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Model Strategi Pemasaran Usaha Industri Batik (Studi Pada Belva Batik Tulis Madura di Burneh, Kabupaten Bangkalan)
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13478
Fajrin Purnomo, Nurita Andriani
{"title":"Model Strategi Pemasaran Usaha Industri Batik (Studi Pada Belva Batik Tulis Madura di Burneh, Kabupaten Bangkalan)","authors":"Fajrin Purnomo, Nurita Andriani","doi":"10.21107/jkim.v1i3.13478","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13478","url":null,"abstract":"The purpose of this research is to provide an overview of the marketing strategy model. The research method used is a qualitative descriptive approach. This type of data uses primary data and secondary data. Methods of data collection using interview and documentation techniques. The data analysis method uses data reduction, data presentation, and drawing conclusions. Belva Batik Tulis Madura during the pandemic implemented a product diversification strategy. The price strategy for the Belva Batik Tulis Madura before and during the COVID-19 pandemic did not change the price strategy. The location strategy at Belva Batik Tulis Madura before the COVID-19 pandemic was carried out through two sales points and distributors, while during the COVID-19 pandemic only opened one sales location and did not use distributors. The promotional strategy before the COVID-19 pandemic used BBM, WhatsApp, Instagram, exhibitions, WOM, billboards, and business cards. Meanwhile, during the COVID-19 pandemic using WhatsApp and Instagram.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129808557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Mie Sedaap Selection Korean Spicy Soup Di Ponorogo
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13471
Bagus Pujianto, S. Suyono
{"title":"Pengaruh Atribut Produk Terhadap Keputusan Pembelian Mie Sedaap Selection Korean Spicy Soup Di Ponorogo","authors":"Bagus Pujianto, S. Suyono","doi":"10.21107/jkim.v1i3.13471","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13471","url":null,"abstract":"This study aims to determine the effect of product attributes consisting of Brand, Quality, Features, Design on the purchase decision of Mie Sedaap Selection Korean Spicy Soup steamed layer buyers in Ponorogo.  Sampling in this study using accidental sampling and analyzed using multiple linear regression analysis.  The results of this study indicate that the product attributes partially have a positive and significant effect on purchasing decisions, except for the brand variable.  And product attribute variables simultaneously have a positive and significant effect on purchasing decisions.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133507485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13477
Yoga Prastyo, Bambang Setiyo Pambudi
{"title":"Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara","authors":"Yoga Prastyo, Bambang Setiyo Pambudi","doi":"10.21107/jkim.v1i3.13477","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13477","url":null,"abstract":"The purpose of this research is to determine the business marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can be applied are by expanding and maintaining existing markets, increasing marketing through social media by following technological advances, maintaining commitment to the quality of food and beverages as well as conducting socialization to all employees, making improvements and adding to photo spots of natural scenery.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121978388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Pengembangan Produk Melalui Analisis Strength Weakness Opportunity Threat (SWOT) Pada Industri Rumahan Kerupuk Udang Kwanyar
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13476
Nur Kamilia, T. Setiyarini
{"title":"Strategi Pengembangan Produk Melalui Analisis Strength Weakness Opportunity Threat (SWOT) Pada Industri Rumahan Kerupuk Udang Kwanyar","authors":"Nur Kamilia, T. Setiyarini","doi":"10.21107/jkim.v1i3.13476","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13476","url":null,"abstract":"This research aims to determine the description of the small shrimp cracker industry in Kwanyar District and analyze the appropriate development strategy to be applied to the shrimp cracker small industry in Kwanyar District. This research was conducted in Kwanyar Barat Village with 5 informants. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The research method used is descriptive qualitative and uses swot analysis to analyze the internal and external environment of the Kwanyar Shrimp Cracker Home Business. The results show that the strategies that can be used are to produce more shrimp crackers, maintain a distinctive taste, sell at low prices, and increase promotions.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115991125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect Job Involvement And Job Satisfaction Effect Onemployee Performance Through Motivation As An Intervening Variable 工作投入、工作满意度对员工绩效的影响:动机为中介变量
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13468
N. Hidayati, H. Safrizal
{"title":"The Effect Job Involvement And Job Satisfaction Effect Onemployee Performance Through Motivation As An Intervening Variable","authors":"N. Hidayati, H. Safrizal","doi":"10.21107/jkim.v1i3.13468","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13468","url":null,"abstract":"This study discusses about the effect job involvement, job satisfaction, empleyee performance and motivation of PDAM Sumber Pocong Bangkalan. The purposes of this study are to find out the effect job involvement and job satisfaction effect onemployee performance through motivation as an intervening variable. Ita use a quantitative approach population in this study 183 with 65 sample respondents, and used questionnaires in collecting data, using the multiple linear regression and path analyisis, the result showed that : 1) job involvement has a positive and significant effect on motivation. 2) job satisfaction has a positive and significant effect on motivation. 3) job involvement has a positive and significant effect on employee. 4) job satisfaction has a positive and significant effect on employee performance. 5) motivation has a positive and significant effect on employee performance 6) job involvement has a direct effect on employee performance without through the motivation. 7) job satisfaction has a direct effect on employee performance without through the motivation.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131441678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan 3point Garden Cafe Bangkalan
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13481
Istiana Istiana, Nirma Kurriwati
{"title":"Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan 3point Garden Cafe Bangkalan","authors":"Istiana Istiana, Nirma Kurriwati","doi":"10.21107/jkim.v1i3.13481","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13481","url":null,"abstract":"The research aims to determine Experiential marketing which consists of sense, feel, think, act, relate to customer 3Point Garden Cafe Bangkalan. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that experiential marketing which consists of sense, feel, think, act, relate has a simultaneous effect on customer loyalty, and the variables have a partially significant effect on customer satisfaction.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131550177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Karakteristik Biografis Terhadap Kinerja Pengrajin Batik Tulis Home Industry Di Desa Paseseh 生物图形特性对Paseseh村家庭企业蜡染工匠工作的影响
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13480
Yakut Tatin Hamroh, Iriani Ismail
{"title":"Pengaruh Karakteristik Biografis Terhadap Kinerja Pengrajin Batik Tulis Home Industry Di Desa Paseseh","authors":"Yakut Tatin Hamroh, Iriani Ismail","doi":"10.21107/jkim.v1i3.13480","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13480","url":null,"abstract":"The purposes of this study are to identify the biographical characteristics variables which include age, gender, marital status, number of dependents and tenure that affect the performance of the written batik craftsmen in Paseseh village partially and simultaneously. The hypotheses are (1) to determine whether the age variable has a positive and significant effect on the craftsmen's performance (2) to determine whether the gender variable has a positive and significant effect on the craftsmen's performance (3) to determine whether the marital status variable has a positive and significant effect on the craftsmen's performance (4) to determine whether the variable number of dependents has an effect positive and significant impact on the craftsmen's performance (5) to determine whether the variable of tenure has a positive and significant effect on the craftsmen's performance (6) to determine whether the variables of biographical characteristics (age, gender, marital status, number of dependents, and tenure) have a simultaneous effect on the craftsmen's performance.The results of the F test showed that the biographical characteristics (age, gender, marital status, number of dependents, and tenure) have an effect on the craftsmen's performance with the results of Fcount (26.706) Ftable (3.13) and then R Square is 0.641 (64%).","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122412301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisa Pengaruh Kinerja Keuangan dan Ukuran Perusahaan Terhadap Nilai Perusahaan pada Perusahaan Otomotif dan Komponennya yang Terdaftar Di BEI Periode 2015-2019 分析公司财务业绩和规模对汽车公司价值的影响及其组成部分的影响
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13482
Ainul Habib, R. H. Pranjoto
{"title":"Analisa Pengaruh Kinerja Keuangan dan Ukuran Perusahaan Terhadap Nilai Perusahaan pada Perusahaan Otomotif dan Komponennya yang Terdaftar Di BEI Periode 2015-2019","authors":"Ainul Habib, R. H. Pranjoto","doi":"10.21107/jkim.v1i3.13482","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13482","url":null,"abstract":"This study aims to determine the effect of Current Ratio, Debt to Equity Ratio, Return On Equity, Total Assets Turnover, and Firm Size on firm value (PBV), sim ultaneously or partially on autom otive com panies and their components listed on the IDX for the 2015-2019 period. The results showed that simultaneously all independent variables had a significant effect on firm value. Current Ratio has an insignificant positive effect on firm value, Debt to Equity Ratio has a non-significant positive effect on firm value, Return On Equity has a significant positive effect on firm value, Total Assets Turnover has an insignificant positive effect on firm value, and Firm Size has an insignificant positive effect on firm value.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122929708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Social Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Melalui Brand Image Lazada (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura) 社交电子文字通过品牌形象Lazada(特伦奥约约·马杜拉大学经济和商业学院学生的研究)对购买决策的影响
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13475
Mamlu’atul Mawadah, Yudhi Prasetya Mada
{"title":"Pengaruh Social Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Melalui Brand Image Lazada (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura)","authors":"Mamlu’atul Mawadah, Yudhi Prasetya Mada","doi":"10.21107/jkim.v1i3.13475","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13475","url":null,"abstract":"This study aims to determine the effect of Social eWOM on Brand Image, determine the effect of Social eWOM on Purchase Decisions, determine the effect of Brand Image on Purchase Decisions, and determine the influence of Social eWOM on Purchase Decisions through Brand Image on Lazada users at the Faculty of Economics and Business, Trunojoyo University Madura.The sample used in this study were 97 respondents who had shopped at Lazada. The sample was selected by purposive sampling method. The analytical techniques used were descriptive analysis, validity, reliability, classical assumptions, and path analysis.The results of this study indicate that: (1) Social eWOM (X) has a significant direct effect on Brand Image (Z) (2) Social eWOM (X) has a direct significant effect on Purchase Decisions (Y) (3) Brand Image(Z) has a direct significant effect on Purchase Decision (Y). (4) Social eWOM (X) has a significant indirect effect on Purchase Decisions (Y) through Brand Image (Z). The results of the path coefficients show that there is a significant relationship between (X→Z) Thus, it can be stated that Social eWOM (X) indirectly has a significant effect on Purchase Decision (Y) through Brand Image (Z) with an effect of 0.266 or 26.6%","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127693731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh DOL, DFL, CR, Dan TATO, Terhadap EPS Pada Perusahaan Telekomunikasi Yang Tedaftar di BEI Periode 2014-2019 DOL, DFL, CR和纹身的影响，EPS在2014-2019年间注册的电信公司
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-01-25 DOI: 10.21107/jkim.v1i3.13483
Lu’luil Maknun Thohirin, P. Purnamawati
{"title":"Pengaruh DOL, DFL, CR, Dan TATO, Terhadap EPS Pada Perusahaan Telekomunikasi Yang Tedaftar di BEI Periode 2014-2019","authors":"Lu’luil Maknun Thohirin, P. Purnamawati","doi":"10.21107/jkim.v1i3.13483","DOIUrl":"https://doi.org/10.21107/jkim.v1i3.13483","url":null,"abstract":"The aim of this research is to identify influence of Operating Leverage (DOL), Financial Leverage(DFL), Current Ratio (CR), and Total Asset Turnover (TATO) to Earning Per Share (EPS) on Telecommunication Companies in Indonesia Stock Exchange in the period 2014-2019. This research was conducted descriptive, using quantitative descriptive methods. Data collection techniques were carried out by means of documentation studies and literature studies. The data analysis technique used classical assumption test, and multiple linear regression analysis. The result of this study is indicated 1) Operating Leverage (DOL) has a positive and significant effect on Earning Per Share (EPS); 2) Financial Leverage (DFL) has a negative and significant effect on Earning Per Share (EPS); 3) Current Ratio (CR) has a negative not significant effect on Earning Per Share (EPS); 4)Total Asset Turnover (TATO) has a positive and significant on Earning Per Share(EPS); 5) Operating Leverage (DOL), Financial Leverage (DFL), Current Ratio (CR), and Total Asset turnover (TATO) affect the Earning Per Share (EPS).","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125577281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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