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Jurnal MANAJERIAL最新文献

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PENGARUH BRAND AWARENESS TERHADAP CUSTOMER LOYALTY DENGAN BRAND IMAGE DAN RELATIONSHIP QUALITY SEBAGAI VARIABEL INTERVENING (studi kasus konsumen penjualan sangkar burung Ebod Jaya)
Jurnal MANAJERIAL Pub Date : 2022-06-30 DOI: 10.17509/manajerial.v21i1.46886
Henny Welsa, I. Kurniawan, Fajar Imam Ma'aruf
{"title":"PENGARUH BRAND AWARENESS TERHADAP CUSTOMER LOYALTY DENGAN BRAND IMAGE DAN RELATIONSHIP QUALITY SEBAGAI VARIABEL INTERVENING (studi kasus konsumen penjualan sangkar burung Ebod Jaya)","authors":"Henny Welsa, I. Kurniawan, Fajar Imam Ma'aruf","doi":"10.17509/manajerial.v21i1.46886","DOIUrl":"https://doi.org/10.17509/manajerial.v21i1.46886","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126283587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PERCEIVED CHARACTERISTIC OF ONLINE SHOPPING TERHADAP INTENTION TO PURCHASE PADA APLIKASI SHOPEE 彭格鲁在线购物感知特征即购物者的购买意愿
Jurnal MANAJERIAL Pub Date : 2022-06-30 DOI: 10.17509/manajerial.v21i1.46158
I. Udayana, Risal Rinofah, Khusni Fahrurrozi
{"title":"PENGARUH PERCEIVED CHARACTERISTIC OF ONLINE SHOPPING TERHADAP INTENTION TO PURCHASE PADA APLIKASI SHOPEE","authors":"I. Udayana, Risal Rinofah, Khusni Fahrurrozi","doi":"10.17509/manajerial.v21i1.46158","DOIUrl":"https://doi.org/10.17509/manajerial.v21i1.46158","url":null,"abstract":"This study aims to determine the effect of the perceived characteristic of online shopping on the intention to purchase on the Shopee application. The population used in this research is Shopee users in Bantul. The questionnaires were distributed by accidental sampling to a sample of 100 respondents. Data were analyzed using multiple linear regression analysis. The results in this study state that perceived usefulness, perceived ease of use, and perceived enjoyment have a positive and significant effect on intention to purchase. Perceived security has no significant positive effect on intention to purchase. This finding implies that Shopee can maintain and improve the perceived usefulness, perceived ease of use, perceived enjoyment, and perceived security that its users feel so as to increase the intention to purchase.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126698560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The mediating role of behavioral control on the intention to repurchase halal cosmetics 行为控制对清真化妆品再购买意愿的中介作用
Jurnal MANAJERIAL Pub Date : 2022-06-30 DOI: 10.17509/manajerial.v21i1.37879
Mansur Chadi Mursid, Andita Dwi Palupiningtyas, A. Hamid, Aenurofik Aenurofik
{"title":"The mediating role of behavioral control on the intention to repurchase halal cosmetics","authors":"Mansur Chadi Mursid, Andita Dwi Palupiningtyas, A. Hamid, Aenurofik Aenurofik","doi":"10.17509/manajerial.v21i1.37879","DOIUrl":"https://doi.org/10.17509/manajerial.v21i1.37879","url":null,"abstract":"The more growth in the cosmetic industry today does not rule out that there are cheats that occur either from the ingredients used or the chemical content contained in cosmetics. In the marketing world there is a theory about consumer behavior in choosing and consuming a product, namely Theory of Planned Behavior (TPB). TPB identifies influences that predict and change behavior, where behavioral intention is influenced by: a person's attitude, beliefs about whether an individual who is important to that person approves or disapproves of the behavior, and perceived control over performing the behavior. The purpose of this study was to determine the effect of consumer attitudes and subjective norms on the intention to repurchase halal cosmetics mediated by behavioral control on as many as 150 college students in Pekalongan with the sampling technique using purposive sampling. The analysis technique used in this research is the Structural Equation Modeling analysis technique with the help of the AMOS version 22 program. This research includes field research with a quantitative approach. Sources of data obtained from primary data and secondary data, while the data in this study were obtained from observations, questionnaires and documentation. Based on the results of the analysis in this study, the results show that (1) consumer attitudes have a positive and significant effect on behavior control, (2) subjective norms have a positive and significant effect on behavior control, (3) consumer attitudes have a positive and significant effect on repurchase interest, (4) subjective norm has a significant positive effect on the intention to repurchase cosmetic products labeled halal, (5) behavioral control has a positive and significant effect on repurchase interest, (6) Behavioral control can mediate the effect of consumer attitudes on consumer repurchase interest in halal cosmetic products , (7) Behavioral control can mediate the effect of subjective norms on consumer repurchase interest in halal cosmetic products.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132740835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MODEL IMPLEMENTASI SISTEM MANAJEMEN MUTU ISO 9001:2015 DI SEKOLAH MENENGAH KEJURUAN 采用ISO 9001:2015质量管理系统的模型
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.40354
Yosep Hernawan, R. Rasto, Nani Imaniyati, Adman Adman, Abi Sopyan Febrianto
{"title":"MODEL IMPLEMENTASI SISTEM MANAJEMEN MUTU ISO 9001:2015 DI SEKOLAH MENENGAH KEJURUAN","authors":"Yosep Hernawan, R. Rasto, Nani Imaniyati, Adman Adman, Abi Sopyan Febrianto","doi":"10.17509/manajerial.v20i2.40354","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.40354","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126925991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DAMPAK PANDEMI COVID-19 PADA JUMLAH PENGUNJUNG WEBSITE BADAN PUSAT STATISTIK COVID-19大流行对机构统计中心网站的出席人数的影响
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.29884
Machmud Arifin
{"title":"DAMPAK PANDEMI COVID-19 PADA JUMLAH PENGUNJUNG WEBSITE BADAN PUSAT STATISTIK","authors":"Machmud Arifin","doi":"10.17509/manajerial.v20i2.29884","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.29884","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120953614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MOTIVASI KERJA, KEPUASAN KERJA: PERANANNYA TERHADAP KINERJA KARYAWAN 工作动机、工作满意度:他对员工绩效的影响
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.24442
Asmawiyah Asmawiyah
{"title":"MOTIVASI KERJA, KEPUASAN KERJA: PERANANNYA TERHADAP KINERJA KARYAWAN","authors":"Asmawiyah Asmawiyah","doi":"10.17509/manajerial.v20i2.24442","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.24442","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126731355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN PADA PLATFORM SHOPEE
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.29138
Marisa Andora, Abdul Yusuf
{"title":"PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN PADA PLATFORM SHOPEE","authors":"Marisa Andora, Abdul Yusuf","doi":"10.17509/manajerial.v20i2.29138","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.29138","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126231065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
ANALISIS PERBANDINGAN KINERJA BANK UMUM KONVENSIONAL DAN BANK UMUM SYARIAH 伊斯兰公共银行和一般银行绩效比较分析
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.29379
Syarifa Mawaddah Al Idrus, Teti Anggita Safitri
{"title":"ANALISIS PERBANDINGAN KINERJA BANK UMUM KONVENSIONAL DAN BANK UMUM SYARIAH","authors":"Syarifa Mawaddah Al Idrus, Teti Anggita Safitri","doi":"10.17509/manajerial.v20i2.29379","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.29379","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126626566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPETENSI, LINGKUNGAN KERJA, PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYA TERHADAP KINERJA KARYAWAN DI PT. SUKSES ABADI KARYA INTI 能力、工作环境、职业发展对工作满意度及其对核心工作绩效影响的影响
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.30188
H. Haryadi, N. Nurhasanah
{"title":"PENGARUH KOMPETENSI, LINGKUNGAN KERJA, PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYA TERHADAP KINERJA KARYAWAN DI PT. SUKSES ABADI KARYA INTI","authors":"H. Haryadi, N. Nurhasanah","doi":"10.17509/manajerial.v20i2.30188","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.30188","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128355218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MODAL USAHA TERHADAP SIKAP BERWIRAUSAHA (Studi Empiris Di Kelurahan Tanjung Rejo Kecamatan Medan Sunggal)
Jurnal MANAJERIAL Pub Date : 2021-12-27 DOI: 10.17509/manajerial.v20i2.29693
Formaida Tambunan
{"title":"PENGARUH MODAL USAHA TERHADAP SIKAP BERWIRAUSAHA (Studi Empiris Di Kelurahan Tanjung Rejo Kecamatan Medan Sunggal)","authors":"Formaida Tambunan","doi":"10.17509/manajerial.v20i2.29693","DOIUrl":"https://doi.org/10.17509/manajerial.v20i2.29693","url":null,"abstract":"","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127828907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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