Access Journal - Access to Science, Business, Innovation in the digital economy最新文献

{"title":"What is independence and how to use it?","authors":"Jan-Urban Sandal","doi":"10.46656/access.2021.2.3(8)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(8)","url":null,"abstract":"Executive Director and Owner of Fil. Dr. Jan-U. Sandal Institute Excellence in Science and Education Professor Chair Chernivtsi Schumpeter Centre for Economic Research, Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine Patron of Harvard University Archives, USA Honorary Professor Chernihiv Polytechnic National University, Chernihiv, Ukraine Honorary Senior Fellow Science Technology and Training OMEGA Institute, Hanoi, Vietnam Doctor Honoris Causa Alytaus Kolegija University of Applied Sciences, Alytus, Lithuania e-mail: jan-u.sandal@janusandal.no","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128430492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Institutional dysfunctions as a factor of convergent-divergent institutional development of post-socialist countries","authors":"N. Grazhevska, T. Gaidai, A. Mostepaniuk, A. Zavazhenko","doi":"10.46656/access.2021.2.3(7)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(7)","url":null,"abstract":"The article examines the causes, nature and consequences of institutional dysfunctions that arise in the process of market transformations of post-socialist economies, as well as how they affect the institutional development of these countries. A comparative analysis was conducted on the conceptual and methodological basis of modern economic transitology and new institutional economics using such statistical methods as comparison of averages, graphical, correlation analysis, and clustering. The results of the analysis revealed the convergent-divergent nature of the institutional dysfunctions impact on institutional development of post-socialist countries. In particular, the similarity of changes in averages of such development indicators was observed, which indicates the existence of a cluster (convergent-divergent) relationship between 19 analyzed post-socialist countries during the second decade of the XXI century. The convergence of institutional development trends is determined both by the general strategic orientation of systemic market reforms and by the geopolitical, territorial proximity of countries, their membership in regional associations. Clustering of countries through the use of Euclidean distance found that due to differences in institutional development rates of post-socialist economies over the past ten years, the number of clusters has increased, indicating the divergent institutional development of these countries. It is due to the degree of congruence of the prevailing informal institutional environment in countries with the implemented institutional modernizations, which creates various complicating, inhibitory and contradictory institutional dysfunctions or traps that should become an object of further institutional reform.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122255254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing mix modeling for pharmaceutical companies on the basis of data science technologies","authors":"G. Chornous, Y. Fareniuk","doi":"10.46656/access.2021.2.3(6)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(6)","url":null,"abstract":"The article contains the results of Data Science technologies application (including machine learning and regression analysis) to modelling the results of marketing activities of key brand of one of the Ukrainian pharmaceutical companies on the basis of historical data for the period from 2015 to 2019 in weekly detail. The main goal of research is to estimate the influence of key elements of the marketing mix (penetration of pharmacy chains, price policy vs main competitors, advertising activity of the brand and its competitors in all communication channels (television, Digital, radio, outdoor advertising, press)) on company’s sales, volume market share and value market share in relevant segment of drugs. Based on the results obtained, the article explains in detail the impact of penetration, price policy and media activity on the competitiveness of the enterprise and its position in the market. The influence of the price policy and penetration directly on sales (market share), as well as on other factors (including the effectiveness of the brand's advertising activity on television) is estimated and taken into account for development the effective marketing strategy. Based on the research, the article contains main recommendations for optimizing the marketing strategy to maximize the company's sales and increasing market share in monetary or physical terms. Data Science technologies become a tool for sales management, because it creates the ability to quantify the impact of each factor on sales, determine their optimal combination for achievement of business goals and strengthening the company's position in the market, effective marketing budgets distribution and scenario forecasting. Continuous model support allows to increase the return on each factor, improve return on investment and ensure the achievement of business goals in the most efficient way. Data Science forms the basis for finding effective marketing solutions and forming an effective business development strategy.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123326346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digitalization of data analysis tools as the key for success in the online trading markets","authors":"A. Roskladka, Roman Baiev","doi":"10.46656/access.2021.2.3(2)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(2)","url":null,"abstract":"Digitalization is the process, which takes places in the contemporary world, severe competition in all markets, growing demand for new and easy technologies, changing software user preferences, and much more. For the past decades of years, the share of online forex trades that had place in the world accounted for more than 90% of all forex deals. This article discusses the main points of the online trading, the prospects of this industry and key factors that may affect the industry; also, the crucial attention was paid to the online trading tools segment, as a part of the immense market in general and as a tool in the portfolio of every modern online trading specialist. The online commerce industry is one of the largest and fastest growing sectors of the world economy. It creates jobs and assets, makes people richer and provides truly equal access for all. An analysis of existing online trading tools, such as the MT4 platform, was conducted. The main characteristics of online trade in European countries and the problems of its development in Ukraine are studied. The main components of trade in the supply area were studied in detail. Based on the research of the authors, the algorithmic rules of the automated trading system (expert advisor) were described and its software implementation is created. Similar automated systems are especially helpful when specialists need to work with many charts and timeframes at once, because the system might indicate the proper market situation better, and the system won’t have any humanbiased feelings, just pure strategies and algorithms.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114788993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Difficulties in managing diversity in Georgian educational organizations","authors":"K. Goletiani, Z. Mushkudiani, Ekaterine Gulua, Natela Janelidze","doi":"10.46656/ACCESS.2021.2.2(1)","DOIUrl":"https://doi.org/10.46656/ACCESS.2021.2.2(1)","url":null,"abstract":"The twenty-first century can be boldly called the century of globalization. In the process of globalization, the study of the differences between the peoples of different countries, based on the study of labour diversity, becomes relevant. Due to the fact that the current socio-economic development of Georgia is not so favourable, Georgia needs to occupy a certain niche in different markets of the world, for which it is necessary to introduce many innovative models in all spheres, including management, and this is a difficult process considering various factors. Objectives: To increase the productivity of human capital, certain processes need to be implemented. One of the first steps is to set up a team within the company, each member of which feels that he/she is an important part of the main goal or strategy of the company and that he/she has an important role to play, the responsibility for successful implementation as a common and team process. Methods/Approach: Both qualitative and quantitative studies carried out in three educational institutions in Georgia. Results: As a result of the main analysis of the study and its judgment, the main measures for improving the efficiency of a diverse workforce are outlined and a concluding part is offered. Conclusions: Difficulties of teamwork that take place in Georgian companies are discussed; Also, the focus is made on the problems identified in the personnel management process and the mechanisms for overcoming them.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127726675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The song is ended but the melody lingers on","authors":"V. Nikolova-Alexieva","doi":"10.46656/ACCESS.2021.2.1(10)","DOIUrl":"https://doi.org/10.46656/ACCESS.2021.2.1(10)","url":null,"abstract":"","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121136820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategic management of healthcare institution development of the national medical services market","authors":"I. Mikhno, V. Koval, A. Ternavskyi","doi":"10.46656/access.2020.1.2(7)","DOIUrl":"https://doi.org/10.46656/access.2020.1.2(7)","url":null,"abstract":"The article reviews the current state of the market of medical services in Europe and comparatively results with the health care system in Ukraine. The main problems of reforming the health care system of Ukraine, which is characterized by the reduction of public health institutions, insufficient funding and an increase in the number of private clinics aimed at maximizing profits, are analyzed. On the one hand, this improves the quality of medical services, as private clinics, not having public funding, but financed by consumers purchase expensive equipment and make decisions in market conditions, which contributes to the introduction of new methods and innovative technologies, while on the other hand private medicine is inaccessible to the vast majority of the population of Ukraine due to the low economic status of citizens. The article considers the problem of remoteness of settlements from health care institutions and gives recommendations for further development and management of the health care system on the national market of medical services to reduce the risk of premature loss of population and improve the health of patients. The main reasons for the decline of the population of Ukraine are described and recommendations for the transition from public to public private medicine are provided. It was found that it is necessary to increase funding for public healthcare institutions and increase their total number to preserve the human potential of Ukraine. It was concluded that the strategic management of the development of the health care system should constantly monitor the effectiveness of implementation of changes, develop a flexible system of reform and control, which would take into account regional characteristics and mentality of the Ukrainian population. In order to increase the results of public medicine functioning and improve its availability and competitiveness, it is necessary to reorganize the system of control over the targeted use of monetary resources and develop a step-by-step strategy of Ukraine's development in all areas of the medical services market.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127085158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Trends in the development of regional trust management markets","authors":"S. Perminov","doi":"10.46656/access.2021.2.3(5)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(5)","url":null,"abstract":"The article discusses the features of the development of the trust management services market. The purpose of the article is to determine the regional features of the development of the trust management services market. The article uses the methods of quantitative empirical research, statistical analysis and visualization, analysis and assessment of the regional dynamics of the main instruments of trust management. The formation of the trust management market takes into account the peculiarities of the development and economies of individual countries, regional regulatory characteristics. Trust management is widespread in advanced countries, while in other countries this market is just emerging. In general, the trust management market in the countries of Eastern Europe and Russia in particular is only in the process of formation, although the services themselves have a long history of development. They are most often viewed as part of the overall market for banking or insurance services. At the present stage, there is a selection of a separate market segment, determination of the place of trust services in the structure of banking services, identification of regional characteristics in the structure of the global market. The peculiarities of the Russian securities market are: active participation of the state in the processes of market trading, a large number of government securities on the market and a relatively low level of involvement in global processes. The market is relatively small, but its development is quite dynamic. The key prerequisites for the development of the market are: the relative closeness of the market, government regulation, a decrease in the attractiveness of other banking or financial instruments, and an increase in the general welfare of investors.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123214069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Storytelling and speech act theory in knowledge management: the potential of synthesis","authors":"E. Zhernov, P. Strelnikov","doi":"10.46656/access.2021.2.3(1)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(1)","url":null,"abstract":"The problem of converting the implicit knowledge of employees into explicit knowledge of a business entity (a firm) is considered from the perspective of a combination of knowledge management theory in so far as it relate to storytelling and speech act theory. The purpose of the work is to determine the possibility and areas of application of the concept of performativity and speech act theory in knowledge management for its humanization and socialization. The object of the research is converting implicit non-formalized knowledge into explicit formalized one and explicit knowledge into implicit one as a sphere of application of speech act theory in knowledge management. The subject of the research is socio-economic and managerial relations in this area, transformed by performativity. The scientific novelty of the research lies in the identification and application of the relationship in the form of storytelling of knowledge management theory and speech act theory to develop measures for improving the efficiency of the knowledge-based firm's activities. The practical significance of the study lies in the fact that its results can be used by knowledge managers to improve the efficiency of the mechanism for converting implicit knowledge into explicit one and vice versa.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114397322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of the consequences of the Covid-19 pandemic on the social security of Ukraine","authors":"I. Dzhalladova, O. Kaminsky, Oleksandr Lutyj","doi":"10.46656/access.2021.2.3(4)","DOIUrl":"https://doi.org/10.46656/access.2021.2.3(4)","url":null,"abstract":"The aim of the work is a systematic analysis of logical, structural connections between different threats to sociocybernetic security. We include in the consideration a wide range of different components, different understandings of social security: security of technical systems, security of cyberspace, security of cyber-physical systems and so on. Everything is almost not studied and not studied in general. An important aspect of state capacity is analyzed in the work with the help of the constructed mathematical model: the problem of threats to social security. Depending on the condition (stable or unstable), there is a system that is characterized by a numerical integrated indicator (number of patients, number of those who passed the test, number of occupied beds in the hospital), social security in a broad and narrow sense, can to be considered and considered as being in a state of threat or protected. Hundreds of thousands of different methods and tools have been built over the millennia, but in modern conditions none is ready. Actually, the situation with СOVID-19 showed it. The flexibility of mind and a combination of different methods is the only key to modelling different processes, including security-related processes. In addition, it should be noted that IT tools are not always universal. In modelling these processes, the balance of knowledge in the field of economics, politics, IT, cybersecurity, etc. is important. It is also important to understand that the initial stages of creating algorithms for the protection of the socio-cybernetic system should be considered in the usual senseunderstanding of social security. To do this, it is necessary to establish links between different processes of subsystems.","PeriodicalId":176153,"journal":{"name":"Access Journal - Access to Science, Business, Innovation in the digital economy","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127060037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}