Journal of Entrepreneurial and Business Diversity最新文献_第3页

The Effect of Product Innovation and Market Orientation on Performance Muhammadiyah Da'wah Institute Marketing 产品创新与市场导向对绩效的影响

Journal of Entrepreneurial and Business Diversity Pub Date : 2023-01-31 DOI: 10.38142/jebd.v1i1.40

E. Prabowo, Muhamad Zen

{"title":"The Effect of Product Innovation and Market Orientation on Performance Muhammadiyah Da'wah Institute Marketing","authors":"E. Prabowo, Muhamad Zen","doi":"10.38142/jebd.v1i1.40","DOIUrl":"https://doi.org/10.38142/jebd.v1i1.40","url":null,"abstract":"Purpose:Muhammadiyah da'wah is included in da'wah in the reform era because da'wah in the reform era Muhammadiyah began to get a good response, it is very important to have a strategy, management and management of da'wah to advance da'wah. The purpose of this research is to identify the techniques and tactics of Indonesian Muhammadiyah da'wah.Methodology:This study is qualitative research with data collection methods through observation. Data analysis in this study used a qualitative descriptive method with a sociological approach.Findings:The study results show that Muhammadiyah da'wah's methods generally include the da'wah method of wisdom, good advice, and good dialogue. Muhammadiyah's da'wah strategy is to prioritize Islamic teachings in accordance with the Shari'ah, form a Hajj ritual guidance institution, build a culture of dialogue, and foster young generations, mass media preaching, cultural preaching, and preaching community empowerment in the fields of education, economy, social and health.Implication:Da’wah in the marketing strategy of Muhammadiyah da'wah institutions in the form of selling Muhammadiyah products such as water and noodles to the community by treating them with quality ingredients so that they do not cause disease implications that occur, and the selling price is not too high and can still be reached by consumers as well as mineral water in general. The purpose of this Muhammadiyah product is to uphold the Islamic religion so that an actual Islamic society is realized. By offering Muhammadiyah products, they can introduce Muhammadiyah preaching to consumers by buying Muhammadiyah products.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130947052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Sustainability Accounting, Work Environment, and Leadership on Employee Performance 可持续会计、工作环境和领导对员工绩效的影响

Journal of Entrepreneurial and Business Diversity Pub Date : 2023-01-31 DOI: 10.38142/jebd.v1i1.73

Ni Kadek, Dwi Ayu Anggreni, I. Made, Komang Adi, Kurniawan Saputra, Ni Kadek Dwi, A. Anggreni

{"title":"The Effect of Sustainability Accounting, Work Environment, and Leadership on Employee Performance","authors":"Ni Kadek, Dwi Ayu Anggreni, I. Made, Komang Adi, Kurniawan Saputra, Ni Kadek Dwi, A. Anggreni","doi":"10.38142/jebd.v1i1.73","DOIUrl":"https://doi.org/10.38142/jebd.v1i1.73","url":null,"abstract":"Purpose:This study examines and analyzes the effect of Sustainability Accounting, Work Environment, and Leadership on Employee Performance.Methodology:This research was conducted at the Office of the Central Bureau of Statistics of Bali Province with a sample of 60 respondents using a saturated sampling technique. All data obtained from the questionnaire distribution is feasible, then analyzed using multiple linear regression and hypothesis testing (t-test and f-test).Findings:The study results show that (1) Sustainability Accounting positively affects Employee Performance at the Office of the Central Bureau of Statistics of Bali Province. It shows that the better or increasing the Sustainability Accounting, the more employee performance will also increase at the Office of the Central Bureau of Statistics of the Province of Bali (2) The work environment has a positive effect on Employee Performance at the Office of the Central Bureau of Statistics of the Province of Bali. It shows that the better or increasing the work environment, the more employee performance will also increase at the Office of the Central Statistics Agency of the Province of Bali (3) Leadership has a positive effect on Employee Performance at the Office of the Central Statistics Agency of the Province of Bali.Implication:It shows that the better or increasing the leadership, the higher the performance of employees at the Office of the Central Bureau of Statistics for the Province of Bali.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126748454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Implementation Of Digital Marketing as An Effort to Increase Sales for MSMEs In the City of Bandar Lampung in The New Normal 在新常态下，实施数字营销，努力增加南榜市中小微企业的销售额

Journal of Entrepreneurial and Business Diversity Pub Date : 2023-01-31 DOI: 10.38142/jebd.v1i1.44

S. Saepudin, Fuad Azka, Muhammad Glenn Yunifer

{"title":"Implementation Of Digital Marketing as An Effort to Increase Sales for MSMEs In the City of Bandar Lampung in The New Normal","authors":"S. Saepudin, Fuad Azka, Muhammad Glenn Yunifer","doi":"10.38142/jebd.v1i1.44","DOIUrl":"https://doi.org/10.38142/jebd.v1i1.44","url":null,"abstract":"Purpose:Since the World Health Organization (WHO implemented the Coronavirus as a global pandemic, with case data in Indonesia as of June 29, 2020, with the number of confirmed cases reaching 55,092 people, it had a major impact on various sectors, one of which is the economic sector, especially MSME businesses. This study aims to see the role of digital marketing in increasing MSME sales in Bandar Lampung City during the COVID-19 pandemic.Methodology:This study uses a qualitative method called literature study, namely the technique of collecting data and information through various literature or references. The primary references used in scientific writing are scientific journals, information, and national and international news. The data used are secondary data, which are mostly obtained from websites and government statistics that are relevant to the object being studied. Processing of the data and information contained in this scientific paper using the descriptive methodFindings:In this scientific paper, digital marketing strategies will be explained with the concepts of social media marketing and content marketing. Digital marketing provides several benefits, including connecting sellers and buyers on the internet, expanding market share, and generating higher sales.Implication:By implementing digital marketing as a marketing strategy, sales turnover for MSME players will increase.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129049437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence Of Lifestyle And Reference Groups On Halal Cosmetic Purchase Decision 生活方式和参考群体对清真化妆品购买决策的影响

Journal of Entrepreneurial and Business Diversity Pub Date : 2023-01-31 DOI: 10.38142/jebd.v1i1.27

Ardian Samsuddin

{"title":"The Influence Of Lifestyle And Reference Groups On Halal Cosmetic Purchase Decision","authors":"Ardian Samsuddin","doi":"10.38142/jebd.v1i1.27","DOIUrl":"https://doi.org/10.38142/jebd.v1i1.27","url":null,"abstract":"PurposeWith the fourth industrial revolution, technology around the world is developing faster, enabling faster information transfer (Nabilah et al., 2021). This is exacerbated by the increasing number of internet users around the world. Internet use is prevalent in many areas of everyday life. The economic sector is the only industry that has been negatively affected by the emergence of the internet (Malay, 2022).\u0000MethodologyThe methodology used in this research is quantitative. Consumers who took part in this survey had previously made purchases at Shopee.com. On the other hand, the minimum number of samples needed for this research is around 90 samples by using a questionnaire in determining the research. While the analysis tool uses multiple regression via SPSS.\u0000FindingsThe results of the study suggest that keeping this in mind, it can be said that Electronic Word Of Mouth is a useful word of mouth tool for Shopee purchase recommendations. Electronic Word Of Mouth has a more dominant influence on the purity of purchases at Matahari Depart Store, so it is suggested that Matahari's management must be able to provide good service to consumers.\u0000ImplicationThe implications of the research state that brand image lifestyle and electronic word of mouth promotion on purchasing decisions are very decisive for marketing. So that the brand can create a good product and increase purchases.","PeriodicalId":202196,"journal":{"name":"Journal of Entrepreneurial and Business Diversity","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129699886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0