Multimodal Communication最新文献

Language politics and prestige in The Walled City: an exploratory study of the linguistic landscape of Intramuros, Manila 城墙内的语言政治与声望：对马尼拉 Intramuros 语言景观的探索性研究

Multimodal Communication Pub Date : 2024-07-29 DOI: 10.1515/mc-2024-0015

N. E. Manalastas

{"title":"Language politics and prestige in The Walled City: an exploratory study of the linguistic landscape of Intramuros, Manila","authors":"N. E. Manalastas","doi":"10.1515/mc-2024-0015","DOIUrl":"https://doi.org/10.1515/mc-2024-0015","url":null,"abstract":"\u0000 Tupas and Lorente (2014. A ‘new’ politics of language in the Philippines: Bilingual education and the new challenge of the mother tongues. In Peter Sercombe & Ruanni Tupas (eds.), Language, education and nation-building: Assimilation and shift in Southeast Asia, 165–180. New York: Springer) contended that “the politics of language in the Philippines always featured the tension between English on the one hand and the vernacular languages on the other.” But how exactly does this language dynamic manifest itself in the linguistic landscapes (LL) of the Philippines? To explore this question, this paper conducted an exploratory LL analysis of Intramuros, the famed “Walled City” of Manila, using Scollon and Scollon’s (2003. Discourses in place: Language in the material world. London: Routledge) place semiotics and Ben-Rafael et al.’s (2006. Linguistic landscape as symbolic construction of the public space: The case of Israel. International Journal of Multilingualism 3(1). 7–30) top-down and bottom-up sign classification. It found that English-based signs are used to accommodate a global audience, i.e., foreign tourists, whereas Filipino-based signs are used to police and regulate the behavior of residents and, to a certain extent, local tourists. To conclude, it argued that by looking at its linguistic landscape, historical districts like Intramuros articulate beliefs and assumptions on language that, in turn, make them deeply political and ideological sites.","PeriodicalId":186295,"journal":{"name":"Multimodal Communication","volume":"5 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141796392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse 多样性中的和谐：探索旅游话语中时间性的跨语言、跨文化和多模态维度

Multimodal Communication Pub Date : 2024-07-22 DOI: 10.1515/mc-2024-0019

Monika Messner

{"title":"Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse","authors":"Monika Messner","doi":"10.1515/mc-2024-0019","DOIUrl":"https://doi.org/10.1515/mc-2024-0019","url":null,"abstract":"\u0000 This study explores temporal aspects in tourism discourse across modes, languages and cultures, focusing on translated texts in German, Italian, French, English, and Spanish. Tourism communication, a persuasive force promoting destinations, constructs authentic experiences for potential tourists. Beyond promotion, it reflects a societal practice shaping tourist identities and destination cultures. The translation of tourism texts involves considerations of cultural values and multimodal representations, seeking to transfer the unique selling proposition effectively. Existing research has analyzed trigger words, interlingual strategies, and cultural representations, but a gap exists in understanding the translation of temporal aspects. This paper investigates the multimodal representation, promotion, and transfer of temporality in tourism texts, contributing to contrastive and multimodal research in tourism communication. Key questions addressed include how elements from different modes contribute to the unique selling proposition, how the advertising message is conveyed in a multimodal coherent way, and which temporal aspects are translated and adapted in the target language. The present paper sheds light on the intricate interplay of language and image in conveying the temporal dimension of tourist experiences across diverse linguistic and cultural contexts.","PeriodicalId":186295,"journal":{"name":"Multimodal Communication","volume":"34 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141816619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The semiotics of red-tagging: hateful affects against the community pantry movement 红色标签的符号学：针对社区茶水间运动的仇恨情绪

Multimodal Communication Pub Date : 2024-07-18 DOI: 10.1515/mc-2024-0028

Nelson Mangaldan Buso

引用次数: 0

The salience of students’ body language during in-person and online lectures at a Canadian university 加拿大一所大学学生在面对面授课和在线授课过程中的肢体语言的显著性

Multimodal Communication Pub Date : 2024-05-13 DOI: 10.1515/mc-2023-0062

G. Salvato

引用次数: 0

“Let’s talk divorce”: a multimodal critical discourse analysis of Oduduwa secessionist discourse "我们来谈谈离婚吧"：对奥杜杜瓦分离主义话语的多模态批判性话语分析

Multimodal Communication Pub Date : 2024-05-07 DOI: 10.1515/mc-2023-0101

PraiseGod Aminu, Ifeoluwa Awopetu, F. Unuabonah

引用次数: 0

Leaving one’s mark: self-authorized commemorative practices in a rural semiotic landscape 留下自己的印记：农村符号景观中的自我授权纪念活动

Multimodal Communication Pub Date : 2024-04-19 DOI: 10.1515/mc-2023-0102

Gertrud K. Reershemius

{"title":"Leaving one’s mark: self-authorized commemorative practices in a rural semiotic landscape","authors":"Gertrud K. Reershemius","doi":"10.1515/mc-2023-0102","DOIUrl":"https://doi.org/10.1515/mc-2023-0102","url":null,"abstract":"\u0000 This study introduces the concept of “self-authorized commemorative practices” to the analysis of semiotic landscapes. It aims to draw attention to commemorative practices by which individuals assert their presence within the semiotic landscape, beyond the influence of powerful authorities that typically determine the visible commemorative aspects of public space. The multimodal practices employed include the use of language, images and artefacts, and their emplacement in the semiotic landscapes. The study is based on two complete photographic inventories of all signage in public space in a rural community in northwest Germany, taken over a ten-year period, in addition to more than twenty years of participant observation. The findings reveal layers of self-authorized commemorative practices, often concealed in plain sight but discernible to the trained eye, interwoven with the local narratives associated with the semiotic landscape. Individuals, through their own means, leave lasting marks that commemorate their existence, achievements, deceased loved ones, or social traditions. These self-authorized practices contribute to the rich tapestry of the semiotic landscape, challenging and expanding our understanding of commemoration beyond the influence of traditional authorities.","PeriodicalId":186295,"journal":{"name":"Multimodal Communication","volume":" 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140683370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Stance and food activism on Arabic Twitter (X): a multimodal analysis 阿拉伯语推特（X）上的立场和食品行动主义：多模态分析

Multimodal Communication Pub Date : 2024-04-16 DOI: 10.1515/mc-2023-0042

Najma Al Zidjaly

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Representing slavery in visual art: a multimodal approach 用视觉艺术表现奴隶制：一种多模式方法

Multimodal Communication Pub Date : 2024-04-08 DOI: 10.1515/mc-2023-0025

Michaela Quadraro

引用次数: 0

“Propping up” the “I,” or the discursive constitution of subjectivity: a multimodal discourse analysis of informal talk in a kindergarten classroom "支撑 "我"，或主体性的话语构成：对幼儿园课堂非正式谈话的多模态话语分析

Multimodal Communication Pub Date : 2024-04-03 DOI: 10.1515/mc-2023-0036

Jason Ranker

{"title":"“Propping up” the “I,” or the discursive constitution of subjectivity: a multimodal discourse analysis of informal talk in a kindergarten classroom","authors":"Jason Ranker","doi":"10.1515/mc-2023-0036","DOIUrl":"https://doi.org/10.1515/mc-2023-0036","url":null,"abstract":"\u0000 This article presents a multimodal discourse analysis of a discursive event involving three kindergarten children engaged in informal talk while writing and drawing in a classroom setting. My focus was to identify semiotic elements that indicated the children’s subjectivity as constituted in discourse. I thus characterize the focal students’ subjectivity not as an internal, pre-existing phenomenon that is brought to discourse, but, rather, as manifest in and realized as a discursive entity. From this perspective, subjectivity is thus understood as the possibility of becoming a subject of discourse: as a process of coming to create, participate in, and become affected by the unfolding discourse. Drawing upon theories of discourse developed by Émile Benveniste and Jacques Lacan, I mapped uses of the pronouns “I” and “you” as spoken signifiers that came into relation with discursive objects in the process of the multimodal constitution of subjectivity in discourse. This analysis adds to the conceptual development of the processes and significance of subjectivity in children’s multimodal discourse, as well as methodological approaches that suggest how multimodal discourse analysis can more explicitly incorporate subjectivity.","PeriodicalId":186295,"journal":{"name":"Multimodal Communication","volume":"100 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140750868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enabling participation in joint drumming within organizational workshops 使人们能够参与组织讲习班内的联合击鼓活动

Multimodal Communication Pub Date : 2024-03-12 DOI: 10.1515/mc-2023-0070

Ulla Karvonen, Riikka Nissi

引用次数: 0