Pancasila International Journal of Applied Social Science最新文献_第2页

Implementation Strategy of Integrated Marketing Communication (IMC) to Improve Company Image: Case Study on PT. Anugerah Sawit Inti Harapan 改善公司形象的整合营销传播（IMC）实施战略：PT.Anugerah Sawit Inti Harapan 公司案例研究

Pancasila International Journal of Applied Social Science Pub Date : 2023-12-10 DOI: 10.59653/pancasila.v2i01.453

Rico Rico, Nafiah Ariyani, Didi Susanto

{"title":"Implementation Strategy of Integrated Marketing Communication (IMC) to Improve Company Image: Case Study on PT. Anugerah Sawit Inti Harapan","authors":"Rico Rico, Nafiah Ariyani, Didi Susanto","doi":"10.59653/pancasila.v2i01.453","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.453","url":null,"abstract":"The development of the palm oil industry is increasingly rapid, triggering intense competition among companies in this industry. One of the key factors in winning the competition is a good company image. Integrated Marketing Communication (IMC) emerged as a holistic strategy to build and improve a company's image. PT. Anugerah Sawit Inti Harapan, as a leading company in this sector, faces the challenge of strengthening their corporate image amidst market dynamics. This research aims to analyze the strategy for implementing Integrated Marketing Communication (IMC) in improving the company's image, with a focus on the case study of PT. Inti Harapan Palm Oil Award. This research uses a literature review method by exploring the latest literature regarding Integrated Marketing Communication and its application in the context of palm oil companies. The main research object is the IMC strategy that has been implemented by PT. Inti Harapan Palm Oil Award. Case study analysis of PT. The Inti Harapan Palm Oil Award also shows the efforts made by the company to integrate marketing communications. The conclusion of this research is that the strategy of implementing Integrated Marketing Communication can be the key to success in building and improving a company's image, especially in the palm oil industry. The practical implication of this research is the need for companies to adopt a holistic and integrated IMC approach to achieve marketing success and build a positive reputation.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"6 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138584885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of Work Abilities and Work Environment on Employee Performance in the Archives and Library Services of Paser District 工作能力和工作环境对帕塞地区档案和图书馆服务部门员工绩效的影响

Pancasila International Journal of Applied Social Science Pub Date : 2023-11-18 DOI: 10.59653/pancasila.v2i01.366

Widiya Ratna Sari, La Ode Wahiyuddin, Tita Rosita

{"title":"Influence of Work Abilities and Work Environment on Employee Performance in the Archives and Library Services of Paser District","authors":"Widiya Ratna Sari, La Ode Wahiyuddin, Tita Rosita","doi":"10.59653/pancasila.v2i01.366","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.366","url":null,"abstract":"Civil Servant (PNS) Performance Assessment has been regulated in PP no 30 of 2019. The results of the evaluation of the performance accountability system at the Archives and Libraries Office show that the performance achievement of the Paser District Archives and Libraries Office during 2019 and 2020 has decreased. The purpose of this study was to analyze the effect of work ability and work environment on the performance of employees of the Paser Regency Archives and Libraries Office. The research design used is mix methods. In this mixed methods study, a sequential explanatory type was used, namely describing quantitative data first and then strengthening it with qualitative data. The population in this study were all employees at the Paser Regency Archives and Libraries Office, consisting of 50 civil servants and PTTs. The sampling technique in this study uses total sampling because the population is small. In this study, researchers used two research instruments, namely a questionnaire and a structured list of questions. The results of the calculation of the partial test between work ability on employee performance from the coefficient table obtained a significance value of 0.24, it can be concluded that the work ability variable has a significant positive effect on performance. The results of the calculation of the partial test between the work environment on employee performance from the coefficient table obtained a significance value of 0.01, it can be concluded that the regression coefficient of the work environment variable has a significant effect on employee performance. It is hoped that agency leaders can rotate each of their employees in participating in the training, so that all employees can develop their skills and talents to support their work. It is necessary to carry out a physical evaluation of rooms, infrastructure that can no longer support employee performance so that they can be replaced, equipped and held immediately","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139261980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

United Nations Security Council’s Role in the Liberation War of Bangladesh: Critical Analysis 联合国安理会在孟加拉国解放战争中的作用:批判性分析

Pancasila International Journal of Applied Social Science Pub Date : 2023-11-04 DOI: 10.59653/pancasila.v2i01.336

Mehabub Hasan, Firoz Al Mamun, Ruhul Amin, Hafizul Islam, Monirul Islam

{"title":"United Nations Security Council’s Role in the Liberation War of Bangladesh: Critical Analysis","authors":"Mehabub Hasan, Firoz Al Mamun, Ruhul Amin, Hafizul Islam, Monirul Islam","doi":"10.59653/pancasila.v2i01.336","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.336","url":null,"abstract":"Bangladeshis began their fight for independence on March 26, 1971, as a response to Pakistani rule that was unfair to their race and treated them like a colony within their own country. Between the start of the Liberation War and November, the UNO's main job was to provide aid and support for civilians. When India and Pakistan went to war on December 3 over the Liberation War, the UN Security Council got very busy. The Security Council met nonstop during this time and discussed many ideas and counter-proposals. Two superpowers of this time, USA and the Soviet Union, took opposing positions in the Security Council. United States and China sided with Pakistan while Soviet Union sided with Bangladesh (East Pakistan). In the Security Council, France and Britain remained neutral and did not vote. The Security Council could not reach a consensus. After debate and vote in the Security Council, the agenda was transmitted to the General Assembly on 6 December. General Assembly passed a 'Unity Formula for Peace' resolution by an overwhelming majority on December 7. India and Bangladesh rejected this idea; therefore, the US called a second Security Council session. The Security Council met from 12 to 21 December at various times. Bangladesh's independence on December 16 altered everything. International representatives acknowledged reality and unanimously approved a ceasefire agreement on December 21, resolving the long-awaited Bangladesh problem.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135774039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Urbanization and Social Change in Ambon City: Challenges and Opportunities for Local Communities 安汶市城市化与社会变迁:当地社区的挑战与机遇

Pancasila International Journal of Applied Social Science Pub Date : 2023-11-02 DOI: 10.59653/pancasila.v2i01.331

Heinrich Rakuasa, Yamres Pakniany

{"title":"Urbanization and Social Change in Ambon City: Challenges and Opportunities for Local Communities","authors":"Heinrich Rakuasa, Yamres Pakniany","doi":"10.59653/pancasila.v2i01.331","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.331","url":null,"abstract":"This research discusses the impact of migration on social change in Ambon City, Indonesia. Ambon City, as the economic and cultural center of the Maluku region, has undergone significant transformation due to migration, both internal and external. This research uses a descriptive qualitative approach through literature study. The results of this study outline how migration has created challenges in terms of social integration, changes in cultural identity, and the potential for social conflict. On the other hand, migration also brings opportunities in the form of economic growth, cultural diversity, and cross-cultural innovation. To overcome these challenges, the Ambon City government needs to formulate policies that support social inclusion, sustainable economic development, and preservation of cultural identity. Collaboration between natives and migrants should also be enhanced to create a harmonious and competitive environment, ensuring that Ambon City remains an attractive and diverse place for all its residents. This research underscores the importance of an in-depth understanding of migration dynamics and social change to capitalize on migration opportunities while maintaining the social, economic and cultural sustainability of Ambon City.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"10 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135936138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of the Value of Regional Unity through Effective Communication to the Young Generation in Improving the National Resilience of the Republic of Indonesia 通过对年轻一代的有效沟通来实现区域统一的价值，以提高印度尼西亚共和国的国家复原力

Pancasila International Journal of Applied Social Science Pub Date : 2023-10-31 DOI: 10.59653/pancasila.v2i01.332

Yani Hendrayani

{"title":"Implementation of the Value of Regional Unity through Effective Communication to the Young Generation in Improving the National Resilience of the Republic of Indonesia","authors":"Yani Hendrayani","doi":"10.59653/pancasila.v2i01.332","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.332","url":null,"abstract":"The young generation as the backbone of the nation must realize the various challenges and threats to the nation and then unite and work together to maintain the safety of the nation and state. This should be realized by various parties in Indonesia. It should be taken into consideration to maximize the role of the youth as the generation that will carry the safety of this nation.In the process of conveying knowledge ideas and messages of national insight, the right approach technique is needed. In the communication strategy, the content of the message certainly determines the effectiveness of communication. With this, it is very important to be able to communicate effectively through a communication design that is seriously engineered as a panacea for the young generation's mentality of love for their homeland. In addition, many factors influence the communication process to be successful, so that conveying national insight becomes more interesting both verbally and non-verbally. Among other things, by involving language that is easily understood by the younger generation through facial expressions and vocalizations that arouse enthusiasm to listen to the messages conveyed, which are complemented by forms of games, symbols, photos and films. Seeing the lessons that can be learned from other nations that movies are very effective for spreading nationalism. can initiate patriotic themes that are in accordance with the development of the current era. Cooperation with producers and creative workers can be considered to develop ideas that are of interest to the Indonesian audience.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"27 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135871943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Familiarity with the Accountant Professional Code of Ethics on Ethical Behavior among Students 熟悉会计职业道德准则对学生道德行为的影响

Pancasila International Journal of Applied Social Science Pub Date : 2023-10-24 DOI: 10.59653/pancasila.v2i01.321

Nadhila Septia Saiman, Elis Mediawati

引用次数: 0

Influence of Work Motivation, Work Environment, and Leadership Style on Employee Job Satisfaction at the Paser District Environmental Service 工作动机、工作环境及领导风格对员工工作满意度的影响

Pancasila International Journal of Applied Social Science Pub Date : 2023-09-18 DOI: 10.59653/pancasila.v1i02.257

Andry Listiana Kurniawati

{"title":"Influence of Work Motivation, Work Environment, and Leadership Style on Employee Job Satisfaction at the Paser District Environmental Service","authors":"Andry Listiana Kurniawati","doi":"10.59653/pancasila.v1i02.257","DOIUrl":"https://doi.org/10.59653/pancasila.v1i02.257","url":null,"abstract":"Abstract The aim of this research is to analyze the influence of work motivation, work environment and leadership style on employee job satisfaction at the Paser Regency Environmental Service. The design in this research is quantitative descriptive research. The research population was all employees at the Paser Regency Environmental Service, totaling 156 people. The sampling technique in this research used a purposive sampling technique. The sample chosen for this research was all 82 employees with State Civil Apparatus status. In this research, the research instrument used was a questionnaire. The results of data analysis explain that the influence of the work motivation variable on the job satisfaction variable is 0.183, the influence of the work environment variable on the job satisfaction variable is 0.434, and the influence of the leadership style variable on the job satisfaction variable is 0.331. This shows that work motivation, work environment and leadership style have a positive and significant effect on employee job satisfaction. It is hoped that leaders can pay attention to employee incentives, make improvements to existing buildings, and build active communication with employees. ","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135154069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Role of Government Internal Supervisory Apparatus in Optimizing Performance Accountability of the Paser Regency Inspectorate 政府内部监督机构在优化行政督察绩效问责制中的作用

Pancasila International Journal of Applied Social Science Pub Date : 2023-09-18 DOI: 10.59653/pancasila.v1i02.258

Mochamad Nasrin

{"title":"Role of Government Internal Supervisory Apparatus in Optimizing Performance Accountability of the Paser Regency Inspectorate","authors":"Mochamad Nasrin","doi":"10.59653/pancasila.v1i02.258","DOIUrl":"https://doi.org/10.59653/pancasila.v1i02.258","url":null,"abstract":"This research aims to analyze the role of Government Internal Oversight Apparatus in Optimizing Performance Accountability of the Paser Regency Inspectorate. The research used is descriptive qualitative research. In this descriptive qualitative research, it was carried out using a case study approach. In this research, researchers use case studies to analyze research findings, namely things that cause the role of the Government Internal Oversight Apparatus (APIP) as a consultant and as a catalyst/quality assurance (quality assurance) in realizing Inspectorate Performance Accountability is not optimal. The object of this research is the Government Internal Supervision Apparatus (APIP) at the Paser Regency Inspectorate. In this research, primary data was obtained directly from the research object through interviews with informants, namely some APIP elements at the Paser Regency Inspectorate. The main research instrument used in this research is the in-depth interview method. In this research, the triangulation used is data triangulation. The research findings show that APIP's competence is still inadequate in its role as a consultant so that it does not support the accountability of the Inspectorate's performance, APIP at the Paser Regency Inspectorate still cannot be said to be an agent of change and is still not optimal and still has shortcomings in carrying out its role as quality assurance. There are several things that must be done by all stakeholders, both leadership and organizational management levels, to improve the Inspectorate's Performance Accountability. Paser Regency in the future. There are several problems found in this research related to the performance accountability of the Paser Regency Inspectorate, and therefore it would be good if all stakeholders in the Paser Regency Inspectorate could correct these deficiencies, so that the performance accountability of the Paser Regency Inspectorate could be better","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135154077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nature of Responsibility of Regional Heads in the Organization of Regional Government 区域政府组织中区域首长的职责性质

Pancasila International Journal of Applied Social Science Pub Date : 2023-09-17 DOI: 10.59653/pancasila.v1i02.256

Muhammad Rohady Ramadhan

{"title":"Nature of Responsibility of Regional Heads in the Organization of Regional Government","authors":"Muhammad Rohady Ramadhan","doi":"10.59653/pancasila.v1i02.256","DOIUrl":"https://doi.org/10.59653/pancasila.v1i02.256","url":null,"abstract":"The accountability of Regional Heads in regional government is a fundamental aspect that cannot be ignored. This is a realisation of the authority they receive and plays a key role in preventing abuse of authority. This responsibility includes strategic decision-making, budget management, and implementation of policies that affect society at the regional level. In this case, accountability is a defence against potential abuse of authority and violations of the principles of good governance. This is also related to transparency and accountability, allowing the public to monitor Regional Heads' actions closely. This accountability also reflects democratic principles where public officials, including Regional Heads, are responsible to the communities they serve. To carry out accountability effectively, a strong legal framework is needed that regulates the nature and mechanisms of accountability. This includes regulations and laws that regulate the duties and responsibilities of Regional Heads. Thus, the accountability of Regional Heads is an integral element in maintaining a regional government that is effective, transparent and by democratic principles.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135258498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Capitalism Effects through Asian Crisis: An Analysis of South Korea's Economic Policy in the Welfare State Perspective 亚洲危机中的资本主义效应:福利国家视角下的韩国经济政策分析

Pancasila International Journal of Applied Social Science Pub Date : 2023-09-07 DOI: 10.59653/pancasila.v1i02.225

Kim Hyung-jun, Li Peng, Murayama Kaita

{"title":"Capitalism Effects through Asian Crisis: An Analysis of South Korea's Economic Policy in the Welfare State Perspective","authors":"Kim Hyung-jun, Li Peng, Murayama Kaita","doi":"10.59653/pancasila.v1i02.225","DOIUrl":"https://doi.org/10.59653/pancasila.v1i02.225","url":null,"abstract":"The Asian financial crisis with a marked fall in the value of the Thai currency (Bath), initially a currency crisis was followed by a financial crisis in non-bank financial institutions which had to be closed due to bankruptcy. The economic crisis was followed and spread to South Korea, Malaysia, Indonesia, the Philippines, Singapore and other Asian countries. International institutions reacted to help with the Asian crisis, initially The International Monetary Fund (IMF) after being asked for assistance by Asian countries provided assistance. Many analyzes have been given by financial, economic and political experts, one of which is Weiss and Hobson who analyzed that the Asian economic crisis appeared to have two faces namely; the external face is in the Deep Crisis area and the external face is in the ordinary crisis area, while the crisis occurs from the role of international actors, both state and non-state actors. The social policy approach that is applied takes welfare state steps, with welfare programs implemented by South Korea including reforms in the fields of labor, market and finance, BUMN and active social policies to provide social security for the unemployed or for those who become poor in the period of national economic reform. Weiss and Hobson concluded that state guided capitalism was one of the causes of the Asian crisis.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116984399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0