Proceedings of the 18th International Conference on e-Society (ES 2020)最新文献

{"title":"CARROT-AND-STICK PROCEDURE WITHOUT CARROTS: VICARIOUS PUNISHMENT PROMPTS AND SYSTEM TRANSPARENCY IN E-LEARNING GROUPS","authors":"Filipa Stoyanova, N. Krämer","doi":"10.33965/es2020_202005l013","DOIUrl":"https://doi.org/10.33965/es2020_202005l013","url":null,"abstract":"A common cause for low satisfaction with group work in online courses is that teammates might be inactive and need to be prompted to take up work. Here, we specifically focus on the question of whether it is beneficial when the visualization of inactivity by the system is accompanied by negative consequences. In a field experiment in an online learning course we combined repeated questionnaires and behavioral data to examine whether vicarious punishment and transparency improve users’ behavior (e.g. participation) and subjective perception (e.g. teamwork satisfaction). In a 2(x2) between-subjects design ( N = 81, conducted over the course of 4 weeks), an abstract system signaled inactivity, whereby inactive teammates (confederates) were publicly addressed by name or not (vicarious punishment/no vicarious punishment condition). Additionally, to gain insights into how much needs to be known about the system’s functioning, in the vicarious punishment condition participants were informed about the system’s functionality in more/less detail, i.e. the system’s transparency was varied (high/low transparency condition). Participation equality predicted teamwork satisfaction. Vicarious punishment led to more constructive prompts, but less observability of others, i.e. the ability to estimate others’ contribution, which was even lower in the transparency condition. However, transparency revealed participants to be more afraid and a negative correlation with number of contributions emerged.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123446498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ARTIFICIAL INTELLIGENCE IN ENGINEERING AS A FACTOR INFLUENCING A CHOICE OF STUDIES AT VOCATIONAL SCHOOL AND FUTURE CAREER IDEAS OF STUDENTS","authors":"J. Malach, Dana Vicherková","doi":"10.33965/es2020_202005l012","DOIUrl":"https://doi.org/10.33965/es2020_202005l012","url":null,"abstract":"As regards the field of mechanical engineering, artificial intelligence covers the use of digital technology, automation and robotisation and creates conditions for the digital connection of production processes, which has been called the fourth industrial revolution, and all such functioning processes represent Industry 4.0. Nowadays, global producers of mechanical engineering technology offer the so-called smart technologies, covering all kinds of modern technologies for metal machining, which are at the heart of every industrial production. The aim of this study was to examine whether the current possibilities of automation and robotisation as components of artificial intelligence in the engineering production influence the choice of a secondary school in primary school pupils and the extent of pupils’ preference to apply digital technologies in the engineering production in their future work. The study also investigated whether respondents’ answers are influenced by the year of study at secondary school and their subjectively assessed level of digital competences. The analysis of answers from 320 pupils from two secondary mechanical engineering schools showed that almost 40 % of pupils were positively influenced by the possibilities of automation and robotisation in the engineering production and 70 % of respondents wish their work would be related to the application of digital technologies in the engineering production to at least a certain extent. Using the chi-squared test, we found out that the motivation when choosing a secondary school based on the possibility to use automation and robotisation in the engineering production has a significant impact on students’ wish to work with digital technologies in their future work. The same test also proved a significant dependency between pupils’ self-assessment of digital competences and their wish to use digital technologies in their future work.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130601964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSING A DIGITALISED CITIZEN CONSULTATION PLATFORM BASED ON A QUALITATIVE SURVEY THE CASE OF VALAIS CANTON’S NEW CONSTITUTION","authors":"E. Fragnière, Vincent Grèzes, Martine Hofstädter, Dominic Juon, Sherine Seppey, Randolf Ramseyer","doi":"10.33965/es2020_202005c016","DOIUrl":"https://doi.org/10.33965/es2020_202005c016","url":null,"abstract":"The practice of citizens' democratic rights and duties must be questioned at a time when many of our daily customs and rituals are being challenged and redefined by the digital revolution. While retailing has already profoundly altered our daily interactions, any practice related to the exercise of democracy remains very traditional and this seems to be at the root of an ever-increasing disinterest in politics, especially among young people. We had the opportunity, through a qualitative survey, to study this theme in relation to the complete revision of the Constitution of the Canton of Valais in Switzerland. The latter follows a democratic process in which 130 citizens of Valais were elected to revise the Constitution. In addition, a consultation was put online on a platform as a pilot project from 7 November 2019 to 5 January 2020 with the aim of encouraging citizen participation and thus giving a voice to all the inhabitants of Valais. In this paper, we present the main elements of this qualitative survey based on the technique of \"hypothetical scenarios\", conducted among 20 Valais residents interested in politics (the majority of the interviewees did not use the online platform, a minority did, and some of the interviewees are “ stakeholders ” linked to the Constituent project). In addition to the survey based, we also carried out a \"netnographic\" analysis using the 1,235 contributions left on the platform during the pilot project period. The analysis of the transcripts made on the basis of the semi-directive interviews shows an interest in these digital citizen platforms. However, the respondents recognise that the citizens' platform is a first test and that more innovation and testing in this area is needed to involve people who are not currently participating in the democratic debate. This is somewhat confirmed by our netnography, as all the content of the platform has been produced by people with a proven political culture.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121574372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DIGITAL ADVERTISING ECOSYSTEM – STATUS QUO, CHALLENGES AND TRENDS","authors":"Nerma Gusic Nerma Gusic, V. Stallone","doi":"10.33965/es2020_202005l005","DOIUrl":"https://doi.org/10.33965/es2020_202005l005","url":null,"abstract":"Programmatic advertising comprises complex and dynamic processes that use algorithms to display advertising in an efficient and targeted manner. Since the introduction of real-time bidding in 2009, various authors have tried to describe and visualize a digital advertising ecosystem. These developed models differ in the number of elements, size, direction, shapes and colors. Due to the different visualizations, it is necessary to develop a standardised model that includes all necessary elements of the digital advertising ecosystem. The authors Stallone and Klaas have developed such a standardised model of the digital adverting ecosystem in a previous paper. This paper focuses on the visualization of the digital advertising ecosystem and its acceptance and applicability as a standardised model in practice. By doing so, the authors were able to identify challenges and future trends of programmatic advertising. In a first step, the authors show all actors and technical elements of the ecosystem by means of literature research. In the empirical part of the work, the focus lied on qualitative expert interviews to find out whether all elements in the visualization are relevant and, if necessary, which adjustments the authors would have to do. The evaluation of the expert interviews showed that there have already been initial changes in the digital ecosystem and further adjustments will follow. As a result, a division into a short-term and a long-term ecosystem development made sense. According to experts, companies can apply the model in practice if the adaptions are incorporated. Moreover, the players in the industry agree when it comes to the challenges of programmatic advertising. The greatest challenges include in particular the lack of expertise, the lack of transparency and lack of brand safety. The standardised model is a significant approach to providing an overview and understanding of this highly complex and dynamic ecosystem in both literature and practice.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114637194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PHARMACEUTICAL SEARCH ENGINE","authors":"Ghadeer Aldweik, S. Malik, Abrar Almuhammidi, Wejdan L Alyoubi, Ahad Alsulami, Hind Al-Oufi","doi":"10.33965/es2020_202005l011","DOIUrl":"https://doi.org/10.33965/es2020_202005l011","url":null,"abstract":"The vertical search engine searches in the text of specific domain. In this project, we built a pharmaceutical vertical search engine using a supervised learning classifier, Rocchio, to classify documents into two different classes; one pharmaceutical and another computer science. For learning of the classifier, small document collection is created. It is evaluated using abstracts from 86 research papers and accuracy yields 90% results. An inverted index is built containing terms from selected pharmaceutical documents. An interface is also developed to interact with the user. User can issue simple keyword like queries and documents are retrieved using TF-IDF statistics and BM25 weighting scheme. Retrieved results are ranked in descending order from the highest relevance score to lowest relevance score. New information can be classified and added to the index using search interface. The system is designed and developed using the Spiral Model and implemented in dot.net tools. The survey and interviewing techniques are also used to identify the needs and prioritizing tasks.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116007847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPROVING FAKE PRODUCT DETECTION USING AI-BASED TECHNOLOGY","authors":"Eduard Daoud, Dang Vu, Hung Nguyen, M. Gaedke","doi":"10.33965/es2020_202005l015","DOIUrl":"https://doi.org/10.33965/es2020_202005l015","url":null,"abstract":"ResearchAndMarkets wrote in their report on May 15, 2018, that up to 1.2 Trillion USD in 2017 of products are counterfeited goods. The report estimated this damage globally at 1.82 Trillion USD in 2020 (RESEARCH AND MARKETS, 2018). This paper does not consider copyrights or digital piracy, counterfeiting, fraudulent documents but rather investigates the prevention of counterfeiting on a technological basis. The presence of counterfeit products on the European market is on the increase, therefore the intervention of inspection bodies and authorities alone is not sufficient, consumers can make their contribution and support this process. In this paper, we research the possibility to reduce counterfeit products using machine learning-based technology. Image and text recognition and classification based on machine learning have the potential to be a key technology in the fight against counterfeiting. The automatic image and text recognition and the classification of product information enable end customers to detect counterfeits precisely and quickly by checking them against trained models. The goal of this paper is to create an easy to use applications in which the end-user identifies the counterfeit product and contribute to the fight against product piracy.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124634087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING STRATEGIES OF ENTERPRISES IN UKRAINE RETAIL ELECTRONIC COMMERCE","authors":"T. Dubovyk, I. Gamova, Y. Lisun, D. Fayvishenko","doi":"10.33965/es2020_202005l008","DOIUrl":"https://doi.org/10.33965/es2020_202005l008","url":null,"abstract":"Marketing strategies of the retail e-commerce companies are the driving force behind the implementation of a set of dominant marketing principles and the choice of marketing tools to address the weaknesses of the enterprise. The main role played by the retailer's e-commerce company in choosing a marketing strategy consists of delivering the goals that must be achieved. Marketing strategies are divided into types depending on the timing of implementation, competitive advantages, the competitive position of the online company and its competitors, the competitiveness of the enterprise and the attractiveness of the market, the degree of market segmentation, the elements of the marketing complex, the state of the market demand etc. The retail e-commerce market is developing at a rapid pace, which has led to the emergence of new retail e-commerce participants and the use of hybrid marketing strategies. The chosen topic is a matter of high relevance due to the formation of new types of marketing strategies on the Internet according to the types of the retail e-commerce subjects, which are focused on the creation and maintenance of a sustainable competitive advantage. Various approaches to the development of a marketing strategy for the retail e-commerce companies allow you to analyze both the marketing indicators of enterprises in general and a specific marketing initiative, regardless of the sphere of economic activity. There are new business models within the Internet system formed under the influence of global changes in the retail trade, the intensification of industry competition and the speed of new achievements. An enterprise becomes competitive if its consumers participate in electronic trade. Competition from the production zone is concentrated in the sphere of services (products)’ and consumption promotion. a matter of high relevance due to the formation of new types of marketing strategies on the Internet according to the types of the retail e-commerce subjects, which are focused on the creation and maintenance of a sustainable competitive advantage. Various approaches to the development of a marketing strategy for the retail e-commerce companies allow you to analyze both the marketing indicators of enterprises in general and a specific marketing initiative, regardless of the sphere of economic activity. There are new business models within the Internet system formed under the influence of global changes in the retail trade, the intensification of industry competition and the speed of new achievements. An enterprise becomes competitive if its consumers participate in electronic trade. Competition from the production zone is concentrated in the sphere of services (products)’ and consumption promotion.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124862567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REQUIREMENTS AND RECOMMENDATIONS FOR UNIVERSITY RESEARCH DATA REPOSITORY: A CASE STUDY","authors":"Fidan Limani, Arben Hajra, Mexhid Ferati, V. Radevski","doi":"10.33965/es2020_202005l007","DOIUrl":"https://doi.org/10.33965/es2020_202005l007","url":null,"abstract":"The changing research culture poses new requirements on research communities across disciplines. The availability of different research outputs requires appropriate infrastructure in order to publi ...","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130705710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DESIGN HINTS FOR SMART AGENTS AS TEACHERS IN VIRTUAL LEARNING SPACES","authors":"Thomas Keller, Elke Brucker-Kley","doi":"10.33965/ES2020_202005L014","DOIUrl":"https://doi.org/10.33965/ES2020_202005L014","url":null,"abstract":"Immersive virtual learning environments can be used to teach a wide range of competences. Usually the learners are alone in such learning worlds. For help, they then necessarily turn to their class teacher. An alternative is the use of a smart agent as an aid. This approach is known as intelligent tutorship. The difference, however, lies in the immersive nature of the learning environment. This work is based on a literature review to identify requirements for smart agents in the context of a virtual classroom. In addition to multimodal conversation skills and pedagogical competences, the role as a central point of interaction and mentor/tutor is also part of this. The outer appearance (i.e., embodiment) should have a visible shape and be animated. The second part of the work deals with the practical conception of a smart agent. By means of a survey, the preferred visualization of a smart agent for a specific target group was identified. This showed that smart agents with human appearance were preferred.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131236461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AN ALGORITHM ANALYZING PHONEME-GRAPHEME AWARENESS THROUGH THE BREAKDOWN OF WORDS","authors":"Zachariah Clifford Micallef, Mark Bugeja, Dunstan Briffa","doi":"10.33965/es2020_202005c021","DOIUrl":"https://doi.org/10.33965/es2020_202005c021","url":null,"abstract":"Phoneme awareness and orthography are core language skills, in this paper the relationship between both is monitored. There are two main parts to this experiment. The first is a group of algorithms that enable the measures of the described relationship and the second uses the previous measurements to solve a classification problem that related to a real-world problem. Participants are asked to spell a list of words by audio and divide each word into groups of letters that describe the shortest units of sound. This is done so that the correlation between how a person hears a word and how they write it can be observed. Once the data is collected the former part is used to deduct a score. The latter part of the experiment is done to prove the effectiveness of the scoring. Dyslexia is a clinical issue that is known to affect phonological awareness that relates to poor orthography. For this experiment, participants with this profile were asked to participate. Using the score obtained from the data, a classification model is trained in an attempt to classify dyslexic and non-dyslexic participants. This will be used to gauge the effectiveness of the scoring. The experiment has already been proven to work with a limited amount of data.","PeriodicalId":189678,"journal":{"name":"Proceedings of the 18th International Conference on e-Society (ES 2020)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133972273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}