Jurnal Mahasiswa Entrepreneurship (JME)最新文献_第7页

INDEKS PENGUNGKAPAN PELAPORAN KEUANGAN BERBASIS WEB PERUSAHAAN SEKTOR INDUSTRI DASAR DAN KIMIA DI BEI 基于WEB的财务报告披露索引，该公司是北行的基础工业和化学部门

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-05-17 DOI: 10.36841/jme.v2i2.2874

Nur Fadilatun Nisa, Diyah Probowulan, Achmad Syahfrudin Zulkarnaeni

{"title":"INDEKS PENGUNGKAPAN PELAPORAN KEUANGAN BERBASIS WEB PERUSAHAAN SEKTOR INDUSTRI DASAR DAN KIMIA DI BEI","authors":"Nur Fadilatun Nisa, Diyah Probowulan, Achmad Syahfrudin Zulkarnaeni","doi":"10.36841/jme.v2i2.2874","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2874","url":null,"abstract":"This study aims to measure the disclosure of reports on the company's financial website for basic and chemical subsector companies listed on the IDX. IFR (Internet Financial Reporting) is an alternative media that deals directly between investors and companies more efficiently and effectively. Internet Financial Reporting (IFR) is classified as Voluntary Disclosure, because its purpose is to be able to provide additional information to improve the quality of reporting. The samples used in this study were 85 basic and chemical subsector companies that disclosed their financial reports on the IDX. This study was designed using descriptive analysis, with content analysis. By hiding the components of financial disclosure on each of the basic chemical and industrial websites that are the research samples. Based on the results of the analysis that has been carried out, it shows that there are still many companies in the basic and chemicals subsectors that have not properly implemented Internet Financial Reporting, assessing 46 scores. companies whose IRI is above average and 39 companies whose IRI scores are below average so that there are still many companies that get an index score below the average on their financial statements.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129705135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH PEMASARAN DIGITAL MARKETING TERHADAP BRAND AWARENESS DI JEMBER STUDI KASUS RICH VILLAGE

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-03-17 DOI: 10.36841/jme.v2i2.2758

Rr Aurel Nalini Majestika, Haris Hermawan, A. Izzudin

{"title":"ANALISIS PENGARUH PEMASARAN DIGITAL MARKETING TERHADAP BRAND AWARENESS DI JEMBER STUDI KASUS RICH VILLAGE","authors":"Rr Aurel Nalini Majestika, Haris Hermawan, A. Izzudin","doi":"10.36841/jme.v2i2.2758","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2758","url":null,"abstract":"The development of the current era makes people carry out economic activities through digital media, so that the growth of internet users is increasing by around 33%. This encourages the importance of the role of marketing in influencing people's preferences in choosing a product, which means it plays an important role in creating people who have awareness of a particular brand (brand awareness) so that the more recognized it will have a positive influence on the brand. Rich Village Jember is a fairly good housing in utilizing digital marketing. The purpose of this research is to find out and analyze context, communication, collaboration and connection that have a significant effect on brand awareness in Rich village Jember. This type of research is causality research. The population in this study are 85 families who occupy the Rich Village Jember housing. The sample used was saturated sampling technique so that the number of samples was 85 respondents. The analysis tool uses multiple linear regression. The results of the study prove that context, communication, collaboration and connection have a significant effect on brand awareness in Rich Village Jember.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"8 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129039395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH FANATISME, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI LIPPO PLAZA MALL JEMBER 在JEMBER MALL LIPPO PLAZA MALL购买EIGER产品的决定中，狂热、品牌形象和产品质量的影响

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-30 DOI: 10.36841/jme.v2i2.2669

Nafisah Halimi, Achmad Hasan Hafidzi, Nursaidah Nursaidah

{"title":"PENGARUH FANATISME, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI LIPPO PLAZA MALL JEMBER","authors":"Nafisah Halimi, Achmad Hasan Hafidzi, Nursaidah Nursaidah","doi":"10.36841/jme.v2i2.2669","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2669","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh fanatsime, citra merek, dan kualitas produk terhadap keputusan pembelian produk Eiger di LIppo Plaza Mall Jember. aktivitas outdoor atau berpetualang di alam bebas sudah menjadi trend hobi dikalangan pemuda, seperti kegiatan mountaineering, climbing, caving, dan rafting. faktor yang pertama yang dilakukan oleh konsumen yaitu bagi para pecinta alam yang sudah tidak asing lagi dengan produk Eiger sehingga ada juga yang biasa berpetualang di alam bebas yang sudah banyak juga yang setia menggunakan produk Eiger mulai dari tas, sepatu, Baju dan produk perlengkapan outdoor Eiger lainnya. Fanatisme mampu mempengaruhi para konsumen fanatiknya untuk selalu setia menggunakan produk-produk kesukaannya yaitu produk Eiger untuk menunjukkan rasa cintanya yang begitu dalam terhadap merek maupun produk. Faktor yang kedua yaitu Citra merek adalah sekumpulan asosiasi merek yang terbentuk dibenak konsumen. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 90 responden. Berdasarkan hasil analisis uji t dapat dijeslaskan bahwa fanatisme dalam penelitian ini tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian, sedangkan citra merek , dan kualita produk berpengaruh signifikan terhadap keputusan pembelian produk Eiger di Lippo Plaza Mall Jember, dimana masing-masing variabel indepeneden yakni fanatisme memiliki nilai t lebih dari 0,05 dan variabel citra merek, dan kualitas produk memiliki nilai t kurang dari 0,05. Berdasarkan dari hasil analisis R2 dapat dijelaskan bahwa perhitungan regresi bahwa koefisien determinasi yng diproleh sebesar 0,777. Hal ini berarti 77,7%. Variabel-variabel keputusan pembelian dapat dijelaskan oleh fanatisme, citra merek dan kualitas produk, sedangkan sisanya 0,223 atau 22,3% diterangkan oleh variabel lain, seperti Harga, Promosi, Design Porduk dan lain-lain.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127638338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PROMOSI PRODUK MELALUI MEDIA SOSIAL TIKTOK DAN REVIEW PRODUK PADA MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unmuh Jember) 产品通过社会媒体的TIKTOK和市场对购买决策的产品审查的影响(学生Unmuh Jember案例研究)

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-30 DOI: 10.36841/jme.v2i2.2668

Sella Nanda Anugrah, Achmad Hasan Hafidzi, Yohanes Gunawan Wibowo

{"title":"PENGARUH PROMOSI PRODUK MELALUI MEDIA SOSIAL TIKTOK DAN REVIEW PRODUK PADA MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unmuh Jember)","authors":"Sella Nanda Anugrah, Achmad Hasan Hafidzi, Yohanes Gunawan Wibowo","doi":"10.36841/jme.v2i2.2668","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2668","url":null,"abstract":"Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Promosi Produk Melalui Media Sosial Tiktok dan Review Produk Pada Marketplace Shopee. Jenis penelitian adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiwa aktif Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jember tahun 2018-2022 yang berjumlah 1.611 mahasiswa. Data tersebut diperoleh dari kuesioner yang diisi secara online. Pengambilan sampel menggunakan nonprobability sampling dengan teknik purposive sampling dengan jumlah sampel sebanyak 320 responden. Analisis data menggunakan uji istrumen data, uji asumsi klasik, uji regresi linier berganda, uji t, dan koefisien determinasi dengan alat bantu aplikasi SPSS 25. Berdasarkan hasil penelitian ini menunjukkan bahwa variabel promosi melalui media sosial Tiktok berpengaruh positif dan signifikan terhadap keputusan pembelian tersebut dibuktikan dengan nilai t-hitung sebesar 11,967 dan nilai signifikan di tunjukan dengan 0.000<0.05. Rview produk berpengaruh positif dan signifikan terhadap keputusan pembelian tersebut dibuktikan dengan nilai t-hitung sebesar 11,991 dan nilai signifikan di tunjukan dengan 0.000<0.05.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"278 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123104898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH HARGA, KEBERAGAMAN PRODUK dan BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA UD MEBEL ALUMUNIUM KASIYAN KECAMATAN PUGER) 价格、产品和品牌形象对购买决策的影响(UD家具、KASIYAN客户服务案例研究)

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-28 DOI: 10.36841/jme.v2i2.2667

Yunita Nur Khofifah, A. Suharto, Nursaidah Nursaidah

{"title":"PENGARUH HARGA, KEBERAGAMAN PRODUK dan BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA UD MEBEL ALUMUNIUM KASIYAN KECAMATAN PUGER)","authors":"Yunita Nur Khofifah, A. Suharto, Nursaidah Nursaidah","doi":"10.36841/jme.v2i2.2667","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2667","url":null,"abstract":"Perkembangan di Indonesia dalam bidang perekonomian sangat pesat seperti bidang properti rumah tangga yang juga mengalami perkembangan sangat pesat. apalagi persaingan di dalam perusahaan yang sangat ketat dan tinggi, memungkinkan para pengusaha membuat terobosan terbaru agar bisa laku di pasaran. Melihat perkembangan mebel alumunium di Jember sangat meningkat banyak produsen mebel alumunium di antaranya UD Mebel Alumunium Kasiyan Kecamatan Puger. Namun disisi lain UD Mebel Alumunium memiliki permasalahan mengenai harga, keberagaman produk dan brand image ini menyebabkan konsumen masih berpikir kembali untuk melakukan keputusan pembelian. Jenis penelitian yang digunakan pada penelitian ini adalah kuantitatif. Sampel dalam penelitian ini berjumlah 112 responden. Teknik pengambilan sampel menggunakan purposive sampling. Metode pengumpulan data dengan observasi dan penyebaran kuesioner langsung di lapangan. Analisis data yang digunakan adalah regresi berganda dan hipotesis diuji dengan menggunakan uji-t dan uji-f. Hasil penelitian menunjukkan bahwa variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian secara parsial. Variabel keberagaman produk dan brand image berpengaruh signifikan terhadap keputusan pembelian secara parsial. Serta harga, keberagaman produk dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran untuk peneliti selanjutnya untuk menambah variabel independen lainnya selain harga, keberagaman produk, dan brand image yang tentunya dapat mempengaruhi variabel dependen keputusan pembelian.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122181411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH MOTIVASI, PENGALAMAN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PT. NOR COFFEE INDONESIA 动机、经验和工作纪律对PT. NOR COFFEE INDONESIA员工绩效的影响

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-28 DOI: 10.36841/jme.v2i2.2666

Nurma Intan Juwita, W. Setianingsih, R. Rusdiyanto

{"title":"PENGARUH MOTIVASI, PENGALAMAN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PT. NOR COFFEE INDONESIA","authors":"Nurma Intan Juwita, W. Setianingsih, R. Rusdiyanto","doi":"10.36841/jme.v2i2.2666","DOIUrl":"https://doi.org/10.36841/jme.v2i2.2666","url":null,"abstract":"This study aims to determine the effect of motivation, experience, and work discipline on employee performance at PT Nor Coffee Indonesia. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 50 respondents with census techniques. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that the motivation variable is 0.173 which is greater than 0.05, which means that the motivation variable has no effect on employee performance. The results of testing the first hypothesis (H2) show that the experience variable is 0.610 where the value is greater than 0.05, it can be concluded that the experience variable has no effect on employee performance. The results of testing the first hypothesis (H3) show that the work discipline variable is 0.00 where the value is smaller than 0.05, it can be concluded that the work discipline variable has a variable on employee performance","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115187421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

ANALISIS STRATEGI PEMASARAN UMKM BATIK SEMBORO DENGAN METODE STP (SEGMENTATION, TARGETING, POSITIONING) UNTUK MENINGKATKAN DAYA SAING 用STP(细度、目标、定位)的营销策略分析了UMKM蜡染SEMBORO的策略

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-28 DOI: 10.36841/jme.v2i1.2664

Yanuar Bagus Susanto, A. Suharto, I. Puspitadewi

引用次数: 0

PENGARUH KUALITAS LAYANAN ISLAMI DAN BRANDIMAGE TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH INDONESIA (BSI) KC JEMBER 伊斯兰服务和BRANDIMAGE服务质量对印尼伊斯兰银行KC JEMBER的客户满意度的影响

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-28 DOI: 10.36841/jme.v2i1.2665

引用次数: 0

PENGARUH BRAND IMAGE, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI EIGER KARIMATA JEMBER 品牌形象、促销和产品质量对EIGER KARIMATA JEMBER购买决策的影响

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-27 DOI: 10.36841/jme.v2i1.2663

Fauzi Paramahadani, Achmad Hasan Hafidzi, Pawestri Winahyu

{"title":"PENGARUH BRAND IMAGE, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI EIGER KARIMATA JEMBER","authors":"Fauzi Paramahadani, Achmad Hasan Hafidzi, Pawestri Winahyu","doi":"10.36841/jme.v2i1.2663","DOIUrl":"https://doi.org/10.36841/jme.v2i1.2663","url":null,"abstract":"Penelitian ini dilakukan sesuai dengan apa yang terjadi di lapangan pada Eiger Karimata Jember, dimana evaluasi masalah yang terjadi berfokus pada persaingan penjualan di era digital saat ini karena sangat menentukan keputusan pembelian di Eiger Karimata Jember. Fokus penelitian ini pada variabel brand image, promosi, dan kualitas produk yang merupakan faktor keputusan pembelian. Selain itu penelitian ini bertujuan untuk mengetahui pengaruh brand image, promosi, dan kualitas produk terhadap keputusan pembelian di Eiger Karimata Jember. Populasi yang digunakan dalam penelitian ini adalah konsumen Eiger di Karimata Jember. Sampel dalam penelitian ini dipilih dengan menggunakan teknik purposive sampling. Responden atau konsumen yang menjadi sampel sebanyak 102. Jumlah kuisioner yang disebar dalam penelitian ini sebanyak 102 kuisioner dengan data kuisioner yang dapat diolah sebanyak 102 kuisioner. Teknik analisis data menggunakan analisis regresi linear berganda. Berdasarkan hasil analisis dan pembahasan menunjukkan bahwa brand image dengan thitung 2,588, promosi dengan thitung 1,883, dan kualitas produk degan thitung 1,910 berpengaruh positif terhadap keputusan pembelian di Eiger Karimata Jember. Hasil uji determinasi dengan nilai r-kuadrat sebesar 0,727 atau 72,2% menunjukkan secara parsial variabel brand image, promosi, dan kualitas produk berpengaruh terhadap keputusan pembelian di Eiger Karimata Jember.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124317668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, TRANSAKSIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DINAS PERTANIAN KABUPATEN BONDOWOSO 转型领导风格、交易风格和就业纪律对BONDOWOSO地区农业服务人员表现的影响

Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-01-26 DOI: 10.36841/jme.v2i1.2650

M. Lutfi, Muhammad Naely Azhad, Nur Saidah

引用次数: 0