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The Sharing Economy: A Review and Agenda for Future Research 共享经济:回顾与未来研究议程
Institute of Global Business Research Pub Date : 2022-12-31 DOI: 10.46775/jgbr.2022.34.1.01
Qi Lu, Miao-Miao Lu, Hyungsik Kahn
{"title":"The Sharing Economy: A Review and Agenda for Future Research","authors":"Qi Lu, Miao-Miao Lu, Hyungsik Kahn","doi":"10.46775/jgbr.2022.34.1.01","DOIUrl":"https://doi.org/10.46775/jgbr.2022.34.1.01","url":null,"abstract":"In the past decade, the emergence of two new sharing business models, C2C sharing represented by Airbnb, Uber, Lyft and TaskRabbit and B2C sharing represented by Mobike, ofo and Spinlister, has led to the rise of various studies on this topic in the marketing discipline. However, the impact of the sharing economy on marketing thought and practice is still unclear. Based on scientific quantitative research and literature analysis, this paper firstly grasps the connotation of sharing economy from the definition, essence and characteristics. Secondly, the article also studies the impact of the traditional beliefs and practice of the sharing economy on marketing. According to the Theory of Collaborative Consumption, Theory of Two-sided market and Theory of Firms Operations analytical framework, From consumers (Engagement Motivation, Satisfaction and Purchase Intent), Sharing Platforms (Dynamic Pricing, Reputation Mechanism, Search Mechanism and Matching Mechanism) and Enterprises (Operations: Supply Chain/Channel, Management: Enterprise Pricing/Product Strategy) three major perspectives, sort out the progress of the sharing economy, emphasize the current problems of participating entities of the sharing economy, and provide the future research direction to promote sharing economic marketing. Finally, a set of forward-looking guiding principles is proposed for the sharing economy market participants-consumers, sharing platforms, and business operations management. In summary, this paper aims to help guide management and governance insights into the scientific practice of the sharing economy and help marketing scholars not only keep pace with the sharing economy, but also shape its future direction.","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125107042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
소비 지연이 인터넷 쇼핑에 미치는 영향 消费延迟对网上购物的影响
Institute of Global Business Research Pub Date : 2022-12-31 DOI: 10.46775/jgbr.2022.34.1.03
Jihye Park, Min Zhang
{"title":"소비 지연이 인터넷 쇼핑에 미치는 영향","authors":"Jihye Park, Min Zhang","doi":"10.46775/jgbr.2022.34.1.03","DOIUrl":"https://doi.org/10.46775/jgbr.2022.34.1.03","url":null,"abstract":"The purpose of this study was to examine the effect of delivery time-related information such as stock availability and shipping/handling cycle information on perceived consumption delay, perceived time risk, attitude toward the website, and purchase intention online. Our additional goal was to examine the inter-relationships among dependent variables using causal model analysis in order to provide comprehensive explanations in relation to perceived consumption delays in the Internet shopping environment with the integration of multiple concepts and disciplines. This study employed 2 x 2 between subjects’ factorial design: stock availability x shipping/handling. Two hundred and thirteen female undergraduates evaluated a mock website under four different treatment conditions. The findings indicated statistically significant (a) main effects for time-related information on perceived consumption delay, perceived time risk, attitude, and purchase intention, and (b) the causal relationships among dependent variables. Based on the results, Internet apparel retailers may benefit from establishing a prompt restocking system to reduce the amount of waiting time for apparel products and in turn, perceptions of consumption delay.","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122772038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
소비자의 경험과 정보선택 选择消费者的经验与信息
Institute of Global Business Research Pub Date : 2022-12-31 DOI: 10.46775/jgbr.2022.34.1.04
Qi Lu, Dong Woo Ko
{"title":"소비자의 경험과 정보선택","authors":"Qi Lu, Dong Woo Ko","doi":"10.46775/jgbr.2022.34.1.04","DOIUrl":"https://doi.org/10.46775/jgbr.2022.34.1.04","url":null,"abstract":"When asked to give up an item, people often demand a much higher price than what it is actually worth to them. This is the Endowment Effect Although numerous marketing literature on the endowment effect have investigated into how ownership is associated with information processing, very few have considered the effects of prior-product experiences on the cognitive process. In this research, we study how positive and negative product experiences influence consumers’ information processing and interpretation. Study 1 provides preliminary evidence that both ownership and experience influences the recall of different types of information. Study two not only replicates the finding of study one but also extends the implication of study one by showing that both ownership and product experience affects interpretation of ambiguous information. The findings will contribute the consumer market by providing different patterns of information protocol between sellers and buyers and the influences of prior experiences.","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"283 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122294819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Future Mobility Strategy: Focusing on OEM Electrification 未来出行战略:专注于OEM电气化
Institute of Global Business Research Pub Date : 2022-12-31 DOI: 10.46775/jgbr.2022.34.1.02
S. Oh, Won-Dong Yun
{"title":"The Future Mobility Strategy: Focusing on OEM Electrification","authors":"S. Oh, Won-Dong Yun","doi":"10.46775/jgbr.2022.34.1.02","DOIUrl":"https://doi.org/10.46775/jgbr.2022.34.1.02","url":null,"abstract":"With the advent of the next-generation mobility concept, the automotive industry is undergoing a major paradigm shift. As a first step towards releasing novel and innovative solutions to the challenge of “mobility,” it is necessary to move away from the physical concept of automobiles centered on internal combustion engines. Electrification is rapidly progressing along with global environmental regulations to achieve the carbon neutrality goal by 2050. Despite this, automakers are experiencing profitability declines due to soaring battery and oil prices, as well as an inability to secure semiconductor supplies. The purpose of this study is to address the major future mobility trend, focusing on technology and policy aspects. It also aims to suggest ways of dealing with them in an effective manner. Finally, this study suggests that OEMs can secure their future outlook by actively leading the mobility trend amid the paradigm shift in the automobile industry.","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124109089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Mental Simulation on Product Evaluation: Moderating Role of Involvement and Need for Cognition 心理模拟对产品评价的影响:介入和认知需要的调节作用
Institute of Global Business Research Pub Date : 2021-12-31 DOI: 10.46775/jgbr.2021.33.2.01
Eun-Jeoung Nam, Jihye Park
{"title":"The Effect of Mental Simulation on Product Evaluation: Moderating Role of Involvement and Need for Cognition","authors":"Eun-Jeoung Nam, Jihye Park","doi":"10.46775/jgbr.2021.33.2.01","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.2.01","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115127968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Announcement Effect of Corporate Divestiture on Shareholders' Wealth: Focused on the KOSPI Market 企业剥离公告效应对股东财富的影响——以KOSPI市场为例
Institute of Global Business Research Pub Date : 2021-12-31 DOI: 10.46775/jgbr.2021.33.2.04
J. Suh
{"title":"The Effect of Announcement Effect of Corporate Divestiture on Shareholders' Wealth: Focused on the KOSPI Market","authors":"J. Suh","doi":"10.46775/jgbr.2021.33.2.04","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.2.04","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133915760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Loneliness and Conformity on Impulse Buying: Live Streaming 孤独和从众对冲动购买的影响:直播
Institute of Global Business Research Pub Date : 2021-12-31 DOI: 10.46775/jgbr.2021.33.2.03
Liang Tao, D. Ko
{"title":"The Effect of Loneliness and Conformity on Impulse Buying: Live Streaming","authors":"Liang Tao, D. Ko","doi":"10.46775/jgbr.2021.33.2.03","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.2.03","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"631 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123277652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Optimal Location for a Smart Bus Stop through Public Data Analysis: The Case of Changwon-si 基于公共数据分析的智能公交车站最优选址——以昌原市为例
Institute of Global Business Research Pub Date : 2021-12-31 DOI: 10.46775/jgbr.2021.33.2.02
Heewon Choi, Byunghyun Ko, D. Won, Hayoung Yeo, Won-Dong Yun
{"title":"The Optimal Location for a Smart Bus Stop through Public Data Analysis: The Case of Changwon-si","authors":"Heewon Choi, Byunghyun Ko, D. Won, Hayoung Yeo, Won-Dong Yun","doi":"10.46775/jgbr.2021.33.2.02","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.2.02","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125189831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Case of Beyond Meat, Using the Business Model Canvas Framework 超越肉类的案例，使用商业模式画布框架
Institute of Global Business Research Pub Date : 2021-06-30 DOI: 10.46775/jgbr.2021.33.1.06
Minjeong Kim, Seungho Baek, Y. Lew
{"title":"The Case of Beyond Meat, Using the Business Model Canvas Framework","authors":"Minjeong Kim, Seungho Baek, Y. Lew","doi":"10.46775/jgbr.2021.33.1.06","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.1.06","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"154 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122943772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Characteristics of Family Businesses in Brazil 巴西家族企业的特点
Institute of Global Business Research Pub Date : 2021-06-30 DOI: 10.46775/jgbr.2021.33.1.03
S. Kim
{"title":"The Characteristics of Family Businesses in Brazil","authors":"S. Kim","doi":"10.46775/jgbr.2021.33.1.03","DOIUrl":"https://doi.org/10.46775/jgbr.2021.33.1.03","url":null,"abstract":"","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"365 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131611372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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