Journal of the Korean Society of Cosmetology最新文献

{"title":"Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention","authors":"Su-Jeong Park, E. Yang","doi":"10.52660/jksc.2023.29.4.983","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.983","url":null,"abstract":"The spread of smart phones, people have been able to easily share information using social network services. Influencers, called one-person creators, have become involved in consumers' actual consumption and are increasing their influence in the beauty market. Like commerce, one of the trends of 2022, is a word that means the next generation distribution market where consumption begins through ‘Like’, proving the influence of influencers. Therefore, this study aims to find out the effect of beauty like commerce characteristics on consumer happiness and purchase intention, and to suggest effective marketing plans. For the empirical analysis, 300 copies of a self-administered questionnaire were used as the final analysis data for consumers in their 20s to 50s with experience in using beauty-related SNS, and SPSS ver. 25.0 statistical package program was used for analysis. As a result of the study, beauty like commerce characteristics had a significant effect on consumer happiness and purchase intention. There is also a significant correlation between consumer happiness and purchase intention, so if the latest and interesting content is produced and information is provided to consumers, it will elicit consumers’ ‘Like’ and give them a sense of happiness, increasing their purchase intention. A study that analyzes beauty like commerce, which emerged as a new trend in 2022, and connects the emotional attitude of consumers seeking happiness with consumption is theoretically significant in that it is the first study to attempt consumer happiness and purchase intention in beauty like commerce in an incomplete situation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88112342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hair Art Study with Four Elements as Motif: Focusing on Water, Fire, Air, Earth","authors":"Eunsu An, Yong-mi Jin","doi":"10.52660/jksc.2023.29.4.903","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.903","url":null,"abstract":"Humans have long been interested in exploring what fundamental materials make up the world, and tried to understand the world by discovering what are essential substances that make up all things. Therefore this research produced four up-style hair art works of water, fire, air and earth, inspired by four elements. In order to express fluidity and liquidity of water, Work 1 consists of hair art with contrasting soft and rough textures. In order to express flaming quality of fire, Work 2 consists of hair art with contrasting expressions of gentle warmth, intense heat from rising flames, and the element of death. In order to express dynamic properties of air, Work 3 consists of hair art with contrasting aspect of rising and falling. In order to express sturdiness of earth, Work 4 consists of hair art with contrasting qualities such as stability of resting and losing sense of directions. Researching works through these four elements reveal various materials and topics, that can become infinite source of inspiration. Hence, it’s necessary to view creative works from diverse perspectives, not limited to certain topics. Future studies on hair art could focus on further exploring various materials and subjects.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87266697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Creative Nail Art Design Generation Based on Text Prompt: Focused on Image-Generating Artificial Intelligence Models, DALL-E 2 and Bing Image Creator","authors":"Myoung-Joo Lee, Esther Choi","doi":"10.52660/jksc.2023.29.4.1058","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1058","url":null,"abstract":"Nail art is an artistic activity that requires creativity and skill, reflecting individuality and taste by applying various colors and designs to fingernails. However, due to the limitations of human imagination, knowledge, and technical abilities, it can be challenging to continuously generate new ideas or create intricate and flawless designs. Recently, advances in artificial intelligence (AI) technology have led to the development of AI systems capable of generating images based on user input. These AI technologies can produce realistic, sophisticated, and creative images by interpreting textual prompts. As a result, they have found applications in various fields. In this study, we utilized image-generating AI models such as ‘DALL-E 2’ and ‘Bing Image Creator’ to analyze nail art designs generated based on textual prompts. We demonstrated that the type and content of prompts significantly influence the performance and output of image-generating AI models. By using AI technology as a supportive collaborator for nail artists, we can positively leverage its capabilities to enhance the diversity and quality of nail art designs. This will not only aid nail artists in their work and skill development but also contribute to the advancement of the nail industry by elevating the diversity and quality of nail art designs.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"32 4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76910253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Spatial Production in Hair Salons on Customer’s Revisit Intention and Word-of-Mouth Intention","authors":"Jong-Min Lee, Yong-mi Jin","doi":"10.52660/jksc.2023.29.4.946","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.946","url":null,"abstract":"The purpose of this study is to provide more practical basic data for hair salon marketing strategies by examining the effect of spatial production in hair salons on customer’s revisit intention and word-of-mouth intention. As a result, it was found that only the cleanliness factor of spatial production had a significant positive effect on the customer's revisit intention, and the cleanliness and differentiation factor of spatial production had a significant positive effect on the customer's word-of-mouth intention. Specific improvements in cleanliness and differentiation are as follows in order to promote revisit and word-of-mouth of beauty salon customers. First, in order to secure regular customers, the priority should be to create a clean space, and in the case of already existing hair salons, the revisit rate of existing customers can be increased by cleanly managing the space where the customer directly exists. Second, in order to attract new customers, it is believed that the effect of creating new customers through word-of-mouth can be increased by focusing on cleanliness as previously mentioned, and by using the brand's representative color so that customers can experience the brand's unique sensibility in the salon space. This study is meaningful because previous research on beauty salon space was insignificant, and it suggests that more attention should be paid to the cleanliness and differentiation of beauty salon space to revisit customers and attract new customers. However, in this study, several items that hinder reliability in relation to functionality were deleted, and in future studies, it is considered necessary to further revise and supplement functionality-related items so that the constituent concepts of spatial performance can be evaluated more closely.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91541153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Skin Inflammation Related Cytokine on Mentha arvensis Ethanol Extract (MT)","authors":"M. Yun, Won-Jin Baek","doi":"10.52660/jksc.2023.29.4.964","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.964","url":null,"abstract":"In the present study, we examined the effects of the ethanol extract of Mentha arvensis on skin inflammation and anti-allergic effect in various cell lines; human fibroblast cells (hFCs), human mast cells (HMC-1) and human monocytic cells (THP-1) cells. Treatment with Mentha arvensis extract at a concentration of 250 ㎍/㎖ for 24h showed no significant decrease in the survival rate of the hFCs, HMC-1, THP-1. The final concentration was set at 200 ㎍/㎖ or less. Mentha arvensis extract significantly decreased the mRNA expression of IL-8, and IL-6 at 200 ㎍/㎖ in HMC-1 cells. Mentha arvensis extract treatment significantly inhibited the protein expression of IL-6 and, IL-8 induced by mite at 200 ㎍/㎖ in THP-1 cells. We examined the alternation of histamine release in HMC-1 cells for investigating anti-allergic effect of Mentha arvensis. Histamine secretion was significantly decreased at 200 ㎍/㎖, 100 ㎍/㎖ after the treatment with Mentha arvensis. In addition, Mentha arvensis extract treatment at a concentration of 50 ㎍/㎖, 100 ㎍/㎖, and 200 ㎍/㎖ lowered the β-hexosaminidase to 10.3%, 21.7%, and 50.8%, respectively. IC50 of Mentha arvensis extract in RBL-2H3 cells was 196.85 ㎍/㎖. The activity of NF-κB promoter cells significantly decreased at 200 ㎍/㎖, 100 ㎍/㎖ after the dose-dependent treatment of Mentha arvensis. Therefore, our results indicate that Mentha arvensis has anti-inflammatory and it may be useful for treating skin barrier damage, which is problematic in allergic diseases such as atopic dermatitis.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87786791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Environmental Value of Clean Beauty Cosmetic Consumers on Consumption Efficiency and Consumption Behavior","authors":"Yu-Mi Cha, In-hee Lee","doi":"10.52660/jksc.2023.29.4.862","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.862","url":null,"abstract":"This study verified the effect of clean beauty consumer’s environmental value on consumption efficacy and consumption behavior. From March 20, 2023 to April 10, 2023, A total of 245 copies of valid data were collected from adult women who had purchased and used clean beauty cosmetics proposed by Oliveyoung. The collected data were analyzed using the SPSS 25.0 program. And Frequency analysis, Exploratory factor analysis, Cronbach's α, Correlation analysis, Multiple regression analysis were conducted. The results of the study are as follows. First, The higher the environment conservative value and social altruistic value of clean beauty consumers, and the lower the egoistic value, the higher the consumption efficacy. Second, the higher the environmental conservative value and social altruistic value of clean beauty cosmetics consumers, and the lower the egoistic value, the higher the satisfaction. Third, the higher the environmental conservative value and social altruistic value of clean beauty cosmetics consumers, and the lower the egoistic value, the higher the repurchase intention. This study is expected to have a positive impact on corporate ESG management as well as profit by helping to establish product and marketing strategies for the growth and development of the clean beauty cosmetics market.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73833631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Conscious Cosmetics Selection Attributes of Generation Z on Perceived Value and Eco-friendly Consumption Efficacy","authors":"E. Park, In-hee Lee","doi":"10.52660/jksc.2023.29.4.1006","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1006","url":null,"abstract":"The purpose of this research is to point out that problems such as abnormal weather and global warming are caused by environmental pollution caused by human activities due to recent changes in ecosystems and environments around the world. In this study, we studied the impact of Gen Z consumers' conscious cosmetic selection attributes on perceived value and eco-friendly consumption efficiency. This survey was conducted by a group of 297 conscious cosmetics consumers as part of the post-purchase experience from March 2-31, 2023. Gen Z conscious cosmetic choice attributes had a statistically significant effect on perceived value, and Gen Z conscious cosmetic choice attributes had a significant effect on eco-friendly consumption efficiency. In conclusion, this study is meaningful in analyzing the perceived value of consumer choice attributes of conscious cosmetics and the eco-friendly consumption effect, focusing on Generation Z, which companies are paying attention to. Combined with the above, the purpose of this study is to provide a basis for establishing marketing and advertising strategies for the conscious cosmetics industry market.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89731113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Appearance Satisfaction on Appearance Management Interest and Appearance Management Behavior: Focused on Men in their 20s and 30s","authors":"Ji-Eun Mun, Eun-Jun Park","doi":"10.52660/jksc.2023.29.4.841","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.841","url":null,"abstract":"This study investigated the effect of appearance satisfaction on appearance management interest and appearance management behavior in men in their 20s and 30s. Based on these results, it was found that appearance satisfaction affects appearance management interest and appearance management behavior. The survey method was self-managed for men in their 20s and 30s. We collected 300 copies of survey analysis data, excluding 11 copies that were not suitable for analysis. The collected data were analyzed using the SPSS 29.0 program, the usual rights were analyzed prominently, and the validity and reliability of AI-based certification were analyzed for characteristics and reliability. For certain analyses, the Varimax analysis method was used for the main component analysis. The analysis results are as follows. The increase in appearance satisfaction was found to have a positive effect on appearance management interest and appearance management behavior, and social appearance interest was found to be negative for appearance management behavior hair care and physical management. Among the interests of appearance management, personal interest in appearance had a positive effect on appearance management behavior.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79400146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Relation between the Perception of Medical Skin Care and the Treatment of Skin Problems: The people with medical skin care experience in Harbin, China","authors":"Yue Jia, K. Kim","doi":"10.52660/jksc.2023.29.4.891","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.891","url":null,"abstract":"Medical skin care is a system that treats problematic skin as a specialized management by performing medical treatment and skin care at the same time through correct skin diagnosis, and has a high degree of reliability in surgical methods. Therefore, the relationship between problematic skin conditions and treatment methods according to the perception of medical skin care was verified for those with experience in medical skin care. The study consisted of a total of 69 questions, including 8 questions on general characteristics, 23 questions on perceived problem skin conditions, 6 questions on treatment methods for problematic skin, 11 questions on medical skin care awareness, and 21 questions on medical skin care satisfaction. A total of 410 questionnaires were used from December 21, 2020 to January 9, 2021 were anaiyzed WeChat and the Wenjuanxing program. Data analysis was performed using SPSSWIN 21.0 program with Frequency analysis, Reliability test, Cronbach's  coefficient, Descriptive statistical analysis, and one-way ANOVA was also conducted. Among the subjects of the survey, female (67.8%), university (first degree), married (51.7%), students(occupation). Recognition of problematic skin conditions acne (25.6%), melasma pigmentation (24.4%), sensitivity and telangiectasia (18.6%). The self-awareness of problematic skin conditions, acne (25.6%) is the hightest, problematic skin surgical methods MTS (31.0%) for acne, chemical peeling (29.1%) for pores and scars, laser (36.5%) for pigmentation, and injection therapy (20.5%) for wrinkles and skin elasticity. The degree of awareness of medical skin care high awareness (31.2%), medium awareness (38.5%), low awareness (30.2%). The difference in perceived problem skin condition according to medical skin care awareness was high in the high group and normal group for melasma and pigmentation skin, and the lower group has a higher awareness of acne skin. According to different awareness of medical skin care the awareness of physical peeling for acne, laser treatment for pores, scars and pigmentation, injection therapy for wrinkles and skin elasticity, laser treatment for sensitivity skin, and MTS for extremely dry skin was found to be more higher. As for the difference in medical skin care satisfaction according to the recognition of medical skin care, there was no difference in satisfaction of facilities and environment, effects, services, and economic costs. With the awareness of medical skin care, the difference in satisfaction with medical skin care is higher in the group, and the satisfaction with products and surgery is significantly higher. The above results showed that in the group with higher awareness of medical skin care, melasma pigmentation and acne skin, the surgical method was melasma pigmentation skin laser, and the MTS of acne skin was higher. In addition, medical skin care has high satisfaction in terms of products and surgery.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77583918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Beauty Industry’s Blockchain Technology Characteristics on Acceptance Intention Based on Technology Acceptance Model","authors":"Nurim Kim, Yong-mi Jin","doi":"10.52660/jksc.2023.29.4.912","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.912","url":null,"abstract":"Applications for blockchain technology span various industries beyond cryptocurrency, which is a popular topic in recent times due to high-profile events. Blockchain technology has several inherent characteristics such as variety, security, trustworthiness and decentralization. Due to such characteristics beauty industry is also embracing blockchain technology to conduct safer transactions, boost consumer confidence and more. However not enough research has been done on consumer’s intention to accept blockchain technology in beauty industry. Adapting to latest technological developments is crucial in today’s competitive and volatile business environments. A way to measure intention to accept technology is technology acceptance model (TAM), originally proposed by Davis in 1989. This research utilizes TAM to study consumer’s acceptance intention of blockchain technology in beauty industry to provide empirical data for encouraging further academic research and developing business strategies for accelerated adoption of blockchain technology in beauty industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90490551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}