Manag. Sci.最新文献_第5页

Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment 程序化广告的激励错位:来自随机场实验的证据

Manag. Sci. Pub Date : 2022-05-26 DOI: 10.2139/ssrn.4039560

T. Frick, Rodrigo Belo, Rahul Telang

{"title":"Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment","authors":"T. Frick, Rodrigo Belo, Rahul Telang","doi":"10.2139/ssrn.4039560","DOIUrl":"https://doi.org/10.2139/ssrn.4039560","url":null,"abstract":"In programmatic advertising, firms outsource the bidding for ad impressions to ad platforms. Although firms are interested in targeting consumers that respond positively to advertising, ad platforms are usually rewarded for targeting consumers with high overall purchase probability. We develop a theoretical model that shows if consumers with high baseline purchase probability respond more positively to advertising, then firms and ad platforms agree on which consumers to target. If, conversely, consumers with low baseline purchase probability are the ones for which ads work best, then ad platforms target consumers that firms do not want to target—the incentives are misaligned. We conduct a large-scale randomized field experiment, targeting 208,538 individual consumers, in a display retargeting campaign. Our unique data set allows us to both causally identify advertising effectiveness and estimate the degree of incentive misalignments between the firm and ad platform. In accordance with the contracted incentives, the ad platform targets consumers that are more likely to purchase. Importantly, we find no evidence that ads are more effective for consumers with higher baseline purchase probability, rendering the ad platform’s bidding suboptimal for the firm. A welfare analysis suggests that the ad platform’s bidding optimization leads to a loss in profit for the firm and an overall decline in welfare. To remedy the incentive misalignment, we propose a solution in which the firm restricts the ad platform to target only consumers that are profitable based on individual consumer-level estimates for baseline purchase probability and ad effectiveness. This paper was accepted by Anandhi Bharadwaj, information systems.","PeriodicalId":18208,"journal":{"name":"Manag. Sci.","volume":"50 1","pages":"1665-1686"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73768067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Impact of Health Information Exchange Adoption on Referral Patterns 采用卫生信息交换对转诊模式的影响

Manag. Sci. Pub Date : 2022-05-24 DOI: 10.1287/mnsc.2022.4435

Saeede Eftekhari, Niam Yaraghi, R. Gopal, R. Ramesh

引用次数: 0

Lost Marie Curies: Parental Impact on the Probability of Becoming an Inventor 失踪的居里夫人:父母对成为发明家可能性的影响

Manag. Sci. Pub Date : 2022-05-20 DOI: 10.1287/mnsc.2022.4432

Karin Hoisl, H. Kongsted, M. Mariani

{"title":"Lost Marie Curies: Parental Impact on the Probability of Becoming an Inventor","authors":"Karin Hoisl, H. Kongsted, M. Mariani","doi":"10.1287/mnsc.2022.4432","DOIUrl":"https://doi.org/10.1287/mnsc.2022.4432","url":null,"abstract":"This research investigates the role of parents in explaining the surprisingly low presence of women among inventors despite their increase among graduates from science, technology, engineering and mathematics (STEM) subjects. With Danish registry data on the population born between 1966 and 1985 and an experimental setting crafted on siblings’ gender composition, we find that the transmission of inventorship from parents to children disfavors daughters if they have a (second-born) brother. We complement this analysis with evidence about the role of parental factors at different stages of children’s education. Overall, our results confirm that parental role models matter for children’s education, especially at early stages and, through this, increase the probability of a child’s becoming an inventor. However, the direct transmission of inventorship that favors boys much more than girls seems to be affected by gendered expectations developed by parents about daughters’ and sons’ returns from inventorship. Our study contributes to explaining who becomes an inventor and why by adding an important boundary condition to the literature: Parents are intermediaries who, based on their own interpretation of external information about inventive jobs, contribute to create or limit opportunities for their children. This paper was accepted by Olav Sorenson, organizations.","PeriodicalId":18208,"journal":{"name":"Manag. Sci.","volume":"18 1","pages":"1714-1738"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90209409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Optimal Capacity Rationing Policy for a Container Leasing System with Multiple Kinds of Customers and Substitutable Containers 具有多种客户和可替换集装箱的集装箱租赁系统的最优容量分配策略

Manag. Sci. Pub Date : 2022-05-19 DOI: 10.1287/mnsc.2022.4425

Xufeng Yang, Juliang Zhang, Wenfei Jiao, H. Yan

{"title":"Optimal Capacity Rationing Policy for a Container Leasing System with Multiple Kinds of Customers and Substitutable Containers","authors":"Xufeng Yang, Juliang Zhang, Wenfei Jiao, H. Yan","doi":"10.1287/mnsc.2022.4425","DOIUrl":"https://doi.org/10.1287/mnsc.2022.4425","url":null,"abstract":"In this paper, we consider a container leasing firm that has elementary and premium containers, which are downward substitutable and for use by elementary contract customers (ECCs), premium contract customers (PCCs), as well as walk-in customers (WICs). ECCs can be satisfied by elementary containers or premium ones at discounted prices while PCCs only accept premium containers. WICs can be satisfied by any type of container at different prices. The objective is to maximise the expected total rental revenue by managing its limited capacity. We formulate this problem as a discrete-time Markov Decision Process and show the submodularity and concavity of the value function. Based on this, we show that the optimal policy can be characterised by a series of rationing thresholds, a series of substitution thresholds and a priority threshold, all of which depend on the system states. We further give conditions under which the optimal policy can be simplified. Numerical experiments are conducted to show the impact of the substitution of two items on the revenue, to compare the performance of the optimal policy with those of the commonly used policies and to investigate the influence of arrival rates on the optimal policy. Last, we extend the basic model to consider different rental durations, ECCs’ acceptance behaviour and endogenous prices for WICs. This paper was accepted by Jayashankar Swaminathan, operations management.","PeriodicalId":18208,"journal":{"name":"Manag. Sci.","volume":"157 1","pages":"1468-1485"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79901814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Casino Gambling Model Under Cumulative Prospect Theory: Analysis and Algorithm 累积前景理论下的赌场赌博模型:分析与算法

Manag. Sci. Pub Date : 2022-05-06 DOI: 10.1287/mnsc.2022.4414

Sang Hu, J. Obłój, X. Zhou

引用次数: 3

Incentives and Defaults Can Increase COVID-19 Vaccine Intentions and Test Demand 激励和违约可以增加COVID-19疫苗的意向和测试需求

Manag. Sci. Pub Date : 2022-05-06 DOI: 10.1287/mnsc.2022.4405

Marta Serra-Garcia, Nora Szech

{"title":"Incentives and Defaults Can Increase COVID-19 Vaccine Intentions and Test Demand","authors":"Marta Serra-Garcia, Nora Szech","doi":"10.1287/mnsc.2022.4405","DOIUrl":"https://doi.org/10.1287/mnsc.2022.4405","url":null,"abstract":"Willingness to vaccinate and test are critical in the COVID-19 pandemic. We study the effects of two measures to increase the support of vaccination and testing: defaults and monetary compensations. Some organizations, such as restaurants, fire departments, hospitals, or governments in some countries, have used these measures. Yet there is the concern that compensations could erode intrinsic motivation and decrease vaccination intentions. We show that, in the early stages of the pandemic, both approaches, compensations and defaults, significantly increased COVID-19 test demand and vaccine intentions. Compensations for vaccines, however, need to be large enough because low compensations can backfire. We estimate heterogeneous treatment effects to document which groups are more likely to respond to these measures. The results show that defaults and avoidance of small compensations are especially important for individuals who are more skeptical of the vaccine, measured by their trust in the vaccine and their political views. Hence, both measures could be used in a targeted manner to achieve stronger results. This paper was accepted by Yan Chen, behavioral economics and decision analysis.","PeriodicalId":18208,"journal":{"name":"Manag. Sci.","volume":"2004 1","pages":"1037-1049"},"PeriodicalIF":0.0,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83031538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Team Diversity and Incentives 团队多样性与激励

Manag. Sci. Pub Date : 2022-05-05 DOI: 10.1287/mnsc.2022.4419

L. Imhof, M. Kräkel

引用次数: 0

Histogram Distortion Bias in Consumer Choices 消费者选择中的直方图扭曲偏差

Manag. Sci. Pub Date : 2022-05-05 DOI: 10.1287/mnsc.2022.4306

Tao Lu, May Yuan, Chong Wang, X. Zhang

引用次数: 1

On the Benefit of Privatization in a Mixed Duopoly Service System 论混合双寡头服务体系中私有化的利益

Manag. Sci. Pub Date : 2022-05-05 DOI: 10.1287/mnsc.2022.4424

Wenhui Zhou, Weixiang Huang, V. Hsu, Pengfei Guo

{"title":"On the Benefit of Privatization in a Mixed Duopoly Service System","authors":"Wenhui Zhou, Weixiang Huang, V. Hsu, Pengfei Guo","doi":"10.1287/mnsc.2022.4424","DOIUrl":"https://doi.org/10.1287/mnsc.2022.4424","url":null,"abstract":"We consider a mixed duopoly service system with two service providers (SPs): one private and the other public. The public SP’s objective is welfare maximization, whereas the private SP is profit driven. Customers are heterogeneous in terms of their quality tastes and choose from three options, namely, joining the private queue, joining the public queue, and balking (or taking an outside option). We first consider the scenario where the private SP provides a premium service and the public SP provides a regular service. Paradoxically, we find that although the public SP’s objective is welfare maximization, welfare in the system can be less than that obtained with only profit-seeking private SPs. We further demonstrate that the maximum social welfare is achieved by partially privatizing the public SP, that is, by including both welfare and profit maximization as arguments in its objective function. In extreme cases in which the public SP’s capacity is very small, fully privatizing the public SP can be socially desirable. We then consider the alternate setting where the public SP provides a premium service and the private SP provides a regular service and obtain similar conclusions. These findings, however, rely on the assumption that an outside option exists for balking customers, and one should be cautious in generalizing to no-balking situations. This paper was accepted by Jayashankar Swaminathan, operations management.","PeriodicalId":18208,"journal":{"name":"Manag. Sci.","volume":"24 1","pages":"1486-1499"},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80186394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Bilateral Trade with Multiunit Demand and Supply 具有多单位供求关系的双边贸易

Manag. Sci. Pub Date : 2022-05-02 DOI: 10.1287/mnsc.2022.4399

S. Loertscher, L. Marx

引用次数: 2