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Contemporary Issues in Digital Marketing最新文献

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‘Interesting but scary’ “有趣但可怕”
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-18
Heidi Haapio, O. Uusitalo
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引用次数: 0
Social media and consumer power 社交媒体和消费者力量
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-13
A. Vollero, Chiara Valentini
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引用次数: 0
The planning and implementation process of Programmatic Advertising campaigns in emerging markets 在新兴市场的程序化广告活动的策划和实施过程
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-5
Thanh Tiet, Heikki Karjaluoto
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引用次数: 2
AI-based voice assistants for digital marketing 基于人工智能的数字营销语音助手
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-9
Alex Mari, René Algesheimer
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引用次数: 3
Understanding Big Data and its application in the digital marketing landscape 了解大数据及其在数字营销领域的应用
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-3
S. Singaraju, O. Niininen
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引用次数: 1
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