{"title":"Macro-economic Variables and Bank Performance in Nigeria: Fourth Republic Perspective","authors":"Ayodele Ogunlokun, Adebola O. Adebisi","doi":"10.38142/jebd.v1i3.114","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.114","url":null,"abstract":"Purpose: The vagaries of the macroeconomic variables make the business environment unpredictable, and this often portends mammoth implications for various businesses, primarily critical businesses such as banking, which the successive governments within the Fourth Republic have strived to protect jealously. Therefore, this study assessed the impact of macroeconomic factors on the performance of Nigerian banks from 1999 to 2021.Methodology:Data for the study period came from the World Bank reports and the CBN and SEC Statistical Bulletins. An ARDL (Autoregressive Distributed Lag) model was employed to evaluate the data.Findings: Lending interest rates had a negative and statistically insignificant impact on the performance of Nigerian banks with a coefficient of -0.0422 (p-value = 0.3860 & gt; 0.05), in contrast to the unemployment rate, which had a negative but statistically significant impact with a coefficient of -0.0534 (p-value = 0.0012 & gt; 0.05).Implication:Lending interest rate and unemployment rate impeded banks' performance, gross domestic savings, GDP per capita income, and exchange rate facilitated banks' performance in Nigeria.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Komang, Mahayana Putra, Gusti Ketut Gede, Wayan Wirga, I. B. Sanjaya, Ketut Yasa, Bali State Polytechnic.
{"title":"Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention?","authors":"I. Komang, Mahayana Putra, Gusti Ketut Gede, Wayan Wirga, I. B. Sanjaya, Ketut Yasa, Bali State Polytechnic.","doi":"10.38142/jebd.v1i3.133","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.133","url":null,"abstract":"Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products. MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users. Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention. Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mochamad Aldi Yusuf Anuaridlo, Rina Firliana, Erna Daniati
{"title":"Decision Support System in E-Commerce in Purchasing Saw with Method Woven Fabric","authors":"Mochamad Aldi Yusuf Anuaridlo, Rina Firliana, Erna Daniati","doi":"10.38142/jebd.v1i3.123","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.123","url":null,"abstract":"Purpose: Choosing ikat woven fabric has several predetermined criteria. These criteria include price, quality, product type, and color. The decision support system for selecting ikat fabric purchases for buyers in e-commerce using the SAW (simple additive weighting) method is a system that can determine the results of the decision to select one of the ikat fabrics based on predetermined criteria and alternatives.Methodology:The SAW method is one of the decision-making methods often used in DSS. The research method refers to a literature study that aims to find references that suit the problem, then observation by collecting data at the specified research location and interviewing the owner and one of the MSME employees to obtain detailed information.Findings: This research determines the purchase of good woven fabric via e-commerce for ikat woven fabric products in Bandar Kidul village, Mojoroto subdistrict, Kediri city. Calculating the best-woven fabric for ikat products can use the simple additive weight (SAW) method so that one best-selling ikat fabric, namely silk woven fabric, is selected and meets the requirements, with a score of 0.76675.Implication:Based on this research, we can determine which suitable woven fabrics to buy using e-commerce for ikat woven fabric products in Bandar Kidul village, Mojoroto subdistrict, Kediri city. The simple additive weight (SAW) method can calculate the best-woven fabric for ikat products.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tia Sastrina, I. G. A. K. Giantari, Putu Yudi Setiawan, I. G. A. K. G. Suasana
{"title":"Creating Relationship Bonds: An Exploration of Brand Resonance Research","authors":"Tia Sastrina, I. G. A. K. Giantari, Putu Yudi Setiawan, I. G. A. K. G. Suasana","doi":"10.38142/jebd.v1i3.124","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.124","url":null,"abstract":"Purpose: Brand resonance is essential for organizations to understand as they seek to build stronger relationships with the public. Brands are expected to understand what drives the relationship between consumers and their brand and take steps to build brand resonance.Methodology:This article was prepared using the literature study research method by collecting data from other scientific works such as journals, international journals, and proceedings that discuss matters related to brand resonance, perceived value, brand experience, brand love, and social media marketing through stages of data collection and categorization of data from journals and paper proceedings related to brand resonance, perceived value, brand experience, brand love, and social media marketing.Findings: Brand resonance is the highest relationship that can be successfully built between a brand and its consumers in the form of behavioral Loyalty, attitudinal attachment, sense of community, and active engagement.Implication:In this literature review, several factors influence brand resonance between consumers and a brand: perceived value, brand experience, brand love, and social media marketing.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparison of Double Exponential Smoothing Method with Weighted Moving Average in Forecasting UD Sales. Setya Abadi D. M as Financial Literacy","authors":"David Saputra, Nanik Hariyana","doi":"10.38142/jebd.v1i3.121","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.121","url":null,"abstract":"Purpose: UD. Setya Abadi D. M is a business unit focusing on the food industry, such as making frozen food (Maryam, churros, tortillas). In carrying out its production activities, this company certainly needs a strategy to compete with other competitors, one of which is forecasting. In this research, the data used is past product sales data from July 2021 to June 2023. This research aims to forecast sales in the future period in order to meet customer needs.Methodology:This data processing uses the weighted moving average and double exponential smoothing methods, which are then tested with the Mean Absolute Percent Error value. Forecasting with the lowest MAPE value is an effective method. The α value used in the double exponential smoothing method from 0.1 to 0.9 is chosen to have the lowest MAPE level: α = 0.6 and α = 0.7. Meanwhile, the weighted moving average method uses three months and four months.Findings: In the MAPE calculation, the results obtained for double exponential smoothing α = 0.6 are 6.45%, and α = 0.7 are 7.14%, while the moving average n = 3 is 13.59%, and n = 4 is 13, 48 %.Implication:It can be concluded that the lowest MAPE value was produced using the DES (Double Exponential Smoothing) method with ???? = 0.6 with a MAPE value of 6.45%. This value is lower than DES ???? = 0.7, 3-month WMA, and 4-month WMA with weights of 0.4, 0.3, 0.2, 0.1.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M","authors":"Vika Anikawati, Nanik Hariyana","doi":"10.38142/jebd.v1i3.122","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.122","url":null,"abstract":"Purpose: In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.Methodology:The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.Findings: Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.Implication:Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Training and Development Model of MSME Employees Ilbis Yogyakarta Using the MPPK 0.1 Test Tool","authors":"Ivan Febriandika","doi":"10.38142/jebd.v1i3.115","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.115","url":null,"abstract":"Purpose: This study aims to analyze the training and development model of MSME employees ILBIS YOGYAKARTA to facilitate mapping interests or preferences of employee training and development model styles (visual, auditory, kinesthetic) in companies or business organizations.Methodology:This research method uses the Development Training Model (MPPK 0.1) tool designed by researchers. The sample used among MSME ILBIS YOGYAKARTA employees amounted to 5 people who will participate in this study. The results will be directly readable using the Microsoft Excel program and then be concluded by researchers regarding the results obtained. Some of the researchers' data should be shared in this article. Therefore, only data used for general importance will be listed in this article.Findings: Employee 1: Visual 73,33% (Like), Auditory 60,00% (Like), Kinesthetic 30,00% (Dislike). Employee 2: Visual 76,67% (Like), Auditory 46,67% (Quite Likes), Kinesthetic 30,00% (Dislike). Employee 3: Visual 76,67% (Like), Auditory 60,00% (Like), Kinesthetic 53,33% (Quite Likes). Employee 4: Visual 76,67% (Like), Auditory 53,33% (Quite Likes)., Kinesthetic 40,00% (Quite Likes). Employee 5: Visual 46,67% (Quite Likes), Auditory 53,33% (Quite Likes), Kinesthetic 40,00% (Quite Likes).Implication:This research benefits from finding out how the preferred style of employee training and Development models makes it easier for employees to receive information, knowledge, and knowledge to improve their skills. Make it easier for companies or business organizations to make decisions in providing employee training and Development.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Entrepreneurial Marketing Practices and the Performance of Small and Medium Enterprises in Kogi State","authors":"Ibrahim Olawale Nafiu, Cynthia Unekwu Alogwuja, Anthonia Uloko, Bertha Mercy Okpebenyo","doi":"10.38142/jebd.v1i3.125","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.125","url":null,"abstract":"Purpose: This study is aimed at the entrepreneurial marketing practices (EMP) and performance of small and medium enterprises (SMEs) in Kogi State.Methodology:A survey research design was used for the study. The researchers gathered data from 208 participants. The data collected were analyzed using descriptive statistics and multiple regression analysis.Findings: Findings showed that SMEs' proactive-ness (PROA) and customer satisfaction have a negative association. However, the relationship is insignificant (p>0.05). Risk-taking (RSKT) and innovativeness (INVT) of SMEs and customer satisfaction have a favorable link that is statistically significant (p<0.05).Implication:The study concludes that SME owners and managers must properly evaluate their EMP, which may be the possible cause of the inability to cope with the dynamic and competitive business climate. The study recommended, among others, that SME owners and managers embrace more innovativeness and risk-taking disposition to achieve improved performance relative to customer satisfaction and combine entrepreneurial marketing skills of risk-taking and innovativeness.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dagogo Allen Wokoma Bishop, I. Amadi, George Isobeye
{"title":"The Influence of Markov Chain and Properties of Principal Component Solutions in the Analysis of Share Price Movements for Stock Market","authors":"Dagogo Allen Wokoma Bishop, I. Amadi, George Isobeye","doi":"10.38142/jebd.v1i3.131","DOIUrl":"https://doi.org/10.38142/jebd.v1i3.131","url":null,"abstract":"Purpose: Stock market performance and operation have been widely recognized as a viable investment field in financial markets. Therefore, this paper studied the stochastic analysis of the Markov chain and PCA in the closing share price data of Access and Fidelity banks (2016-2022) through the Nigeria Stock Exchange. The share prices were transformed into a 3-step transition probability matrix solution to cover this number of years.Methodology:This research uses the Markov chain method, which defines a stochastic process. Mathematically, a stochastic process can be defined as a collection of random variables ordered in time and determined at a series of time points that may be continuous or discrete.Findings:The criteria for obtaining four share prices formed from the two merged banks' 2x2 matrices were given, and analytical solutions of principal components were considered for future stock price changes.Implication: The solution matrix of the two merged banks showed that they have the best probability of price increasing shortly: 12%, the best probability of reducing in the future by 22%, and the best probability of no-change shortly by 21%, which is a tool for proper decision making in the day-to-day management of the bank; which shows it is profit making organization and are hopeful for future investment plans both short or long term respectively.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Badmus N. O. Abdul AZEEZ, Amidu Adinoyi JIMOH, Issah Zubairu ACHARA, Abubakar Yusuf ABDULLAHI
{"title":"Islamic Concept of Dignity of Labour and Its Effect on The Nascent Entpreneurship Model","authors":"Badmus N. O. Abdul AZEEZ, Amidu Adinoyi JIMOH, Issah Zubairu ACHARA, Abubakar Yusuf ABDULLAHI","doi":"10.38142/jebd.v1i2.90","DOIUrl":"https://doi.org/10.38142/jebd.v1i2.90","url":null,"abstract":"Purpose: Islam is a vital force that influences economic development and business performance, and it does not impede business development, entrepreneurship, and skill acquisition. Its economic system view of entrepreneurship is an integral part of wealth creation for Muslims. The objective of this paper is to see how the concept of Islamic dignity of labor could assist Muslim participants in the area of entrepreneurship.Methodology:The methodology of this research is theoretical; hence, it applied a qualitative approach.Findings: The data collection was conducted through the personal views of experts in Islamic worldview, Islamic entrepreneurship, ethics, and understanding of al-Qur'an, Sunnah, and other Islamic sources. Undoubtedly, if the Islamic concept of dignity of labor is adhered to, it would assist the Muslims to identify the lawful and the unlawful aspects of participation in entrepreneurship. Findings showed the effect of the Islamic ethical model on the Islamic entrepreneurship design.Implication:It is therefore recommended that whatever role the Muslims want to play in entrepreneurship, the ethics inherent in the Islamic concept of dignity of labor should be applied.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}