校际一、三级观众之比较:动机与约束

Cindy Lee, H. Bang
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引用次数: 2

摘要

本研究旨在探讨具有团队认同的校际体育赛事中观众出勤的动机与约束因素。在动机和约束的维度上比较了一组和三组观众的反应。采用多元方差分析考察动机和约束条件对参加比赛次数的影响,然后采用层次回归分析考察动机和约束条件之间的交互效应。结果显示,不同部门和团队认同水平在动机和约束维度上存在显著的平均差异。研究发现,粉丝出勤率是动机和约束之间协商的结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Comparison of Division I and Division III intercollegiate spectators: motives and constraints
This study intended to examine the roles of motives and constraints in spectators' attendance in intercollegiate sports with team identification. Spectators in Division I and III were compared in their responses in dimensions of motives and constraints. Multiple analysis of variance was conducted to see the influence of motives and constraints on the number of games attended followed by hierarchical regression analysis to examine an interaction effects between motives and constraints. Results showed significant mean differences for dimensions of motives and constraints depending on divisions and the level of team identification. Fan attendance was found to be the result of negotiation between motives and constraints.
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