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Contemporary Issues in Digital Marketing最新文献

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From places to platforms 从场所到平台
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-12
Julie Horáková, O. Uusitalo
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引用次数: 0
The antecedents and outcomes of online consumer brand experience 在线消费者品牌体验的前因与结果
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-7
Joel Konttinen, Heikki Karjaluoto, A. Shaikh
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引用次数: 0
The importance of online retailers' ethics for traditional, online and multichannel customers 在线零售商道德对传统、在线和多渠道客户的重要性
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-15
Mika Skippari, Sami Kajalo, A. Lindblom
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引用次数: 0
Conclusions 结论
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-21
O. Niininen
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引用次数: 0
Data-driven marketing processes 数据驱动的营销流程
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-4
H. Länsipuro, Heikki Karjaluoto
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引用次数: 1
The role of social capital in digitalised retail servicescape 社会资本在数字化零售服务中的作用
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-11
Jussi Nyrhinen, Mika Skippari, Terhi‐Anna Wilska
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引用次数: 0
Future look 未来看
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-20
O. Niininen, S. Singaraju, Heikki Karjaluoto, Chiara Valentini, Markus Muhonen
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引用次数: 0
GDPR guidelines for academic research in marketing GDPR市场营销学术研究指南
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-17
Sachiko Scheuing, O. Niininen
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引用次数: 0
User experience of an e-commerce website 电子商务网站的用户体验
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-8
Saima Ritonummi, O. Niininen
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引用次数: 0
Data obstacles and privacy concerns in artificial intelligence initiatives 人工智能计划中的数据障碍和隐私问题
Contemporary Issues in Digital Marketing Pub Date : 2021-10-28 DOI: 10.4324/9781003093909-16
Bilal Aslam, Heikki Karjaluoto, Eevi Varmavuo
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引用次数: 0
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