Jurnal Mahardika Adiwidia最新文献_第2页

Jurnal Mahardika Adiwidia Pub Date : 2023-08-11 DOI: 10.36441/mahardikaadiwidi.v2i2.1731

Richo Kesatria Eka Putra

引用次数: 0

Kapitalisme Digital dalam Media Sosial Youtube: Kritik Terhadap Perkembangan Teknologi Digital Berdasarkan Pemikiran Herbert Marcuse Youtube社交媒体中的数字资本主义:基于赫伯特·马尔库塞(Herbert Marcuse)思想的对数字技术发展的批评

Jurnal Mahardika Adiwidia Pub Date : 2023-08-11 DOI: 10.36441/mahardikaadiwidi.v2i2.1730

Anton Ishaq, Eko Hari Saksono

{"title":"Kapitalisme Digital dalam Media Sosial Youtube: Kritik Terhadap Perkembangan Teknologi Digital Berdasarkan Pemikiran Herbert Marcuse","authors":"Anton Ishaq, Eko Hari Saksono","doi":"10.36441/mahardikaadiwidi.v2i2.1730","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1730","url":null,"abstract":"The development of digital technology which is so rapid at this time has an impact on changes in various lines of society. One of the changes in behavior and new habits can be seen in how people interact with various digital technology platforms that are used as channels of communication and socialization. Through these various digital platforms, the public can not only easily obtain information, but can also process and produce information. The change in role from consumer to producer is one of the influences of technology that drives society today to be in the information society era. However, user-generated content basically generates huge profits for social media operators through user-produced content and of course, also comes from advertisements. This monetization is perceived by users as an opportunity to earn income through social media. Thus, users are competing in various ways to produce content in order to achieve monetization in accordance with the terms and conditions of social media operators. On the one hand, it seems that these social media users are not aware that their existence in social media is basically an instrument of the system contained in social media itself. The data in this article was carried out by analyzing a number of YouTube application YouTuber accounts and conducting an analysis. A case study approach to see how the phenomenon of digital capitalization through YouTube is carried out by social media operators. Furthermore, the results of the analysis are examined with the one-dimensional human perspective of Herbert Marcuse","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127513306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengakuan Sosial dan Nilai Pluralitas dalam Komunikasi Seni Lintas Busana Kontemporer 当代跨时尚交流的社会认可和多元化价值

Jurnal Mahardika Adiwidia Pub Date : 2023-08-11 DOI: 10.36441/mahardikaadiwidi.v2i2.1732

Geofakta Razali

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Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA

Jurnal Mahardika Adiwidia Pub Date : 2023-08-11 DOI: 10.36441/mahardikaadiwidi.v2i2.1602

Pepen Sumirat

{"title":"Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA","authors":"Pepen Sumirat","doi":"10.36441/mahardikaadiwidi.v2i2.1602","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1602","url":null,"abstract":"This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127383206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Aliran Komunikasi Paska Penyederhanaan Birokrasi Studi Kasus pada Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/ Baparekraf) 旅游与创意经济/旅游与创意经济部门的官僚主义简化后通信流程

Jurnal Mahardika Adiwidia Pub Date : 2022-12-22 DOI: 10.36441/mahardikaadiwidi.v2i1.764

Cindy Riona Pasaribu, Eko Hari Saksono

{"title":"Analisis Aliran Komunikasi Paska Penyederhanaan Birokrasi Studi Kasus pada Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/ Baparekraf)","authors":"Cindy Riona Pasaribu, Eko Hari Saksono","doi":"10.36441/mahardikaadiwidi.v2i1.764","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.764","url":null,"abstract":"This research was conducted with the background of analyzing the organization communication flow in the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) after the simplification of bureaucracy. There are three dimensions to the flow of communication, which are: downward communication, upward communication and horizonal communication. The flow of communication in bureaucratic organizations is determined by the existence of ideal bureaucratic principles according to Max Weber which include clear hierarchy, division of labor and centralization of decision-making and power. This research used quantitative methodology and using descriptive research. The population in this study amounted to 367 government employees which affected by bureaucratic simplification. Authors used Yamane formula and accidental sampling technique to get a sample of 78 peoples. The study concluded that horizontal communication occurs more in organizations, while downward communication that characterizes the ideal bureaucracy shows fewer numbers so that it requires evaluation of strengthening bureaucratic communication to strengthen the organization in the future.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131166909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Konten Misteri Dalam Pembentukan Personal Branding Youtuber 神秘内容在个人品牌Youtuber中所起的作用

Jurnal Mahardika Adiwidia Pub Date : 2022-11-30 DOI: 10.36441/mahardikaadiwidi.v2i1.1211

Ade Leasfita, Refani Elysa

引用次数: 0

Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce 电影《龙龙》中棕榈油农民的现实结构:半声学分析查尔斯·S·佩尔斯

Jurnal Mahardika Adiwidia Pub Date : 2022-11-30 DOI: 10.36441/mahardikaadiwidi.v2i1.1021

Mochamad Husni, Algooth Putranto

{"title":"Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce","authors":"Mochamad Husni, Algooth Putranto","doi":"10.36441/mahardikaadiwidi.v2i1.1021","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1021","url":null,"abstract":"The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134188494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Komunikasi Organisasi Kepala Sekolah Dalam Meningkatkan Kinerja Guru Di SMK Bina Rahayu Depok 本组织校长在SMK Bina Rahayu Depok教师绩效方面的沟通作用

Jurnal Mahardika Adiwidia Pub Date : 2022-11-30 DOI: 10.36441/mahardikaadiwidi.v2i1.765

Inge Bunga Mira Dewi, M. Poernomo

引用次数: 0

Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community 乐队对万隆科斯Plus社区粉丝忠诚的影响

Jurnal Mahardika Adiwidia Pub Date : 2022-11-30 DOI: 10.36441/mahardikaadiwidi.v2i1.1210

Pepen Sumirat

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Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film "Seperti Dendam, Rindu Harus Dibayar Tuntas" 男子气概在电影《复仇，渴望，必须得到回报》中主角的剧情表现

Jurnal Mahardika Adiwidia Pub Date : 2022-11-30 DOI: 10.36441/mahardikaadiwidi.v2i1.1206

Adevy Vanie, Marthalinda Meviana

{"title":"Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film \"Seperti Dendam, Rindu Harus Dibayar Tuntas\"","authors":"Adevy Vanie, Marthalinda Meviana","doi":"10.36441/mahardikaadiwidi.v2i1.1206","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1206","url":null,"abstract":"Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125020896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0