{"title":"The Future Mobility Strategy: Focusing on OEM Electrification","authors":"S. Oh, Won-Dong Yun","doi":"10.46775/jgbr.2022.34.1.02","DOIUrl":null,"url":null,"abstract":"With the advent of the next-generation mobility concept, the automotive industry is undergoing a major paradigm shift. As a first step towards releasing novel and innovative solutions to the challenge of “mobility,” it is necessary to move away from the physical concept of automobiles centered on internal combustion engines. Electrification is rapidly progressing along with global environmental regulations to achieve the carbon neutrality goal by 2050. Despite this, automakers are experiencing profitability declines due to soaring battery and oil prices, as well as an inability to secure semiconductor supplies. The purpose of this study is to address the major future mobility trend, focusing on technology and policy aspects. It also aims to suggest ways of dealing with them in an effective manner. Finally, this study suggests that OEMs can secure their future outlook by actively leading the mobility trend amid the paradigm shift in the automobile industry.","PeriodicalId":180402,"journal":{"name":"Institute of Global Business Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Institute of Global Business Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46775/jgbr.2022.34.1.02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
With the advent of the next-generation mobility concept, the automotive industry is undergoing a major paradigm shift. As a first step towards releasing novel and innovative solutions to the challenge of “mobility,” it is necessary to move away from the physical concept of automobiles centered on internal combustion engines. Electrification is rapidly progressing along with global environmental regulations to achieve the carbon neutrality goal by 2050. Despite this, automakers are experiencing profitability declines due to soaring battery and oil prices, as well as an inability to secure semiconductor supplies. The purpose of this study is to address the major future mobility trend, focusing on technology and policy aspects. It also aims to suggest ways of dealing with them in an effective manner. Finally, this study suggests that OEMs can secure their future outlook by actively leading the mobility trend amid the paradigm shift in the automobile industry.