Jurnal Ecoment Global最新文献

{"title":"PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN)","authors":"E. Sirait, H. M. Damanik, E. Purba, Krismanto Erick Tobush Naibaho, Vinsensius Matondang","doi":"10.36982/jeg.v8i2.3415","DOIUrl":"https://doi.org/10.36982/jeg.v8i2.3415","url":null,"abstract":"This study aims to determine and analyze the effect of electronic word of mouth and price perceptions on purchasing decisions through brand image (Study on OPPO smartphone users at HKBP University Nommensen Medan). This research approach method uses quantitative methods with a sampling technique that is purposive sampling, with a sample of 100 respondents. To analyze the results of this study using path analysis (path analysis). The research results show 1). Electronic word of mouth has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan.  2). Price perception has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 3). Electronic word of mouth has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan. 4). Price perception has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP Nommensen University Medan. 5). Electronic word of mouth and price perceptions together have a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan.","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"206 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140222990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Promosi, Dan Persepsi Harga Terhadap Keputusan Pembelian Fore Coffee","authors":"Nur Indah Ramahdani Edvin Fairliantina","doi":"10.35908/jeg.v8i2.2945","DOIUrl":"https://doi.org/10.35908/jeg.v8i2.2945","url":null,"abstract":"This study aims to determine whether or not there is an effect of Product Quality, Promotion, and Price Perception on Purchasing Decisions at Fore Coffee partially and simultaneously. This research is quantitative, the data is taken from distributing questionnaires with a total of 150 respondents. The method used is purposive sampling method with SPSS 25 as data processing. The results of data processing show that from the t test, the product quality variable has a positive and significant effect on purchasing decisions. Meanwhile, the promotion and price perception variables show a positive and significant influence on purchasing decisions. Testing with the F test results the variables of product quality, promotion, and price perception have a simultaneous or joint effect on purchasing decisions. So the researcher draws the conclusion that product quality, promotion, price perception Fore is good enough and meets consumer expectations so that it influences purchasing decisions at Fore Coffee. \u0000 Keywords: Product Quality, Promotion, Price Perception, and Purchase Decision \u0000 Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh Kualitas Porduk, Promosi, dan Persepsi Harga terhadap Keputusan Pembelian di Fore Coffee secara parsial dan secara bersama-sama. Penelitian ini bersifat kuantitatif, data diambil dari penyebaran kuesioner dengan total 150 responden. Metode yang digunakan yaitu metode purposive sampling dengan SPSS 25 sebagai pengolahan data. Hasil dari pengolahan data menunjukkan dari pengujian t hitung variabel kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel promosi dan persepsi harga menunjukkan adanya pengaruh secara positif dan signifikan terhadap keputusan pembelian. Pengujian dengan uji F hasilnya variabel kualitas produk, promosi, dan persepsi harga berpengaruh secara simultan atau bersama-sama terhadap keputusan pembelian. Jadi peneliti menarik kesimpulan yaitu kualitas produk, promosi, persepsi harga Fore sudah cukup bagus dan memenuhi harapan konsumen sehingga berpengaruh terhadap keputusan pembelian di Fore Coffe. \u0000 Kata Kunci: Kualitas Produk, Promosi, Persepsi Harga, dan Keputusan Pembelian","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116482889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategy in increasing Consumer Loyalty","authors":"Muchammad - Ariffin","doi":"10.35908/jeg.v8i2.2718","DOIUrl":"https://doi.org/10.35908/jeg.v8i2.2718","url":null,"abstract":"The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango. Data was collected through a survey conducted among 110 respondents.Structural equation modeling was used to test the proposed hypothesis. The research model was tested using survey data analyzed by structural equation modelingof partial least squares. the implementation of CSR strategy shows that there is a significant influence of WOM and Company reputation on consumers' loyalty. On the other hand, CSR strategy has no significant influence the consumers' loyalty. Yet as CSR was carried out through the implementation of Word of mouth (WOM) and Company Reputation there is a significant correlation between CSR and the consumers' loyalty of Lifebuoy, Pepsodent, and Kecap Bango products. The use of data that is too small for each variable resulted in limited results. As well as the limited representation of all users and consumers of Unilever products in other cities. In addition, this study did not involve other companies that also use CSR strategies as a comparison.\u0000Keywords  :Corporate Social Responsibility (CSR), Word-of-mouth (WOM), Company Reputation, Consumers Loyalty, Social Company","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"214 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122376814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan, Promosi, Dan Persepsi Harga Terhadap Kepuasan Pelanggan di Park Hotel Cawang","authors":"Rudy Nandito,Edvin Fairliantina","doi":"10.35908/jeg.v8i2.2944","DOIUrl":"https://doi.org/10.35908/jeg.v8i2.2944","url":null,"abstract":"The research conducted aims to analyze service quality, promotion, and price perceptions on customer satisfaction at Park Hotel Cawang. The type of data used is primary data in the form of respondents' opinions by distributing questionnaires. The population in this study were Park Hotel Cawang guests with a sample of 100 respondents. The data obtained will be analyzed using quantitative methods with multiple linear regression analysis. Based on the research that has been done, the results show that the variables of service quality, promotion, and price perception simultaneously and partially have a positive and significant effect on customer satisfaction. \u0000 Keywords: Service Quality, Promotion, Perceived Price, Customer Satisfaction \u0000 Penelitian yang dilakukan bertujuan untuk menganalisis kualitas pelayanan, promosi, dan persepsi harga pada kepuasan pelanggan di Park Hotel Cawang. Jenis data yang digunakan ialah data primer berupa pendapat responden dengan penyebaran kuesioner. Populasi dalam penelitian ini ialah tamu Park Hotel Cawang dengan sampel sebanyak 100 responden. Data yang didapatkan akan dianalisis menggunakan metode kuantitatif dengan analisis regresi linear berganda. Berdasarkan penelitian yang telah dilakukan, maka hasil menunjukkan bahwa variabel kualitas pelayanan, promosi, dan persepsi harga secara simultan maupun parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. \u0000 Kata Kunci: Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132878919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS RASIO KESEHATAN BANK (CAR) TERHADAP RETURN ON ASSETS PADA BANK-BANK UMUM DI INDONESIA","authors":"Lukita Tripermata, Yeni Yeni, Lesi Hartati","doi":"10.35908/jeg.v8i1.2931","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2931","url":null,"abstract":"This study aims to determine and analyze the effect of Capital Adequacy Ratio on Return on Assets in commercial banks in Indonesia. This type of research is a quantitative descriptive. The sampling technique used purposive sampling. The sample used is 15 commercial banks in Indonesia. The research data is secondary data sourced from the Annual Report of commercial banks in Indonesia. Analysis of the data used in this study using descriptive statistical analysis and regression analysis, as well as the classical assumption test. The test results show that the Capital Adequacy Ratio has a positive and significant effect on Return on Assets at commercial banks in Indonesia.","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128903240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PEMAHAMAN AKUNTANSI TERHADAP PEMANFAATAN SISTEM INFORMASI AKUNTANSI SERTA IMPLIKASINYA TERHADAP KUALITAS INFORMASI AKUNTANSI","authors":"R. Hendarmin","doi":"10.35908/jeg.v8i1.2963","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2963","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Pemahaman akuntansi Terhadap Kualitas Sistem Informasi Akuntnasi pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin. (2) Pengaruh Kualitas Sistem Informasi Akuntansi Terhadap Kualitas Informasi Akuntansi pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin. Populasi pada penelitian ini adalah pegawai Badan Pengelola Keuangan dan Aset Daerah di Kabupaten Banyuasin. Sampel dalam penelitian ini sebanyak 50 responden. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner. Teknik analisis data yang digunakan untuk menguji hipotesis adalah analisis regresi sederhana, uji asumsi klasik dan analisis koefisien korelasi (R). Hasil penelitian ini menunjukkan bahwa untuk variabel pengetahuan akuntansi terhadap kualitas sistem informasi akuntansi berpengaruh positif dan signifikan. Sedangkan untuk variabel kualitas sistem informasi akuntansi terhadap kualitas informasi berpengaruh positif dan signifikan. Kata Kunci : Pengetahuan akuntansi , Sistem Informasi Akuntansi, Informasi Akuntansi","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"1241 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131240010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH LINGKUNGAN, MOTIVASI SERTA DISIPLIN KERJA TERHADAP KINERJA PEGAWAI KANTOR CAMAT HAMPARAN PERAK DELI SERDANG","authors":"Sinto Sinto, Syamsul Bahri Surbakti, Akman Daulay, Nur'ainun Nur'ainun, Afrilia Afna","doi":"10.35908/jeg.v8i1.2721","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2721","url":null,"abstract":"The purpose of this study is to determine the extent to which the influence of the environment, motivation, and work discipline of employees in the Hamparan Perak sub-district office, Deliserdang, where the process is carried out using quantitative descriptive-analytical methods in which supporting literature uses journals that are by the theme of the discussion. For data analysis, using the multiple linear regression approach by testing data validation and mapping with the normality test, the results of this study are that the environment, motivation, and work discipline do not significantly influence employee performance by 34.3%, while the remaining is 65. 7% is an independent variable that is excluded from this research study","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121393383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH ORGANIZATIONAL ATTITUDES DAN ORGANIZATIONAL ETHICS TERHADAP SUSTAINABLE TECHNOLOGY ADOPTION","authors":"Donna Mellina Lim, Ibnu Harris","doi":"10.35908/jeg.v8i1.2111","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2111","url":null,"abstract":"This study aims to determine the effect of organizational attitudes and organizational ethics on the adoption of sustainable technology in MSMEs in Batam City. This study uses a sampling method in the form of Non-Probability Sampling. The sampling technique used in this study was purposive sampling, the sample was taken as many as 150 respondents.The analytical method used in this research is quantitative analysis method and data collection technique by distributing online questionnaires to entrepreneurs and MSME consumers, especially in the culinary field in the city of Batam. This research uses Statistical Product and Service Solutions (SPSS) software version 22.The results show that organizational attitude has a significant effect on the adoption of sustainable technology and organizational ethics has a significant effect on the adoption of sustainable technology.","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114483392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH TINGKAT KEPUASAN KERJA, BUDAYA ORGANISASI, DISIPLIN KERJA TERHADAP KUALITAS SISTEM INFORMASI AKUNTANSI ERA PADEMI COVID-19","authors":"Asmawati, M.Fadhil Alie","doi":"10.35908/jeg.v8i1.2477","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2477","url":null,"abstract":"ABSTRACT\u0000This study aims to determine the effect of the quality of the accounting information system which is influenced by the level of job satisfaction, organizational culture and work discipline. This study uses primary data distributed via google form to respondents. This research data uses the Structural Equation Model (SEM) method. The population was carried out on MSMEs in Jakarta as many as 250 MSMEs engaged in the sale of clothing. The results of the study show that empirically the variable level of job satisfaction, organizational culture of work discipline has an effect on the quality of accounting information systems. The success of the quality of the accounting information system is the cause of the emergence of a comfortable environment that makes it easier for them to do their work, opportunities and cooperation, in the era of the Covid-19 pandemic which is still so acute.Keywords: Job Satisfaction Level, Organizational Culture, Work Discipline, Quality Accounting Information System","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121047323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PERPUTARAN KAS, PIUTANG, PERSEDIAAN, DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS","authors":"Nurul Badria, Poppy Indriani","doi":"10.35908/jeg.v8i1.2340","DOIUrl":"https://doi.org/10.35908/jeg.v8i1.2340","url":null,"abstract":"Penelitian ini bertujuan untuk menguji  pengaruh Perputaran Kas, Perputaran Piutang, Perputaran persediaan dan pertumbuhan penjualan Terhadap profitabiltas pada Sektor Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia Periode 2016- 2021. Dengan perbedaan hasil penelitian dari penelitian sebelumnya. Populasi yang digunakan adalah 64 perusahaan di industri barang konsumsi yang terdaftar di Bursa Efek Indonesia (BEI). Penentuan sampel dilakukan dengan pendekatan metode purposive sampling, berdasarkan kriteria penentuan sampel yang telah, terdapat 31 perusahaan selama periode 2016-2021. Penelitian ini juga menggunakan pendekatan kuantitatif dan Teknik Analisis Regresi Linear Berganda. Hasil dari penelitian ini menunjukkan bahwa perputaran kas berpengaruh signifikan terhadap profitabilitas, perputaran piutang berpengaruh signifikan terhadap profitabilitas, perputaran persediaan berpengaruh signifikan, pertumbuhan penjualan berpengaruh signifikan terhadap profitabilitas. Pertumbuhan penjualan berpengaruh signifikan, pertumbuhan penjualan berpengaruh signifikan terhadap profitabilitas","PeriodicalId":177501,"journal":{"name":"Jurnal Ecoment Global","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125946726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}