Effect of Beauty Industry’s Blockchain Technology Characteristics on Acceptance Intention Based on Technology Acceptance Model

Journal of the Korean Society of Cosmetology Pub Date : 2023-08-31 DOI:10.52660/jksc.2023.29.4.912

Nurim Kim, Yong-mi Jin

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Abstract

Applications for blockchain technology span various industries beyond cryptocurrency, which is a popular topic in recent times due to high-profile events. Blockchain technology has several inherent characteristics such as variety, security, trustworthiness and decentralization. Due to such characteristics beauty industry is also embracing blockchain technology to conduct safer transactions, boost consumer confidence and more. However not enough research has been done on consumer’s intention to accept blockchain technology in beauty industry. Adapting to latest technological developments is crucial in today’s competitive and volatile business environments. A way to measure intention to accept technology is technology acceptance model (TAM), originally proposed by Davis in 1989. This research utilizes TAM to study consumer’s acceptance intention of blockchain technology in beauty industry to provide empirical data for encouraging further academic research and developing business strategies for accelerated adoption of blockchain technology in beauty industry.

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基于技术接受模型的美容行业区块链技术特征对接受意愿的影响

区块链技术的应用跨越了加密货币以外的各个行业，由于备受瞩目的事件，这是最近的热门话题。区块链技术具有多样性、安全性、可信赖性和去中心化等内在特征。由于这些特点，美容行业也在采用区块链技术来进行更安全的交易，提高消费者的信心等。然而，消费者对区块链技术在美容行业中的接受程度的研究还不够。在当今竞争激烈和多变的商业环境中，适应最新的技术发展至关重要。技术接受模型(technical acceptance model, TAM)是衡量技术接受意愿的一种方法，最早由Davis于1989年提出。本研究利用TAM研究消费者对区块链技术在美容行业的接受意愿，为鼓励进一步的学术研究和制定加快区块链技术在美容行业采用的商业策略提供实证数据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of the Korean Society of Cosmetology

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