Journal of the Korean Society of Cosmetology最新文献

{"title":"The Effects of Learner Characteristics on Learning Flow and Learning Satisfaction in the Flipped Learning of Chinese Beauty Major College Students","authors":"Yue Jia, K. Kim","doi":"10.52660/jksc.2024.30.1.97","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.97","url":null,"abstract":"The advancement of information and communication technology, a central element in the Fourth Industrial Revolution, is influencing the way people think and act with the introduction of artificial intelligence, augmented reality, and the Internet of Things. In education, there's a notable shift from a teacher-centric approach to a learner-centric environment, emphasizing the flipped learning teaching method that facilitates self-directed learning. This study examined how learner characteristics influence learning flow (classroom class and online class) and learning satisfaction in order to establish a foundation for the effective implementation of beauty education in a flipped learning environment. An empirical study was conducted from July 10 to August 10, 2023, involving 166 surveys administered to beauty-related students in China. The data were analyzed using SPSS 25.0, employing techniques such as frequency analysis, factor analysis, reliability analysis, descriptive statistics, correlation analysis, and multiple regression analysis. The research findings indicated high reliability scores for learner characteristics (3.98), learning flow (3.75), and learning satisfaction (3.77) within the flipped learning environment. Correlation analyses between learner characteristics, learning flow, and learning satisfaction revealed statistically significant correlation, especially in terms of the correlation between learning attachment of learner characteristics and learning self-efficacy in learning satisfaction. In particular, a higher level of learning attachment in learner characteristics was associated with a statistically significant positive effect on learning satisfaction, whether in online or classroom learning contexts. The research findings suggest that flipped learning classes can improve students' satisfaction by boosting their learning attachment, leading to increased learning self-efficacy. This study highlights the importance of a flipped learning instructional approach when designing courses to enhance learning flow and attachment, addressing academic self-regulation and self-determination motivation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effectiveness Study of Cosmetology Education Using Virtual Reality","authors":"Kyoung-Eun Seo, Ea-Seul Park, Jung-Hee Lee","doi":"10.52660/jksc.2024.30.1.69","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.69","url":null,"abstract":"In this study, when Virtual Reality was applied to beauty education, we wanted to investigate students' learning immersion, learning satisfaction, and educational effects. A total of 52 researchers measured general characteristics, learning immersion, and learning satisfaction using online surveys. The survey was conducted once before and after using VR. Data analysis is SPSS v. US>Leveraged the 25.0. As a result of frequency analysis, factor analysis, and correlation analysis, the higher the VR awareness, the higher the learning immersion and learning satisfaction (p<.001). Interest (t=-3.202, p<.01), concentration (t=-4.344, p<.001), and realism (t=-3.980, p<.001) of learning immersion have statistically significant positive (+) correlations. Self-satisfaction by subfactor of learning satisfaction (t=-3.616, p<.01), achievement (t=-4.243, p<.001), and utilization (t=-3.325, p<.01) were found to have a statistically meaningful positive correlation. In addition, the higher the learning immersion level, the higher the learning satisfaction level. These results suggest that beauty education using Virtual Reality is effective when using VR in terms of learning immersion and learning satisfaction. In follow-up research, it is considered necessary to design educational programs to utilize VR and to confirm the effectiveness of them.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Job Satisfaction on Brand Loyalty in Franchise Hair Shops","authors":"Eun-Ok Lee, E. Park","doi":"10.52660/jksc.2024.30.1.77","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.77","url":null,"abstract":"While the economic level is improved due to the industrial development of modern society, the beauty industry consists of human resources with skilled technology, and securing it leads to an increase in the economic power of the beauty industry and the success or failure of management. Beauty service is an industry that is highly dependent on human resources and deals with the job satisfaction of its members as an important issue. Studies on the factors of job satisfaction and loyalty of beauty workers have been reported, but studies examining the relationship between job satisfaction of franchise hair shops and brand loyalty are relatively limited. In this study, a total of 664 data from franchise hair salon workers were applied to the empirical analysis to investigate the effect of job satisfaction of franchise hair shops on brand loyalty, and SPSS 22.0 was used to analyze the research problem, and positive results were derived for each factor. Based on the research results, it aims to find ways to accumulate empirical data and improve management performance in the field of hair care, and it is also necessary and meaningful to provide implications for subsequent research in the field of beauty.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"29 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Learning Immersion According to the Learning Orientation of Adult Learners and Research on Impact on Learning Outcomes","authors":"Se-eun Kim, Su-Yeon Oh","doi":"10.52660/jksc.2024.30.1.58","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.58","url":null,"abstract":"This study confirmed how adult learners' learning orientation affects learning outcomes and empirically analyzed the mediating effect of learning flow. Based on previous research at home and abroad, theories of learning orientation, learning flow, and learning outcomes were reviewed, and a research model and hypothesis were derived based on the theories. Of the 200 returned survey responses, 186 were selected, excluding 14 inappropriate ones, and were subjected to final analysis. The results of this study are as follows. The activity-oriented, learning-oriented, and goal-oriented types of adult learners' learning orientation were found to have a significant effect on learning flow, and learning flow had a significant effect on learning performance. The learning-oriented and goal-oriented types of learning orientation influenced learning outcomes, and learning flow was found to mediate the relationship between the activityoriented, learning-oriented, and goal-oriented types of learning orientation and learning outcomes. What can be seen from these results is that in order for adult learners to participate in learning activities and increase awareness of learning outcomes according to learner orientation, it is necessary to provide various opportunities and incentive systems at lifelong education institutions to increase learning immersion. I'm doing it. Therefore, differentiated lifelong education programs are needed by distinguishing the learning orientation of adult learners.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"80 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Co-evolution of AI-Based Customized Cosmetics Preparation on Customized Cosmetic Preparation Managers and Potential Demand Values","authors":"Ha-Ran Yoo, Jae-Nam Lee","doi":"10.52660/jksc.2024.30.1.25","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.25","url":null,"abstract":"The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"46 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners","authors":"Ye-Jin Wang, Eun-Jun Park","doi":"10.52660/jksc.2024.30.1.143","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.143","url":null,"abstract":"The purpose of this study was to investigate the relationship between career adaptability, educational performance and educational satisfaction among learners aged 20 and older who have experience in beauty academy in Seoul and Gyeonggi-do. This study used 599 self-written questionnaires and conducted frequency analysis, factor analysis, reliability analysis and regression analysis using the SPSS 22.0 program. As a result, career adaptability was found to effects educational performance and educational satisfaction, and also educational performance was found to affect educational satisfaction. Based on the results of this study, we intend to provide high-quality beauty education by establishing an effective beauty education strategy. in subsequent studies, it is expected that in-depth research will be conducted to understand learners' career adaptability, educational performance and educational satisfaction by gender, age and major field.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"288 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on the Impact of Korean Wave in China and Indonesia on Cosmetic Product Image and Purchase Intention","authors":"Jeong-Man Lee","doi":"10.52660/jksc.2024.30.1.130","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.130","url":null,"abstract":"The cosmetics industry in Korea, which exports have recently grown rapidly, can be said to have been influenced by the continued Korean Wave overseas. However, based on the experiential marketing theory that connects to value relationships with customers, there is very little analysis of the impact of the Korean Wave on the image and purchase of Korean products. This study empirically analyzed the impact of the Korean Wave on cosmetic product image and product purchase intention among 260 Chinese and Indonesian female consumers by the structural equation models using AMOS 26.0. Among the sub-factors of experiential marketing, feel experience, sense experience, think experience, and act experience had a significant effect on cosmetic product image and purchase intention, but relate experience had no effect. A comparison between the two countries showed a significant difference. In China think experience and sense experience had a significant impact on the cosmetic product image, but in Indonesia sense experience and relate experience had a significant impact on the cosmetic product image. The impact of cosmetics product image on purchase intention was greater than that of other experience factors in both countries, while China had a slightly greater influence than Indonesia. The results of this study can be used to improve the image of cosmetic products and promote sales promotion policies using the Korean Wave. Since the impact of the Korean Wave varies depending on the country, local culture and characteristics must be taken into consideration or differentiated Korean Wave promotion policies must be implemented.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"405 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting Value Types of the Fashion Customer Value Chain: Focusing on Social filtering, Information Evaluation Properties and Shopping Needs","authors":"Ju-Hee Kim","doi":"10.52660/jksc.2024.30.1.49","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.49","url":null,"abstract":"This study mainly focused on the value types of the fashion customer value chain (CVC), and it was intended to examine the influence of related variables such as social filtering, information evaluation properties, and shopping needs. This study conducted a total of 283 questionnaires targeting male and female college students in their 20s in the Busan and Gyeongsangnam-do who had shopping experiences through shopping social filtering at internet shopping malls for the latest 6 months. For data analysis, SPSS program was used, and reliability measurement, factor analysis, multiple regression analysis, and T-test, ANOVA were conducted. The research results are as follows. First, social filtering of fashion customers had a significant influence in value erosion in the order of delivery filtering and product filtering, and value creation had a significant influence in the order of contents filtering and purchase history filtering. Second, In particular, information interest had a high positive influence on those all. Information reliability had a negative influence on value erosion and value creation, and information usefulness also had a negative influence on value payment. Third, shopping needs of fashion customers had a significant effect on value erosion, value creation, and value payment. Moreover, specialized shopping needs were more important than integrated shopping needs. Fourth, except for the consumer's gender, there was a difference in the fashion customer value chain type according to age, monthly average shopping frequency of fashion products, monthly average shopping cost, and daily shopping time.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"132 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Production of Hair Art Based on Rare Species of Flowers","authors":"Ji-Hye Choi, Eun-Jun Park","doi":"10.52660/jksc.2024.30.1.1","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.1","url":null,"abstract":"Flowers are the outcome of plants. They have been commonly used as a material for art because they can express beauty with various colors and make diverse expressions possible. With the growth and development of the beauty art industry, people’s interest in hair art has increased. At the same time, materials for hair art have become diversified. For example, waste hair has been used for painterly-style art. In addition, color is emphasized for a formative meaning. In hair art created with flower images, hair is used to express flowers' diverse colors and 3-dimensional effects. The study results found the following: In Design I, dark colors were used to dynamically express the natural colors and vigor of wildflowers. In Design II, wildflowers were expressed like living creatures with the movements of petals. In Design III, dark colors were used to make flower stalks look like the janggu (Korean drum) stick, naturally expressing petals. In Design IV, the lively energy of the color yellow was expressed with flowers, vibrantly expressing leaves. In Design V, dark colors were used to create a straight look, expressing flowers and leaves with a natural violet color. In Design VI, the vigor of wildflowers was expressed with the diverse colors of flowers and petals, while their liveliness was created with leaves. This study further developed hair art into a practical field of study with rare flowers in the pictorial book of wildflowers, allowing anyone to make various attempts.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Perception, Experience, and Experiential Elements of VR(virtual reality) on Expectations of Educational Application: Comparative study of beauty-related department students, beauty education experts, and beauty industry workers","authors":"Sun-Hyoung Kim","doi":"10.52660/jksc.2024.30.1.107","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.107","url":null,"abstract":"This study was conducted to analyze the impact of VR awareness, experience, and experiential elements on expectations of educational application among beauty-related department students, beauty education experts, and beauty industry workers. As a result of analyzing the impact of awareness of VR on expectations of educational application, it was found that overall, the higher the usefulness and interest in each subfactor of awareness of VR, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of VR experience on educational application expectations, it was found that overall, the higher the usability and experience of each subfactor of VR experience, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of experience elements for VR on expectations of educational application, it was found that overall, the higher the cognitive, educational, and immersion of each sub-factor of experience elements for VR, the higher the positive expectations and the lower the negative concerns. The research results showed that the higher the awareness, experience, and experiential elements of VR, the higher the positive expectations and the lower the negative concerns. We hope that this study will serve as basic data for the development of VR-based beauty education programs.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"8 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}