Journal of Open Innovation: Technology, Market, and Complexity最新文献

{"title":"Smart education for a sustainable future: Integrating IoT and big data in sustainability-based learning","authors":"Khaerudin ,&nbsp;Marini Arita ,&nbsp;Rezeqi Hardam Saputro ,&nbsp;Asep Marfu","doi":"10.1016/j.joitmc.2025.100638","DOIUrl":"10.1016/j.joitmc.2025.100638","url":null,"abstract":"<div><div>The integration of IoT and Big Data in education has significantly improved digital learning effectiveness and students’ digital literacy. This study examines their impact on sustainability awareness among university students in Indonesia using a quantitative approach with PLS-SEM analysis. The results confirm that IoT and Big Data positively influence digital learning effectiveness and digital literacy. Moreover, digital learning effectiveness enhances sustainability awareness and mediates the relationship between IoT, Big Data, and sustainability awareness. However, digital literacy alone does not directly impact sustainability awareness, nor does it mediate the effects of IoT and Big Data. These findings highlight the importance of embedding sustainability topics into digital education frameworks. While technology improves learning experiences, sustainability awareness only increases when sustainability concepts are explicitly integrated into curricula. Therefore, policymakers and educators should focus on curriculum development, teacher training, and equitable technological infrastructure to maximize the benefits of digital education. This study contributes to the literature on technology-enhanced learning by providing empirical insights into how digital transformation in education supports the Sustainable Development Goals (SDGs). Specifically, it aligns with SDG 4 (Quality Education) by promoting effective digital learning and SDG 13 (Climate Action) by emphasizing sustainability education. Strengthening digital education strategies in developing countries can drive sustainable development, ensuring that technological advancements contribute to environmental awareness and long-term sustainability goals.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100638"},"PeriodicalIF":0.0,"publicationDate":"2025-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The AI paradox in marketing: Fascination, resistance, and reinvention","authors":"Hayem A. Al Moosa ,&nbsp;Abu Elnasr E. Sobaih ,&nbsp;Imed Zaiem ,&nbsp;Thamer Alzahrani ,&nbsp;Eya A. Zouari ,&nbsp;Ali Saleh Alshebami ,&nbsp;Hussein N.E. Edrees ,&nbsp;Amer A. Al-Qutaish","doi":"10.1016/j.joitmc.2025.100629","DOIUrl":"10.1016/j.joitmc.2025.100629","url":null,"abstract":"<div><div>Grounded in the Technology Acceptance Model (TAM), this research explores how marketing professionals perceive AI adoption, examining the paradoxical tensions between technological fascination and professional resistance that challenge traditional TAM assumptions. This study draws on an exploratory qualitative approach involving 24 international marketing professionals (with 3–30 years of experience) from Africa, Europe, the United States, and the Gulf region. Data was collected through semi-structured interviews, using purposive sampling, and continued until theoretical saturation was achieved. Data analysis is based on a thematic content analysis method. Our analysis reveals three paradoxical perceptions (favorable, unfavorable, ambivalent) and identifies a novel five-category benefit taxonomy (technological, organizational, psychological, economic, communicational) alongside six barrier categories, challenging the linear adoption models prevalent in existing literature. The results show that professionals perceive AI primarily as a complementary tool that improves their individual performance while fundamentally transforming their profession. Theoretically, this study extends TAM by incorporating professional resistance and paradoxical adoption patterns, highlighting the limitations of linear acceptance models when applied to AI adoption within creative professional contexts. The study identifies the marketing experts’ perspectives on the future of their profession, the areas with high potential for AI impact, as well as the skills needed to remain relevant in the face of increasing integration of this technology. Practically, our findings provide a framework for managing AI adoption resistance in emerging markets and guidelines for organizations navigating the AI transformation paradox. Managerial implications are formulated to guide marketing professionals in the investment and use of AI, integrating it consistently into their daily practice.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100629"},"PeriodicalIF":0.0,"publicationDate":"2025-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managing operational alignment complexity: A recommender system approach","authors":"Olfat Ganji Bidmeshk ,&nbsp;Carson Woo ,&nbsp;Mohammad Mehraeen","doi":"10.1016/j.joitmc.2025.100627","DOIUrl":"10.1016/j.joitmc.2025.100627","url":null,"abstract":"<div><div>Operational alignment, defined as the alignment between business processes (BPs) and information systems (ISs), is essential for ensuring that IS capabilities effectively support organizational operations. Despite extensive efforts, existing approaches to operational alignment remain constrained by a trade-off between simplicity and comprehensiveness. Coarse-grained methods overlook critical details, while fine-grained methods, though more precise, generate overwhelming complexity that impedes practical application. Drawing on complexity theory and systems thinking, this study conceptualizes operational alignment as a complex, nonlinear phenomenon characterized by emergent behaviors and intricate coevolutionary interactions among numerous detailed BP activities and IS tasks. While acknowledging dynamic/process complexity conceptually, this study targets the structural complexity at the BP-IS interface (i.e., the many-to-many mapping between BP activities and IS tasks) and operationalizes it through activity-task matching. To address structural complexity, this research proposes a novel operational alignment technique that balances abstraction and idealization through the logic of recommender systems (RSs). Using the Delphi method, the relationships between BPs and ISs, including the importance and performance of specific BP activities and IS tasks, were identified and used to parameterize an RS-based operational alignment technique. This technique manages structural complexity by defining alignment indicators derived from a fit-as-matching perspective, yielding pairwise BP-IS correspondences. The technique employs collaborative filtering to estimate missing values and prioritize high-impact alignment areas. It was empirically validated at Top Public Universities (TPUs) in the Middle East, where it generated actionable recommendations for aligning ISs with BPs and vice versa. Results from expert evaluations and a practical workshop confirmed the technique’s usefulness, usability, and applicability, emphasizing its effectiveness in reducing structural complexity. By translating structural alignment complexity into actionable empirical solutions, this study contributes to design science research by providing a practical, theoretically grounded artifact that addresses operational alignment challenges, preserves alignment accuracy, and supports informed decision-making in dynamic organizational environments.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100627"},"PeriodicalIF":0.0,"publicationDate":"2025-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing a fuzzy management control model for the performance evaluation of the company digitalization level","authors":"Gergő Thalmeiner ,&nbsp;Sándor Gáspár ,&nbsp;Zoltán Zéman","doi":"10.1016/j.joitmc.2025.100633","DOIUrl":"10.1016/j.joitmc.2025.100633","url":null,"abstract":"<div><div>Measuring digital transformation is inherently complex and multidimensional, with objective evaluation hindered by subjective factors. Existing maturity models and composite indices typically capture readiness and technology adoption but fail to address the subjective nature of digitalization performance. This study develops a novel performance evaluation management control model that explicitly incorporates subjectivity into the assessment process. We design a KPI set that measures firm-level digitalization performance while integrating multiple subjective benchmarks. To manage uncertainty, the model applies triangular fuzzy membership functions, enabling the definition of flexible thresholds and the aggregation of indicators into a composite Digitalization Index. The proposed approach differs from existing frameworks by focusing not on readiness, but on strategic results and operational outcomes, while systematically addressing subjectivity. The model’s applicability is demonstrated through a case study of a Hungarian SME in the food industry. The results show that fuzzy logic provides a dynamic and adaptive evaluation framework that generates management-relevant insights. By handling the inherent subjectivity of digitalization processes, the model offers a robust tool for supporting both strategic and operational decision making.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100633"},"PeriodicalIF":0.0,"publicationDate":"2025-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145097314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social commerce attributes, customer engagement and repurchase intention in social commerce platforms: A stimulus–organism– response approach","authors":"Fadi Herzallah ,&nbsp;Amer J. Abosamaha ,&nbsp;Salameh Mohammad Salameh ,&nbsp;Mahmoud Alhayek","doi":"10.1016/j.joitmc.2025.100635","DOIUrl":"10.1016/j.joitmc.2025.100635","url":null,"abstract":"<div><div>The integration of social interactions with e-commerce has given rise to social commerce, creating digital environments where consumers engage with each other while shopping. Despite growing research on customer engagement in social commerce, there remains a limited understanding of how specific platform attributes influence engagement behaviors and subsequent purchasing decisions. This research addresses this gap by examining the relationship between social commerce attributes and repurchase intention through the lens of the Stimulus-Organism-Response theoretical framework. Our investigation focuses on four key platform characteristics, namely, content informativeness, service quality, webpage attractiveness, and traditional word-of-mouth communication. We hypothesize that these elements act as stimuli that shape customer engagement (the organism component), ultimately affecting intentions to make repeat purchases (the response component). To test these relationships, we administered an online questionnaire to 238 social commerce users in Palestine. Data analysis through structural equation modeling techniques revealed that content informativeness, service quality, and traditional word-of-mouth significantly enhanced customer engagement, while webpage attractiveness showed no significant effect. Furthermore, customer engagement demonstrated a strong positive influence on repurchase intention. These findings contribute to social commerce literature by identifying the relative importance of different platform attributes in fostering meaningful customer relationships. For practitioners, especially in emerging markets, our results suggest prioritizing content informativeness, responsive service, and encouraging traditional word-of-mouth promotion alongside digital strategies to develop more engaging social commerce platforms that drive customer loyalty.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100635"},"PeriodicalIF":0.0,"publicationDate":"2025-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A cross-sectional perspective on the development of the tourism area life cycle model through the implementation of open innovation rough the implementation of open innovation","authors":"Adam R. Szromek ,&nbsp;Marek Bugdol","doi":"10.1016/j.joitmc.2025.100632","DOIUrl":"10.1016/j.joitmc.2025.100632","url":null,"abstract":"<div><div>The development of tourism areas, conceptualized as cyclical evolutionary change, requires innovative solutions across the full spectrum of tourism offerings. However, earlier concepts developed in the 20th century, overlook many aspects of contemporary relevance – particularly the potential of open innovation. Accordingly, the objective of this article is to attempt an integration of the most widely adopted Tourism Area Life Cycle model with an open innovation framework. The research design was based on a systematic literature review of the two underpinning concepts – Tourism Area Life Cycle (TALC) and Open Innovation (OI) – that adopts three modern perspectives – cross-sectoral collaboration, digital technologies, and adaptive management – as transversal axes for analysing each phase of the cycle. The outcome of this integration is the identification of mechanisms and timing for generating, sharing, and sourcing open innovation at each stage of tourism-area evolution. The analysis highlights areas where the TALC model can be refined and extended through the lens of open innovation.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100632"},"PeriodicalIF":0.0,"publicationDate":"2025-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ThaiGAM: A dual-moderation framework for GenAI adoption in open learning innovation","authors":"Theerawut Tantiathimongkhon ,&nbsp;Mahasak Ketcham ,&nbsp;Montean Rattanasiriwongwut","doi":"10.1016/j.joitmc.2025.100631","DOIUrl":"10.1016/j.joitmc.2025.100631","url":null,"abstract":"<div><div>The study investigates the adoption of Generative AI (GenAI) as a complex socio-technical phenomenon within Thailand's emerging open learning innovation ecosystem. By synthesizing the Theory of Planned Behavior (TPB) and Technology Acceptance Model 2 (TAM2) and extending them with constructs of trust and privacy, this integrated framework moves beyond linear adoption models to capture the system's complexity. Analysis of data from 1061 university students reveals that innovation diffusion in this ecosystem is driven primarily by social dynamics (Social Norm) and institutional-level trust (Trust in AI), rather than individual calculations of utility. This finding challenges traditional adoption assumptions, highlighting the power of collective behavior in a collectivist culture. Furthermore, the study identifies an emergent property of \"critical trust,\" where heightened trust fosters greater privacy awareness, adding another layer of complexity to the user-technology relationship. With gender and academic level acting as significant moderators, the research reveals important implications for implementation. Successful GenAI integration depends less on the technology itself and more on managing the social architecture and fostering trust across educational institutions.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100631"},"PeriodicalIF":0.0,"publicationDate":"2025-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145026331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Performance management framework of university holding companies case studies in Thailand","authors":"Pennapat Jirachai,&nbsp;Natcha Thawesaengskulthai","doi":"10.1016/j.joitmc.2025.100630","DOIUrl":"10.1016/j.joitmc.2025.100630","url":null,"abstract":"<div><div>Although university holding companies (UHCs) in Thailand are playing an increasingly pivotal role in research commercialization and institutional sustainability, a comprehensive framework for evaluating their performance remains underdeveloped. This study addresses that gap by developing the UHC Performance Management (UHC-PM) framework to provide practical guidance for effective and sustainable UHC operations that support university research spin-offs. The research employs a multiple case study methodology, incorporating expert interviews with 19 UHC stakeholders and in-depth case analyses of three top-performing UHCs in Thailand. This approach combines within-case analysis to capture the unique context of each case and cross-case analysis to identify common patterns and contrasts across cases. Based on the findings, the study proposes a comprehensive UHC-PM model comprising three core components and nine key factors: corporate governance (board of directors, executive committee, and investment committee), operation (strategy, investment policy, and performance assessment and monitoring), and investment-ready accelerator (service support, training programs, and networks), along with performance metrics that include financial, non-financial, and ESG (Environment, Social, and Governance) indicators. Altogether, this framework provides a robust foundation for universities seeking to strengthen existing UHC operations or establish new ones to advance innovation and accelerate the commercialization of academic research.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100630"},"PeriodicalIF":0.0,"publicationDate":"2025-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145047415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of consolidating multiple laboratories on inventor collaboration networks and engagement with novel technological domains","authors":"Tomomi Hamada","doi":"10.1016/j.joitmc.2025.100624","DOIUrl":"10.1016/j.joitmc.2025.100624","url":null,"abstract":"<div><div>Organizations aim to overcome path dependency in technological capabilities by diversifying knowledge internally through interfirm and cross-functional innovation. This study investigates the impact of the obeya (big room) concept—a collaborative workspace where diverse disciplines converge in a single room to enhance team coordination, cooperation, and communication—on open innovation within research and development (R&amp;D) organizations. We examined the effects of applying the obeya concept using longitudinal patent data from Japanese Firm A. These data spanned four years before and after obeya’s adoption, allowing us to analyze knowledge exchange within collaborative research networks of inventors through social network analysis. The analysis confirmed that introducing the obeya concept decreased overall network density while increasing transitivity for the entire collaborative research network. For individual inventors, it improved degree centrality and decreased betweenness centrality. Our network position analysis further revealed that inventors’ network positions after adopting obeya significantly influenced their acquisition of new technological knowledge and subsequent knowledge diversification. These findings support the idea that implementing the obeya concept in R&amp;D organizations helps inventors acquire new technological knowledge, thereby developing their absorptive capacity.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 4","pages":"Article 100624"},"PeriodicalIF":0.0,"publicationDate":"2025-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145020811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Silicon safeguards: Open innovation as a shield against cyber risks","authors":"Jean-Paul Skeete ,&nbsp;Siraj Ahmed Shaikh","doi":"10.1016/j.joitmc.2025.100628","DOIUrl":"10.1016/j.joitmc.2025.100628","url":null,"abstract":"<div><div>We live in an era where semiconductors underpin global technological infrastructures. However, the increasing complexity and cybersecurity vulnerabilities within semiconductor supply chains, exposes all technology-based industries to significant, cyber risks.This paper investigates how incumbent semiconductor fabrication plants (fabs) leverage Open Innovation (OI) within their supply chain ecosystems to enhance resilience and maintain business continuity in the face of cyber risks. Through an indepth case study of semiconductor supply chains in the United States and Europe this, research explores the collaborative dynamics between fabs and third-party suppliers focusing on their role in mitigating cybersecurity risks Our findings illustrate that third party, suppliers are identified as the most significant source of cybersecurity risks within OI frameworks. OI serves not only as a driver of technological advancement but also as a defense mechanism within the Multilevel Perspective (MLP) framework This.study emphasizes the importance of proactive collaboration supply chain transparency, and the integration of security measures across all levels of the supply.chain. By aligning with the UK's National Semiconductor Strategy and the Digital.Security by Design initiative, this research offers valuable insights for both practitioners.and policymakers on the interplay between innovation security, and resilience in the.semiconductor industry.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100628"},"PeriodicalIF":0.0,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145018744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}