The Effect of Co-evolution of AI-Based Customized Cosmetics Preparation on Customized Cosmetic Preparation Managers and Potential Demand Values

Abstract

The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.