MASTER: Jurnal Manajemen Strategik Kewirausahaan最新文献

{"title":"Membangun Kinerja Karyawan Penyandang Disabilitas Melalui Lingkungan Kerja Eksklusif, Stres Kerja dan Kepuasan Kerja","authors":"Ratu avia Rahimah, Sri Lestari Prasilowati, Angka Utama","doi":"10.37366/master.v2i2.457","DOIUrl":"https://doi.org/10.37366/master.v2i2.457","url":null,"abstract":"Lingkungan kerja, stres kerja dan kepuasan kerja diduga menjadi variabel-variabel yang berpengaruh terhadap kinerja karyawan penyandang disabilitas di Inkubator Bisnis MP- WNBK PNJ. Penelitian kualitatif dilakukan terhadap 50 (lima puluh) karyawan penyandang disabilitas di Inkubator Bisnis MP-WNBK PNJ dengan metode purposive sampling dan teknik pengumpulan data melalui wawancara mendalam. Penelitian menghasilkan 3 (tiga) temuan utama, yaitu: 1) Lingkungan kerja yang memenuhi empat asas aksesibilitas berpengaruh positif dan signifikan terhadap kinerja karyawan penyandang disabilitas. 2) Tingkat stres kerja WNBK di Inkubator Bisnis MP-WNBK PNJ berpengaruh negatif terhadap kinerja. 3) Kepuasan kerja tidak mempengaruhi kinerja karyawan penyandang disabilitas. \u0000Work environment, job stress and job satisfaction are variables that affect the work performance of employees with disabilities at PNJ MP-WNBK Business Incubator. Qualitative research was conducted on 50 (fifty) employees with disabilities who are working at MP- WNBK PNJ Business Incubator with purposive sampling method and data collection techniques through in-depth interviews. The study resulted in 3 (three) main findings, namely: 1)A work environment that meets the four principles of accessibility has a positive and significant impact on the performance of employees with disabilities. 2) The level of work stress in the PNJ MP-WNBK Business Incubator has a negatif effect on their performance. 3) Job satisfaction does not affect the performance of employees with disabilities.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127764887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Harga Tunai, Kualitas produk, Citra merk dan Iklan Terhadap keputusan Pembelian Smartphone Samsung di wilayah Jabodetabek","authors":"Mulyadhi Mulyadhi, Adi Buzaman Hamidi, Billy Josef Anis","doi":"10.37366/master.v2i2.428","DOIUrl":"https://doi.org/10.37366/master.v2i2.428","url":null,"abstract":"Penelitian bermaksud menganalisis harga tunai, kualitas produk, citra merk dan iklan terhadap keputusan pembelian smartphone samsung. Pengumpulan data dengan pengisian kuesioner yang didistribusikan kepada pengguna smartphone samsung di Jabodetabek selama rentang waktu bulan Juni 2022 dan diperoleh 80 responden. Analisis data struktural diolah menggunakan WarpPLS. Hasil penelitian menunjukkan harga tunai dan kualitas produk tidak mempengaruhi keputusan konsumen dalam pembelian. Citra merk dan iklan berpengaruh secara positif terhadap keputusan pembelian. \u0000This study intends to analyze cash prices, product quality, brand image and advertising on samsung smartphone purchasing decisions. Data collection by filling out a questionnaire distributed to Samsung smartphone users in Jabodetabek during the period of June 2022 and obtained by 80 respondents. Structural data analysis was processed using WarpPLS. The results showed that cash prices and product quality did not affect consumer decisions in purchasing. Brand image and advertising positively affect purchasing decisions.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"267 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122184271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Layanan Purna Jual, Citra Merek dan Harga Jual Kembali dalam mempengaruhi Proses Keputusan Pembelian Mobil di Jabodetabek","authors":"S. Alaudin, T. Triyono, Ergo Nurpatria Kurniawan","doi":"10.37366/master.v2i2.427","DOIUrl":"https://doi.org/10.37366/master.v2i2.427","url":null,"abstract":"Keputusan pembelian konsumen akan alat transportasi (dalam hal ini mobil) menggunakan pertimbangan banyak faktor. Konsumen akan melalui proses yang panjang sebelum akhirnya benar-benar melakukan pembelian. Layanan purna jual, citra merek dan harga jual kembali menjadi pertimbangan konsumen dalam proses keputusan pembelian mobil baru. Penelitian ini bertujuan untuk mengetahui faktor layanan purna jual, citra merek dan harga jual kembali dalam proses keputusan pembelian sebuah mobil. Metode pengumpulan data berupa kuesioner dengan responden berasal dari kumintas mobil dan akademisi. Penelitian ini menggunakan pendekatan kuantitatif dan analisis statistik. Data diperoleh dari konsumen yang melakukan pembelian mobil tahun 2021 di Jabodetabek. Responden penelitian berjumlah 80 konsumen dengan jalan mengisi kuesioner penelitian. Kuesioner disebarkan melalui google form kepada group komunitas dan akademisi. Hasil penelitian layanan purna jual tidak mempengaruhi proses keputusan pembelian sedangkan citra merek dan harga jual kembali berpengaruh signifikan. \u0000The consumer's purchasing decision on the means of transportation (in this case the car) uses the consideration of many factors. Consumers will go through a long process before finally actually making a purchase. After-sales service, brand image and resale price are consumers' considerations in the decision process of buying a new car. This study aims to determine the factors of after-sales service, brand image and resale price in the decision process of buying a car. The data collection method is in the form of questionnaires with respondents coming from car requests and academics. This research uses a quantitative approach and statistical analysis. Data obtained from consumers who purchased cars in 2021 in Jabodetabek. The study respondents numbered 80 consumers by way of filling out the research questionnaire. The questionnaire is distributed via google form to community groups and academics. The results of after-sales service research do not affect the purchase decision process while the brand image and resale price have a significant effect.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121225997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Mediasi Kepuasan Mahasiswa Pada Pengaruh Kompetensi Dosen Terhadap Hasil Belajar","authors":"Fiqih Maria Rabiatul Hariroh, Erin Soleha","doi":"10.37366/master.v2i2.295","DOIUrl":"https://doi.org/10.37366/master.v2i2.295","url":null,"abstract":"Penelitian ini bertujuan menguji kepuasan mahasiswa memediasi kompetensi dosen terhadap hasil belajar mahasiswa. Data berasal dari. Sampel yang digunakan terdiri dari 100 responden yaitu mahasiswa Manajemen Universitas Pelita Bangsa Tahun Ajaran 2019-2021 dengan metode sampel non-probabilistik. Analisis jalur digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa kompetensi dosen berpengaruh signifikan terhadap kepuasan pegawai, kompetensi dosen berpengaruh signfikan terhadap hasil belajar mahasiswa, kepuasan mahasiswa berpengaruh positif dan signifikan terhadap hasil belajar, dan variabel kepuasan mahasiswa berpengaruh positif dan signifikan berpengaruh sebagai variabel yang memediasi kompetensi dosen terhadap hasil belajar mahasiswa. \u0000This study aims to empirically test student satisfaction mediating lecturer competence on student learning outcomes. The data used in this study used primary data derived from questionnaires and then processed and analyzed and then presented in the form of tables and narratives. The sample used consisted of 100 respondents taken from the student population of Pelita Bangsa University Management students for the 2019-2021 Academic Year. The sampling technique used is a non-probabilistic sample. Path analysis is a data analysis technique used in this study. The results showed that lecturer competence had a significant effect on employee satisfaction, lecturer competence had a significant effect on student learning outcomes, student satisfaction had a positive and significant effect on learning outcomes, and student satisfaction variables had a positive and significant effect as a variable that mediated lecturer competence on student learning outcomes.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132260847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tingkat Inflasi Sebagai Pemoderasi Suku Bunga Kredit Konsumsi dan Biaya Pemasaran Terhadap Penjualan Properti Real Estat","authors":"Meitofano Meitofano, Deni Gunawan, M. Wardani","doi":"10.37366/master.v2i2.398","DOIUrl":"https://doi.org/10.37366/master.v2i2.398","url":null,"abstract":"Properti dalam hal ini rumah tinggal dan apartemen yang adalah termasuk kebutuhan utama (primer) selain pakaian (sandang) dan makanan (pangan). Penelitian ini bertujuan mengetahui pengaruh suku bunga kredit konsumsi serta biaya pemasaran dengan inflasi sebagai pemoderasi terhadap penjualan properti pada PT. Lippo Cikarang Tbk dari tahun 2012 – 2021. Data yang digunakan adalah data sekunder triwulanan atas penjualan, suku bunga, inflasi dan biaya pemasaran dari tahun 2012 sampai dengan 2021. Metodologi deskriptif verifikatif dengan pendekatan kuantitatif akan digunakan dalam penelitian ini dibantu dengan program WarpPLS6. Hasil penelitiannya menunjukan untuk suku bunga kredit konsumsi berkorelasi negatif kepada penjualan sedangkan biaya pemasaran tidak berpengaruh. Inflasi tidak berperan sebagai pemoderasi pengaruh suku bunga terhadap penjualan tetapi memoderasi yaitu memperkuat pengaruh biaya pemasaran terhadap nilai penjualan. \u0000Property, in this case houses and apartments, is one of the primary needs besides clothing and food. This study objectives to see the effect of the consumer credit interest rate and marketing costs with inflation as moderating on property sales of PT. Lippo Cikarang Tbk from 2012 – 2021. The data used are quarterly secondary data on sales, interest rates, inflation and marketing costs from 2012 to 2021. A descriptive verification methodology with the quantitative approach is applied in this study assisted by the warpPLS6 program. The results showed that consumer credit interest rates had a negative effect on sales, while marketing costs had no significant effect on sales. In addition, inflation is not as a moderating factor in interest rates to sales revenue. Inflation is a moderating variabel for marketing costs in order to determine sales value.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121382297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kompensasi dan Komunikasi Terhadap Kinerja dimediasi oleh Perilaku Disiplin Karyawan Perusahaan di Kawasan Industri Cikarang","authors":"Rasiwan Rasiwan, Yuliana Arum Astiti, Hendriek Lyston Sihotang","doi":"10.37366/master.v2i2.412","DOIUrl":"https://doi.org/10.37366/master.v2i2.412","url":null,"abstract":"Perusahaan harus memaksimalkan kinerja karyawanya guna untuk menjawab tantangan persaingan yang ketat di dunia industri. Penurunan kinerja yang terjadi pada karyawan menjadi fenomena dalam penelitian ini. Dengan beragamnya faktor yang mampu mempengaruhi kinerja, peneliti menggunakan variabel kompensasi, komunikasi dan perilaku disiplin sebagai mediasi terhadap kinerja. Metode peneltian ini merupakan penelitian kualitatif, data bersumber dari 100 responden dengan metode pengumpulan menggunakan kuesioner. Metode untuk analisa datanya menggunakan aplikasi smartPLS 3.0. Hasil dari penelitian ini adalah kompensasi berpengaruh terhadap perilaku disiplin, perilaku disiplin berpengaruh terhadap kinerja, komunikasi berpengaruh terhadap kinerja, dan perilaku disiplin mampu memediasi kompensasi terhadap kinerja. \u0000Companies must maximize the performance of their employees in order to answer the challenges of intense competition in the industrial world. The decline in performance that occurs in employees is a phenomenon in this study. With a variety of factors that can affect performance, researchers use the variables of compensation, communication and discipline behavior as a mediation on performance. This research method is a qualitative research, data sourced from 100 respondents with the collection method using a questionnaire. The method for analyzing the data is using the smartPLS 3.0 application. The results of this study are compensation has an effect on disciplinary behavior, disciplinary behavior has an effect on performance, communication has an effect on performance, and disciplined behavior is able to mediate compensation on performance.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121978715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lingkungan Keluarga dan Fasilitas Pembelajaran dalam Mempengaruhi Motivasi Belajar Siswa selama Masa Pandemi COVID-19","authors":"Nanda Wahyu Amelia, Maya Pujiawati, Yuli Triastuti","doi":"10.37366/master.v2i2.472","DOIUrl":"https://doi.org/10.37366/master.v2i2.472","url":null,"abstract":"Lingkungan keluarga pada masa pandemic untuk siswa merupakan faktor utama dan fasilitas yang digunakan berperan penting dalam mendukung motivasi siswa, meskipun terdapat temuan yang berbeda dari sumber lain. Hal tersebut menjadi penelitian yang menarik yang akan diteliti dan dibahas. Metode peneltian ini merupakan penelitian kuantitatif, data bersumber dari 30 responden dengan metode pengumpulan menggunakan kuesioner. Metode untuk analisa datanya menggunakan aplikasi smartPLS 3.0. Hasil dari penelitian menunjukkan lingkungan keluarga mempengaruhi motivasi belajar siswa tetapi fasilitas pembelajaran tidak berpengaruh. \u0000The family environment during the pandemic for students is a major factor and the facilities used play an important role in supporting student motivation, although there are findings that differ from other sources. This is an interesting research that will be researched and discussed. This research method is a quantitative study, data sourced from 30 respondents with a collection method using a questionnaire. The method for data analysis uses the smartPLS 3.0 application. The results of the study showed the family environment affected students' learning motivation but the learning facilities had no effect","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130220538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Profitabilitas dalam Memediasi Struktur Modal dan Likuiditas Terhadap Return Saham Perusahaan LQ-45 di Bursa Efek Indonesia","authors":"Heru Mulyanto, Meli Andriyani","doi":"10.37366/master.v2i2.494","DOIUrl":"https://doi.org/10.37366/master.v2i2.494","url":null,"abstract":"Penelitian bermaksud menganalisis profitabilitas (return on aset) dalam memediasi struktur modal (debt to equity ratio) dan likuiditas (current ratio) terhadap return saham (capital gain/lost). Data penelitian diperoleh dari Bursa Efek Indonesia yaitu perusahaan yang termasuk pada kelompok LQ-45 tahun 2019. Sampling jenuh digunakan dalam penelitian sehingga diperoleh 45 data. WarpPLS Regression digunakan dalam analisis untuk memudahkan pengujian mediasi. Hasil penelitian menunukkan bahwa profitabilitas berpengaruh positif terhadap return saham. Struktur modal berpengaruh negatif terhadap profitabilitas tetapi likuiditas tidak mempengaruhi profitabilitas. Profitabilitas menjadi pemediasi struktur modal terhadap return saham dengan arah negatif tetapi tidak menjadi pemediasi likuiditas terhadap return saham. \u0000The study intends to analyze profitability (return on assets) in mediating the capital structure (debt to equity ratio) and liquidity (current ratio) to stock returns (capital gains / lost). Research data was obtained from the Indonesia Stock Exchange, namely companies included in the LQ-45 group in 2019. Saturated sampling was used in the study so that 45 data were obtained. WarpPLS Regression is used in the analysis to facilitate mediation testing. The results of the study showed that profitability has a positive effect on stock returns. Capital structure negatively affects profitability but liquidity does not affect profitability. Profitability mediates capital structure against stock returns in a negative direction but does not mediate liquidity to stock returns.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134576190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompensasi dan Pengembangan Karir Terhadap Turnover Intention karyawan yang dimediasi oleh Kepuasan Kerja","authors":"Hadi Sugianto, Charis Afianto, Moh Miftahul Mizan","doi":"10.37366/master.v2i1.471","DOIUrl":"https://doi.org/10.37366/master.v2i1.471","url":null,"abstract":"Turnover intention di perusahaan manufaktur yang berada di cikarang merupakan masalah serius. Penelitian ini menganalisis pengaruh kompensasi.dan.pengembangan karir terhadap Turnover.Intention yang dimediasi oleh kepuasan.kerja. Terdapat 56 responden terpilih yang merupakan semuanya adalah karyawan pada perusahaan manufaktur yang berada di cikarang. Menggunakan pendekatan kuantitatif, menggunakan aplikasi Smart PLS 3.0. Hasil penelitian menghasilkan kompensasi tidak berpengaruh terhadap kepuasan kerja, pengembangan karir berpengaruh secara signifikan terhadap kepuasan kerja, kepuasan kerja berpengaruh secara signifikan terhadap Turnover Intention, kompensasi tidak berpengaruh terhadap Turnover Intention meski sudah di mediasi oleh kepuasan kerja, dan pengembangan karir melalui kepuasan kerja berpengaruh secara signifikan terhadap Turnover Intention. \u0000Turnover intention in manufacturing companies in Cikarang is a serious problem. This study is to determine the effect of compensation and career development on Turnover Intention mediated by job satisfaction. There are 56 selected respondents, all of whom are employees of manufacturing companies in Cikarang. Using a quantitative approach, using the Smart PLS 3.0 application. The results showed that compensation had no effect on job satisfaction, career development had a significant effect on job satisfaction, job satisfaction had a significant effect on Turnover Intention, compensation had no effect on Turnover Intention even though it was mediated by job satisfaction, and career development through job satisfaction had a significant effect. significant to Turnover Intention.","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128933916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penggolongan Generasi sebagai Pemoderasi Lingkungan Kerja, Kepemimpinan dan Beban Kerja terhadap Loyalitas Karyawan","authors":"Denden Saepudin, Sugito Sugito, Jayadi Jayadi","doi":"10.37366/master.v2i2.440","DOIUrl":"https://doi.org/10.37366/master.v2i2.440","url":null,"abstract":"Penelitian ini bertujuan mengetahui penggolongan generasi sebagai pemoderasi lingkungan kerja, kepemimpinan dan beban kerja terhadap loyalitas karyawan. Penelitian ini menggunakan metode survei dengan membagikan kuesioner kepada 80 orang generasi X dan generasi Y yang sudah bekerja. Pengujian instrument yang terdiri uji validitas sedangkan untuk uji reliabilitas menggunakan metode analisis Cronbach alpha. Dan untuk pengujian hipotesis menggunakan bootsrapp dan alat analisis yang digunakan dalam penelitian ini adalah program PLS versi 3.3. Hasil yang didapat adalah penggolongan generasi sebagai pemoderasi lingkungan kerja berpengaruh signifikan terhadap loyalitas karyawan. Penggolongan generasi sebagai pemoderasi kepemimpinan terhadap loyalitas karyawan juga memberikan pengaruh yang siginfikan. Akan tetapi penggolongan generasi sebagai pemoderasi beban kerja tidak berpengaruh signifikan terhadap loyalitas karyawan. \u0000This study aims to determine the classification of generations as moderating work environment, leadership and workload on employee loyalty. This study uses a survey method by distributing questionnaires to generation X and generation Y who have worked by providing demographics such as gender, education and workplace organization. The number of respondents is 80 people. Testing the instrument consisting of a validity test while the reliability test uses the Cronbach alpha analysis method. And for hypothesis testing using bootstrap and the analytical tool used in this study is the PLS version 3.3 program. The results obtained from this study are generational classification as moderating work environment has a significant effect on employee loyalty. Generational classification as moderating leadership on employee loyalty also has a significant effect. However, the classification of generations as moderating workloads has no significant effect on employee loyalty \u0000  \u0000 \u0000 \u0000 \u0000  \u0000 \u0000 \u0000","PeriodicalId":181394,"journal":{"name":"MASTER: Jurnal Manajemen Strategik Kewirausahaan","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123401014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}