Strategi Pemasaran Custom Decoration Untuk Masyarakat Generasi Y di Semarang

Vincent Sutanto, Christian Anggrianto
{"title":"Strategi Pemasaran Custom Decoration Untuk Masyarakat Generasi Y di Semarang","authors":"Vincent Sutanto, Christian Anggrianto","doi":"10.37715/vicidi.v8i1.1129","DOIUrl":null,"url":null,"abstract":"This research was conducted in order to know about characteristic and consumer behaviour from the society so it correspond to precious decoration target market. Precious Decoration itself is a party decoration business with custom and personalized design concept, also with affordable price. One of them is called fabricated item. This Research was conducted with the combination between primary and secondary method which is qualitative, quantitative, and literature study approaches. The Qualitative was conducted by direct interviews with expert user, extreme user, and literature study. While quantitative distributed to men and woman with average age between. Through this research, it is expected that Precious Decoration business will had a segmented target market and had a great feedback for the future.","PeriodicalId":192332,"journal":{"name":"Jurnal VICIDI","volume":"52 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal VICIDI","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37715/vicidi.v8i1.1129","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This research was conducted in order to know about characteristic and consumer behaviour from the society so it correspond to precious decoration target market. Precious Decoration itself is a party decoration business with custom and personalized design concept, also with affordable price. One of them is called fabricated item. This Research was conducted with the combination between primary and secondary method which is qualitative, quantitative, and literature study approaches. The Qualitative was conducted by direct interviews with expert user, extreme user, and literature study. While quantitative distributed to men and woman with average age between. Through this research, it is expected that Precious Decoration business will had a segmented target market and had a great feedback for the future.
本研究是为了从社会上了解精品装饰的特点和消费行为,从而与精品装饰的目标市场相对应。珍贵装饰本身就是一家以定制和个性化设计理念,价格实惠的派对装饰企业。其中一种被称为装配项目。本研究采用定性法、定量法和文献研究法相结合的一手法和第二手法进行。定性研究通过对专家用户、极端用户的直接访谈和文献研究进行。而定量分布到男女平均年龄之间。通过本次调研,预计未来宝丽装饰业务将有一个细分的目标市场,并有很大的反馈。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信