Jurnal Manajemen Bisnis Unbara最新文献

{"title":"PENGARUH INOVASI PRODUK DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MENGGUNAKAN KARTU TELKOMSEL","authors":"Titi Hasanah","doi":"10.54895/jmbu.v1i2.679","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.679","url":null,"abstract":" Based on surveys conducted on Telkomsel cards used by GraiPari Telkomsel city pagar alam customers, there are still shortcomings, one of which is the Telkomsel card product provides less choice of variants. And perception about Telkomsel card product has its own value for consumers compared to other brands. The majority of consumers provide imperfect judgments, this is likely because consumers have not felt satisfied, comfortable with the product, therefore the author is interested to do peneletian this. \u0000Problem formulation in this research is: is there any influence of product innovation to consumer purchasing decision of Telkomsel Card at Graipari Telkomsel city Pagar Alam, is there any consumer perception to consumer purchasing decision of Telkomsel Card at GraiPari Telkomsel city Pagar alam, is there any influence of product innovation and consumer perception to consumer purchasing decision Telkomsel Card at Graipari Telkomsel kota pagar alam. The sample of this research is all consumer of Telkomsel card in Graipari Telkomsel city pagar alam which amounts to 100 people, in period of one month purchase that is in May 2020. \u0000Based on the results of data processing using SPSS, the regression equation obtained is :. The value of coefficient of determination (r ^ 2) based on data processing table of SPPS of 0,723. The variables affecting Telkomsel Graipari consumers can be influenced by the variables that exist and the variable with the respondents of 72.3%, while the rest of 27.7% can be taken into account by other variables that are not included in this research model. Variable of product innovation with t count> from t table or 2,725> 2.000, hence Ho is rejected and Hietahui, this indicates that there is significant influence to variables influencing consumer Graipari Telkomsel kota pagar alam. Variable consumer perceptions with t count> of ttable or 2,543> 2,000, then Ho rejected and Hietahui, this indicates that there is significant influence between consumer variable to consumer variable Graipari Telkomsel city pagar alam. Results of data processing with the value of Fcount of 16.729. With the value of F arithmetic> F table. From the hypothesis test results then the decision taken is the same variable and different variables for each consumer who have different variables to consumers Graipari Telkomsel city pagar alam.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125053755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH FASILITAS KERJA DAN KOMUNIKASI TERHADAP SEMANGAT KERJA PEGAWAI PADA KANTOR PAGAR GUNUNG KABUPATEN LAHAT","authors":"S. Sukri","doi":"10.54895/jmbu.v1i2.678","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.678","url":null,"abstract":"Results of the discussion obtained value Y = 11.202 + 0.176 + 0.419. Constant value of 11.202 means that if the independent variables are ignored then the value of the Job Morval (Y) variable is 11.202. Value of Working Facilities (X1) variable is 0,176 which means if Working Facilities (X1) variable is increased 0,176 it will increase work spirit variable (Y) equal to 0,176. The value of the communication variable (X2) is 0.419 which means if the communication variable (X2) is increased by 0.419 then it will increase the work spirit variable (Y) by 0.419 \u0000               The result of the coefficient value is 0.255 or 25%. This means that the independent variables have contribution to the dependent variable of 25% and the remaining 75% is influenced by other factors not examined by the writer. The results of the table above also explains the value of Adjusted R Square of 0.199 this means the independent variables have a relationship with the dependent variable of 0.199. \u0000               The simultaneous test results obtained F calculated value of 4.609, with a significant level of 0.019 then obtained Sig value of 0.019, which means Sig 0.019 <0.05 then Ho is rejected and Ha accepted. This means that the Working Facilities (X1), and Communication (X2) variables influence the work spirit (Y) \u0000Testing the influence of work facility variables (X1) on the spirit of work (Y). The result of the above table with partial test is obtained value t_hitung for work facility variable (X1) obtained value of Sig = 0,371 which mean Sig 0,371> 0,05 meaning work facility variable (X1) have insignificant effect to variable (Y), hence Accepted and Ha rejected, so the hypothesis in this study is not proven to show there is significant influence of Working Facilities (X1) variable to the dependent variable Job Spirit (Y). Testing the influence of variables Communication (X2) to the Spirit of Work (Y). With the test partially obtained value t_hitung for communication variables (X2) obtained value Sig = 0.045 which means Sig 0.045 <0.05 which means the communication variable (X2) has a significant effect on the variable Spirit Work (Y), then Ho is rejected and Ha accepted, So the hypothesis in this study proved to show there is a significant influence of communication (X2) variable to the dependent variable Job Spirit (Y)","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115463124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PROMOSI DAN HARGA JUAL SMARTPHONE MEREK OPPO F11 TERHADAP KEPUTUSAN PEMBELIAN","authors":"Hayani Hayani","doi":"10.54895/jmbu.v1i2.677","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.677","url":null,"abstract":"With the tittle effect of promotion and sell price of Oppo F11 smartphone on purchasing decisions (case study on the customer of Oppo F11 smartphone in the Jelita Lahat shop. This study aims to determine the effect of promotion on purchasing decisions, sell price of Oppo F11 smartphone on purchasing decisions, promotion and sell price of Oppo F11 smartphone on purchasing decisions in the Jelita Lahat shop. The sample in this study amounted to 78 respondents. The sampling technique uses the Accidental Sampling methode. \u0000Regression equation Y = 4,372 + 0,574 X1 + 0,325 X2 + e. Based on statistical data analysis, indicators in the study are valid and reliable. The sequence individually from each the variable most affects is the variable promotion with a regression coefficient of 0,574 then the sell price variable with a regression coefficient of 0,325. \u0000Obtained tcalculated the variable promotion (X1) of 7,654 > 1,992 and the sell price variable (X2) obtained of 3,505 > 1,992. This means that tcalculated is greater than ttable then H0 rejected and H1 accepted. Retrieved calculated F value of 50,845 > 3,12 so that it can be concluded that there are significant simultaneously (together) beetwen the promotion (X1) and sell price (X2) on purchasing decisions (Y).","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114133689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KECOCOKAN ETIKA DAN KOMITMEN ORGANISASI TERHADAP TINGKAT TURNOVER MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING","authors":"S. Rahayu","doi":"10.54895/jmbu.v1i2.674","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.674","url":null,"abstract":"The objectives of this research are: (1) to analyze and know how big the personality fit effects job satisfaction of employees empirically, (2) to analyze and know how big the organization commitment effects job satisfaction of employees empirically,(3) to analyze and know how big the personality fit effect  turnover intentions of employees empirically, (4) to analyze and know how big the organization commitment effect on turnover intentions of employees empirically, and (5) to analyze and know how big the job satisfaction effect on  turnover intentions of employees empirically. \u0000Forty three respondents were selected by using census sampling method; those were the ones who worked in  Mahakarya Asia University of Studi Program outside the main campus Baturaja. They have been working for more or less five years. The data were collected by questionnaires and documentation. The data were analyzed by using regression analysis. \u0000The result showed that R square (R2) was 62.4% and significance level was 0.000.This result indicated that personality fit and organization commitment affected positively and significantly on job satisfaction. Therefore, the result showed that R square (R2) 53.4% and significance level was 0.000. This result indicated that personality fit and organization commitment affected negatively and significantly on turnover intentions. These findings strengthened other researchers’ finding in which personality fit and organization commitment factors had direct effects on  turnover intentions and personality fit and organization commitment factors had indirect effects on turnover intentions using  job satisfaction as intervening variable.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122151540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH HARGA JUAL DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK KOPI KAPAL API PADA CV. BINTANG TERANG LAHAT","authors":"Markus Markus","doi":"10.54895/jmbu.v1i2.682","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.682","url":null,"abstract":"This study aims to determine (1) influence of selling price and distribution channel to sales volume of product coffee kapal api (2) the effect of selling price on sales volume (3) influence of distribution channel to sales volume. Research subject is CV. BINTANG TERANG LAHAT and sample data is selling price, distribution channel and sales volume year 2012-2016. The data obtained are then analyzed using regression analysis using SPSS application. Based on the analysis obtained Y = 14505.685 + .039 X1 + 35.025 X2+ e which mean constanta value of 14505.685 mean if the independent variables are ignored the value of variable (Y) of 14505.685. the result of the research shows that there is significant effect of selling price (X1), distribution channel (X2), together to the sales volume (Y). The test T influence variable (X1) on (Y) cost (X1) is 8.535 with significant is .013 ≤ 0,05, influence variable (X2) on (Y) cost (X2) is 4.502 with significant level of .046 < 0,05. The test result F obtained 60.058 by taking a significant level of 5% then with a significant level of 0.016 < 0,05.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"56 22","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120852764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KUALITAS SUMBER DAYA MANUSIA, PROFESIONALISME KERJA, DAN KOMITMEN SEBAGAI FAKTOR PENDUKUNG PENINGKATAN KINERJA KARYAWAN PDAM KABUPATEN BATURAJA","authors":"Erfin Mardalena","doi":"10.54895/jmbu.v1i2.680","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.680","url":null,"abstract":"This study aims to determine the effect of human resource quality, professionalism of work, commitment to employee performance PDAM Baturaja partially and simultaneously. Research approach used in this study is quantitative. Population in the company amounted to 150 and taken 75 respondents to use the sample with the sampling method is simple random sampling or simple random sample by means of a lottery / raffle of names of employees PDAM Baturaja is then taken as samples used lottery of 75 names of employees Selected in the draw. Methods of analysis using multiple linear regression analysis were used to determine the influence of strong between the dependent variable and independent variables. The test results and analysis conducted states that the variable quality of human resources and a significant positive effect on employee performance PDAM Baturaja  Regency. Variable professionalism and significant positive effect on employee performance PDAM Baturaja. And variable commitment and significant positive effect on employee performance PDAM Baturaja. And the quality of human resources, professionalism, and commitment to simultaneously positive and significant influence on employee performance PDAM  Baturaja Regency.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121012229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT DR. H. IBNU SUTOWO BATURAJA","authors":"D. Dahlia","doi":"10.54895/jmbu.v1i2.676","DOIUrl":"https://doi.org/10.54895/jmbu.v1i2.676","url":null,"abstract":"The aim of this research is to analize the influence of service quality and price to inpatient’s satisfaction. The research was conducted by distributing questionnaires to 166 responden taken by using purposive sampling technic. This research analyzed by using multiple linear regresion analysis method. The result of this research indicates that service quality and price have positive and significant influence to satisfaction with price as the dominant variable.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117006942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH DISIPLIN KERJA, KOMITMEN KERJA, DAN KARAKTERISTIK INDIVIDU TERHADAP TOTAL QUALITY MANAGEMENT","authors":"Ervin Mardalena","doi":"10.54895/jmbu.v1i1.544","DOIUrl":"https://doi.org/10.54895/jmbu.v1i1.544","url":null,"abstract":"This research was motivated by the influence of globalization, where this has an impact on human life as expressed by R. Robertson (2011) that globalization is shrinking the process of an individual and the growing awareness of the individual. This study uses the independent variable is Work Discipline (X1), Work Commitment (X2), moderating variables, namely the individual character (X¬3), and total quality management as the dependent variable (Y). Collecting data in research using questionnaires that were distributed to 72 employees of the PDAM Baturaja, educators using population. While the analysis is performed by the data processing using SPSS version 16.0 for Windows. \u0000               Results of regression analysis and t test showed that the variables of work discipline commitment variable, and variable positive effect on the individual characteristics of the variable total quality management. The coefficient of determination (R2) obtained at 0.896. This means that 89.6% of the variation can be explained by the quality of their management work discipline, work commitment and individual characteristics of the remaining 10.4% of the variation is explained by other variables.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"310 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121898995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS KINERJA KEUANGAN PERUSAHAAN SEBELUM DAN SESUDAH INITIAL PUBLIC OFFERING (IPO) DI BURSA EFEK INDONESIA","authors":"Tati Herlina, Dina Dia","doi":"10.54895/jmbu.v1i1.545","DOIUrl":"https://doi.org/10.54895/jmbu.v1i1.545","url":null,"abstract":"Data analysis techniques used is descriptive qualitative. Based on the results of the study showed that the performance of the company PT. Semen Baturaja before and after the IPO at the current ratio of the company has fluctuated, this change has a very good company performance when before IPO this was because after the IPO the company was able to achieve a ratio of 385% while after the IPO the company's current ratio reached only 8.26%. DER and DAR of fluctuated but when compared before and after the IPO the value is more spread before the IPO.  company net profit margin has a very high value but if compared to before and after the IPO, the company has a higher net profit margin value after the IPO in 2012 38%. Gross Profit Margin, Operating Profit Margin, ROE and ROA are the ratio shows the same thing, namely a ratio that has a higher ratio before the IPO and after the IPO switches to a lower ratio. The Simple Paired test shows that the value of t arithmetic 0.05) then H0 is accepted meaning that there is no difference between the financial performance of the company before and after the initial public offering (IPO)","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131849810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. BANK DANAMON UNIT SIMPAN PINJAM BATURAJA","authors":"D. Putriani, Rendy Wahyu Oganta","doi":"10.54895/jmbu.v1i1.543","DOIUrl":"https://doi.org/10.54895/jmbu.v1i1.543","url":null,"abstract":"This study discusses the influence of motivation and compensation on the performance of employees at PT. Bank Danamon Unit Simpan Pinjam Baturaja. The analysis used is multiple linear regression analysis, t test, F test, and coefficient of determination. The results of the analysis indicate that  motivation and compensation on the performance of employees at PT. Bank Danamon Unit Simpan Pinjam Baturaja affect either partially or simultaneously. Results of the analysis of determination (R2) shows that the coefficient of determination (R) motivation (X1) and compensation  (X2) amounted to 60.9% influence on employee performance (Y) while the remaining 39.1% influenced or varied by other variables , Researchers suggest the company in order to remain consistent with the targets to be achieved by employees and implement motivation of employees and improve compensation through the provision of appropriate and fair bonuses so that employees are willing to improve its performance.","PeriodicalId":206444,"journal":{"name":"Jurnal Manajemen Bisnis Unbara","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127139345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}