Emilia Errenst, Annelien Van Remoortere, Susan A. M. Vermeer, S. Kruikemeier
{"title":"Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram","authors":"Emilia Errenst, Annelien Van Remoortere, Susan A. M. Vermeer, S. Kruikemeier","doi":"10.17645/mac.v11i3.6614","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6614","url":null,"abstract":"The last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44465617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Media Concentration Law: Gaps and Promises in the Digital Age","authors":"T. Seipp","doi":"10.17645/mac.v11i2.6393","DOIUrl":"https://doi.org/10.17645/mac.v11i2.6393","url":null,"abstract":"Power concentrations are increasing in today’s media landscape. Reasons for this include increasing structural and technological dependences on digital platform companies, as well as shifts in opinion power and control over news production, distribution, and consumption. Digital opinion power and platformised media markets have prompted the need for a re-evaluation of the current approach. This article critically revisits and analyses media concentration rules. To this end, I employ a normative conceptual framework that examines ”opinion power in the platform world” at three distinct levels (individual citizen, institutional newsroom, and media ecosystem). At each level, I identify the existing legal tools and gaps in controlling power and concentration in the digital age. Based on that, I offer a unifying theoretical framework for a “digital media concentration law,” along with core concepts and guiding principles. I highlight policy goals and fields that are outside the traditional scope yet are relevant for addressing issues relating to the digital age. Additionally, the emerging European Union regulatory framework—specifically the Digital Services Act, the Digital Markets Act, and the European Media Freedom Act—reflects an evolving approach regarding platforms and media concentration. On a final note, the analysis draws from the mapping and evaluation results of a Europe-wide study on media pluralism and diversity online, which examined (national) media concentration rules.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":"91 ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41278506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Wellbeing Amid Digital Risks: Implications of Digital Risks, Threats, and Scams on Users’ Wellbeing","authors":"Bindiya Dutt","doi":"10.17645/mac.v11i2.6480","DOIUrl":"https://doi.org/10.17645/mac.v11i2.6480","url":null,"abstract":"This study investigates how users perceive their wellbeing amid the risks associated with digital media use in Norway. According to the literature, some of these risks include digital dependence, online privacy, scams, thefts, information misuse, and harassment. To expand knowledge on how these and other digital risks are construed by users, this study addresses the following research questions: What implications do digital risks have on users’ perceived sense of wellbeing? What are the solutions proposed by users to manage these risks? Methodologically, the inquiry is led through a qualitative approach comprising 17 semi-structured in-depth interviews of university students in Norway. The investigation centers on an interpretative phenomenological analysis. This study contributes to the existing literature by empirically evaluating the notion of digital wellbeing in the everyday choices of university students, thereby comprehending their safety concerns and how they manage online risks while exploring solutions to combat the risks of digital usage. The study adds value to the present literature on digital wellbeing by juxtaposing digital risks with the construct of wellbeing in digitalized societies.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41461941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Raul Ferrer-Conill, Helle Sjøvaag, Ragnhild Kr. Olsen
{"title":"Datafied Societies: Digital Infrastructures, Data Power, and Regulations","authors":"Raul Ferrer-Conill, Helle Sjøvaag, Ragnhild Kr. Olsen","doi":"10.17645/mac.v11i2.7317","DOIUrl":"https://doi.org/10.17645/mac.v11i2.7317","url":null,"abstract":"The datafication and platformization of social processes further the overall shift from an open, public, and decentralized internet towards a private and siloed realm that establishes power asymmetries between those who provide data and those who own, trade, and control data. The ongoing process of datafying societies embraces the logics of aggregation and automation that increasingly negotiate transactions between markets and social entities, informing governance systems, institutions, and public discourse. This thematic issue presents a collection of articles that tackle the political economy of datafication from three main perspectives: (a) digital media infrastructures and its actors, data structures, and markets; (b) the articulation of data power, public access to information, data privacy, and the risks of citizens in a datafied society; and (c) the policies and regulations for effective, independent media institutions and data sovereignty. It concludes with a reflection on the role of media and communication scholarship when studying sociotechnical processes controlled by giant technological companies.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44440065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“I Think Quality is More Important Than a Lot of Data” in Cities Datafication","authors":"Carl Chineme Okafor","doi":"10.17645/mac.v11i2.6510","DOIUrl":"https://doi.org/10.17645/mac.v11i2.6510","url":null,"abstract":"This article studies how the decision to connect data volumes to value is made by technologists and governance people in smart cities’ datafication process. Its entry point is that datafication promises to use data to make cities liveable domains. Cities on the back of this promise presuppose that more data produce value and therefore fixate on exhaustive datafication. But datafication does not appear self-evident, and knowledge of how technologists and governance people connect data volumes to data value is quite unclear in media and communication literature. Using evidence from interviews (n = 6), datafication policy documents (n = 4), and a diverse dataset of city activities (n = 299) in the open data portal of a situated datafication site, the Stavanger Smart City, Norway, and with the theoretical support of critical data studies, this article responds to the question: How does data volume connect to data value in smart cities datafication? Its findings put data quality as the intermediary that makes this connection.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44905741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digitalised Welfare: Access, Usage, and Outcomes Among Older Adults","authors":"Tobias Olsson, Dino Viscovi","doi":"10.17645/mac.v11i3.6694","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6694","url":null,"abstract":"The slogan “digital first” has become a buzzword for public organisational development at the local, regional, and national levels in Sweden. The slogan alludes to the idea that providing information to and communication with citizens should take place primarily through digital channels. This idea is also popular in other parts of the digitalised world. Obviously, digital solutions have the potential to become pedagogical, reliable, and effective interfaces for governmental interaction with citizens. However, the extent to which they are actually accessible, brought to use, and valued among older adult users (more than 65 years of age) has not attracted much research interest. Drawing on national survey data, collected in November–December 2020, on Swedish citizens (aged 65 to 90 years), this article will start to compensate for this deficit. First, it analyses the extent to which citizens have physical access to required devices and how access is related to material, discursive, and social resources. Second, it analyses resources and usage of important platforms for public services for older adults: the Pensions Agency, health care, e-pharmacy, the Social Insurance Agency, and the Tax Agency. Finally, the article examines outcomes: feelings and attitudes towards experiences of encountering a digitalising society. The article demonstrates how all three levels of divides—access, usage, and outcomes—are clearly related to older adults’ access to material, discursive, and social resources, as well as to age and pre-retirement experience with computers. It is comparatively younger individuals with longer formal education and at least average incomes and social networks who benefit the most from digitalised public services.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42266878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Limits of Social Media Mobilization: How Protest Movements Adapt to Social Media Logic","authors":"Marlene Schaaf, Oliver Quiring","doi":"10.17645/mac.v11i3.6635","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6635","url":null,"abstract":"The emergence of social networking sites offers protest movements new ways to mobilize for action and draw attention to their issues. However, relying on social media also creates challenges, as social media follow their own principles. If protest movements want to be visible in news feeds, they have to adapt to so-called social media logic, as originally postulated in mediatization research. The principles of social media have been conceptualized. However, there is a lack of empirical research on how political actors perceive and orient to this logic, how they learn about it, and the consequences for mobilization (i.e., communicating protest issues as well as taking protest action). As protest movements are an integral part of modern democracies, use social media somewhat intensively, and usually build on a fluid network structure that allows us to examine adaptation processes in greater detail, they are particularly suitable for addressing these questions. Semi-structured interviews with activists organizing protest actions or managing social media accounts from 29 movement organizations in Germany (N = 33) revealed that protest movements have internalized social media logic and paid attention to not only the design but also the timing of posts to suit algorithms. The protest organizations generally built on their experience with social media. The degree to which they followed these principles was based on available resources. Limits of this adaptation arose, for example, if sensitive or negative content rarely produced likes or, increasingly, personalization evoked a presumed hierarchy within the movements.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44543424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences","authors":"Christina Peter, Luisa Muth","doi":"10.17645/mac.v11i3.6750","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6750","url":null,"abstract":"Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food. Recently more political influencers have emerged, and regular influencers have increasingly taken positions on political and societally relevant topics, including climate justice and gender equality. Yet, empirical evidence on how both types of influencers are perceived by their audiences and how they might impact young audiences regarding political action is scarce. Hence, the present study set out to investigate adolescents’ and young adults’ use and perception of social media influencers in the context of political information dissemination, opinion formation, and mobilization. With the help of qualitative interviews of young people in Germany (16–22 years), we show that while the mainstream media seems to still be the primary source of political information, influencers focused on politics are increasingly used to make sense of this information. The presumed impact ranges from amplifying the effects of existing opinions to opinion formation and changes in voting intentions based on the assessment provided by the influencer. Regular influencers who talk about political topics occasionally are not perceived as reliable sources of political information.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49015085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Elder People and Personal Data: New Challenges in Health Platformization","authors":"A. Rivoir, Katherine Reilly","doi":"10.17645/mac.v11i3.6838","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6838","url":null,"abstract":"In Uruguay, as in many countries around the world, healthcare providers are looking to digital technologies to enhance service provision. This includes introducing new data-intensive systems that facilitate connections between healthcare providers and patients and maintaining records of these interactions. This article considers the numeric ability of older citizens to critically assess the implications of platformization and datafication within the Uruguayan healthcare system with a view to identifying implications for digital literacy programs. The ability of older people to manage their personal data within healthcare systems shapes their ability to enact citizenship and human rights. This reality came into sharp relief during the recent Covid-19 pandemic, demonstrating the extent to which core social services have become datafied and digitally mediated, as well as their potential to deepen digital divides where senior citizens are concerned. Critical perspectives on technological change, well-being, and ageing offer useful perspectives on this challenge. Drawing inspiration from these perspectives, in this article, we explore the results of a digital literacy initiative that worked with 16 seniors to explore their experiences of personal data collection within Uruguay’s new National Comprehensive Health System. Our approach simultaneously worked to build digital literacy while also revealing the complex relationships and disconnections between the ontological frameworks mapped onto healthcare by systems designers and the reality of older people. In the conclusions, we consider the implications of these observations for seniors’ digital literacy interventions that foster seniors’ critical understanding of their data subjectivity in the context of local healthcare systems.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41734198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Perception of Older Adults Regarding Socio-Political Issues Disseminated on Social Networks","authors":"M. Sánchez-Valle","doi":"10.17645/mac.v11i3.6748","DOIUrl":"https://doi.org/10.17645/mac.v11i3.6748","url":null,"abstract":"Research on the relationship between seniors and social networks has focused mainly on the difficulties experienced by this group in accessing the internet. However, it has not examined other aspects such as participation by older adults in socio-political discourse. Although articles have been written on specific topics related to this issue, such studies are not enough. This research aims to analyse the perception of people over 60 years of age regarding the use of social networks as a channel for staying informed and participating in socio-political discourse that takes place on social media. To achieve this objective, four focus groups were conducted in July of 2022. In assessing the results, the transcripts were examined using qualitative-inductive content analysis and reinforced with topic analysis to identify shared perceptions. The co-occurrence evaluation reveals a strong relationship between negative perceptions and concepts such as tension and fake news. Positive perceptions are associated with the ease of interaction with other users and the potential for obtaining information. Differences have also been observed among social networks such as Facebook and WhatsApp, which appear to be the networks of choice for sharing information and opinions on socio-political issues.","PeriodicalId":18348,"journal":{"name":"Media and Communication","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48111205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}