Pancasila International Journal of Applied Social Science最新文献

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Connection between Pancasila values and Madura Etiquette 潘查希拉价值观与马杜拉礼仪之间的联系
Pancasila International Journal of Applied Social Science Pub Date : 2024-07-25 DOI: 10.59653/pancasila.v2i03.1018
Y. Harimurti, Ibnu Sam Widodo, Moza Fausta
{"title":"Connection between Pancasila values and Madura Etiquette","authors":"Y. Harimurti, Ibnu Sam Widodo, Moza Fausta","doi":"10.59653/pancasila.v2i03.1018","DOIUrl":"https://doi.org/10.59653/pancasila.v2i03.1018","url":null,"abstract":"Self-values/personal values are very important for every person, considering that self-values are life principles, namely values that serve as a guide for a person in making decisions for life and life (self and those around you). In the context of being a state in Indonesia based on the Pancasila philosophy, the life principles of every citizen must reflect the moral values of Pancasila, as referred to in the first to fifth principles. So far, the self-values that Indonesian people carry out in their daily lives follow things taught from generation to generation according to local wisdom. Currently, the world is increasingly global and almost remote, with technology in various fields (especially information) becoming increasingly sophisticated, many things a person does can be known to the public in matter of seconds. People really depend on global information provided by ‘search engines’ such as Google, rather than other information manually because it is considered faster and more accurate, including people looking for clues about self-worth/personal values from various teachings. This greatly influences a person’s actions/decisions/attitudes towards life and life, thereby encouraging self-worth to become an object of research. This research uses a qualitative method with analysis techniques based on a literature review through primary data regarding existing policies in the region and secondary data that is avaliable in various literature, books, journals and website searches. This research also uses a humanist-pluralist perspective, social and sosial theories to explain the framework of the Pancasila self-value guide concept based on Madurese cultural etiquette in collaboration with Brawijaya University (UB). UB was chosen as a research partner considering that Malang is an educational city whose students are very ethnically diverse, so it is hoped that the can provide input and share new strategies for creating locality-based Pancasila self-values. The results of this research are in the form of models and academic texts for draft regional regulations that regulate the community’s obligations to implement local cultural etiquette. It is hoped that this regional policy can preserve Madurese cultural values which can be elevated to self-values as part of the Pancasila principles, apart from that is also provides a solid foundation for building a civilized national character. In this way, it is hoped that Madurese cultural customs will continue to be preserved from generation to generation, which can also elevate Madura as a trigger for the creation of locality-based Pancasila self-values throughout Indonesia.     ","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"57 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Road and Bridge Infrastructure Development on the Local Economy in Tabalong Regency 道路和桥梁基础设施建设对塔巴隆地区地方经济的影响
Pancasila International Journal of Applied Social Science Pub Date : 2024-07-19 DOI: 10.59653/pancasila.v3i01.1034
Agus Andrianto, Udiansyah Udiansyah, Ahmad Yunani
{"title":"Effects of Road and Bridge Infrastructure Development on the Local Economy in Tabalong Regency","authors":"Agus Andrianto, Udiansyah Udiansyah, Ahmad Yunani","doi":"10.59653/pancasila.v3i01.1034","DOIUrl":"https://doi.org/10.59653/pancasila.v3i01.1034","url":null,"abstract":"Infrastructure development, particularly in the form of roads and bridges, plays a pivotal role in driving economic advancement and improving societal well-being in Tabalong Regency. This study aims to comprehensively evaluate the economic impacts of road and bridge infrastructure investments in Tabalong Regency. Utilizing secondary data sourced from the Tabalong Regency Statistics Office (BPS), the research employs a quantitative approach, primarily through regression analysis, to examine the relationship between infrastructure investments and economic indicators. The findings reveal significant positive correlations between infrastructure development and various economic metrics. Enhanced road and bridge networks are shown to facilitate smoother transportation of goods and people, reduce logistical costs, and improve market accessibility for businesses. This, in turn, stimulates economic activities, boosts productivity, and attracts investments into the region. Moreover, improved infrastructure supports the development of other sectors such as tourism, agriculture, and manufacturing, creating a multiplier effect on economic growth. Based on the research outcomes, it is recommended that Tabalong Regency continues to prioritize and invest in infrastructure projects, particularly those related to roads and bridges. Sustained investments in infrastructure not only support current economic activities but also lay the groundwork for future development opportunities.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"118 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social and Economic Impacts of Tourism Development on the Local Community of Kampung Pelangi, Semarang 旅游业发展对三宝垄甘榜佩兰吉当地社区的社会和经济影响
Pancasila International Journal of Applied Social Science Pub Date : 2024-04-04 DOI: 10.59653/pancasila.v2i02.775
Herlinawati Mendrofa, Ray Octafian
{"title":"Social and Economic Impacts of Tourism Development on the Local Community of Kampung Pelangi, Semarang","authors":"Herlinawati Mendrofa, Ray Octafian","doi":"10.59653/pancasila.v2i02.775","DOIUrl":"https://doi.org/10.59653/pancasila.v2i02.775","url":null,"abstract":"The aim of this research is to explore and analyze the social and economic impacts of tourism development in Kampung Pelangi Semarang on the local community. The main research question to be answered in this study is: \"How does tourism development in Kampung Pelangi Semarang affect the social and economic aspects of the local community?\" This study will utilize a qualitative approach with data collection methods including in-depth interviews with residents of Kampung Pelangi, participant observation, and documentary studies. This is done to gain a deep understanding of the perspectives and experiences of the local community regarding the impacts of tourism development in their area. Local residents have also been able to capitalize on tourist needs by offering various local products and services, such as handicrafts and regional cuisine. Moreover, the increase in tourist numbers has brought about an increase in income for residents of Kampung Pelangi, both directly through the sale of goods and services, and indirectly through the growth of the local economy driven by tourism. Tourism development in Kampung Pelangi Semarang has had impacts on the social and economic lives of the community. New business opportunities, income growth, and changes in livelihoods are key factors driving economic welfare improvement for residents. Lifestyle changes, social interactions, and positive perceptions of tourism reflect the social impacts that have occurred. Efforts are needed to maintain a balance between tourism development and the preservation of local culture.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"69 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140741566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
G20 Summit Coverage on Television Media: Quantitative Framing Analysis on Three National Television News Programs 电视媒体对 G20 峰会的报道:三个国家电视台新闻节目的定量框架分析
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-30 DOI: 10.59653/pancasila.v2i01.553
Marlinda Irwanti, Moris Morissan
{"title":"G20 Summit Coverage on Television Media: Quantitative Framing Analysis on Three National Television News Programs","authors":"Marlinda Irwanti, Moris Morissan","doi":"10.59653/pancasila.v2i01.553","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.553","url":null,"abstract":"Indonesia for the first time in history became the chairman and acted as the host (presidency) of the Group of  20 (G20) cooperation forum which was held in November 2022. As the holder of the G20 presidency, Indonesia's role was highlighted and received full attention from various mass media, both national and international. The media with its hegemonic interpretation can create a positive or negative image of the government and the state. In the production and dissemination of news, the media represent countries, regions, and continents by constructing concepts, images, and identities as conveyed by the selected news source. This study aims to explore how television coverage in Indonesia represented by three national news televisions (TVOne, Metro TV and Kompas TV) chooses news sources, framing, and determines the tone of news for the G20 Summit in Bali, Indonesia. The method used in this study is comparative content analysis with the Chi-Square test to determine whether there are significant differences among media in the use of news sources, framing, and news tone. The results showed that most of the news broadcast by the three national television media was frameless, which was 52%, while the most widely used frame was conflict and attraction in the same percentage  at  15%. Most of the news content from the three television media about Indonesia's leadership in the G20 was delivered in a positive tone, and there was no significant difference between the three media in terms of news content.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139140913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Application of #Samboo Hashtags to Computer-Mediated Instagram Communication 分析 #Samboo 标签在计算机辅助 Instagram 传播中的应用
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-30 DOI: 10.59653/pancasila.v2i01.543
Nabil Putra Irwansyah, S. Sufa, Ratna Puspitasari, Garry Brumadyadisty, Yenny Yenny
{"title":"Analysis of the Application of #Samboo Hashtags to Computer-Mediated Instagram Communication","authors":"Nabil Putra Irwansyah, S. Sufa, Ratna Puspitasari, Garry Brumadyadisty, Yenny Yenny","doi":"10.59653/pancasila.v2i01.543","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.543","url":null,"abstract":"This study delves into analyzing the utilization of the hashtag #SAMBO in computer-mediated communication on Instagram. In contemporary digital communication, hashtags are pivotal tools, shaping online discourse and facilitating content discovery. Focusing on the hashtag #SAMBO, this research investigates its prevalence, purpose, and impact within Instagram's Computer-Mediated Communication (CMC). Through a meticulous content analysis approach, this study explores the patterns, trends, and underlying themes associated with using #SAMBO across various Instagram posts. The research meticulously examines the contextual nuances in which #SAMBO is employed, shedding light on its diverse roles in shaping conversations, user engagement, and community building. Furthermore, this study explores the hashtag's relevance in specific social, cultural, or political contexts, unveiling its potential to influence public opinion and societal attitudes. By scrutinizing the content and user interactions associated with #SAMBO, this research provides valuable insights into the dynamics of contemporary digital communication. The findings of this study offer a comprehensive understanding of the hashtag's multifaceted functions within Instagram's CMC framework. This research contributes to the broader discourse on social media communication by unraveling the complexities of hashtag usage and bridging the gap between digital rhetoric and user behavior. Ultimately, this analysis enhances our comprehension of the evolving digital language, shedding light on how hashtags shape online narratives, foster community identity, and influence public discourse on social media platforms.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139141418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education 数字学习平台对公共卫生教育中行为改变沟通的影响
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-23 DOI: 10.59653/pancasila.v2i01.512
U. Udoudom, Kufre George, A. Igiri
{"title":"Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education","authors":"U. Udoudom, Kufre George, A. Igiri","doi":"10.59653/pancasila.v2i01.512","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.512","url":null,"abstract":"This conceptual research explores the transformative potential of digital learning platforms in the realm of behaviour change communication within the context of public health education. With the rapid advancement of digital technology, the traditional methods of health communication are being reimagined, offering new opportunities and challenges for promoting healthier behaviours and lifestyles. The research seeks to understand the evolving landscape of digital learning platforms and their integration into public health education programs. It investigates how these platforms can be leveraged to design and disseminate behaviour change communication interventions effectively. The study examines the theoretical foundations that underpin behaviour change communication and the ways in which digital learning platforms can enhance these foundations. Furthermore, the research addresses the critical issue of accessibility and inclusivity, as digital platforms have the potential to bridge the gap between diverse populations in terms of health literacy, socio-economic status, and geographical location. By employing a conceptual framework that combines elements of health communication theory, pedagogy, and technology adoption models, this study aims to provide insights into the effective utilization of digital learning platforms for behaviour change communication. Findings indicate that the use of digital learning platforms has led to increase engagement in public health education. This exploration is expected to shed light on the potential of these platforms to drive positive health behaviour change among diverse populations and pave the way for more informed strategies in the field of public health education. Ultimately, this research aims to encourage further exploration and development of digital learning tools for behaviour change communication in public health, with the potential to make a significant impact on global health outcomes.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"8 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138943952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Systematic Literature Review: Trends Literacy Numeration in Maritime Materials Teaching Materials in the Digital Era 系统文献综述:数字时代海事教材中的识数趋势 教材
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-23 DOI: 10.59653/pancasila.v2i01.511
Nuryati Nuryati, Achmad Hufad, Isti Rusdiyani
{"title":"Systematic Literature Review: Trends Literacy Numeration in Maritime Materials Teaching Materials in the Digital Era","authors":"Nuryati Nuryati, Achmad Hufad, Isti Rusdiyani","doi":"10.59653/pancasila.v2i01.511","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.511","url":null,"abstract":"Study This aim for do a Related literature review on trend literacy teaching materials numeration in the material maritime For child age early in the digital era. Research methods used _ in the study This is the SLR (Systematic Literature Review) method. Data collection was carried out with document articles that have been studied similarly. The articles used are 17 articles from some journals national and international indexed by Google Scholar Semantic Scholar and Scopus published in 2013-2023, based on a study found that teaching materials _ maritime form printed and digital teaching materials. Printed maritime teaching materials in the form of modules, comic media, learning models Webb, form songs, form book education characters, suitcase media literacy, and form products. Whereas teaching materials in digital form only One teaching material viz shaped book story digital illustration entitled Baso and Pinisi For increase culture maritime child. Therefore _ that's necessary done develop teaching materials _ maritime so that it can help children increase their literacy and numeracy related to culture maritime in children's age early in a way maximum. Study This expectation can give insight and knowledge for teachers and parents specifically material, so can increase inner teacher creativity in making teaching materials. Study This clarifies and explains research previously about trend teaching materials _ maritime For growing literacy numeracy child age early in the digital era. And based on searches carried out Not yet found a study with the same topic.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"3 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138944015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
I deserve to be Sad: The role of Entitlement on Depression among Students of Nasarawa State University Keffi, Nigeria 我应该感到悲伤:尼日利亚纳萨拉瓦州立大学凯菲分校学生的抑郁情绪与权利的关系
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-17 DOI: 10.59653/pancasila.v2i01.490
Uzoigwe Tobechi Larry, Uzoigwe Chinonso Elvis
{"title":"I deserve to be Sad: The role of Entitlement on Depression among Students of Nasarawa State University Keffi, Nigeria","authors":"Uzoigwe Tobechi Larry, Uzoigwe Chinonso Elvis","doi":"10.59653/pancasila.v2i01.490","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.490","url":null,"abstract":"Correlational design was adopted to investigate the influence of psychological entitlement, spiritual entitlement and academic entitlement on depression among students of Nasarawa State University Keffi in Nasarawa state, Nigeria. Accidental sampling technique was used to select three hundred and sixteen students   Nassarawa state university Keffi.  Three standardized instruments were used to measure both the independent and dependent variables one hypothec was formulated and tested using multiple regression analysis and correlation. The findings of the study indicated that spiritual entitlement and its facets did not significantly predict depression academic entitlement did have the highest significant influence on students’ depressive state while psychological entitlement came next. The results of the study also show that both psychological entitlement and intellectual humility jointly and significantly predicted moral tolerance. It was concluded that subjective depression is associated with dispositional factors. The theoretical and practical implications of the findings were discussed.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"348 16‐17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138966707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Public Perception on Reintegration of Captive Farmers Returnees by Boko Haram Insurgents in Borno State: Evidence from Dikwa Local Government Area 博尔诺州公众对被博科圣地叛乱分子俘虏的返乡农民重返社会的看法:迪克瓦地方政府区的证据
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-13 DOI: 10.59653/pancasila.v2i01.481
Jaji Ahmed
{"title":"Public Perception on Reintegration of Captive Farmers Returnees by Boko Haram Insurgents in Borno State: Evidence from Dikwa Local Government Area","authors":"Jaji Ahmed","doi":"10.59653/pancasila.v2i01.481","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.481","url":null,"abstract":"This study assessed the community perception on the reintegration of captive farmers returnees of Boko Haram insurgency in Borno State, Nigeria, with specific reference to Dikwa Local Government Area. The study adopted a mixed-methods approach, combining quantitative and qualitative data collection and analysis. The study population consisted of 300 captive farmer returnees, 100 community members, and 20 key informants from the authorities and civil society organizations. The study used a stratified random sampling technique to select 150 captive farmer returnees, 50 community members, and 10 key informants for the survey. The study also conducted 10 focus group discussions and 10 in-depth interviews with the selected respondents. The study found that the reintegration of captive farmer returnees was necessary and justified for the peace and security of the area, as well as for the restoration of the livelihoods and dignity of the returnees. However, the study also found that the role of the authorities in facilitating the reintegration of captive farmer returnees was mixed and inadequate, and that there were several challenges and gaps in the coordination, management, and implementation of the reintegration program. Moreover, the study found that the reintegration of captive farmer returnees faced various challenges, such as stigma and discrimination, trauma and psychological distress, poverty and unemployment, insecurity and fear, and lack of trust and confidence. The study concluded that the reintegration of captive farmer returnees by Boko Haram insurgents in Dikwa Local Government Area Borno State was a necessary but challenging process, and that the role of the authorities and the perception of the communities were critical factors for the success and sustainability of the reintegration program. The study recommended that the authorities should improve the coordination and collaboration, enhance the transparency and accountability, provide adequate security and protection, provide basic services and amenities, provide psychosocial support and counseling, provide vocational training and income-generating activities, and provide legal assistance and documentation for the returnees and the communities. The study also recommended that the communities should accept and welcome the returnees, support and assist the returnees, engage and cooperate with the authorities and the reintegration program, and foster a culture of peace and tolerance in the area.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"39 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139005167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions Traveloka Instagram 社交媒体上关于松巴岛的广告对关注者访问决定的影响
Pancasila International Journal of Applied Social Science Pub Date : 2023-12-13 DOI: 10.59653/pancasila.v2i01.478
Afifah Zahra Gunawan, Woro Harkandi Kencana
{"title":"Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions","authors":"Afifah Zahra Gunawan, Woro Harkandi Kencana","doi":"10.59653/pancasila.v2i01.478","DOIUrl":"https://doi.org/10.59653/pancasila.v2i01.478","url":null,"abstract":"The latest developments in information technology have provided quick and technically straightforward access. In the rapidly evolving world of the internet, various types of e-commerce, such as online travel agent (OTA) companies, have emerged. Tourism in Indonesia is currently considered one of the significant influences in the country. Traveloka is an online travel agent used for booking tickets and various accommodations online. Additionally, Traveloka is known for its active presence in advertising on various social media platforms. The aim of this research is to determine the Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions. This study employs communication theory (S-O-R) or Stimulus-Organism-Response. The research method is quantitative, involving several data analysis techniques to analyze the obtained data from questionnaire distribution, including Normality Test, Correlation Test, and Simple Linear Regression Test to understand the extent of the influence among the variables being studied using SPSS. The research concludes that Instagram advertising influences visitation decisions. The hypothesis can be interpreted as Instagram advertising having an impact on Visit Decisions.","PeriodicalId":206550,"journal":{"name":"Pancasila International Journal of Applied Social Science","volume":"173 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139006237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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