{"title":"乐队对万隆科斯Plus社区粉丝忠诚的影响","authors":"Pepen Sumirat","doi":"10.36441/mahardikaadiwidi.v2i1.1210","DOIUrl":null,"url":null,"abstract":"Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"522 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community\",\"authors\":\"Pepen Sumirat\",\"doi\":\"10.36441/mahardikaadiwidi.v2i1.1210\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)\",\"PeriodicalId\":164509,\"journal\":{\"name\":\"Jurnal Mahardika Adiwidia\",\"volume\":\"522 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Mahardika Adiwidia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1210\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Mahardika Adiwidia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1210","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Koes Plus成立于1969年，前身为Koes Brothers，是一支歌曲经常被听到的乐队。尽管它被归类为“老派”，但从年轻到老年的粉丝忠诚度来看，它仍然存在。这可以通过建立已形成的社区的继承带来证明。这些歌曲也被今天的歌手重新演唱。Koes Plus证明了它可以保持到现在的形象。本研究的目的是衡量2019年万隆Koes Plus社区Koes Plus乐队形象对粉丝忠诚度的影响。本研究采用定量方法，采用简单随机抽样技术的调查方法，以95名受访者为样本。SPSS 25.0是用于数据分析技术的软件。本研究结果证明，在万隆Koes Plus社区(BKPC)中，Koes Plus Band Image对粉丝忠诚度有51%的显著正向影响(决定系数)。
Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community
Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)
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