Jurnal VICIDIPub Date : 2020-02-05DOI: 10.37715/vicidi.v8i1.1130
Kathleen Angelita Kurniawan, Marina Wardaya
{"title":"Perancangan Bisnis Untuk Jasa Fotografi Bayi Kita Photolier","authors":"Kathleen Angelita Kurniawan, Marina Wardaya","doi":"10.37715/vicidi.v8i1.1130","DOIUrl":"https://doi.org/10.37715/vicidi.v8i1.1130","url":null,"abstract":"The research concept of baby and family photography business is done with the aim to describe the design of family photography business that provides baby and family photography services by cooperating with the second party that is maternity hospital. The purpose of this study is useful to determine consumer desires, market needs, and business design strategies in accordance with our photography services Photolier. The research method used is qualitative method with interview and quantitative method by dividing the questionnaire to prospective customers who domicile in surabaya. The conclusion of the research result is that infants and children are currently interested in already existing competitors who first started this business.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120937475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2020-02-05DOI: 10.37715/vicidi.v8i1.1129
Vincent Sutanto, Christian Anggrianto
{"title":"Strategi Pemasaran Custom Decoration Untuk Masyarakat Generasi Y di Semarang","authors":"Vincent Sutanto, Christian Anggrianto","doi":"10.37715/vicidi.v8i1.1129","DOIUrl":"https://doi.org/10.37715/vicidi.v8i1.1129","url":null,"abstract":"This research was conducted in order to know about characteristic and consumer behaviour from the society so it correspond to precious decoration target market. Precious Decoration itself is a party decoration business with custom and personalized design concept, also with affordable price. One of them is called fabricated item. This Research was conducted with the combination between primary and secondary method which is qualitative, quantitative, and literature study approaches. The Qualitative was conducted by direct interviews with expert user, extreme user, and literature study. While quantitative distributed to men and woman with average age between. Through this research, it is expected that Precious Decoration business will had a segmented target market and had a great feedback for the future.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131773955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1335
Senna Satrio, Marina Wardaya
{"title":"Pengaruh Merchandise Terhadap Customer Engagement 504 Slowbar","authors":"Senna Satrio, Marina Wardaya","doi":"10.37715/vicidi.v9i2.1335","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1335","url":null,"abstract":"The purpose of this research is to discover the effect of merchandise produced by 504 Slowbar towards the level of engagement with the customers. The research method used in this research is interview to 3 experts and 3 extremes ( qualitative method, along with questionnaires spread to 50 504 Slowbar Customers. From the research the conclusion that The right merchandise that is suitable with the customer will increase the customer engagement towards the brand 504 Slowbarcan be drawn.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"103 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115736532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1328
Hong, Florencia Siswanto
{"title":"Peminatan Motion Graphic Sebagai Konten Promosi Bisnis Start-Up Pada Media Sosial","authors":"Hong, Florencia Siswanto","doi":"10.37715/vicidi.v9i2.1328","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1328","url":null,"abstract":"The increasingly massive use of social media in Indonesia is both an opportunity and a challenge for start-up business owners when they are going to market their business. This research aims to determine how attracted start-up business owners in Indonesia towards the application of motion graphic as promotional content used in social media. Research methods that conducted in this research are qualitative research method by interviewing expert and extreme users, also doing literature study, and as well as quantitative research method by distributing online questionnaire to social media users and start-up business owners. From the results gathered, it can be concluded that motion graphic is an attractive content, so start-up business owners are interested and start thinking to use motion graphic as promotional content for their social medias.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114836492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1331
Winona Nathania Boenadhi, S. Sutanto
{"title":"Webtoon Sebagai Media Edukasi Akan Dampak Manusia Terhadap Makhluk Hidup dan Lingkungan Sekitar","authors":"Winona Nathania Boenadhi, S. Sutanto","doi":"10.37715/vicidi.v9i2.1331","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1331","url":null,"abstract":"Destruction to nature due to consumption and behavior of human life have occurred everywhere. There are still many people who do not really realize that humans’ destructive actions, greed and lifestyles greatly affect the surrounding ecosystem and environment. One of the common examples is the use of plastic waste that still tends to be large, thus threatening the lives of living things such as sea turtles and other sea creatures (for eating plastics accidentally). Therefore, to increase public awareness of human impacts on the environment, web comics are designed to educate readers about the issues raised in this study. The media webtoon was chosen as the media for educationg people about human impacts on ecosystems and the environment, as webtoon can be accessed by anyone online. This research was conducted with the aim of increasing public awareness of the impact of humans on other living things, ecosystems and the surrounding environment. It is hoped that with the design of this educational webtoon, the public can be more aware of the problem of human impacts on ecosystems and the environment, and encourage people to take actions to live more environmentally friendly.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131250982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1334
Kezia Lauren Handoyo, Christian Anggrianto
{"title":"Penelitian Market Terhadap Konsep Bisnis Kerajinan Pepakatto","authors":"Kezia Lauren Handoyo, Christian Anggrianto","doi":"10.37715/vicidi.v9i2.1334","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1334","url":null,"abstract":"Market research on the concept of the Pepakatto handicraft business was conducted with the aim of evaluating and developing the Pepakatto business, namely selling interior products in the form of lamps made from paper layering techniques. The purpose of making this business idea is due to the problem of not being able to sleep with the lights off experienced by not only young children, but also teenagers and adults. The research method used is using qualitative methods, namely interviews, and quantitative methods, namely the distribution of questionnaires. The conclusion of the research results obtained are teenagers and young people or young adults who have just had a family.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131883881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1330
Maria Riezqie Firnanda, Marina Wardaya
{"title":"Penggunaan Kids Corner Dalam Sebuah Kegiatan Untuk Meningkatkan Interaksi Sosial Anak","authors":"Maria Riezqie Firnanda, Marina Wardaya","doi":"10.37715/vicidi.v9i2.1330","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1330","url":null,"abstract":"The purpose of this research is to find out the use of kids corner in Surabaya and Sidoarjo in an activity that can increase children's social interaction. The research method used in this research are qualitative and quantitative research methods. Qualitative data research methods by interviewing informants and users of kids corner services (expert users and extreme users) as well as literature studies from books and scientific journals about the use of gadgets on early childhood, the effect of gadgets on children's social interactions and the use of kids services corner in an activity. Quantitative research methods by distributing online and offline questionnaires to 52 potential customers in Surabaya and Sidoarjo. The conclusion of this research is the need for the use of kids corner in an activity to increase children's social interaction and minimize the use of gadgets to children.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132533638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1329
M. Sinatra, Christian Anggrianto
{"title":"Peran Digital Retouching Pada Iklan Dalam Peningkatan Brand Image dan Brand Attitude Suatu Brand","authors":"M. Sinatra, Christian Anggrianto","doi":"10.37715/vicidi.v9i2.1329","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1329","url":null,"abstract":"This study aims to determine the role of digital retouching in advertising in improving the brand image and brand attitude of a brand. To find out, research will be conducted based on primary data in the form of interviews with expert users and extreme users. Secondary data retrieval is also held by collecting data from various books, journals and websites that contain advertising theory, the influence of brand image and brand attitude on brands, consumer behavior, marketing communication through visual design and psychology of advertising. The results of the study concluded that digital retouching can increase the brand image and brand attitude of a brand.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117296811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-12-31DOI: 10.37715/vicidi.v9i2.1327
Tavia Angelica, Rendy Iswanto
{"title":"Perancangan Bisnis Manajemen Media Sosial yang Berbasis Infografis","authors":"Tavia Angelica, Rendy Iswanto","doi":"10.37715/vicidi.v9i2.1327","DOIUrl":"https://doi.org/10.37715/vicidi.v9i2.1327","url":null,"abstract":"With the development of startup businesses, the use of social media such as Instagram became something essential for startups to have as a promotional media and this is an opportunity for social media management services to grow as well. Social media services open an opportunity to use a variety of designs to maximize the view of social media such as infographics. Infographics are visualization of data or information into a visual graphic to make it easier for readers to absorb information. The process of making an infographic starts with research, accumulation and processing of linear or written data to simplified visual data. The goal of this research is to know if infographics can be used as one of the design forms of social media marketing services for startup businesses. The method that will be used for this research is primary data. The results of the research show that most of the respondents are already aware of social media management services and they think that the use of infographics as the base design of social media management is interesting.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128456606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal VICIDIPub Date : 2019-06-30DOI: 10.37715/vicidi.v9i1.1326
Reinaldo Indrajaya
{"title":"Pengaruh Seni Digital Painting Kepada Start Up Business Sebagai Visual Brand","authors":"Reinaldo Indrajaya","doi":"10.37715/vicidi.v9i1.1326","DOIUrl":"https://doi.org/10.37715/vicidi.v9i1.1326","url":null,"abstract":"The art of digital painting has a function as a form of visual representation from ideas and design that has been made by the artist. Nowadays, digital painting still be considered by the people as a visual art only used as an entertainment needed such as novel cover, Trading Card Game, animation, and others. Even tough, the definition of art can be used as a visual means that visualizing ideas and impression from the artist and from other people, apart from its needed for entertainment industry only. The purpose of this research is to find the effect of digital painting art as a visual brand of businesses from many industries to deliver the ideas, impression, and experiences from the brand to target market. Qualitative research methods are done by interviewing expert users and partners or extreme users, supported by doing observation to competitors and literation studies. The result of this research is digital painting can be implemented in any form, from merchandise as a brand’s promotion tools, to visual form like mascot, second element, or Intellectual Property.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123311661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}