{"title":"Economic mechanism of safety agricultural enterprises","authors":"L. Marmul","doi":"10.33813/2224-1213.18.2019.1","DOIUrl":"https://doi.org/10.33813/2224-1213.18.2019.1","url":null,"abstract":"Subject of research – theoretical and applied aspects of formation and improvement of economic mechanism of management of safety of agrarian enterprises. The purpose of the article is to identify threats and challenges of the safety of agrarian enterprises and to justify the tools and components of the economic mechanism for managing its preservation and enhancement. The methodology of the work is the use of general scientific and special methods and methods of research based on modern scientific concepts of managerial, economic and related sciences and the main provisions of economic theory, scientific works of domestic and foreign scientists on the problems of theory and practice of management of the safety of agrarian enterprises. The results of the work – considered the main challenges, problems and priorities of the formation of the security of agricultural enterprises and management.\u0000According to them, the components of the mechanism for its implementation are proposed. Particular attention is paid to the need to address the problems of rural areas, the possible monopolization of agrarian markets by large agricultural corporations, and to overcome the corruption of the economy in the agro-sphere. The important role of the influence of factors of national and regional security on the mechanism of management of safety of agrarian enterprises is determined. The directions of improvement of the economic mechanism of management of safety of agrarian enterprises are grounded. Conclusions – considering the main problems of socioeconomic security and their solution in the long term, the focus should be focused on such challenges as: depression of rural areas; poverty of the rural population; the presence of refugees, the criminalization of the economy and society. Their overcoming is not only within the competence of the mechanism of management of agrarian enterprises, but also of the activities of rural communities.","PeriodicalId":181422,"journal":{"name":"The problems of innovation and investment-driven department","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116603125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The main ways to collect clients email-addresses in the\u0000implementation of email-marketing","authors":"Andrii Fedorchenko, Igor Ponomarenko","doi":"10.33813/2224-1213.18.2019.4","DOIUrl":"https://doi.org/10.33813/2224-1213.18.2019.4","url":null,"abstract":"The subject of the research is a set of methods for collecting emailaddresses of users as part of the implementation of the company’s email marketing strategy.The purpose of writing this article is to study the main approaches to the formation of the company’s base of potential customers emailaddresses to increase conversion as a result of using a comprehensive email-marketing strategy. Methodology. The research methodology is to use a combination of methods: system-structural and comparative analyzes (to form a mechanism for the effective functioning of the company’s email-marketing); monographic (when studying the basic methods of collecting email-addresses of the company potential customers); economic analysis (in assessing the conversion as a result of using various approaches of email-marketing). The scientific novelty consist features of email-marketing functioning in modern conditions are identified as an important tool of digital marketing in the process of building effective communication between a company and its target audience. The main offline ways of collecting postal addresses of potential customers in the framework of the email databases formation are considered, and the specifics of influencing the target audience with the aim of providing voluntary contact information are disclosed. The main online ways of potential clients collecting email are investigated and their characteristics are given. Conclusions. The use of various methods of collecting electronic postal addresses of users as part of the implementation of the email-marketing strategy will allow the company to enhance communication with the target audience, which ultimately will have a positive effect on conversion growth.","PeriodicalId":181422,"journal":{"name":"The problems of innovation and investment-driven department","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127304888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}