Jurnal Ekonomi STIEP最新文献_第3页

ANALISA PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO DI TELUKJAMBE KARAWANG BARAT 分析产品质量和推广对西卡拉旺泰卢克雅姆收购决策的影响

Jurnal Ekonomi STIEP Pub Date : 2020-05-15 DOI: 10.54526/jes.v5i1.27

Ajat Sudrajat, Muhammad Fauzan Habibie, Rudy Ramadhan

{"title":"ANALISA PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO DI TELUKJAMBE KARAWANG BARAT","authors":"Ajat Sudrajat, Muhammad Fauzan Habibie, Rudy Ramadhan","doi":"10.54526/jes.v5i1.27","DOIUrl":"https://doi.org/10.54526/jes.v5i1.27","url":null,"abstract":"One's buying behavior towards a product purchases a lotfactor. Everyone has different desires and tastes.Product quality is a crucial factor in the decisionpurchase, besides that there are still many other factors that influence behaviorthe purchase.This research is to analyze the effect of product quality,promotion of purchasing decisions for Yamaha motorcycle productsAlso analyze the variables that have the most dominant influenceon the decision to purchase Yamaha Mio motorcycle products to the publicin the Teluk Jambe region.The population in this study is motorcycle consumersYamaha Mio in the Surakarta region. The sample used was 100respondents with the Accidental Quota Sampling technique. Data collection techniqueswith a questionnaire, while the data analysis technique uses regression analysismultiple linear, classic assumptions (normality test, multicollinearity test, testheteroscedasticity), statistical tests (t test, F test and coefficient of determination).From the results of the analysis of classical assumptions, normality test with kolmogorovsmirnovObtained significantly greater than 0.05, which means the data distributionnormal. Multicollinearity test obtained by the value of VIF and Tolerance obtainedone regression model can be canceledmulticollinearity, while the heteroscedasticity test using the Glejser methoddeclare no problem.Based on the results of multiple linear regression analysis of the t test obtainedProduct quality is significant todecision to purchase Yamaha Mio motorcycle products, while the promotion andsignificant significance at 5% tarap. From the test resultssimultaneous influence of product quality, promotiondecision to purchase a Yamaha Mio motorcycle product where the calculated F value> Ftable. The most dominant product qualitypurchase of Yamaha Mio motorcycle products. Obtained an R square value of0.255, which means that the dependent variable can be understood by the independent variableof 25.5% while the remaining 74.5% is approved by other variables","PeriodicalId":164496,"journal":{"name":"Jurnal Ekonomi STIEP","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134244205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS FAKTOR YANG MEMPENGARUHI GAYA KEPEMIMPINAN PERGURUAN TINGGI SWASTA DI KOTA PONTIANAK 分析影响庞蒂克市私立大学领导风格的因素

Jurnal Ekonomi STIEP Pub Date : 2020-05-15 DOI: 10.54526/jes.v5i1.28

Asti Lestary, Juliahir Barata

{"title":"ANALISIS FAKTOR YANG MEMPENGARUHI GAYA KEPEMIMPINAN PERGURUAN TINGGI SWASTA DI KOTA PONTIANAK","authors":"Asti Lestary, Juliahir Barata","doi":"10.54526/jes.v5i1.28","DOIUrl":"https://doi.org/10.54526/jes.v5i1.28","url":null,"abstract":"Background this study that of pts 19 who institusinya have accredited, only seven institutions ( about 37% ) have accredited b ( that was good categorry ) wholly are located in the Pontianak.This condition is allegedly affected by several factors and the internal conditions institutions such as leadership style, the quantity and quality of teachers, availability of supporting deliver pengeloaan administration and order and institutions.Refer of a whole factors, the researchers believed that the authority factors affecting the institutions is leadership style. Although other supporting factors available and adequate, but a style of leadership that is not a right actually make available resources be made of no effect. A style of its own leadership determined by a variety of factors influence it. Methods used in this study is the quantitatif approach to technique data processing using regression analysis. The factors causing as variable 1 ) situation; 2) experience and vision of leader: 3) vision (the foundation of education ); 4), communication and 5 ) cultural organization and leadership style as variable bound. The research results show that simultaneously all of these issues having a level the influence of as much as 0,947 ( extremely powerful category with the influence of as much as 89,8 %.","PeriodicalId":164496,"journal":{"name":"Jurnal Ekonomi STIEP","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123495471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penentuan Harga Jual Kamar Pada Hotel Sederhana Di Kabupaten Berau

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.22

Siti Munawaroh

引用次数: 0

Pengaruh Likuiditas Dan Profitabilitas Terhadap Price Earning Ratio Pada PT. Indofood Sukses Makmur Tbk. 流动性和盈利能力对PT. Indofood上的价格培训的影响影响有限的Tbk。

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.20

A. Amelia, Tri Diana

引用次数: 1

Perspektif Etika Bisnis Mahasiswa Terhadap Penggunaan Software Asli Dan Bajakan Di Kotamadya Pontianak 学生商业道德对庞蒂亚克市使用原始和盗版软件的看法

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.19

Hijrah Wahyudi, Mardiyati Mardiyati

引用次数: 0

Analisis Tingkat Kesehatan Bank Berdasarkan Pendekatan RGEC Pada Bank BUMN Periode 2013 - 2017 根据中国央行行长2013 - 2017年期间的RGEC方法对银行健康水平的分析

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.21

Faradina Inda Wardhani, Muliani Muliani

引用次数: 0

Pengaruh Country Of Origin, Brand Image, Dan Perceived Quality Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Wom (Word Of Mouth) (Survey Pada Pelanggan Handphone Merek Oppo Di Kota Pontianak)

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.23

S. Steven, Novyriantika Novyriantika

{"title":"Pengaruh Country Of Origin, Brand Image, Dan Perceived Quality Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Wom (Word Of Mouth) (Survey Pada Pelanggan Handphone Merek Oppo Di Kota Pontianak)","authors":"S. Steven, Novyriantika Novyriantika","doi":"10.54526/jes.v4i2.23","DOIUrl":"https://doi.org/10.54526/jes.v4i2.23","url":null,"abstract":"Country of origin, brand image, perceived quality was good and the good will of course have been an impact on customer satisfaction, if customers are satisfied with the purchased product will certainly recommend to others products bought and will create a wom positive. \u0000This study wants to prove the effect of each variable is the country of origin, brand image, perceived quality, and customer satisfaction as an intervening variable on word of mouth on the user’s mobile phone brand OPPO in Pontianak. Based on previous studies and are associated with supporting the theory put forward by the experts using SPSS as statistical data processing devices. \u0000This type of research is assosiative research. In this study, researchers used a technique nonprobability sampling because researchers do not know the total number of members of the population studied. While the sampling technique used in this research is accidental sampling. While the sampled population of 100 people, with data analysis techniques using path analysis (Path Analysis). \u0000Based on the data processing using path analysis, it is evident that the country of origin, brand image, and perceived quality effect on customer satisfaction and country of origin, brand image, perceived quality and customer satisfaction is also positive and significant effect on word of mouth with customer satisfaction as an intervening variable.","PeriodicalId":164496,"journal":{"name":"Jurnal Ekonomi STIEP","volume":"847 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126471272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peranan Badan Usaha Milik Desa (Bumdes) Pada Kesejahteraan Masyarakat Pedesaan ( Studi Kasus Pada Bumdes Di Kabupaten Mempawah, Kalimantan Barat). 农村福利机构(bebedes)在加里曼丹西部梅帕华区(Mempawah county)的案例研究中所起的作用。

Jurnal Ekonomi STIEP Pub Date : 2019-11-26 DOI: 10.54526/jes.v4i2.18

S. Sunaryono, M. Salahuddin, Zulka Sapta Dilla

引用次数: 1

Analisis Perputaran Modal Kerja Pada Pt Hanjaya Mandala Sampoerna,Tbk

Jurnal Ekonomi STIEP Pub Date : 2019-05-20 DOI: 10.54526/jes.v4i1.10

Yuliana Yuliana

引用次数: 0

Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai DPUPR Kabupaten Barito Utara

Jurnal Ekonomi STIEP Pub Date : 2019-05-20 DOI: 10.54526/jes.v4i1.12

Noorhayati Noorhayati

引用次数: 0