature in modern enterprises is examined. The projects that are of more significant interest among entrepreneurs in the sphere of development of management of own business processes are defined. The rating of the most common factors that act as the driving force for the focus of the enterprises’ activity on changing business processes has been built. The costs of managing changes in relation to the total costs associated with the implementation of ERP projects at enterprises are analyzed. The approaches to building up the architecture of business processes used in modern organizations are researched. The modern attitude of companies to the role of process manager in changing the business processes of enterprise is studied. It is determined how the vast majority of business processes management professionals approach to expanding their competencies and researching modern world trends. The generalization of modern world trends in the sphere of the business processes management is specified. The role of the digital revolution and the corresponding emergence of new types of business management technologies have been defined. Examples of the combination of modern digital technologies and business processes management instruments are provided. The essence of the intellectualization of process systems and the introduction of low-code platforms for the elaboration and development of the enterprise’s business processes management system are considered. The directions of possible development of business processes management systems are defined, which will provide the possibility of free combination of a wide range of digital technologies, namely: creation of integrated digital business platforms.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132431733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aligning the Interests of Business and Society: Shared Value, Integrated Value, And Corporate Social Responsibility","authors":"O. M. Nashchekina, Franklin Nnemeka Nwafor, I. V. Tymoshenkov","doi":"10.32983/2222-4459-2020-10-349-361","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-349-361","url":null,"abstract":"UDC 5.011.1: 65.012:005:338.22.021.1 JEL: L21; L29; M14 Nashchekina O. M., Nwafor F. N., Tymoshenkov I. V. Aligning the Interests of Business and Society: Shared Value, Integrated Value, And Corporate Social Responsibility The evolution of CSR is largely the history of reconciling economic goals of business and social goals of society. Relatively recent CSR related concepts “creating shared value” (CSV) and “integrated value creation” (IVC) aim at aligning interests of business and society by producing economic and social value simultaneously. The purpose of this article is to compare the CSV and IVC concepts and show their relation to CSR. In particular, we discuss whether CSV and IVC can be regarded as substitutes for CSR, varieties of CSR or completely new paradigms, and come to the conclusion that the positioning of both concepts depends on how broadly CSR is defined. We summarize major criticisms of the CSV concept and provide our own vision of the strengths and limitations of both concepts, showing why at least the CSV concept cannot supplant CSR. Comparing CSV and IVC, we focus on the differences between them and show that IVC represents a more fundamental shift in business philosophy and aims at a deeper and system-wide rather than local and fragmentary integration within society. We maintain that the CSV and IVC ideas can and should be used in strategic planning as inspiration for innovative thinking, as guidelines for increasing business competitiveness and societal well-being. We also point out the need for refining methodological frameworks for the practical implementation of the CSV and IVC ideas.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116925879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformation of Business Models of Retail Enterprises in the Conditions of Digitalization","authors":"N. Proskurnina","doi":"10.32983/2222-4459-2020-10-384-391","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-10-384-391","url":null,"abstract":"The article is aimed at generalizing the theoretical and practical principles of transformation of business models of retail enterprises in the digitalization of the economy. The determinants of innovative transformation of retail business models are characterized, which allow, based on internal and external conditions, to critically rethink and adjust the basic principle by which value is created. The need to search for ideas of the latest business models of retail trade, on the basis of which enterprises will be able to be successful and grow rapidly in the conditions of digitalization, is proved. A scientific generalization and systematization of business models of value creation in both off-line and on-line channels is carried out. According to the model of Graf and Schneider, a value chain is defined, which is based on the following primary activities: supply (range, focused on demand); presentation of the product (photo of the product, listing, recommendations, text); marketing and sales (off-line marketing, on-line marketing, sales channels); executing sale and purchase (issue of check, payment methods, risk analysis); logistics (delivery of goods, management of return of goods); customer service (dialogue with the client in social networks, hot-line, chat, on-line self-service). These determinants in the course of value creation can be materialized on the basis of innovative approaches, through multichannel sales, use of brands, pricing management, integration of customers into various processes and shopper marketing (buying marketing), which allows to focus on the decision-making process from the first opinion of the consumer about the purchase of goods and further on, during making the choice. It is noted that the rapid response to changes, the proactive search for new ideas and high readiness for digitalization are triggers of the successful transformation of the business model of retailers in the digital revolution. As the main competencies at the retail enterprises the author defines innovation, digital intelligence and personalization, which must be adequately used to win the competition.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129403563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of Strategic Changes of Enterprises in the Sphere of Health Improvement and Recreation","authors":"I. Teslenok, I. A. Triboy","doi":"10.32983/2222-4459-2020-9-291-297","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-9-291-297","url":null,"abstract":"The article is aimed at defining the main problems that arise at the stage of managing strategic changes of enterprises in the sphere of health improvement and recreation, elaborating the ways to overcome them. The available publications by many foreign and domestic scholars on the concept of «management of changes» are analyzed; the most accepted definitions of the concepts of «strategic changes» and «management of changes» are highlighted. The main problems that arise in management of changes in the enterprises operating in the sphere of health improvement and recreation are considered. A general scheme of the main stages of implementation of strategic changes is proposed, which consists of six main stages. These stages are the recommended algorithm of the process of implementation of changes at the enterprise operating in the sphere of health improvement and recreation. A SWOT-analysis of the sphere of health improvement and recreation of the country was conducted, strengths and weaknesses, opportunities and threats to the development of the tourism sector in Ukraine were identified. The most common directions of development of the sphere of health improvement and recreation are determined. The existing changes are researched according to the degree of transformations. The concepts of «program of changes» and «changes plan» are considered and the peculiarities of their composition are defined. Further on, the main essential tasks of developing a project of strategic changes have been formulated. The leading tasks of the program of changes at the enterprise have been defined. A general scheme for developing a strategic change implementation plan is proposed, consisting of three blocks: tasks; steps; terms of fulfillment. The problems in evaluating the results from the implemented changes have been identified and the general principles that should be consistent with assessing the effectiveness of these changes have been determined. The main reasons for resistance to strategic changes are allocated and ways to overcome them are proposed.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129803015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Peculiarities of Sales Management in Business Organizations of Various Industries","authors":"V. Danyliuk, D. R. Dashkevych","doi":"10.32983/2222-4459-2020-9-276-283","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-9-276-283","url":null,"abstract":"The article is aimed at distinguish the peculiarities of the process of management of sales activities of business organizations working in agriculture, processing industry, engineering, trade, light industry and service sector, and identifying specific aspects arising at the junction of sales management and other functional spheres of business organization management. A number of universal principles for any business organization that should be taken into account in the process of forming a general strategy and planning and implementing sales management is provided. Specific features of construction of channels for distribution of finished products in business organizations of different activities are analyzed. The main aspects of interaction of business organizations with other subjects of sales activity are considered and recommendations on its more effective organization are made. It is defined that the main methods of product promotion to achieve the goals of the sales subsystem in the process of sales management are: advertising, sales incentives and personal sales. The main differences in the work of the sales subsystem of business organizations of different industries are identified and the peculiarities of sales management are singled out. It is shown that a feature of sales activities of business organizations in the service sector is the use of a zero sales channel, but for the vast majority of engineering business organizations it is important to operate a «marketing center» organized on a functional principle, the purpose of which is to interact with all departments of the business organization, and for industrial business organizations in which the supply of products to the place of sale depends on the location of production, it is crucial to comply with such conditions as achieving maximum satisfaction of the consumers’ needs and optimizing the cost of supplying products.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122896563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Features of Risk Management and Organization of Internal Audit at Industrial Enterprises","authors":"P. Gavrys, M. Gavrys, O. Gavrys","doi":"10.32983/2222-4459-2020-9-128-135","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-9-128-135","url":null,"abstract":"UDC 338.2:658.5 JEL: D81; M11 Gavrys P. O., Gavrys M. O., Gavrys O. M. Features of Risk Management and Organization of Internal Audit at Industrial Enterprises This article is aimed at studying the problem of risk management at industrial corporations. It examines the nature of risk and its impact on the way the modern corporations operate. The main types of risks are analyzed on the example of their classification, developed and applied by the leading German insurance company Allianz. It among them are 10 main types of risks, including risks associated with IT systems in enterprises (in particular, cyber-crimes, failures of IT systems, leakage and loss of data), production and supply chain risks, risks of changes in legislation and regulatory policy (in particular, duties, trade wars, sanctions, protectionism), force majeure and natural disasters, changes in markets (increased competition, new competitors, fluctuations, stagnation and fall of markets), fires and explosions, climate changes, reputational risks, risks of new technologies and macroeconomic factors such as monetary policy, government austerity programs, inflation, changes in resource prices, etc. The examples of occurrence of such risks in real enterprises are given. The role and the importance of risk management at industrial corporations is determined. The model of three \"lines of defense\" in risk management of industrial enterprises is described, where the \"first line\" includes operational management and internal control mechanisms, the \"second line\" – the services of enterprises, responsible for management and control of risks on the ground, in particular, financial control, security service, services of quality control, compliance with standards and others, and the \"third line\" is internal audit. The practical aspects of its application are defined. The role and function of internal audit in risk management of companies is determined. The differences in scope and goals of internal audit as compared to other corporate compliance and governance functions are highlighted.","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116334011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural Factors of Business Development in the Context of Globalization of the World Economy","authors":"M. Chepeliuk","doi":"10.32983/2222-4459-2020-7-23-27","DOIUrl":"https://doi.org/10.32983/2222-4459-2020-7-23-27","url":null,"abstract":"","PeriodicalId":210582,"journal":{"name":"Business Inform","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126778532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}