在线消费者品牌体验的前因与结果

Joel Konttinen, Heikki Karjaluoto, A. Shaikh
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摘要

。采用偏最小二乘分析方法对所得数据进行了验证因子分析
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The antecedents and outcomes of online consumer brand experience
. The results indicated that the data were suitable for confrmatory factor analysis, which was run using partial least squares analysis
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