Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat最新文献

{"title":"Sosialisasi Digital Marketing Dalam Upaya Peningkatan Penjualan Produk UMKM","authors":"Edi Kurniawan, Nofriadi Nofriadi, Dewi Maharani","doi":"10.54314/jpstm.v1i1.542","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.542","url":null,"abstract":"Abstract: Digital marketing is a marketing or promotion activity through the internet or online digital media. The purpose of this community service activity is to provide an understanding of the role of digital marketing in an effort to increase the sales of MSME products that have an impact on the welfare of the community in Silom-Lom Village, Simpang Empat District, Asahan Regency, especially in Koowe's business. Koowe, which is engaged in snacks, was founded in 2019. Because he is still a beginner, the marketing has not been maximized, namely selling his products to consumers in the surrounding area, so that it cannot attract consumers more widely. This is the goal of this community service activity, namely to provide an understanding of digital marketing in marketing Koowe products so that it can increase product sales. Keywords: Digital Marketing; Koowe; MSME  Abstrak: Digital marketing merupakan kegiatan pemasaran ataupun promosi melalui media internet ataupun digital secara online. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai peran digital marketing dalam upaya meningkatkan penjualan produk UMKM yang berdampak pada kesejahteraan masyarakat di Desa Silom-Lom, Kecamatan Simpang Empat, Kabupaten Asahan, terutama pada usaha Koowe. Koowe yang bergerak dalam bidang makanan ringan ini berdiri tahun 2019. Dikarenakan masih pemula, pemasaran yang dilakukan belum maksimal yaitu menjual produknya kepada para konsumen yang ada di wilayah sekitarnya saja, sehingga belum dapat menarik konsumen secara lebih luas. Hal inilah yang menjadi tujuan dari kegiatan pengabdian kepada masyarkat ini, yaitu untuk memberikan pemahaman mengenai digital marketing dalam memasarkan produk Koowe sehingga dapat meningkatkan penjualan produk. Kata kunci: Digital Marketing; Koowe; UMKM","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114033695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Internet dan Smartphone Bagi Kesehatan Komunikasi Keluarga Pada PKK Desa Hessa Air Genting","authors":"Rizkyana Fauziah, Febby Madonna Yuma, Parini Parini","doi":"10.54314/jpstm.v1i1.530","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.530","url":null,"abstract":"Abstract:Family communication is something that gets a lot of challenges in today's internet era. Internet is a network system that is connected globally. The internet is used to communicate and service information appropriately. Every connected device can communicate with each other regardless of region or geographic restrictions. However, the internet also has positive and negative impacts. With the current state of the pandemic, it is adding to the burden on mothers because they have to ensure that each family member maintains good communication. On the other hand, the side effect of excessive use of gadgets is the emergence of a sense of individualism for its users. Therefore it is necessary to provide assistance in the form of information so that mothers understand how important their role is in maintaining the health of family communication. The extension method used is the lecture, discussion and question and answer method. The result of this outreach activity is that participants can understand the role of using technology and smartphones in family communication so that they know how to reduce the negative impact to maintain the health of health communication. Keywords: gadgets; Internet; communication; family  Abstrak: Komunikasi keluarga merupakan hal yang mendapatkan banyak tantangan di zaman yang serba internet saat ini. Internet merupakan sistem jaringan yang terhubung secara global. Internet digunakan untuk berkomunikasi dan pelayanan informasi secara tepat. Setiap perangkat terhubung dapat saling berkomunikasi tanpa batasan wilayah atau geografis. Namun, internet juga memiliki dampak positif dan negatif. Dengan keadaan pandemi pada saat ini menambah beben berat kepada ibu-ibu karena harus memastikan setiap anggota keluarga tetap menjalin komunikasi yang baik. Sedangkan di sisi lain efek samping dari penggunaan gadget berlebihan adalah munculnya rasa individualis bagi para penggunanya. Maka dari itu perlu untuk memberikan ibu pendampingan berupa informasi sehingga para ibu paham betapa pentingnya peran mereka dalam mempertahankan kesehatan komunikasi keluarga. Metode penyuluhan yang digunakan adalah metode ceramah, diskusi dan tanya jawab. Hasil dari kegiatan penyuluhan ini adalah peserta dapat memahami peran penggunaan teknologi dan smartphone pada komunikasi keluarga sehingga mengetahui bagaimana cara mengurangi dampak negatifnya untuk menjaga kesehatan komunikasi kesehatan. Kata kunci: gadget; internet; komunikasi; keluarga","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124858221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelatihan Aplikasi Google Classroom Bagi Guru–Guru SMPN 6 Kisaran","authors":"Iin Almeina Loebis, Chitra Latiffani","doi":"10.54314/jpstm.v1i1.529","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.529","url":null,"abstract":"Abstract:Penggunaan teknologi dalam proses pembelajaran merupakan hal yang selalu digunakan. Di era 4.0 guru di tuntut memiliki kemampuan yang cukup dalam mengikuti perkembangan teknologi. Pembelajaran yang berfokus kepada proses tatap muka harus sudah diintegrasi dengan blended-learning. Kondisi ini membuat google sebagai salah satu web tool terbesar memperkenalkan Google Classroom sebagai metode pembelajaran pada saat pandemi.Namun sayangnya, guru guru, khususnya guru di SMPN 6 belum mengetahui tentang kebermanfaatan Google Classroom dan cara menggunakannya. Pengabdian ini diharapkan dapat menggunakan Google Classroom sebagai metode pembelajaran di masa pandemi, dengan metode pelaksanaan sebagai berikut : a) tahapan analisa, b) tahapan penyusunan materi, dan  c) tahapan pelaksanaan.Hasil dari pengabdian ini membuat guru antusias dan tertarik dan memudahkan  untuk mengelola tugas dengan cepat dan memberikan umpan balik kepada siswa secara efektif.            Keywords: Blended Learning; Google Classroom; Guru  Abstrak:.The use of technology in the learning process is always used. In the era of 4.0 teachers are required to have sufficient abilities to keep up with technological developments. Learning that focuses on face-to-face processes must be integrated with blended learning. This condition makes Google as one of the biggest web tools to introduce Google Classroom as a learning method during a pandemic. However, unfortunately, teachers, especially teachers at SMPN 6 do not know about the benefits of Google Classroom and how to use it. This service is expected to be able to use Google Classroom as a learning method during a pandemic, with the following implementation methods: a) analysis stages, b) The stages of preparing the material c) Implementation stages. The results of this service make teachers enthusiastic and interested and make it easier for teachers to manage assignments quickly and provide feedback to students effectively Keywords: Blended Learning; Google Classroom; Teacher Kata Kunci: blended learning; google classroom; teacher","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131516363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Belanja Online di Masa Pandemi Covid 19 untuk Masyarakat Desa Tanah Rakyat Kec. Pulo Bandring Kab. Asahan","authors":"S. Santoso, Nuriadi Manurung, A. Lubis","doi":"10.54314/jpstm.v1i1.526","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.526","url":null,"abstract":"Abstract:Community Service is an activity that aims to assist certain communities in several activities without expecting any form of reward. In general, this program is designed by universities in Indonesia to make a real contribution to the Indonesian nation, especially in developing the welfare and progress of the Indonesian nation. The purpose of this service activity is to carry out the Tri Dharma of Higher Education in the form of Community Service as the practice of science and technology to the Village Community of Tanah Rakyat, Kec. Pulo Bandring Kab. Asahan and provide understanding to the Tanah Rakyat Village Community about E-Commerce, especially online shopping, safely, comfortably and efficiently. This activity is expected to be a motivation for the community to be able to recognize and take advantage of E-Commerce to shop online. The form of activity is carried out by delivering material in the form of presentations and practices so that participants can try directly to place an order for a product at an online shopping service provider. The result is that the Tanah Rakyat Village Community not only understands how to shop online but also knows the types of E-Commerce, as well as the potential benefits obtained by using E-Commerce as a means of shopping in the era of digitalization.            Keywords: online shopping; E-Commerce; digitalization; Community Service  Abstrak:Pengabdian Kepada  Masyarakat merupakan kegiatan yang bertujuan membantu masyarakat tertentu dalam beberapa aktivitas tanpa mengharapkan imbalan dalam bentuk apapun. Secara umum program ini dirancang oleh  perguruan tinggi  di Indonesia  untuk memberikan kontribusi nyata bagi bangsa Indonesia, khususnya dalam mengembangkan kesejahteraan dan kemajuan bangsa Indonesia.  Maksud dari kegiatan pengabdian ini adalah melaksanakan Tri Dharma Perguruan Tinggi berupa Pengabdian Kepada Masyarakat sebagai pengamalan ilmu pengetahuan dan teknologi kepada  Masyarakat Desa Tanah Rakyat Kec. Pulo Bandring Kab. Asahan serta  memberi pemahaman kepada Masyarakat Desa Tanah Rakyat tentang E-Commerce, khususnya belanja secara online,  dengan aman, nyaman, dan efisien.  Kegiatan ini diharapkan dapat menjadi motivasi masyarakat untuk dapat mengenal dan memanfaatkan E-Commerce untuk berbelanja secara online. Bentuk kegiatan dilakukan dengan penyampaian materi dalam bentuk presentasi dan praktek sehingga peserta dapat mencoba langsung untuk melakukan pemesanan suatu produk pada penyedia layanan belanja online.  Hasilnya adalah  Masyarakat Desa Tanah Rakyat tidak hanya memahami bagaimana belanja secara online tetapi juga mengetahui jenis-jenis E-Commerce, serta potensi keuntungan yang diperoleh dengan pemanfaatan E-Commerce sebagai sarana belanja di era digitalisasi. Kata kunci: belanja online; E-Commerce; digitalisasi; Pengabdian Masyarakat ","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114221856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Media Sosial dan E-Commerce Sebagai Peluang Usaha Mandiri Bagi Kader Desa Kelurahan Dadimulyo","authors":"Masitah Handayani, H. Syafwan, Pristiyanilicia Putri","doi":"10.54314/jpstm.v1i1.607","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.607","url":null,"abstract":"Abstract: Nowadays, the use of social media and e-commerce has a significant influence on people's lives and is supported by the rapid development of information technology. The existence of social media and e-commerce provides benefits to society, one example is in the field of independent business. This service activity is carried out in the form of socialization or delivering short material followed by a discussion where this activity aims to provide insight into the proper use of social media and e-commerce so that it can provide benefits to its users. Participants in this activity were village cadres in Dadimulyo Village. The result of this service activity is in the form of understanding material for activity participants who can later implement social media and e-commerce in creating independent business opportunities. Keywords: Social Media; E-Commerce; Cadre Abstrak: Pada zaman sekarang, pemanfaatan media sosial dan e-commerce memiliki pengaruh yang signifikan dalam kehidupan masyarakat dan didukung dengan perkembangan teknologi informasi yang pesat. Adanya media sosial dan e-commerce memberi manfaat bagi masyarakat salah satu contohnya adalah dalam bidang usaha mandiri. Adapun kegiatan pengabdian ini dilaksanakan dalam bentuk sosialisasi atau menyampaian materi singkat yang dilanjutkan dengan diskusi dimana kegiatan ini bertujuan untuk memberikan wawasan mengenai pemanfaatan media sosial dan e-commerce dengan tepat sehingga mampu memberikan manfaat bagi para penggunanya. Peserta pada kegiatan ini adalah para kader desa yang ada di Kelurahan Dadimulyo. Hasil dari kegiatan pengabdian ini adalah berupa pemahaman materi bagi para peserta kegiatan yang nantinya dapat mengimplementasikan media sosial dan e-commerce dalam menciptakan peluang usaha mandiri. Kata Kunci: Media Sosial; E-Commerce; Kader ","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125029292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Meningkatkan Motorik Anak Usia Dini Dengan Bercocok Tanam","authors":"Ulfah Syuhada Nasution, Muthia Dewi, Sri Rezki Maulina Azmi","doi":"10.54314/jpstm.v1i1.528","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.528","url":null,"abstract":"Abstract: Farming is an outdoor activity that aims to introduce the planting process to children. Farming is an activity that is liked by young children. The output of this activity obtained from this community service is that this activity stimulates the development of the child's body, encourages children to like healthy food, improves children's fine motor development, introduces scientific concepts, namely introducing children to the world of science (botany, biology, chemistry), strengthening family relationships, teaches responsibility, makes children aware of environmental care, develops mathematical skills (for example counting seeds or measuring soil depth, identifying shapes during gardening as an introduction to geometry), teaches patience, supports children's abilities to design and organize (children will understand that each type of plant has its own way. different treatments as well as the duration of growth). \u0000Keywords: farming; motoric childhood  Abstrak: Bercocok tanam merupakan aktivitas di luar ruangan yang bertujuan untuk mengenalkan proses menanam kepada anak. Bercocok tanam merupakan aktivitas yang disukai oleh anak-anak usia dini. Luaran kegiatan yang diperoleh dari pengabdian masyarakat ini adalah kegiatan ini menstimulasi perkembangan tubuh anak, mendorong anak menyukai makanan sehat, meningkatkan perkembangan motorik halus anak, mengenalkan konsep ilmiah yaitu pengantar anak untuk mengenal dunia sains (botani, biologi, kimia), mempererat hubungan keluarga, mengjarkan tanggung jawab, menyadarkan anak memelihara lingkungan, mengembangkan keterampilan matematika(misalnya menghitung biji atau mengukur kedalaman tanah, mengidentifikasi bentuk benda selama berkebun sebagai pengantar geometri), mengajarkan kesabaran, menunjang kemampuan anak untuk merancang dan mengatur (anak akan paham bahwa tiap jenis tanaman memiliki cara perawatan serta durasi pertumbuhan yang berbeda). Kata kunci: motorik anak usia dini; bercocok tanam","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125555598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelatihan Pembuatan Media Pembelajaran Interaktif Berbasis Komputer di SD Negeri 010248 Lubuk Palas","authors":"Sahren Sahren, I. Irianto, Afrisawati Afrisawati","doi":"10.54314/jpstm.v1i1.524","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.524","url":null,"abstract":"Abstract:The development of technology provides many benefits and conveniences, especially in the world of education. With the development of technology, everything can be done easily, quickly, precisely and accurately. Education is a forum to educate the nation's children and to develop people's lives through its various dimensions and methods used. It is undeniable that the current situation of the Covid 19 pandemic is clearly very influential in the world of education, where teaching and learning activities are mostly carried out remotely, this results in ineffective understanding of students' learning materials given due to several factors including the material provided is unclear and its presentation less interactive. This requires teachers to be able to innovate and think creatively in presenting learning material so that it displays informative things that are easy to understand and interesting from their appearance. Therefore it is necessary to carry out training and assistance to teachers in adding insight and knowledge about creative learning content and the software used to make it. This service activity was carried out in the form of training and workshops for teachers on the use of the MS Office PowerPoint 2010 application, which in this activity resulted in additional knowledge on the use of computer technology to present interactive learning media. Keywords: covid 19; teacher; education; learning; students; powerpoint Abstrak:Perkembangan teknologi memberikan banyak manfaat serta kemudahan-kemudahan utamanya di dalam dunia pendidikan. Dengan adanya perkembangan teknologi, segala sesuatu dapat dikerjakan dengan mudah, cepat, tepat dan akurat. Pendidikan merupakan wadah guna mencerdaskan anak bangsa serta untuk mengembangkan kehidupan masyarakat melalui  berbagai dimensinya dan metode yang digunakan. Tidak dipungkiri dengan adanya situasi pandemi Covid 19 saat ini jelas sangat berpengaruh pada dunia pendidikan, dimana kegiatan belajar mengajar banyak dilakukan dari jarak jauh, ini mengakibatkan kurang efektifnya pemahaman para siswa terhadapat meteri pembelajaran yang diberikan dikarenakan beberapa faktor diantaranya materi yang diberikan kurang jelas serta penyajiannya kurang interaktif . Hal ini menuntut  guru-guru untuk dapat berinovasi dan berpikir kreatif didalam menyajikan materi pembelajaran agar menampilkan hal yang informatif mudah dimengerti dan menarik dari tampilannya. Maka dari itu perlu untuk dilakukannya pelatihan dan pendampingan kepada guru-guru didalam menambah wawasan serta pengetahuan mengenai konten-konten kreatif pembelajaran serta sofware-sofware yang digunakan untuk membuatnya. Kegiatan pengabdian ini dilakukan dalam bentuk pelatihan dan workshop kepada para guru-guru tentang penggunaan aplikasi ms office powerpoint 2010. dimana dalam kegiatan ini menghasilkan tambahan pengetahuan terhadap pemanfaatan teknologi komputer untuk menghadirkan media pembelajaran yang interaktif. Kata kunci: covid 19; guru; pendi","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124644263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Workshop Pengembangan Kreatifitas Siswa Melalui Multimedia Sosial Youtube","authors":"M. Sembiring, Mustika Fitri larasati Sibuea, Raja Tama Andri Agus","doi":"10.54314/jpstm.v1i1.648","DOIUrl":"https://doi.org/10.54314/jpstm.v1i1.648","url":null,"abstract":"Tidak dapat dipungkiri bahwa teknologi multimedia mampu memberi kesan yang besar dalam bidang komunikasi dan pendidikan karena bisa mengintegrasikan teks, grafik, animasi, audio dan video. Multimedia telah mengembangkan proses pengajaran dan pembelajaran ke arah yang lebih dinamik. Namun yang lebih penting ialah pemahaman tentang bagaimana menggunakan teknologi tersebut dengan lebih efektif dan dapat menghasilkan ide yang dapat meningkatkan kreatifitas siswa. Para peserta/siswa juga diberikan pengetahuan tentang cara mengupload dan melakukan settingan youtube untuk publikasi karya video yang akan di hasilkan. Pembahasan Hasil Pelaksanaan Kegiatan Hasil kegiatan PKM ini secara garis besar mencakup beberapa komponen  antara lain : tercapai tujuan pelatihan, tercapai target materi yang telah direncanakan, dan kemampuan peserta dalam penguasaan materi.","PeriodicalId":201854,"journal":{"name":"Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat","volume":"06 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130581041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}