TRJ Tourism Research Journal最新文献_第4页

The Effect of Promotion on Purchase Decision at Cafe Praja Bintaro, South Tangerang 促销对南Tangerang Praja Bintaro咖啡馆购买决策的影响

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.156

Christine Setiawan, Dian Octarina, Jeefrey Rabito Pangosta

引用次数: 1

Exploring A Sustainable Homestay: A Qualitative Study of Owner’s Participation 探索可持续民宿:业主参与的定性研究

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.148

P. Pramanik, Santi Maudiarti, M. Achmadi, Hanni Adriani

引用次数: 0

The Effect of Product Quality and Customer Satisfaction on Customer Loyalty at Pempek 888 Taman Kenten Palembang Restaurant 产品品质与顾客满意对庞培888塔曼肯登巨港餐厅顾客忠诚的影响

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.157

Amrullah Amrullah, Ervina Taviprawati, Dinda Permatasari

引用次数: 0

Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) 新常态下低成本航空公司整合营销传播的实施(在PT花旗印尼登巴萨分公司的定性描述研究)

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.128

Nicolaescu Cristina, Putu Gde Arie Yudhistira, Ni Putu Evi Wijayanti

{"title":"Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar)","authors":"Nicolaescu Cristina, Putu Gde Arie Yudhistira, Ni Putu Evi Wijayanti","doi":"10.30647/trj.v6i1.128","DOIUrl":"https://doi.org/10.30647/trj.v6i1.128","url":null,"abstract":"This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. \u0000Keywords: Customer Loyalty, Brand Image, Brand Trust","PeriodicalId":196458,"journal":{"name":"TRJ Tourism Research Journal","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126918509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Effect of Tangible, Reliability, Responsiveness, Assurance and Empathy on Tourist Satisfaction in Dunia Fantasi Taman Impian Jaya Ancol After The Implementation of The Covid-19 Vaccination 实施新型冠状病毒疫苗接种后，有形、可靠性、响应性、保证性和共情性对杜尼奇塔曼伊姆安贾亚度假村游客满意度的影响

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.146

Gustian Al Kahfi, R. Nugraha

{"title":"The Effect of Tangible, Reliability, Responsiveness, Assurance and Empathy on Tourist Satisfaction in Dunia Fantasi Taman Impian Jaya Ancol After The Implementation of The Covid-19 Vaccination","authors":"Gustian Al Kahfi, R. Nugraha","doi":"10.30647/trj.v6i1.146","DOIUrl":"https://doi.org/10.30647/trj.v6i1.146","url":null,"abstract":"This study aims to determine the tangible, reliability, responsiveness, assurance, and empathy for tourist satisfaction. The descriptive quantitative method uses a multiple linear regression analysis with the SPSS Program. The population in this study is the number of visitors in November and December 2021, with 545,312 people. The sample size used the Slovin formula with the results of 100 respondents. The sampling technique used is accidental sampling. The results showed that only the reliability variable partially had no significant effect on tourist satisfaction. Dunia Fantasi Taman Impian Jaya Ancol needs the implementation of strict health protocols, the availability of various interpretation boards, and regular maintenance of the cleanliness of tourist attractions to improve their performance in providing services to tourists. Continuous improvement in managing the execution of Dunia Fantasi Taman Impian Jaya Ancol will increase the positive image of tourist destinations, which is a long time will form tourist satisfaction. \u0000Keywords: Tangible, Reliability, Responsiveness, Assurance, Empathy, Tourist Satisfaction","PeriodicalId":196458,"journal":{"name":"TRJ Tourism Research Journal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131510537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Culinary Practical Online Class: A Development of Study Method amid COVID-19 Pandemic 烹饪实践在线课堂:新冠疫情下学习方法的发展

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.137

Ivana Grasielda, Victor Kurniawan Yuwono

{"title":"Culinary Practical Online Class: A Development of Study Method amid COVID-19 Pandemic","authors":"Ivana Grasielda, Victor Kurniawan Yuwono","doi":"10.30647/trj.v6i1.137","DOIUrl":"https://doi.org/10.30647/trj.v6i1.137","url":null,"abstract":"This study aims to develop learning methods in online culinary practice classes using MOOC (Massive Open Online Class). This research is descriptive exploratory with qualitative methods to find out stakeholders' weaknesses, strengths, and expectations for an effective MOOC design in online culinary practice classes. Stakeholders consist of students, permanent lecturers, part-time lecturers, and experts spread across all regencies/cities in East Java and other regions in Indonesia. The study results concluded that the MOOC design was able to meet the expectations of stakeholders, namely that practicum classes could be delivered effectively even though the duration was less than the classes before the new normal era. An effective MOOC means that all components must be planned holistically for both lecturers and students, but lecturers are also obliged to complete the teaching components before learning begins. Starting with determining the theme as a focus, then designing teaching methods supported by giving assignments, assessments, and feedback. This component must have a conducive learning atmosphere, which requires full cooperation and trust between lecturers and students. The overall MOOC plan should be visualized and communicated regularly from the first week of learning. \u0000Keywords: Online, Blended Learning, Project-Based Learning, Practical, Culinary","PeriodicalId":196458,"journal":{"name":"TRJ Tourism Research Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125649783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Comparison of The Official Tourism Website Effectiveness of Bali And North Sumatra Province: A Content Analysis Approach 巴厘与北苏门答腊省官方旅游网站有效性比较:内容分析方法

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.141

M. Akbar, S. Wibowo, Ikhsan Fuady

引用次数: 0

Analysis of Service Quality and Tourism Destination Parts on Visitor Satisfaction at Taman Mini Indonesia Indah 服务质量与旅游目的地因素对印尼达曼岛游客满意度的影响分析

TRJ Tourism Research Journal Pub Date : 2022-04-29 DOI: 10.30647/trj.v6i1.142

Nabila Sri Astuti, L. Dewi

{"title":"Analysis of Service Quality and Tourism Destination Parts on Visitor Satisfaction at Taman Mini Indonesia Indah","authors":"Nabila Sri Astuti, L. Dewi","doi":"10.30647/trj.v6i1.142","DOIUrl":"https://doi.org/10.30647/trj.v6i1.142","url":null,"abstract":"This study aims to determine the effect of service quality and part of tourist destinations on visitor satisfaction at Taman Mini Indonesia Indah. The type of research is descriptive quantitative with multiple regression analysis methods. Collecting data by distributing questionnaires with a google form, a sampling technique using accidental sampling. The population in this study were tourists who had visited Taman Mini Indonesia Indah in the last five years, as many as 4,471,504 people. While the sample uses the Slovin formula, the results show a selection of 100 respondents. The results showed that the quality of service and the part of tourist destinations partially and simultaneously affect visitors' satisfaction with Taman Mini Indonesia Indah. The better the quality of service and the 4A tourism components provided by the manager of Taman Mini Indonesia Indah to visitors will increase visitor satisfaction. The manager of Taman Mini Indonesia Indah is expected to provide training to employees so that they can continue to serve well, quickly, responsively, politely, and friendly. The manager of Taman Mini Indonesia Indah is expected to add artificial attractions that can attract tourists. visits from outside Jakarta. \u0000Keywords: Service Quality, Destination Part, Visitor Satisfaction \u0000 ","PeriodicalId":196458,"journal":{"name":"TRJ Tourism Research Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121005134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION IN KOPI GOWO LIPPO KARAWACI, TANGERANG SELATAN 产品品质对顾客满意之影响:古力、卡拉瓦契、橘子、塞拉坦

TRJ Tourism Research Journal Pub Date : 2021-10-13 DOI: 10.30647/trj.v5i2.116

Vienna Artina Sembiring

引用次数: 2

Agrotourism Development Using Location Quotient Analysis in Cibuntu-Kuningan Village 基于区位商分析的旗图-库宁安村农业旅游开发

TRJ Tourism Research Journal Pub Date : 2021-10-13 DOI: 10.30647/trj.v5i2.126

Anita Swantari, Heny Ratnaningtyas, Filma Festivalia

{"title":"Agrotourism Development Using Location Quotient Analysis in Cibuntu-Kuningan Village","authors":"Anita Swantari, Heny Ratnaningtyas, Filma Festivalia","doi":"10.30647/trj.v5i2.126","DOIUrl":"https://doi.org/10.30647/trj.v5i2.126","url":null,"abstract":"Cibuntu Village is a sub-district area that is one of the villages that has the potential for the development of the agricultural, plantation, and livestock sectors. In addition to these sectors, the tourism sector with the concept of agrotourism is expected to be developed and will make a significant contribution to the economy in Cibuntu Village. The purpose of this study is to determine the location of tourist attractions in Cibuntu Village and determine the types of tourism that can be developed in that location. The data analysis method used is divided into two parts, namely policy analysis and basic sector analysis using LQ (Location Quotient) calculation analysis. With applicable policy restrictions, tourism activities in Cibuntu Village are agrotourism and ecotourism. From the results of the LQ calculation, there are superior commodities, namely sweet potatoes, these commodities are worthy of investment to be developed in the future. Several alternative locations for tourism objects and activities that can be developed are agro-tourism activities in agricultural areas located in Cibuntu village which are designated as ecotourism areas. \u0000Keywords: Cibuntu Village Kuningan, Agrotourism, Location Quotient \u0000 \u0000 ","PeriodicalId":196458,"journal":{"name":"TRJ Tourism Research Journal","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124472077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1