MALAYSIAN E COMMERCE JOURNAL最新文献_第5页

DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE) 个性化推荐产品接受度测量量表的制定(prpa-scale)

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.02.2022.76.85

Ampadu Seth, Yuanchun Jiang, S. Gyamfi, Debrah Emmanuel, Eric Amankwa

{"title":"DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE)","authors":"Ampadu Seth, Yuanchun Jiang, S. Gyamfi, Debrah Emmanuel, Eric Amankwa","doi":"10.26480/mecj.02.2022.76.85","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.76.85","url":null,"abstract":"Personalized recommendation (PR) system has been established to enhance consumers experience by suggesting products for consumers. Researches in PR mostly focus on the PR “system” acceptance but not the “actual product” acceptance. Therefore, this research aims to develop an instrument that measures the psychometric indicators of personalized product recommended acceptance. The sample size for the study were made up of (N=521) consumers from various accessible online marketplace in Ghana (jumia, kikuu, tonaton, jiji, amazon, eBay, aliexpress, alibaba, and other platforms) who represent the end-users of the e-tailers recommendation system. The study was quantitative in nature. In an attempt to evaluate the Personalized Recommended Product Acceptance Scale (PRPA-SCALE), an instrument was developed then submitted to 1 psychologist, 2 Marketing experts and 2 consumer behaviour researchers to test and rate items developed for the study. The EFA and CFA were performed to validate the instrument. The finding indicated significant content validity and further provided evidence of a good model fit for the five factors extracted constructs ((Price consciousness (5 items), Product Review factor (6 items), Brand Influence (5 items), Perceived Quality (6 items) and E-tailers Promotional Factor (8 items)). To the best of our knowledge, the PRPA-scale is the first scale robustly developed to measure personalized product recommendation acceptance. This also set the foundation for future research in the area of consumers’ purchase decision processes towards recommended products.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124395470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

UNDERSTANDING GROUP DYNAMICS: THEORIES, PRACTICES, AND FUTURE DIRECTIONS 理解群体动力学:理论、实践和未来方向

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.01.08

Amir Khushk, Zhang Zengtian, Yang Hui, Cynthia Atamba

引用次数: 1

THE INFLUENCE OF VIDEO TUTORIAL LEARNING MEDIA ON IMPROVING FINANCIAL LITERACY KNOWLEDGE: A STUDY FOR E-COMMERCE USER STUDENTS 视频辅导学习媒体对提高金融素养知识的影响——基于电子商务用户学生的研究

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.02.2022.72.75

Girang Permata Gusti, Yudis Agustira, M. Zaini, Rudi Triadi Yuliarto

引用次数: 0

TO PLAY OR NOT TO PLAY: THE USE OF GAMIFICATION IN THE FASHION RETAIL INDUSTRY 玩还是不玩:游戏化在时尚零售行业的应用

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.02.2022.59.63

R. Goldberg, Valeska Nel

{"title":"TO PLAY OR NOT TO PLAY: THE USE OF GAMIFICATION IN THE FASHION RETAIL INDUSTRY","authors":"R. Goldberg, Valeska Nel","doi":"10.26480/mecj.02.2022.59.63","DOIUrl":"https://doi.org/10.26480/mecj.02.2022.59.63","url":null,"abstract":"The COVID-19 pandemic has devastated the world economy, affecting many industries. Given the growing inadequacies of traditional marketing communication channels in the digital age, fashion retailers are looking at innovative ways of communicating with consumers. Gamification’s efficacy as a marketing communication’s tool can be linked to its potential to satisfy users’ intrinsic needs, ostensibly through evoking a pleasurable consumer experience via autotelic use reminiscent of videogame engagement. The goal of this study was to investigate the use of gamification in the fashion retail industry. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 25 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using Atlas.ti. The results indicate that consumers are aware of gamification and enjoy using it, describing it as a fun and enjoyable experience. Consumers’ primary motivation for using gamification applications is to gain financial benefit in the form of discounts, vouchers, points or rewards. The dominant challenges identified with using gamification applications are that they do not provide a user-friendly interface, as well as privacy and security concerns and connection issues.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128549793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

COMMERCIAL BANK FINANCING AND DEVELOPMENT OF CROP PRODUCTION IN NIGERIA 商业银行对尼日利亚农作物生产的融资和发展

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.09.13

K. A. Saka, K. B. Aladelusi

引用次数: 0

FEASIBILITY STUDY ON LIVESTREAMS SELLING OF AGRICULTURAL PRODUCTS ON TIK TOK PLATFORM — A CASE STUDY OF YINGKOU CITY IN LIAONING PROVINCE 微信平台农产品直播销售可行性研究——以辽宁省营口市为例

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.20.23

Ying Ying

{"title":"FEASIBILITY STUDY ON LIVESTREAMS SELLING OF AGRICULTURAL PRODUCTS ON TIK TOK PLATFORM — A CASE STUDY OF YINGKOU CITY IN LIAONING PROVINCE","authors":"Ying Ying","doi":"10.26480/mecj.01.2022.20.23","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.20.23","url":null,"abstract":"Since the beginning of 2020, offline physical stores and the sale of large quantities of agricultural products have all been affected by COVID-19. However, e-commerce in this case could make full use of its advantages of not being restricted by regional space. From 2020 to 2021, many regions and businesses have tried the form of e-commerce livestreams selling. However, as of May 2021, Yingkou city of Liaoning province was still affected by the COVID-19, resulting in a large number of unsalable agricultural products. The daily unsold volume of three towns in Bayuquan district and five towns in Gaizhou city was nearly 400 tons, which undoubtedly caused huge losses to the local farmers. This situation also indicated how little local farmers knew about the mode of livestreams selling. As the leader of short video platforms, Tik Tok has been studied by a large number of scholars on its operation mode, selling mode and cash ability. Because each region has many problems such as differences in urban factors, refined research is more suitable for these regions. For this reason, it is of certain significance to study the livestreams selling of agricultural products on Tik Tok platform of Yingkou city in Liaoning province.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128804678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STUDY OF MAJOR CHALLENGES IN ONLINE EDUCATION IN MYSORE TALUK DURING COVID PANDEMIC 新冠疫情期间迈索尔地区在线教育面临的主要挑战研究

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.02.2022.86.88

M. S, Rajith Kumar H. B

引用次数: 0

THE INFLUENCE OF REFERENCE GROUPS ON MILLENNIALS’ SOCIAL COMMERCE BUYING BEHAVIOUR 参考群体对千禧一代社交商务购买行为的影响

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.24.28

R. Goldberg, Angela Kotze

{"title":"THE INFLUENCE OF REFERENCE GROUPS ON MILLENNIALS’ SOCIAL COMMERCE BUYING BEHAVIOUR","authors":"R. Goldberg, Angela Kotze","doi":"10.26480/mecj.01.2022.24.28","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.24.28","url":null,"abstract":"The rise in popularity of online shopping coupled with the increasing amount of time spent by consumers on social media platforms have given rise to a new form of e-commerce known as social commerce. Social commerce entails the buying and selling of products and services on social media platforms. Millennials are some of the most frequent users of social media and therefore avid users of social commerce platforms. Due to its social nature, purchase decisions made on social commerce platforms are prone to influence from reference groups. Organisations are investing increasing amounts of capital to identify and use reference groups to improve their marketing endeavours. However, very few are effectively influenced by referents when making purchase decisions. Thus, it is important to identify the reference groups that have an influence on a consumer group’s buying behaviour, and to determine the influence exerted by such groups. The purpose of this study is to investigate the influence of reference groups on the buying behaviour of Millennials on social commerce platforms. A qualitative approach was followed by means of an exploratory research design. Judgement sampling was used to identify a total of 26 participants from whom data was gathered by means of conducting three focus groups. Data was analysed by means of the Morse and Field approach using ATLAS.ti. The results indicate that Millennials’ primary reference groups are family and friend, influencers and experts. Referents exert a prominent influence on Millennials’ decisions to make use of social commerce platforms. Millennials do not observe referents’ buying behaviour, mimic referents style, purchase products to identify with referents and do not seek approval from reference groups when making a purchase decision on a social commerce platform.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131017549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

INNOVATIVE RELATIONSHIP MARKETING AND SERVICE QUALITY TOWARD COMPETITIVE ADVANTAGE AMONG GHANAIAN BANKS 加纳银行创新关系营销与服务质量的竞争优势

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.36.43

G. Kankam

{"title":"INNOVATIVE RELATIONSHIP MARKETING AND SERVICE QUALITY TOWARD COMPETITIVE ADVANTAGE AMONG GHANAIAN BANKS","authors":"G. Kankam","doi":"10.26480/mecj.01.2022.36.43","DOIUrl":"https://doi.org/10.26480/mecj.01.2022.36.43","url":null,"abstract":"It has become crucial for companies to proactively consider how to draw in and then keep customers. The goal of the study is to determine whether Ghanaian banks have successfully employed innovative relationship marketing as a tactic through superior customer service to acquire a competitive edge. This study utilized a cross-sectional design and used simple random selection to choose 130 customers, while the purposive sampling method was used to select five Ghanaian banks. Data were gathered via a self-reported survey (questionnaire). To present the results, structural equation modeling was employed. Structured equation modeling (PLS-SEM) with SmartPLS 3.0 was used to examine the data. This study has added to the body of knowledge by demonstrating how innovative relationship marketing may be used to gauge service quality and gain a competitive edge. The study’s conclusions suggest that the resource-based paradigm is appropriate for representing both tangible resources like physical resources and intangible resources like customer service excellence. The study findings demonstrated that inventive relationship marketing improved service quality significantly, giving banks a competitive edge.","PeriodicalId":197061,"journal":{"name":"MALAYSIAN E COMMERCE JOURNAL","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115334865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE DEVELOPMENT PROSPECT OF RETAIL VIRTUAL STORE 零售虚拟商店的发展前景

MALAYSIAN E COMMERCE JOURNAL Pub Date : 1900-01-01 DOI: 10.26480/mecj.01.2022.14.16

P. Siegfried, Zhu Quankun

引用次数: 0