Journal of Business, Management, and Social Studies最新文献

The Direct and Indirect Influence of Price Fairness, Food Quality, and Word-of-Mouth on Purchase Intention: The Role of Brand Image (A Case of Mixue) 价格公平性、食品质量和口碑对购买意向的直接和间接影响：品牌形象的作用（以 Mixue 为例）

Journal of Business, Management, and Social Studies Pub Date : 2024-01-18 DOI: 10.53748/jbms.v3i2.77

Safir Dzakiyyah Aziziyah Putri

引用次数: 0

From Likes to Purchases: Analyzing the Impact of Instagram Marketing on Online Shoppers 从点赞到购买：分析Instagram营销对网购用户的影响

Journal of Business, Management, and Social Studies Pub Date : 2024-01-07 DOI: 10.53748/jbms.v3i2.73

Trio Bayu Wicaksono

{"title":"From Likes to Purchases: Analyzing the Impact of Instagram Marketing on Online Shoppers","authors":"Trio Bayu Wicaksono","doi":"10.53748/jbms.v3i2.73","DOIUrl":"https://doi.org/10.53748/jbms.v3i2.73","url":null,"abstract":"This study examines how social media users feel about influencers and sponsored material based on factors including credibility, entertaining postings, and informativeness. Then, consider how these factors relate to users’ intentions to buy in the context of Instagram marketing. This research paper collected data from 418 respondents through an online questionnaire. The questionnaire requires the respondents who are social media user, especially Instagram, millennials and Gen Z who is currently a university student who lived in Jakarta, and those who are following influencer on Instagram at least 3 influencers and who have purchased product and or services online. Statistical analyses are performed in this study. Findings – The result shows that the activity of influencers on Instagram has an impact on consumer behavior. Therefore, marketers in any kind of industries should consider the long-term impact that marketing influencer can give to their company. This study offers fresh perspectives on the efficacy of influencer marketing for millennials and Generation Z on Instagram in Jakarta, Indonesia. It highlights the need of carefully choosing influencers according to their unique approaches and comprehending the requirements of the target market, providing helpful advice to digital marketers hoping to increase the influence of influencer activities on consumer behavior and purchase decisions.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"68 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139449071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effects of Advertisements on Influencing Decisions to Invest in Riskier Financial Assets 广告对投资高风险金融资产决策的影响

Journal of Business, Management, and Social Studies Pub Date : 2023-12-26 DOI: 10.53748/jbms.v3i3.68

Winston Honadi, Jeremy Christo Johan

{"title":"The Effects of Advertisements on Influencing Decisions to Invest in Riskier Financial Assets","authors":"Winston Honadi, Jeremy Christo Johan","doi":"10.53748/jbms.v3i3.68","DOIUrl":"https://doi.org/10.53748/jbms.v3i3.68","url":null,"abstract":"This research’s main purpose is to discover whether psychological and social factors have a significant effect on a person’s attitudes toward advertisement, ultimately affecting their investment decisions. This research utilized GOTO Stockbit’s advertisement and was distributed to the public Indonesian population who has an interest in investment. The research collected a total of 115 samples which were then filtered to only include those who had experience investing to test the possibility of investing in a riskier financial asset. The research results show that psychological factors had no significant effects on attitudes toward advertisements. However, social factor has a significant enough effect on attitudes toward advertisement, as do attitudes toward advertisement toward investment decision. The study results that social factors lead to a positive attitude toward advertisements from securities that motivate individuals to make an investment decision. However, this study’s results show that psychological factors do not lead to any investment decisions by individuals as it has little to no effect on their attitude toward advertisements. This research aims to measure the effectivity of security advertisements on the investment decisions of individuals by adding a new study goal by introducing new hypotheses involving psychological and social factors to add clarity to previous research covering investment decisions. This research hopes that security brokerage can make an effective and optimal advertisement suggested in the research.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139156443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Creativity on Students’ Entrepreneurial Intention: Study Case on Jakarta 创造力对学生创业意向的影响：雅加达研究案例

Journal of Business, Management, and Social Studies Pub Date : 2023-12-24 DOI: 10.53748/jbms.v3i2.71

C. Anggraeny

引用次数: 0

Coping Mechanisms of Stress: The Impact on Online Purchase Impulsivity 压力的应对机制：对网购冲动性的影响

Journal of Business, Management, and Social Studies Pub Date : 2023-12-15 DOI: 10.53748/jbms.v3i3.70

Silvina Angelia Dwi Maharani, Nanda Putri Utami

{"title":"Coping Mechanisms of Stress: The Impact on Online Purchase Impulsivity","authors":"Silvina Angelia Dwi Maharani, Nanda Putri Utami","doi":"10.53748/jbms.v3i3.70","DOIUrl":"https://doi.org/10.53748/jbms.v3i3.70","url":null,"abstract":"The coping mechanisms of stress and their impact on online purchase impulsivity are essential in understanding consumer behavior in the digital age. This research investigates the relationship between stress, the form of coping strategies, and impulsive online purchasing, addressing the gap in the existing literature. Next, to determine which is the most effective between self-control failure and self-reward as coping mechanisms of stress that can trigger online impulsive buying. Using a survey-based approach conducted online with a 5-Likert scale, assessed by 25 survey items. A sample-to-item sampling method to collect a diverse sample of consumers in Indonesia uses a 5 to 1 ratio. The findings reveal that people in their productive age tend to experience this circumstance, resulting in a positive correlation between stress, self-reward, self-control failure, and online impulsive purchasing. However, it found that stress does not directly affect impulsive buying while coping mechanisms significantly impact this relationship. The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy and enhance employees’ performances.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"336 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139177879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Sustainability Awareness in Fashion on Purchase Intention: Mediating Variable of Sustainability Commitment 时装业的可持续性意识对购买意向的影响：可持续性承诺的中介变量

Journal of Business, Management, and Social Studies Pub Date : 2023-12-10 DOI: 10.53748/jbms.v3i3.67

Cherryll Heryono Putri, Audrey Dhamara Elysia Rosa

{"title":"Impact of Sustainability Awareness in Fashion on Purchase Intention: Mediating Variable of Sustainability Commitment","authors":"Cherryll Heryono Putri, Audrey Dhamara Elysia Rosa","doi":"10.53748/jbms.v3i3.67","DOIUrl":"https://doi.org/10.53748/jbms.v3i3.67","url":null,"abstract":"This study addresses the urgency of climate change by examining the impact of sustainability awareness on the fashion industry. Amid a rising green market, driven by environmental concerns and consumer awareness, the fashion industry grapples with its environmental footprint, particularly in fast fashion. Millennials and Gen Z show a strong preference for ecologically sustainable products. The research aimed to bridge inconsistencies in existing studies regarding the relationship between sustainability awareness and the intention to purchase sustainable fashion items. Utilizing the Theory of Planned Behavior, the study surveyed 107 respondents using Google Forms and a 5-point Likert scale. Then using the results, validity and reliability, collinearity, model summary, and hypothesis are tested. Findings reveal a positive connection between sustainability awareness, commitment, and purchase intention, with commitment mediating the awareness-intention relationship. Theoretical implications align with previous research, while managerial implications emphasize the importance of sustainability education, commitment-building, and innovative sustainable product development to meet evolving consumer preferences.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Measuring the Impact of Ease of Use, Usefulness, Attitude, and Enjoyment toward Intention to Play PUBG Mobile 衡量易用性、实用性、态度和乐趣对《绝地求生》手机版的影响

Journal of Business, Management, and Social Studies Pub Date : 2023-09-11 DOI: 10.53748/jbms.v2i4.61

Berlinda Devi Liliyana Dewi

{"title":"Measuring the Impact of Ease of Use, Usefulness, Attitude, and Enjoyment toward Intention to Play PUBG Mobile","authors":"Berlinda Devi Liliyana Dewi","doi":"10.53748/jbms.v2i4.61","DOIUrl":"https://doi.org/10.53748/jbms.v2i4.61","url":null,"abstract":"The impact of ease of use, usefulness, attitude, and enjoyment toward intention to play PUBG Mobile as it relates to Indonesians, is explicitly examined in this study’s examination of the mobile gaming era because of the pandemic. This paper investigates the factors that influence an individual’s intention to play PUBG Mobile and the outcome of those factors towards its individuals, as well as the effects of knowledge about gaming behavior to its users. The study’s recommendations are to increase the intention to play mobile games so that the need for enjoyable aspects and the need for outside assistance become more apparent. Through an online survey, 223 individuals provided information for this study. The survey asked for responses from people who had played a mobile game, particularly Player Unknown Battle Ground Mobile version (PUBGM), millennials or members of Generation Z having enrolled in college and who previously had resided in Indonesia, had at least played PUBG Mobile in the past, and had played it more than one year. In this work, statistical analysis is carried out. The outcome demonstrates that perceived ease of use, usefulness, attitude, and perceived enjoyment have an impact toward Intention to play PUBG Mobile. This study closes a gap in the literature by concentrating on the behavioral intention to play PUBG through the playful-consumption experiences of a well-known online multiplayer game.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136023941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Business Model Canvas and SWOT Analysis as a Development Strategy Frozen Food Culinary Industry 将 "商业模式画布 "和 SWOT 分析作为发展战略冷冻食品烹饪行业

Journal of Business, Management, and Social Studies Pub Date : 2023-08-25 DOI: 10.53748/jbms.v3i3.60

Carola Basuki

{"title":"Business Model Canvas and SWOT Analysis as a Development Strategy Frozen Food Culinary Industry","authors":"Carola Basuki","doi":"10.53748/jbms.v3i3.60","DOIUrl":"https://doi.org/10.53748/jbms.v3i3.60","url":null,"abstract":"The purpose of this study is to analyze the business condition of the home industry Frozen Food Pempek Palembang Kukuinutri using Business Model Canvas. Next, to create a new Business Model Canvas Frozen Food Pempek Palembang Kukuinutri, the scope of this research is focused on analyzing Business Model Canvas along with internal (importance and performance) and external (industry competition) factors of home industry Frozen Food Pempek Palembang Kukuinutri, as well as the formation of new business models using BMC based on future industries. The research method used is descriptive with a qualitative approach. Data collection was carried out using interview techniques with the owner of Frozen Food Pempek Palembang Kukuinutri. This type of research is a case study. The analysis technique used is SWOT analysis to see the weaknesses and threats faced by optimizing the advantages and opportunities owned and business mapping using the Business Model Canvas (BMC). This research produces solutions that can be used by business owners to be able to expand market reach on the Value Proposition element by attending business development training so that the products produced are more varied, Channel elements to add channels by participating in Bazar Events, Key Resources elements by creating production houses and more competent workforce, Key Partner elements to make halal logo certification and BPOM. The results of this research will later be used to create strategies to increase revenue streams, especially for planning offline store openings.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139349231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants of Net Interest Margin in Indonesian Banking Industry: The Moderating Role of Central Bank Interest Rate 印度尼西亚银行业净利息收益率的决定因素：中央银行利率的调节作用

Journal of Business, Management, and Social Studies Pub Date : 2023-07-31 DOI: 10.53748/jbms.v3i2.59

Ardo Ryan Dwitanto, A. Manurung, Nera Marinda Machdar

{"title":"Determinants of Net Interest Margin in Indonesian Banking Industry: The Moderating Role of Central Bank Interest Rate","authors":"Ardo Ryan Dwitanto, A. Manurung, Nera Marinda Machdar","doi":"10.53748/jbms.v3i2.59","DOIUrl":"https://doi.org/10.53748/jbms.v3i2.59","url":null,"abstract":"This article is to examine the relationship between net interest margin (NIM) and its determinants: risk averse level, liquidity risk, and credit risk. In addition, the article aims to investigate the moderating role of central bank interest rate on the relationship. We observe 17 Indonesian banks, which are listed on Indonesia Stock Exchange in 2017 – 2021 period. We run panel data regression model with 380 firm-year total observations. The Hausman test suggests that we use Random Effect Model (REM) for the parameter estimation. Our study confirms that NIM is determined by credit risk, liquidity risk, and risk averse level. Other than that, we found that central bank interest rate moderates well the relationship of NIM and its determinants by which the dynamic of the relationship of net interest margin and its determinants can be explained. The presence of the central bank interest rate consistently explains the dynamics of the relationship between NIM, risk averse level, liquidity risk, and credit risk. Our model accommodates the positive/negative relationship of NIM and its determinants: credit risk, liquidity risk, and risk averse level. These findings are expected to shed light on the mixed and inconsistent findings of previous research. The ongoing impact of the central bank interest rate consistently elucidates the dynamics between NIM, risk aversion level, liquidity risk, and credit risk. These findings are expected to bring clarity to the mixed and inconclusive results observed in prior research.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139353598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Crowdfunding Platform Analysis: A Perspective from Digital Marketing (A Case of Selfless School, Jakarta) 数字营销视角下的众筹平台分析(以雅加达无私学校为例)

Journal of Business, Management, and Social Studies Pub Date : 2023-07-18 DOI: 10.53748/jbms.v2i4.52

Firda Arum Zaini

引用次数: 0