Management of the sphere of tourism in a specific market of Ukraine

Abstract

he subject of research – religious tourism as a promising direction for the development of tourism. The purpose of the article isimproving the management of religious tourism in the modern tourist market. Methodology of work –applying the methods of analysis, synthesis, comparison, synthesis, forecasting, as well as in the use of historical and cultural approaches. The results of the work – presents proposals for solving the problems of religious tourism, taking into account the specifics of this area. Highlight the problematic issues related to the field of tourism and suggested ways to solve them. Conclusions – as a result of the study, it was established that the religious and tourist potential of our country is not used at the proper level, and the creation of conditions for high-quality religious tourism of our compatriots and foreign citizens requires more active government policies and attracting investments in the tourism.