H. L. Sierra, Yolanda Patricia Cardona Arce, Yeimis Alzate Clemente
{"title":"DINÁMICA ORGANIZACIONAL DE LOS ESTABLECIMIENTOS DE ALOJAMIENTO Y HOSPEDAJE. CASO DE SANTIAGO DE TOLÚ, SUCRE- COLOMBIA","authors":"H. L. Sierra, Yolanda Patricia Cardona Arce, Yeimis Alzate Clemente","doi":"10.21892/9789585547131.4","DOIUrl":"https://doi.org/10.21892/9789585547131.4","url":null,"abstract":"Tourist providers play a preponderant role in the framework of competitiveness and the consolidation of a destination, bearing in mind that they are responsible for the interaction between tourists and destinations and they also capture the economic flow generated from tourism-related activities. According to the above, it is not enough to state that a tourist destination is rich in natural resources and that they have innate beauty, it is necessary to have a tourist infrastructure capable of meeting the tastes and preferences of tourists and visitors. However, the internal or organizational management of the providers influences, to a great extent, the experience and perception that can be created by a tourist visitor. The purpose of this chapter is to analyze the integral management of the hotels that provide services in the municipality of Santiago de Tolú, located in the Department of Sucre, Colombia; the conduct of the study required the analysis of environmental variables in the hotel industry, as well as the application of a structured survey, in order to further study the key aspects of management. Broadly speaking, the results show that management has been based on a family structure with transgenerational dyes, which has made it difficult to implement new administrative practices. Similarly, there are key aspects that, in the management framework, managers and executives have overlooked, such as having a business plan. It is important to stimulate and expand, among entrepreneurs, the implementation of administrative practices, even more so when talking about a tourism provider important in number and relevance to tourism activities in the region.","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129293930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Merlys Melissa Tafur Campo, Willy De Jesús Palacio De León
{"title":"EL TURISMO CULTURAL, COMO UNA ALTERNATIVA AL DESARROLLO TURÍSTICO DE SUCRE","authors":"Merlys Melissa Tafur Campo, Willy De Jesús Palacio De León","doi":"10.21892/9789585547131.6","DOIUrl":"https://doi.org/10.21892/9789585547131.6","url":null,"abstract":"","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123763976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Martha Elena González Vergara, Netty Consuelo Huertas Cardozo, Andrea Paola Baquero Tobías
{"title":"PRODUCTO TURÍSTICO CULTURAL DESDE LAS ASOCIACIONES ARTESANALES EN SINCELEJO","authors":"Martha Elena González Vergara, Netty Consuelo Huertas Cardozo, Andrea Paola Baquero Tobías","doi":"10.21892/9789585547131.8","DOIUrl":"https://doi.org/10.21892/9789585547131.8","url":null,"abstract":"","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124489030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carlos Julio Acosta Ortega, Andrea Valencia Narváez
{"title":"DISEÑO DE UN PLAN DE MARKETING DIGITAL PARA HOTELES DE LOS MUNICIPIOS DE TOLÚ Y COVEÑAS","authors":"Carlos Julio Acosta Ortega, Andrea Valencia Narváez","doi":"10.21892/9789585547131.3","DOIUrl":"https://doi.org/10.21892/9789585547131.3","url":null,"abstract":"","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124004357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gloria María Arsanios Troncoso, Emérita Isabel Gil Barreto
{"title":"CENTRO DE INTERPRETACIÓN DEL PATRIMONIO DE SANTIAGO DE TOLÚ","authors":"Gloria María Arsanios Troncoso, Emérita Isabel Gil Barreto","doi":"10.21892/9789585547131.7","DOIUrl":"https://doi.org/10.21892/9789585547131.7","url":null,"abstract":"The research object of this article, part of the realization of an analysis through primary and secondary sources of the main facts that mark the history of the municipality of Santiago de Tolú, in order to propose the creation of a center for the interpretation of the historical heritage of the Villa de Santiago de Tolú, epicenter of the Gulf of Morrosquillo in the department of Sucre, carrying out a previous study that allowed the identification of its heritage, the documentation of the main historical events and cultural manifestations of the municipality in reference. The methodology was applied in the municipality of Santiago de Tolú, in a year and a half. In order to carry it out, the main theorists of heritage concepts such as Molano, Massó, Piñol and UNESCO as a world leader in cultural heritage were taken as a starting point; besides the considerations of the current legal regulations about Tourism and culture. The results obtained allow us to conclude that the municipality of Santiago de Tolú has a great importance in the history of Colombia, as it stands out as an important supply center of the Spaniards in the colony, added to its main role as one of the main maritime ports of the time, a feature that it has retained to this day, due to its strategic position in the great basin of the Colombian Caribbean. It is expected that the Interpretation Center will be an instrument to rescue the historical memory of the municipality of Santiago de Tolú, as well as the diversification of its tourist offer.","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115034929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANÁLISIS ESTRUCTURAL DE LOS ESCENARIOS ECOTURÍSTICOS EN EL DEPARTAMENTO DE SUCRE","authors":"Julieth Catherine Barragán D´Luyz","doi":"10.21892/9789585547131.5","DOIUrl":"https://doi.org/10.21892/9789585547131.5","url":null,"abstract":"The department of Sucre does not have an analysis of the geographical zones that provide the tools to establish an ecotourism route, for which the development of some sectors of the economy is not evident. The objective of this investigation was to carry out a structural analysis of the different ecotourism scenarios offered by the department of Sucre. The methodology used for this research was based on a DOFA matrix for the analysis of the internal and external environment of ecotourism routes in the department. This allowed us to identify strategies that can strengthen public-private partnerships that help boost ecotourism in the other subregions.","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133010792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"POTENCIAL TURÍSTICO CULTURAL: PLAN ESTRATÉGICO PARA EL MUNICIPIO DE GALERAS, TIERRA DE COLORE","authors":"Mónica Andrea Polo Tovar","doi":"10.21892/9789585547131.9","DOIUrl":"https://doi.org/10.21892/9789585547131.9","url":null,"abstract":"","PeriodicalId":180526,"journal":{"name":"Productos Turísticos para Sol y Playa, Naturaleza, Cultura y Patrimonio en el departamento de Sucre, Colombia","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133181931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}