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International Journal of Leisure and Tourism Marketing最新文献

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Comparison of Division I and Division III intercollegiate spectators: motives and constraints 校际一、三级观众之比较:动机与约束
International Journal of Leisure and Tourism Marketing Pub Date : 2011-03-07 DOI: 10.1504/IJLTM.2011.038887
Cindy Lee, H. Bang
{"title":"Comparison of Division I and Division III intercollegiate spectators: motives and constraints","authors":"Cindy Lee, H. Bang","doi":"10.1504/IJLTM.2011.038887","DOIUrl":"https://doi.org/10.1504/IJLTM.2011.038887","url":null,"abstract":"This study intended to examine the roles of motives and constraints in spectators' attendance in intercollegiate sports with team identification. Spectators in Division I and III were compared in their responses in dimensions of motives and constraints. Multiple analysis of variance was conducted to see the influence of motives and constraints on the number of games attended followed by hierarchical regression analysis to examine an interaction effects between motives and constraints. Results showed significant mean differences for dimensions of motives and constraints depending on divisions and the level of team identification. Fan attendance was found to be the result of negotiation between motives and constraints.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115402811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Analysis of attributes creating customer value and loyalty in hospitality industry 酒店业创造顾客价值和忠诚度的属性分析
International Journal of Leisure and Tourism Marketing Pub Date : 2011-03-07 DOI: 10.1504/IJLTM.2011.038884
G. Robles, A. Leyva
{"title":"Analysis of attributes creating customer value and loyalty in hospitality industry","authors":"G. Robles, A. Leyva","doi":"10.1504/IJLTM.2011.038884","DOIUrl":"https://doi.org/10.1504/IJLTM.2011.038884","url":null,"abstract":"This study aims at examining the consumer attributes that play significant role towards decision making in choosing a hotel chain, as well as identifying the main attributes that build brand loyalty. The analysis of data is based on a survey conducted among potential hospitality customers to identify the critical factors involved in deriving the preference for a hotel, and developing loyalty in reference to informal information networks (word of mouth).","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133105851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tourism forecasting using SARIMA models in Chilean regions 基于SARIMA模型的智利地区旅游预测
International Journal of Leisure and Tourism Marketing Pub Date : 2011-03-07 DOI: 10.1504/IJLTM.2011.038888
J. Brida, Nicolás Garrido
{"title":"Tourism forecasting using SARIMA models in Chilean regions","authors":"J. Brida, Nicolás Garrido","doi":"10.1504/IJLTM.2011.038888","DOIUrl":"https://doi.org/10.1504/IJLTM.2011.038888","url":null,"abstract":"In this paper we search for the best SARIMA specification for forecasting arrivals in thirteen regions of Chile. We use monthly time series of arrivals from January 2004 to March 2009. The forecasting performance is assessed using data for the period October 2008 to March 2009. We use three methods for the specification of the model; the Box-Jenkins method with Akaike criterium, the method of minimizing the forecast error and the regARIMA method of the X12-ARIMA package. We compare the performance of the three methods according to their forecast results. Regions have different SARIMA specifications, resembling the underlying differences in tourism infrastructure and capacities available within each Region.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"354 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116348809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Brand and Image: The Strategic Factors in Destination Marketing 品牌与形象:目的地营销的战略要素
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032064
V. D. Corte, A. Piras, G. Zamparelli
{"title":"Brand and Image: The Strategic Factors in Destination Marketing","authors":"V. D. Corte, A. Piras, G. Zamparelli","doi":"10.1504/IJLTM.2010.032064","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032064","url":null,"abstract":"The field of analysis of the paper is the destination and its management and marketing. Particularly, the specific focus is on some strategic factors of destination marketing with reference to quality, identity, image and brand as a leverage for promotion and, above all, for destination development in stakeholders’ collaboration perspective. Starting from the analysis of the main literature on the topic and with an overview of the theoretical framework, the empirical part investigates the practices of destination marketing, spotting some strategic leverages. The case of Amalfi Coast is analysed, in order to verify if the factors considered in the theoretical part can be real catalysts of destination promotion and development.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"5 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114042837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 23
Critical factors for marketing urban cultural tourism: a conceptual model 城市文化旅游营销的关键因素:一个概念模型
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032065
Yi De Liu, C. F. Lin
{"title":"Critical factors for marketing urban cultural tourism: a conceptual model","authors":"Yi De Liu, C. F. Lin","doi":"10.1504/IJLTM.2010.032065","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032065","url":null,"abstract":"Cultural tourism is one of the largest and fastest growing global tourism markets, and marketing plays an important role in promoting cultural tourism destinations and increasing their competitiveness and attractiveness. Based on the 'value-based marketing' concept of Kotler and Keller (2008), this study takes a comprehensive overview of previous literature and identifies three dimensions which embrace a series of factors related to the marketing of urban cultural tourism. First, 'value exploration' consists of segmentation, targeting and positioning – the essence of strategic marketing. This study demonstrates that cultural tourism market can be segmented by six factors. Some elements are also proposed to craft a city's positioning. The second dimension is 'value creation', and authenticity, inclusiveness and creativity are the three critical factors for developing cultural tourism products. Third, 'value delivery' is concerned with how a city can deliver the new value offerings more efficiently. The establishment of partnerships and the deployment of supporting resources are deemed as crucial. Finally, the conceptual model of this study could be presented as a base line for further primary research.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134024966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Knowledge management, organisational communication and job satisfaction: an empirical test of a five-star hotel in Turkey 知识管理、组织沟通与工作满意度:土耳其一家五星级酒店的实证检验
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032062
Mehmet Ali Köseoglu, C. Bektas, J. Parnell, Shawn Carraher
{"title":"Knowledge management, organisational communication and job satisfaction: an empirical test of a five-star hotel in Turkey","authors":"Mehmet Ali Köseoglu, C. Bektas, J. Parnell, Shawn Carraher","doi":"10.1504/IJLTM.2010.032062","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032062","url":null,"abstract":"The purpose of this study is to examine the relationships among knowledge management, organisational communication, and job satisfaction in Turkey's hospitality industry. A survey was administered to 154 employees of a five-star hotel in the Antalya Region in Turkey. Structural equation modelling was used to test the hypotheses. Although, the literature supports relationships among knowledge management, job satisfaction, and organisational communication, empirical linkages among these constructs were not found. The lack of support for hypotheses suggests that relationships among knowledge management, job satisfaction, and organisational communication may not be as strong as expected.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126021619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 25
Measuring the perception of leisure from a social cognitive perspective 社会认知视角下休闲感知的测量
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032061
Byunggook Kim
{"title":"Measuring the perception of leisure from a social cognitive perspective","authors":"Byunggook Kim","doi":"10.1504/IJLTM.2010.032061","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032061","url":null,"abstract":"The purpose of this study was to explore a conceptual framework for an individual's subjective perception of leisure based on social cognitive perspectives. A survey was administered to a sample of Eastern Illinois University students. A total of 443 students at Eastern Illinois University responded to the survey. A linear regression analysis was used to examine the relationships between social cognitive variables and subjective perception of leisure. The results of this study support a direct relationship between internal social cognitive variables (e.g., intrinsic satisfaction, emotions, and self-efficacy) and subjective perceptions of leisure. This study also found a positive relationship between external social cognitive variable (e.g., leisure knowledge) and subjective perception of leisure. These results provide an important contribution in the sense that social cognitive variable may have various causal effects on the individual's subjective perception of leisure. Future research is necessary to understand the linkages between social cognitive variables and subjective perceptions of leisure from qualitative and longitudinal approaches.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133328967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Understanding the passion of soccer for Mexican consumers 了解墨西哥消费者对足球的热情
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032063
Raquel Castaño, Sandra Núñez, Marijose Sanchez
{"title":"Understanding the passion of soccer for Mexican consumers","authors":"Raquel Castaño, Sandra Núñez, Marijose Sanchez","doi":"10.1504/IJLTM.2010.032063","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032063","url":null,"abstract":"Sports are intimately connected to the lives of their consumers in many different ways. In this study, we explore the meaning of world football (or soccer) for low income consumers in Mexico who attend matches every week and follow their teams with a passionate support. Thirty one in-depth interviews were conducted and our findings highlight several themes describing individual and social gains that individuals attain as a result of a strong relationship and identification with a particular team. First, this relationship provides a buffer from feelings of anxiety that emerge from everyday problems; second, it promotes social ties and feelings of belongingness; and third, it helps in the creation of family identity. But most important while accomplishing these goals these individuals gain an inner sense of self worth.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"525 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116575016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mass customising the tourism sector in Kerala 大规模定制喀拉拉邦的旅游业
International Journal of Leisure and Tourism Marketing Pub Date : 2010-03-08 DOI: 10.1504/IJLTM.2010.032066
S. Subramoniam, S. R. Babu
{"title":"Mass customising the tourism sector in Kerala","authors":"S. Subramoniam, S. R. Babu","doi":"10.1504/IJLTM.2010.032066","DOIUrl":"https://doi.org/10.1504/IJLTM.2010.032066","url":null,"abstract":"Mass customisation is an effective approach in strategic management that can definitely help improve competitiveness both in products and services. The most inevitable paradigm shift of the modern era is the transformation from mass production to mass customisation. Its conceptualisation, implementation approaches and their applications in the hospitality industry using suitable examples are discussed here. Continuous improvement is a potential forerunner for effective implementation of the mass customisation technique. In the tourism sector in Kerala, especially ecotourism, there exists ample scope for applying the mass customisation strategies to remain more competitive than other states in India/abroad. Modern e-business era is highly competitive due to the global reach made possible through the use of internet. A new business model based on the internet is proposed for the ecotourism industry of Kerala, to promote collaborative mass customisation, with synergistic B2B connectivity among the involved industries apart from B2C connectivity.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129310230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels 基于服务质量的酒店商务旅客满意度:内城五星级酒店的细分方法
International Journal of Leisure and Tourism Marketing Pub Date : 2009-06-17 DOI: 10.1504/IJLTM.2009.026481
Irene Kamenidou, Nickolas Balkoulis, Constantinos-Vasilios Priporas
{"title":"Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels","authors":"Irene Kamenidou, Nickolas Balkoulis, Constantinos-Vasilios Priporas","doi":"10.1504/IJLTM.2009.026481","DOIUrl":"https://doi.org/10.1504/IJLTM.2009.026481","url":null,"abstract":"This article categorises business customers based on their satisfaction with the service quality provided by hotels. Field research was undertaken using a sample of 162 business customers' in two five-star hotels. The research outcomes revealed seven factors that business customers take into account while determining their level of satisfaction and four business customer categories. This study shows the need for improvement in the hotels such as hotel staff training, improvement of facilities and marketing management. Based on this, it recommends steps the hotel business could take to improve their quality of services.","PeriodicalId":162328,"journal":{"name":"International Journal of Leisure and Tourism Marketing","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131442486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
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