{"title":"Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience","authors":"Joanne Pei Sze Yeoh, Charles Spence","doi":"10.1111/joss.70040","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>A study was designed to investigate the influence of music tempo on lone coffee drinkers' experience in a coffee shop. The study (<i>N</i> = 400) was a single-blind randomized experiment conducted at a specialty coffee shop. The results demonstrate that music tempo induced a positive experience in those coffee drinkers who may have been motivated by utilitarian (weekday) versus hedonic (weekend) needs. Specifically, slow tempo music on weekdays led to intentions to re-purchase coffee. Furthermore, customers lingered for longer in the coffee shop on weekends when slow tempo music was playing. These findings, and the implications for future research, are discussed in light of the current literature on environment congruency, motivations, and consumer behavior.</p>\n </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"40 2","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2025-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sensory Studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joss.70040","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
A study was designed to investigate the influence of music tempo on lone coffee drinkers' experience in a coffee shop. The study (N = 400) was a single-blind randomized experiment conducted at a specialty coffee shop. The results demonstrate that music tempo induced a positive experience in those coffee drinkers who may have been motivated by utilitarian (weekday) versus hedonic (weekend) needs. Specifically, slow tempo music on weekdays led to intentions to re-purchase coffee. Furthermore, customers lingered for longer in the coffee shop on weekends when slow tempo music was playing. These findings, and the implications for future research, are discussed in light of the current literature on environment congruency, motivations, and consumer behavior.
期刊介绍：
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.
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