多个参与者如何在微博上进行关于奥密克戎的科学传播：一项混合方法研究

IF 2.6 2区文学 Q1 COMMUNICATION

Media and Communication Pub Date : 2023-03-27 DOI:10.17645/mac.v11i1.6122

Jinghong Xu, Difan Guo, Jing Xu, Chang Luo

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引用次数: 2

摘要

本文探讨了2021年11月至2022年6月，八位演员在微博上关于奥密克戎的科学传播。关于疫苗、症状和药物的主题，我们通过内容分析检查了参与者的沟通，使用社交网络分析呈现了不同参与者的互动，并使用SnowNLP和描述性统计评估了微博对公众情绪的影响。研究结果表明，科学家仍然是最重要的参与者，他们关注科学问题，并使用对比和上下文框架。中央媒体在传播科学知识方面发挥着重要的中介作用。微博上的科学传播对公众情绪产生了积极影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How Do Multiple Actors Conduct Science Communication About Omicron on Weibo: A Mixed-Method Study

This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are still the most important actors, focusing on science issues and using contrasting and contextual frames. Central-level media play an essential mediating role, relaying scientific knowledge. Science communication on Weibo had a positive impact on public sentiment.

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来源期刊

Media and Communication COMMUNICATION-

CiteScore

5.80

自引率

3.20%

发文量

108

审稿时长

18 weeks

期刊介绍： Media and Communication (ISSN: 2183-2439) is an international open access journal dedicated to a wide variety of basic and applied research in communication and its related fields