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ANALISIS STRATEGI BISNIS DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM KEBULI ABUYA 商业战略和数字营销分析，以增加乌姆克·克罗利·阿布亚的销售
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-11-15 DOI: 10.53990/djep.v3i1.204
Ahmad Munadhir Amri
{"title":"ANALISIS STRATEGI BISNIS DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM KEBULI ABUYA","authors":"Ahmad Munadhir Amri","doi":"10.53990/djep.v3i1.204","DOIUrl":"https://doi.org/10.53990/djep.v3i1.204","url":null,"abstract":"This study aims to find out: 1) digital marketing applied by Kebuli Abuya, 2) the role of digital marketing in increasing sales of Kebuli Abuya, and; 3) identifying strengths, weaknesses, opportunities, and threats available using SWOT, STP, Marketing Mix Analysis. The method used in this study is qualitative-descriptive research. Data \u0000collection is done by interview, observation, and documentation. The results of the study were based on the SWOT analysis, the researchers then conducted an Internal Strategic Factors Analysis Summary (IFAS) analysis which showed that the internal aspects of the highest score were in service, food menu, and brand image. Meanwhile, based on the External Strategic Factors Analysis Summary (EFAS) analysis, it shows that the growth of Kebuli Abuya is largely determined by the customers, and how loyal customers are able to \u0000provide increased sales for Kebuli Abuya. Strategy side of practices digital marketing, Kedai Abuya through social media such as Instagram, Facebook, LinkedIn, and another internet network that are connected to the reach of consumers (online food delivery)such as Go-food, Grab food, and Traveloka eat. The application of digital marketing by Kedai Abuya has an effect of 30% - 40% in helping the sale.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122154411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KESEHATAN DAN TINGKAT KEMISKINAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TENGAH 爪哇中部省的健康和贫困率对经济增长的影响
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-11-15 DOI: 10.53990/djep.v3i1.206
T. Santosa, Anang Suryana
{"title":"PENGARUH KESEHATAN DAN TINGKAT KEMISKINAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TENGAH","authors":"T. Santosa, Anang Suryana","doi":"10.53990/djep.v3i1.206","DOIUrl":"https://doi.org/10.53990/djep.v3i1.206","url":null,"abstract":"This study aims to determine the Effect of Health and Poverty Rates on Economic Growth in Central Java Province. With Economic Growth as dependent or bound variables and Health and Poverty Rate as independent variables or free variables. This type of research is Quantitative. The secondary data used in this study is documentation obtained from the BPS (Central Statistics Agency) of Central Java Province. The sampling technique chosen is purposive sampling. The \u0000hypothesis was developed to see the influence of health and poverty rates on economic growth in Central Java. Hypothesis testing in this research is by using the method of Panel Data Regression Analysis and Multiple Regression Analysis. The results showed: 1) Health variables have a significant positive effect on economic growth in Central Java Province. 2) The variable poverty rate does not significantly affect economic growth. 3) Health variables and poverty \u0000rates simultaneously have a positive and significant effect on economic growth in Central Java Province.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126543331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEMISKINAN DAN TINGKAT PENGANGGURAN TERBUKA TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI JAWA TIMUR TAHUN 2018
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-11-15 DOI: 10.53990/djep.v3i1.207
Ali Sadikin, Rusmasari Rusmasari
{"title":"PENGARUH KEMISKINAN DAN TINGKAT PENGANGGURAN TERBUKA TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI JAWA TIMUR TAHUN 2018","authors":"Ali Sadikin, Rusmasari Rusmasari","doi":"10.53990/djep.v3i1.207","DOIUrl":"https://doi.org/10.53990/djep.v3i1.207","url":null,"abstract":"The purpose of this study is to explain the effect of poverty and the open unemployment rate on economic growth in the province of East Java with the period used is 2018. Quantitative is the type of research with a total sample of 38. The data used are secondary data obtained on the official website of the Central Statistics Agency of East Java Province. The method of data analysis used a Descriptive Statistical Test, used Classical Assumption Test, and also used Hypothesis Testing. The conclusion from the results of this test is (1) Poverty has a negative effect to the Human Development Index (HDI), namely -7.831 < 2.030 and sig value of 0.000 < from 0.05, (2) Open Unemployment Rate (TPT) does not have a positive effect. the Human Development Index (HDI) is 1.822 < 2.030 and a sig value of 0.077 > from 0.05, (3) Poverty and the Open Unemployment Rate (TPT) are 68.4% while the remaining 31.6% is influenced by other variables outside of Research Model.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121705112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH TENAGA KERJA DAN TINGKAT PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TIMUR TAHUN 2018 2018 年劳动力和教育水平对东爪哇省经济增长的影响
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-11-15 DOI: 10.53990/djep.v3i1.209
Ali Sadikin, Turnadi Turnadi
{"title":"PENGARUH TENAGA KERJA DAN TINGKAT PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TIMUR TAHUN 2018","authors":"Ali Sadikin, Turnadi Turnadi","doi":"10.53990/djep.v3i1.209","DOIUrl":"https://doi.org/10.53990/djep.v3i1.209","url":null,"abstract":"The study determines the effect of labor, and education partially, and simultaneously of economic growth in East Java Province in the period of 2018. Samples were taken using the entire population in East Java Province, which includes 38 cities and regencies in East Java. Descriptive statistics is, a classical assumption test, hypothesis testing, multiple linear regression test, and the coefficient of determination test is a data analysis. The results of this study conclude that with the obtained value of 6.037+(-0.025)X1+0.078X2 with a constant value of 6.037, it can be concluded that the labor variable has an impact on the Y variable. And the education variable has a positive relationship with Y, the lower the value of the workforce. employment means the lower value of Economic Growth (Y). And the higher the value of education, the higher the economic growth (Y).","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134108093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGENALAN KEWIRAUSAHAAN PEMBUATAN HANDSANITISER PADA SISWA DAN SISWI SMK MUHAMMADIYAH 1 KOTA BEKASI DENGAN PENERAPAN MODEL AL (ACTIVE LEARNING)
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-11-15 DOI: 10.53990/djep.v3i1.205
Micky Prathama, Daru Susanti, Djihadul Mubarok
{"title":"PENGENALAN KEWIRAUSAHAAN PEMBUATAN HANDSANITISER PADA SISWA DAN SISWI SMK MUHAMMADIYAH 1 KOTA BEKASI DENGAN PENERAPAN MODEL AL (ACTIVE LEARNING)","authors":"Micky Prathama, Daru Susanti, Djihadul Mubarok","doi":"10.53990/djep.v3i1.205","DOIUrl":"https://doi.org/10.53990/djep.v3i1.205","url":null,"abstract":"Secondary-level education, especially SMK has a unique character in producing graduates who are ready to work. The real potential of SMK graduates is not only ready to work, but has a great opportunity to participate in developing the economy through entrepreneurship. On this basis, research on the development of entrepreneurship was then carried out on students of SMK Muhammadiyah 1 Bekasi using the AL (Active Learning) method. The basic principle of the AL method is the involvement of students in the active learning process of participants in entrepreneurship. The type of business conveyed was the manufacture of Baitullah- scented Hand sanitiser products with learning materials from the introduction of raw materials to the calculation of the Cost of Goods. Meanwhile, the AL learning stage itself starts from the delivery of material to the opportunity for students and students to make presentations. The results of the response of students and students to the implementation of Active Learning from the questionnaire obtained by 86% of students expressed satisfaction with this learning. However, there are still some students who are not satisfied to be able to review the improvements in the application of learning.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128911353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGI PERENCANAAN PENGEMBANGAN SEKOLAH ALAM TUNAS MULIA UNTUK KESEJAHTERAAN EKONOMI MASYARAKAT DI BANTAR GEBANG – BEKASI 自然学校发展规划战略为社区经济繁荣在班塔吉邦邦发展
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-07-04 DOI: 10.53990/djep.v2i2.173
T. Santosa
{"title":"STRATEGI PERENCANAAN PENGEMBANGAN SEKOLAH ALAM TUNAS MULIA UNTUK KESEJAHTERAAN EKONOMI MASYARAKAT DI BANTAR GEBANG – BEKASI","authors":"T. Santosa","doi":"10.53990/djep.v2i2.173","DOIUrl":"https://doi.org/10.53990/djep.v2i2.173","url":null,"abstract":"This study aims to determine the planning strategy for the development of the natural school development of the Tunas Mulia Bantar Gebang school for the economic welfare of the community. The method used in the research is qualitative with a descriptive approach, this research was conducted from February 15th to March 29th, 2021, with the subjects of Tunas Alam Mulia School students and with a sample of 30 students' parents, the data collection techniques in this research were interviews, observation, and documentation. Based on the SWOT analysis above, the main strategy is an Integrative Strategy, this shows that in the Yayasan Tunas Mulia, it must carry out its activities by integrating weaknesses and opportunities in order to overcome weaknesses by taking advantage of opportunities at the Yayasan Tunas Mulia.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126640605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PEMBELAJARAN DI SEKOLAH ALAM TUNAS MULIA TERHADAP KETERAMPILAN DALAM MENINGKATKAN EKONOMI SISWA 在自然学校学习对改善学生经济技能的影响
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-07-04 DOI: 10.53990/djep.v2i2.175
Daru Susanti
{"title":"PENGARUH PEMBELAJARAN DI SEKOLAH ALAM TUNAS MULIA TERHADAP KETERAMPILAN DALAM MENINGKATKAN EKONOMI SISWA","authors":"Daru Susanti","doi":"10.53990/djep.v2i2.175","DOIUrl":"https://doi.org/10.53990/djep.v2i2.175","url":null,"abstract":"This study aims to find out the effect of learning at the Alam Tunas Mulia school, Bantar Gebang on skills in improving student economics. There are three research questions that the researcher summarizes based on the field survey at the school, namely; 1. How are the \u0000environmental conditions and facilities of the Alam Tunas school in support of learning economic skills. 2. How are the effects of catfish, duck, chicken, and hydroponic farming facilities to improve the skills of students and schools 3. How can catfishes, ducks, chickens, and hydroponic farming facilities improve the economy of students and schools Researchers found answers to research questions based on the data obtained that the effect of learning at Tunas Mulia school on skills in improving student economics, there are elements that support this result, namely the existence of three curriculums that are applied, namely; 1. The Tahfidz Curriculum. 2. The School of Nature Curriculum. 3. Curriculum packages A and B.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134093455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PELATIHAN DIGITAL MARKETING PRODUK DI YAYASAN TUNAS ALAM MULIA BANTARGEBANG BEKASI 光荣的自然萌芽基金会的数字营销产品训练
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-07-04 DOI: 10.53990/djep.v2i2.177
Djihadul Mubarok
{"title":"PELATIHAN DIGITAL MARKETING PRODUK DI YAYASAN TUNAS ALAM MULIA BANTARGEBANG BEKASI","authors":"Djihadul Mubarok","doi":"10.53990/djep.v2i2.177","DOIUrl":"https://doi.org/10.53990/djep.v2i2.177","url":null,"abstract":"Tunas Alam Mulia Foundation which is located in Bantargebang Bekasi is one of the foundations that have a household business. From this household business, it is hoped that it can support the daily needs of the residents of the foundation. Several household businesses have been endeavored by the Tunas Alam Mulia Foundation. However, in the efforts that have been done, there were several obstacles faced, one of which is marketing. This year's PKM (Pengabdian Kepada Masyarakat) activities were designed and implemented by IBM (Institut Muhammadiyah Bekasi) Bekasi at the Alam Tunas Mulia Foundation to take the idea and initiate Digital Marketing Product Training activities to provide solutions to the obstacles faced by the Tunas Alam Mulia Foundation. This training was attended by selected 15 students of the Tunas Alam Mulia Foundation. This activity is carried out with the presentation method of providing material on Digital Marketing Products and marketing practices via social media and the internet.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"208 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124686795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PELATIHAN BRANDING PRODUK DI YAYASAN TUNAS ALAM BANTAR GEBANG BEKASI 基金会产品品牌训练基金会BANTAR GEBANG BEKASI自然芽
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-07-04 DOI: 10.53990/djep.v2i2.174
T. Santosa
{"title":"PELATIHAN BRANDING PRODUK DI YAYASAN TUNAS ALAM BANTAR GEBANG BEKASI","authors":"T. Santosa","doi":"10.53990/djep.v2i2.174","DOIUrl":"https://doi.org/10.53990/djep.v2i2.174","url":null,"abstract":"Various problems such as decreased purchasing power of hydroponic red spinach chip products, product packaging are still very simple and the absence of a brand on the packaging, and lack of ability in branding strategies in product packaging, this is an idea Pengabdian Kepada Masyarakat (PKM) which makes it the challenge to solved and the solution was found to be applied at the Tunas Alam Mulia Foundation, the shortage of planting methods using hydroponic techniques was able to be resolved properly, it's just that the weakness is the lack of ability in the branding strategy carried out because so far the packaging of the product is still very simple and there is no brand on the packaging. The branding training program raises a weakness in terms of selling hydroponic red spinach chips products at the Tunas Alam Mulia Foundation and provides solutions to these problems and the activities or training that have been \u0000provided are very useful for them, broaden their horizons with a wide range, can even provide an \u0000overview for make better product in future","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129586863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KONDISI SOSIAL EKONOMI MASYARAKAT TERHADAP MINAT BERSEKOLAH DI YAYASAN TUNAS MULIA BANTARGEBANG KOTA BEKASI 社区经济社会状况对教育兴趣的影响，在班西邦邦芽基金会
Develop: Jurnal Ekonomi Pembangunan Pub Date : 2022-07-04 DOI: 10.53990/djep.v2i2.176
Djihadul Mubarok
{"title":"PENGARUH KONDISI SOSIAL EKONOMI MASYARAKAT TERHADAP MINAT BERSEKOLAH DI YAYASAN TUNAS MULIA BANTARGEBANG KOTA BEKASI","authors":"Djihadul Mubarok","doi":"10.53990/djep.v2i2.176","DOIUrl":"https://doi.org/10.53990/djep.v2i2.176","url":null,"abstract":"The influence of the socio-economic conditions of parents on students' interest in school has been investigated at the Tunas Mulia Bantargebang Foundation, Bekasi City. The sample of this research is the parents of students as many as 30 respondents which are determined by random sampling of the total number of parents of students. This research is a quantitative study using a questionnaire instrument developed from an instrument grid. The data analysis technique used descriptive analysis. The results of this study indicate that: the economic conditions of the surrounding community, especially the parents/guardians of the Tunas Alam Mulia Foundation students, belong to the middle to lower scale, where the average community does \u0000not have a steady income.","PeriodicalId":194095,"journal":{"name":"Develop: Jurnal Ekonomi Pembangunan","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114211309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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