{"title":"The Effects of Learner Characteristics on Learning Flow and Learning Satisfaction in the Flipped Learning of Chinese Beauty Major College Students","authors":"Yue Jia, K. Kim","doi":"10.52660/jksc.2024.30.1.97","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.97","url":null,"abstract":"The advancement of information and communication technology, a central element in the Fourth Industrial Revolution, is influencing the way people think and act with the introduction of artificial intelligence, augmented reality, and the Internet of Things. In education, there's a notable shift from a teacher-centric approach to a learner-centric environment, emphasizing the flipped learning teaching method that facilitates self-directed learning. This study examined how learner characteristics influence learning flow (classroom class and online class) and learning satisfaction in order to establish a foundation for the effective implementation of beauty education in a flipped learning environment. An empirical study was conducted from July 10 to August 10, 2023, involving 166 surveys administered to beauty-related students in China. The data were analyzed using SPSS 25.0, employing techniques such as frequency analysis, factor analysis, reliability analysis, descriptive statistics, correlation analysis, and multiple regression analysis. The research findings indicated high reliability scores for learner characteristics (3.98), learning flow (3.75), and learning satisfaction (3.77) within the flipped learning environment. Correlation analyses between learner characteristics, learning flow, and learning satisfaction revealed statistically significant correlation, especially in terms of the correlation between learning attachment of learner characteristics and learning self-efficacy in learning satisfaction. In particular, a higher level of learning attachment in learner characteristics was associated with a statistically significant positive effect on learning satisfaction, whether in online or classroom learning contexts. The research findings suggest that flipped learning classes can improve students' satisfaction by boosting their learning attachment, leading to increased learning self-efficacy. This study highlights the importance of a flipped learning instructional approach when designing courses to enhance learning flow and attachment, addressing academic self-regulation and self-determination motivation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effectiveness Study of Cosmetology Education Using Virtual Reality","authors":"Kyoung-Eun Seo, Ea-Seul Park, Jung-Hee Lee","doi":"10.52660/jksc.2024.30.1.69","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.69","url":null,"abstract":"In this study, when Virtual Reality was applied to beauty education, we wanted to investigate students' learning immersion, learning satisfaction, and educational effects. A total of 52 researchers measured general characteristics, learning immersion, and learning satisfaction using online surveys. The survey was conducted once before and after using VR. Data analysis is SPSS v. US>Leveraged the 25.0. As a result of frequency analysis, factor analysis, and correlation analysis, the higher the VR awareness, the higher the learning immersion and learning satisfaction (p<.001). Interest (t=-3.202, p<.01), concentration (t=-4.344, p<.001), and realism (t=-3.980, p<.001) of learning immersion have statistically significant positive (+) correlations. Self-satisfaction by subfactor of learning satisfaction (t=-3.616, p<.01), achievement (t=-4.243, p<.001), and utilization (t=-3.325, p<.01) were found to have a statistically meaningful positive correlation. In addition, the higher the learning immersion level, the higher the learning satisfaction level. These results suggest that beauty education using Virtual Reality is effective when using VR in terms of learning immersion and learning satisfaction. In follow-up research, it is considered necessary to design educational programs to utilize VR and to confirm the effectiveness of them.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Co-evolution of AI-Based Customized Cosmetics Preparation on Customized Cosmetic Preparation Managers and Potential Demand Values","authors":"Ha-Ran Yoo, Jae-Nam Lee","doi":"10.52660/jksc.2024.30.1.25","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.25","url":null,"abstract":"The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"46 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners","authors":"Ye-Jin Wang, Eun-Jun Park","doi":"10.52660/jksc.2024.30.1.143","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.143","url":null,"abstract":"The purpose of this study was to investigate the relationship between career adaptability, educational performance and educational satisfaction among learners aged 20 and older who have experience in beauty academy in Seoul and Gyeonggi-do. This study used 599 self-written questionnaires and conducted frequency analysis, factor analysis, reliability analysis and regression analysis using the SPSS 22.0 program. As a result, career adaptability was found to effects educational performance and educational satisfaction, and also educational performance was found to affect educational satisfaction. Based on the results of this study, we intend to provide high-quality beauty education by establishing an effective beauty education strategy. in subsequent studies, it is expected that in-depth research will be conducted to understand learners' career adaptability, educational performance and educational satisfaction by gender, age and major field.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"288 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study on the Impact of Korean Wave in China and Indonesia on Cosmetic Product Image and Purchase Intention","authors":"Jeong-Man Lee","doi":"10.52660/jksc.2024.30.1.130","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.130","url":null,"abstract":"The cosmetics industry in Korea, which exports have recently grown rapidly, can be said to have been influenced by the continued Korean Wave overseas. However, based on the experiential marketing theory that connects to value relationships with customers, there is very little analysis of the impact of the Korean Wave on the image and purchase of Korean products. This study empirically analyzed the impact of the Korean Wave on cosmetic product image and product purchase intention among 260 Chinese and Indonesian female consumers by the structural equation models using AMOS 26.0. Among the sub-factors of experiential marketing, feel experience, sense experience, think experience, and act experience had a significant effect on cosmetic product image and purchase intention, but relate experience had no effect. A comparison between the two countries showed a significant difference. In China think experience and sense experience had a significant impact on the cosmetic product image, but in Indonesia sense experience and relate experience had a significant impact on the cosmetic product image. The impact of cosmetics product image on purchase intention was greater than that of other experience factors in both countries, while China had a slightly greater influence than Indonesia. The results of this study can be used to improve the image of cosmetic products and promote sales promotion policies using the Korean Wave. Since the impact of the Korean Wave varies depending on the country, local culture and characteristics must be taken into consideration or differentiated Korean Wave promotion policies must be implemented.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"405 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Affecting Value Types of the Fashion Customer Value Chain: Focusing on Social filtering, Information Evaluation Properties and Shopping Needs","authors":"Ju-Hee Kim","doi":"10.52660/jksc.2024.30.1.49","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.49","url":null,"abstract":"This study mainly focused on the value types of the fashion customer value chain (CVC), and it was intended to examine the influence of related variables such as social filtering, information evaluation properties, and shopping needs. This study conducted a total of 283 questionnaires targeting male and female college students in their 20s in the Busan and Gyeongsangnam-do who had shopping experiences through shopping social filtering at internet shopping malls for the latest 6 months. For data analysis, SPSS program was used, and reliability measurement, factor analysis, multiple regression analysis, and T-test, ANOVA were conducted. The research results are as follows. First, social filtering of fashion customers had a significant influence in value erosion in the order of delivery filtering and product filtering, and value creation had a significant influence in the order of contents filtering and purchase history filtering. Second, In particular, information interest had a high positive influence on those all. Information reliability had a negative influence on value erosion and value creation, and information usefulness also had a negative influence on value payment. Third, shopping needs of fashion customers had a significant effect on value erosion, value creation, and value payment. Moreover, specialized shopping needs were more important than integrated shopping needs. Fourth, except for the consumer's gender, there was a difference in the fashion customer value chain type according to age, monthly average shopping frequency of fashion products, monthly average shopping cost, and daily shopping time.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"132 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Production of Hair Art Based on Rare Species of Flowers","authors":"Ji-Hye Choi, Eun-Jun Park","doi":"10.52660/jksc.2024.30.1.1","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.1","url":null,"abstract":"Flowers are the outcome of plants. They have been commonly used as a material for art because they can express beauty with various colors and make diverse expressions possible. With the growth and development of the beauty art industry, people’s interest in hair art has increased. At the same time, materials for hair art have become diversified. For example, waste hair has been used for painterly-style art. In addition, color is emphasized for a formative meaning. In hair art created with flower images, hair is used to express flowers' diverse colors and 3-dimensional effects. The study results found the following: In Design I, dark colors were used to dynamically express the natural colors and vigor of wildflowers. In Design II, wildflowers were expressed like living creatures with the movements of petals. In Design III, dark colors were used to make flower stalks look like the janggu (Korean drum) stick, naturally expressing petals. In Design IV, the lively energy of the color yellow was expressed with flowers, vibrantly expressing leaves. In Design V, dark colors were used to create a straight look, expressing flowers and leaves with a natural violet color. In Design VI, the vigor of wildflowers was expressed with the diverse colors of flowers and petals, while their liveliness was created with leaves. This study further developed hair art into a practical field of study with rare flowers in the pictorial book of wildflowers, allowing anyone to make various attempts.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Perception, Experience, and Experiential Elements of VR(virtual reality) on Expectations of Educational Application: Comparative study of beauty-related department students, beauty education experts, and beauty industry workers","authors":"Sun-Hyoung Kim","doi":"10.52660/jksc.2024.30.1.107","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.107","url":null,"abstract":"This study was conducted to analyze the impact of VR awareness, experience, and experiential elements on expectations of educational application among beauty-related department students, beauty education experts, and beauty industry workers. As a result of analyzing the impact of awareness of VR on expectations of educational application, it was found that overall, the higher the usefulness and interest in each subfactor of awareness of VR, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of VR experience on educational application expectations, it was found that overall, the higher the usability and experience of each subfactor of VR experience, the higher the positive expectations and the lower the negative concerns. As a result of analyzing the impact of experience elements for VR on expectations of educational application, it was found that overall, the higher the cognitive, educational, and immersion of each sub-factor of experience elements for VR, the higher the positive expectations and the lower the negative concerns. The research results showed that the higher the awareness, experience, and experiential elements of VR, the higher the positive expectations and the lower the negative concerns. We hope that this study will serve as basic data for the development of VR-based beauty education programs.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"8 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Generation MZ Beauty Care Behavior on Semi-Permanent Makeup Purchase Intention","authors":"Geun-Hee Park, Yeon-Sook Song","doi":"10.52660/jksc.2024.30.1.35","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.35","url":null,"abstract":"Recently, generation MZ has emerged as a primary consumption group. Under these circumstances, this study attempted to investigate the influence of generation MZ beauty care behavior on semi-permanent makeup purchase intention against men and women born in 1980-2005, living in Seoul, Gyeonggi-do, Incheon, Daejeon, Sejong, Chungcheongbuk-do and other regions, and the results found the followings: With regard to differences by generation, generation M was higher in general beauty care behavior (p<.05), makeup behavior (p<.001) and body shaping behavior (p<.001) while generation Z was higher in skin care behavior (p<.05). When analyzed by occupation, ‘services/sales’ was high in hair care behavior (p<.001), skin care behavior (p<.001), makeup behavior (p<.001) and general beauty care behavior (p<.001) while ‘profession’ was the highest in body shaping behavior (p<.001). In terms of beauty care behavior by semi-permanent makeup experience, it was higher in all categories when the respondents had semi-permanent makeup before. In terms of the effects of beauty care behavior on semi-permanent makeup purchase intention, makeup behavior was the greatest, followed by hair care behavior, nail care behavior and body shaping behavior, showing positive effects with statistical significance. The above results show that generation MZ beauty care behavior is closely related with semi-permanent makeup purchase intention. Therefore, it is anticipated that the study results would be available as basic data for marketing in semi-permanent makeup markets and make a contribution to the growth of customer-oriented beauty industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"31 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Application of Makeup Image Optimization Recommendation System through the Analysis of BeautyGAN Based on Deep Learning","authors":"Myoung-Joo Lee, Gyu-Tae Lee","doi":"10.52660/jksc.2024.30.1.120","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.120","url":null,"abstract":"The purpose of this study was to identify the makeup preference of users and suggest a method to optimize the makeup style by using the preferred image for each age group through the analysis of BeautyGAN. Through this, you can propose a customized makeup style that suits you, and provide beneficial services to the makeup industry and consumers. In addition, by developing and validating new methods that effectively combine deep learning and vision systems, we aim to innovate makeup-related image conversion technology and contribute to academic and practical advances in this field. For this purpose, reference images suitable for each image were collected to implement image optimization for each age group, the input data reflected the researcher’s image, and the face was aligned and resized, after removing images with low resolution or poor lighting conditions. As a result of the performance evaluation of the BeautyGAN model, it was confirmed that the existing image was 51.26%, which is close to the BeautyGAN image of 38.89%. These results are judged to be able to provide customized makeup style suggestions or adjusted makeup effects that reflect the user’s preferences from an academic point of view, and from a practical point of view, it will be possible to improve the quality of customized beauty services by suggesting makeup styles that suit the characteristics of customers more accurately and quickly.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"135 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}