Jonas Yde Junge, Ilja Croijmans, Line Ahm Mielby, Asifa Majid, Ulla Kidmose
{"title":"Validation of the Coffee Knowledge Test for Assessing Expertise in Coffee","authors":"Jonas Yde Junge, Ilja Croijmans, Line Ahm Mielby, Asifa Majid, Ulla Kidmose","doi":"10.1111/joss.70063","DOIUrl":"https://doi.org/10.1111/joss.70063","url":null,"abstract":"<p>Perception and appreciation of food and beverages are shaped by an individual's knowledge and expertise. While wine expertise has been widely studied, less is known about how coffee expertise influences sensory perception. This study aimed to validate the Coffee Knowledge Test developed by Croijmans and Majid (2016) as a tool for assessing coffee expertise. We adapted the test and examined its reliability using data from 267 participants, comparing novice consumers and coffee professionals. Internal consistency was evaluated using item variability, correlation analysis, and Cronbach's <i>α</i>, while external validity was assessed by comparing scores between the two groups. The test showed sufficient item variability, appropriate correlations, and strong internal consistency. Importantly, coffee professionals scored significantly higher than novices. These results support the Coffee Knowledge Test as a valid and reliable instrument for measuring coffee-related knowledge and expertise.</p>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.70063","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144782624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Erick Saldaña, Jennifer Alvarez, Karina Eduardo, Milagros Maribel Coaguila Gonza, Juan D. Rios-Mera, Carmen J. Contreras-Castillo
{"title":"Improving the Sensory Quality of Sugar-Reduced Quinoa Biscuits Targeted to Children Based on Young Adult Feedback","authors":"Erick Saldaña, Jennifer Alvarez, Karina Eduardo, Milagros Maribel Coaguila Gonza, Juan D. Rios-Mera, Carmen J. Contreras-Castillo","doi":"10.1111/joss.70062","DOIUrl":"https://doi.org/10.1111/joss.70062","url":null,"abstract":"<div>\u0000 \u0000 <p>Childhood obesity and undernutrition pose significant global challenges, particularly in Peru, where sweet biscuits are widely consumed but often nutritionally unbalanced. To improve the sensory quality of biscuits for children, we proposed selecting biscuits with better characteristics through evaluation with young adults. This study evaluated the impact of reducing sugar and incorporating quinoa flour on the sensory and hedonic perception of biscuits among young adults and school-aged children. Biscuit formulations were assessed using a 9-point hedonic scale and a Check-All-That-Apply (CATA) questionnaire. Young adults (<i>n</i> = 115, 18–25 years) showed moderate acceptance of all treatments, but the selection of the best treatments was influenced by the attributes “crunchy,” “honey,” and “sweet.” The selection of three treatments containing moderate levels of quinoa flour (15%–30%) and reduced sugar (10%–20%) resulted in higher scores of overall liking in children (<i>n</i> = 113, 6–13 years) compared to the evaluation in young adults, with positive attributes (sweet, crunchy, honey, brittle, and buttery) and absence of negative drivers of liking, which demonstrates the effectiveness of the proposed strategy. This reformulation strategy offers a practical approach to addressing malnutrition without compromising sensory quality, providing valuable insights for food industries and policymakers seeking to promote healthier snacks for children.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144716738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mahdiyeh Jafarnejad Shahri, Ali Golbazi Mahdipour, Ali Bonyadi Naeini, Nasser Koleini Mamaghani, Neda Broumandi, Amir Rahmani, Hassan Sadeghi Naeini
{"title":"Eye-Tracking Study Reveals the Impact of Packaging Design on Consumer Behavior: A Case Study of Liquid Soap Bottles","authors":"Mahdiyeh Jafarnejad Shahri, Ali Golbazi Mahdipour, Ali Bonyadi Naeini, Nasser Koleini Mamaghani, Neda Broumandi, Amir Rahmani, Hassan Sadeghi Naeini","doi":"10.1111/joss.70041","DOIUrl":"https://doi.org/10.1111/joss.70041","url":null,"abstract":"<div>\u0000 \u0000 <p>This article studies how package shape affects consumers' eye movements and product selection for liquid soap products, using eye-tracking data and a choice experiment. The study involved 54 participants with different backgrounds, who chose their preferred product from pairs of photos of different packages. The results showed that package shape influenced consumer attention and choice, and that gender also had an effect on some of the measures. Packages with higher perimeter, eccentricity, and extent were more attractive and likely to be chosen by consumers, while packages with higher area, convex area, and roundness were less attractive and likely to be chosen. This article provides empirical evidence on the effect of package shape on consumer behavior for liquid soap products.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144666171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Interstitial Space in Food Brand Logo: Effects on Consumers' Food Preferences","authors":"Jing Li, Haiyan Hua, Huan Zou, Hong Wang","doi":"10.1111/joss.70060","DOIUrl":"https://doi.org/10.1111/joss.70060","url":null,"abstract":"<div>\u0000 \u0000 <p>Interstitial space is an important component of food brand logos and provides a key source of information to attract consumer attention. In this research, two studies were conducted to examine whether the interstitial space (compact vs. spacious) of food brand logos affects consumers' food preferences, taking into account the moderating effect of the food nature (hedonic vs. utilitarian). Study 1, a pilot study based on product gaze times, showed that consumers had longer gaze durations and more choices for hedonic products with spacious logos and utilitarian products with compact logos. Study 2 designed a 2 (food brand logo interstitial space: spacious and compact) × 2 (food nature: hedonic and utilitarian) between-subjects experiment to show that compact (vs. spacious) food brand logos are more conducive to consumers' preferences for utilitarian foods, an effect driven by the psychological mechanism of food safety associations; conversely, spacious (vs. compact) food brand logos are more conducive to consumers' preferences for hedonic foods, an effect driven by the psychological mechanism of food indulgence associations.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144624318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to Bring Agricultural Products “Alive”: The Interaction Effect of Live Content and Agricultural Product Types","authors":"Cong Liu, XinYue Han","doi":"10.1111/joss.70061","DOIUrl":"https://doi.org/10.1111/joss.70061","url":null,"abstract":"<div>\u0000 \u0000 <p>This study aims to explore the interaction effect between agricultural product types (GI vs. non-GI) and the types of live content on consumers' purchase behaviors. Study 1 employs a mixed-effects model to analyze the data of the live streaming platforms. In Study 2, the experimental design and survey methods are used to collect data. Study 1 indicates that emotional (vs. informational) live content positively influences consumers' purchase intention for GI (vs. non -GI) agricultural products. In Study 2, the mediating role of brand awareness and product awareness is further investigated, and the results show that when purchasing GI (vs. non-GI) agricultural products, the adoption of emotional (vs. informational) live content is more likely to induce consumers' brand (vs. product) awareness and thus increase purchase behaviors. This research highlights the importance for enterprises to differentiate and effectively utilize different live content under live marketing strategies for GI agricultural products.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144615280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Overlooked Role of Attention in Sensory Marketing: Bridging Sensation, Perception, and Consumer Behavior","authors":"Yamen Koubaa, Jide-Festus Awokoya","doi":"10.1111/joss.70058","DOIUrl":"https://doi.org/10.1111/joss.70058","url":null,"abstract":"<div>\u0000 \u0000 <p>In exploring how sensation, perception, and attention are conceptualized and assessed, as well as how their impacts on judgment and behavior have been measured in sensory marketing research, we examine the significance of attention and perception, contrasting them with the traditional approach that focuses solely on activating sensations to influence consumer behavior. This highlights a gap in the existing literature, as most studies overlook the interaction among sensation, perception, and attention and how these factors collaboratively affect consumer behavioral outcomes, particularly in a complex multisensory environment. To address this gap, we investigate the impact of attention on the effectiveness of sensory marketing. We begin by discussing the distinct roles of attention and perception, independent of sensation. In the final sections, we provide conceptual recommendations on how researchers can consider the specificities and impacts of attention, present actionable strategies that enhance sensory marketing research, and suggest pathways for future studies in this field.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144573582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Viscosity of Doenjang Soup: Exploring How It Shapes Consumer Perception of Kokumi and Mouthfeel","authors":"Seo-yeong Chon, Mina K. Kim","doi":"10.1111/joss.70056","DOIUrl":"https://doi.org/10.1111/joss.70056","url":null,"abstract":"<p>This study investigated how varying viscosity levels in <i>doenjang</i> soup affect consumer perception, focusing on mouthfeel and kokumi, a sensory attribute associated with flavor continuity and richness. Four samples were prepared with increasing concentrations of starch (0%, 0.5%, 1.0%, and 1.5%), and evaluated by 113 Korean consumers using hedonic scales, Just-About-Right (JAR) scaling, Check-All-That-Apply (CATA), and open-ended responses. Results indicated that the 0.5% starch sample received the highest overall liking and mouthfeel liking scores. In contrast, the 1.5% sample was rated significantly lower due to heavy and coating mouthfeel (<i>p</i> < 0.05). PLSR analysis revealed that attributes such as clean and light mouthfeel, tofu aroma, and well-aged appearance were positively associated with consumer acceptance. In contrast, high viscose appearance and dense mouthfeel negatively influenced liking. Although kokumi-related terms (e.g., tofu aroma, umami taste) were more frequently selected in high-viscosity samples, kokumi liking did not significantly differ across conditions. These findings suggest that moderate viscosity enhances mouthfeel and improves overall consumer acceptance without compromising the flavor profile. This study provides new insights into the optimization of sensory characteristics in traditional fermented foods through viscosity control.</p>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.70056","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144551001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthew Code, Emily Dolan, Deborah Nash, Mackenzie Gorman, Matthew B. McSweeney
{"title":"Consumer Perception of Plant-Based Chocolate Bars Using Static and Dynamic Sensory Methodologies","authors":"Matthew Code, Emily Dolan, Deborah Nash, Mackenzie Gorman, Matthew B. McSweeney","doi":"10.1111/joss.70059","DOIUrl":"https://doi.org/10.1111/joss.70059","url":null,"abstract":"<p>The plant-based chocolate market has been growing in recent years due to consumer preference for environmentally friendly plant-based foods, as well as those who are avoiding milk ingredients due to lactose intolerance. The study aimed to evaluate the sensory properties of plant-based chocolate in comparison to conventional milk chocolate using two different studies (1) Hedonic scales and check-all-that-apply [CATA] and (2) temporal-check-all-that-apply [TCATA]. All assessors (<i>n</i> = 94 for the first study and <i>n</i> = 81 for the second study) were interested in plant-based alternatives, and they were asked about their beliefs about plant-based chocolate before and after consumption during the TCATA study. The plant-based chocolates were found to have different sensory properties than the milk chocolate (in both the CATA and TCATA task) and were associated with more bitterness and powderiness than the conventional chocolate, as well as being less sweet and leading to mouthcoating. The plant-based chocolates were also associated with off-flavors. The milk chocolate sample was associated with sweet, milky, melts in mouth, and cocoa, which increased liking. The assessors' beliefs about plant-based chocolate were influenced by their consumption as their selection of tasty and familiar increased after consuming the plant-based chocolates while the selection of healthy, sustainable, expensive, and natural significantly decreased. This study identified how consumers perceive the sensory properties of plant-based chocolates, as well as identifying how their beliefs about plant-based chocolates can be impacted after consuming the food.</p>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.70059","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144524759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Order of Scent: Does the Sequence of Sampling Products Influence Consumer Preference?","authors":"Huei-Ting Tsai, Chung-Lin Tsai, Kun-Fang Wu","doi":"10.1111/joss.70057","DOIUrl":"https://doi.org/10.1111/joss.70057","url":null,"abstract":"<div>\u0000 \u0000 <p>Marketing theory and practice are increasingly interested in the role of olfactory sense; however, critical questions remain about its role in influencing purchase preference. This research investigated how and why the order of olfaction sensory sampling of products influenced consumer preference. Specifically, this research explored the moderating role of cognitive cues and familiarity principle on order effect. Through three experimental studies, we found that: (1) When consumers sampled three or up to five scents sequentially, they preferred the first sampled scent. (2) When consumers were informed that a certain scent was the last sample of a sequence of products, consumer preference for the last sampled scent was enhanced. (3) when consumers sampled familiar and unfamiliar scents sequentially, they preferred the familiar scent.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 4","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144524758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chelsie J. Shields, Nicholas L. Rozzi, Charles G. Aldrich, Martin J. Talavera
{"title":"Understanding Consumer Acceptance and the Association Between Sensory Properties and Volatile Compounds of Different Chicken Proteins in Dry Adult Dog Foods","authors":"Chelsie J. Shields, Nicholas L. Rozzi, Charles G. Aldrich, Martin J. Talavera","doi":"10.1111/joss.70054","DOIUrl":"https://doi.org/10.1111/joss.70054","url":null,"abstract":"<div>\u0000 \u0000 <p>With the demand of dog food production continuously rising, the use of sustainable chicken ingredients must be considered. However, given the current trends, pet owners' preferences for fresh chicken over chicken by-products is putting a strain on the global demand for overall chicken protein sources. The objectives of this study were to develop a sensory profile, assess consumer acceptance, and separate and tentatively identify volatile compounds from five different dry canine foods. Descriptive sensory analysis, consumer acceptance, and qualitative analysis utilizing gas chromatography–mass spectrometry (GC–MS) coupled with the headspace solid-phase microextraction (SPME) method was performed on five dry canine foods containing different chicken protein sources. Five highly trained descriptive panelists identified 12 aroma and six appearance attributes for each canine food. For consumer acceptance testing, dog owners were recruited to evaluate the five canine foods for aroma, appearance, and overall liking. Consumers preferred the chicken by-product meal dry canine food and scored it the highest in overall liking, as well as aroma and appearance. Separation and tentative identification of 13 volatile compounds were determined from the highest probability (≥ 75%) and intensity scoring of each compound found in each sample. The majority of volatile compounds consisted of carboxylic acids and aldehydes. Hexanal, heptanoic acid, 2-heptanone, and octanoic acid seemed to be related to oxidized oil aromatics while acetic acid, propanoic acid, and butanoic acid correlated closest to the liver attribute. This study showed that dry canine foods containing different chicken protein sources had similar aroma, appearance, and volatile profiles.</p>\u0000 </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 3","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144315296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}