{"title":"The planning and implementation process of Programmatic Advertising campaigns in emerging markets","authors":"Thanh Tiet, Heikki Karjaluoto","doi":"10.4324/9781003093909-5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":160951,"journal":{"name":"Contemporary Issues in Digital Marketing","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary Issues in Digital Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003093909-5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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