{"title":"Why Health Institutions Must Learn from Social Media Influencers. A Paradigm Shift in Health Communication.","authors":"Sara Rubinelli","doi":"10.1080/10810730.2025.2517385","DOIUrl":"https://doi.org/10.1080/10810730.2025.2517385","url":null,"abstract":"","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-4"},"PeriodicalIF":3.1,"publicationDate":"2025-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144317105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kristina Medero, Shelly Hovick, Sandra Stranne Miller, Jacob Andrew Charlton, Emily Moyer-Gusé, Tasleem J Padamsee
{"title":"Examining the Impact of a Culture-Centric Narrative on COVID-19 Vaccines and Mental Wellness Among Latinos in the Midwest.","authors":"Kristina Medero, Shelly Hovick, Sandra Stranne Miller, Jacob Andrew Charlton, Emily Moyer-Gusé, Tasleem J Padamsee","doi":"10.1080/10810730.2025.2478914","DOIUrl":"10.1080/10810730.2025.2478914","url":null,"abstract":"<p><p>The model of culture-centric narratives in health promotion (CNHP) is argued to be most effective for homogenous cultural communities. This study a) compares the impact of narratives designed to speak to two different cultures (i.e. Latindad v. white, Anglo-Saxon culture in the Midwest), and b) examines the potential influence of acculturation on those narrative effects. English-proficient, Latino-identifying adult participants living in the Midwest of the United States (<i>n</i> = 189) were randomly assigned to one of the two narratives about a family's struggles during COVID-19. Participants exposed to the culture-centric narrative found the characters more culturally similar to themselves than those exposed to the white, Anglo-Saxon narrative (<i>t</i> (212) = 3.22, <i>Mean Diff</i>. = .45, <i>SE</i> = .14, <i>p</i> = .001). Some evidence was also found to suggest that acculturation may influence character engagement (<i>F</i> (5, 178) = 2.81, R<sup>2</sup> = .10, <i>p</i> = .003). Implications based on these findings may expand the potential application of the CNHP model, as we discuss the heterogeneity of cultural groups and the impact of demographic representation versus the presentation of cultural values like <i>familismo</i>.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"147-156"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143663671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Segmenting the Market: How Understanding Differences Among Smokers Can Improve Cigarette Warning Labels.","authors":"Hollie L Tripp, Jocelyn C Chow, Faris Grbic","doi":"10.1080/10810730.2025.2495623","DOIUrl":"10.1080/10810730.2025.2495623","url":null,"abstract":"<p><p>Health warning labels on cigarette packs are one of the most widely implemented and effective tobacco control interventions. Since their implementation in the United States in 1964, the appearance of these warnings has evolved as research surrounding them has grown. However, improved cigarette warning labels are needed in order to accelerate smoking quit rates and reduce smoking-attributable deaths. The Message Impact Framework describes the mechanisms through which such warnings influence attention, attitudes, knowledge, and intentions to quit smoking, which can ultimately lead to behavioral change. This framework has been used to advance tobacco regulatory research regarding cigarette warning labels; however, studies surrounding warning messages demonstrate how messaging influences smokers but are limited in how variability among smokers (e.g. cultural perspectives) can influence warning message interpretation. If cigarette warning labels are not sufficiently framed to account for diversity within the smoking population, they may not reach their intended audiences or have their intended effects. Rather than treating smokers as a monolith, this review draws on research to demonstrate the need for marketing segmentation of smokers. Such information can then be leveraged to update the Message Impact Framework and develop more targeted cigarette warning labels.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"219-228"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143966851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zoltán Kmetty, Anna Vancsó, Eszter Katona, Krisztán Boros
{"title":"Does Local Context Matter? - Content Analysis of COVID-19 Vaccine-Related Online Comments in Hungary.","authors":"Zoltán Kmetty, Anna Vancsó, Eszter Katona, Krisztán Boros","doi":"10.1080/10810730.2025.2496953","DOIUrl":"10.1080/10810730.2025.2496953","url":null,"abstract":"<p><p>The COVID-19 situation brought novelties into discourses on anti-vaccination and vaccine hesitancy on social media-both in logic and concerning topics. The complexity of vaccine production and distribution parallel to constant political negotiations on a global level created an opaque and confusing system seedbed for misinformation, which decreased the trust in public management and authorities as the vaccination discussions became embedded in both local and global politics. In this study, we contrast the anti-vaxxers and the vaccine-hesitant people's attitudes toward the local aspects of vaccination. We compare these groups' main narratives in two key vaccine-related topics - locality and authority. Based on our analysis, anti-vaxxer comments are nonpolitical or differentiate national politics from global aspects of COVID-19 vaccination. On the contrary, vaccine-hesitant discourses are highly contextual and dependent on the continuous changing of the conditions. The east-west political narrative has severely impacted both non-anti-vaxxer and vaccine-hesitant groups and contributed to increased vaccination hesitancy in Hungary.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"200-208"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143969980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kenneshia N Williams, Brenda Dimaya, Elizabeth C Hair, Jessica M Rath
{"title":"The Relationship Between Receptivity, Targeted Beliefs, and Tobacco Use.","authors":"Kenneshia N Williams, Brenda Dimaya, Elizabeth C Hair, Jessica M Rath","doi":"10.1080/10810730.2025.2488771","DOIUrl":"10.1080/10810730.2025.2488771","url":null,"abstract":"<p><p>Population-level tobacco prevention education campaigns influence a range of public health behaviors. Campaign receptivity is a precursor to shifts in campaign-targeted beliefs. This study examined the bi-directional nature of campaign receptivity and campaign-targeted beliefs (i.e. anti-industry, social movement, independence). Further, this study explored the relationship between campaign-targeted beliefs and campaign-targeted outcomes (i.e. tobacco behavior and intentions not to use). Data were drawn from the Truth Longitudinal Cohort, a nationally representative, probability-based cohort which includes youth and young adults (<i>N</i> = 3,771; 15-24 years). Campaign receptivity and campaign-targeted beliefs were measured at Times 1-4, while campaign-targeted outcomes were measured at Time 5. Findings indicate that a one unit increase in campaign receptivity is associated with an average increase of .94, .82, and .61 points in social movement, independence, and anti-industry beliefs, respectively. Analyses also revealed that for each unit increase in social movement and anti-industry beliefs, respondents' any current tobacco use declined by 0.06 and 0.08 points. Moreover, for each unit increase in social movement and independence beliefs, respondents' intentions not to use cigarettes/e-cigarettes increased by .12 and .10 points, respectively. This study reveals the pathway by which campaign receptivity translates to campaign-targeted beliefs and how this impacts campaign-targeted outcomes.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"180-185"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144004736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Inoculating Against Misleading News Reports About the COVID-19 Vaccine: The Roles of Temporal Frames and Actively Open-Minded Thinking.","authors":"Stella Juhyun Lee","doi":"10.1080/10810730.2025.2514842","DOIUrl":"10.1080/10810730.2025.2514842","url":null,"abstract":"<p><p>Misleading news reports about COVID-19 vaccines may hinder acceptance of COVID-19 vaccines. The present study aimed to first assess the impact of these misleading news reports on people's attitudes and intentions toward getting the COVID-19 vaccine. The second goal was to determine whether inoculation messages could confer resistance to these misleading reports. In addition, the roles of temporal frames in inoculation messages and the individual characteristic of actively open-minded thinking were examined. A randomized experiment that exposed South Korean participants to different types of inoculation messages was carried out (<i>N</i> = 500). Viewing only misleading news articles about the COVID-19 vaccine led to negative attitudes and intentions to avoid it. In contrast, exposure to standard inoculation messages significantly reduced negative attitudes and intentions to avoid the vaccine. Temporal frames did not make a difference. However, those with high actively open-minded thinking styles responded more favorably to future-framed inoculation messages.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"209-218"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144234339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jennifer Stgeorge, Jason Dizon, Lucy Leigh, Jacqui A Macdonald, Richard Fletcher
{"title":"Characterizing Engagement Measures and Profiles in a Mobile Health Intervention, SMS4dads.","authors":"Jennifer Stgeorge, Jason Dizon, Lucy Leigh, Jacqui A Macdonald, Richard Fletcher","doi":"10.1080/10810730.2025.2480155","DOIUrl":"10.1080/10810730.2025.2480155","url":null,"abstract":"<p><p>mHealth interventions can efficiently distribute healthcare information to broad populations. However, take-up, adherence or engagement can be hard to assess. Building on previous efforts to create mHealth engagement indices, we developed an engagement metric to measure men's participation in SMS4dads, a message service for men in transition to fatherhood. Data were collected from 3261 fathers in NSW Australia in 2020-2021. An engagement metric was computed as a proportion of interactions across links and texts. Hazard ratios of dropping out were applied as external validity. To further understand men's engagement, we explored characteristics related to engagement in the program. Engagement scores did not significantly differ for rural or urban fathers. Engagement scores differed for Indigenous status, education level, first child status, antenatal enrollment, smoking status, alcohol use, and psychological distress score. The range of Engagement scores suggests that some men respond to few prompts, while others respond to almost all prompts. Understanding characteristics associated with mHealth engagement can improve precision when tailoring interventions to individual needs and vulnerable groups.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"170-179"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143692417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Solving a Controversial Health Problem May Be Tricky: Examining Social Media News Use, Gender, Fear, and Information Behaviors in HPV Prevention.","authors":"Xizhu Xiao, Yan Wang, Wenyuan Yang, Yi Zhu","doi":"10.1080/10810730.2025.2496386","DOIUrl":"10.1080/10810730.2025.2496386","url":null,"abstract":"<p><p>Guided by the Situational Theory of Problem Solving (STOPS), this study surveys 1,853 Chinese individuals to identify factors influencing active information behaviors and HPV prevention intentions. Results show that involvement recognition is the key driver of situational motivation, leading to active information behaviors, which in turn significantly predict HPV vaccination intentions. Although fear does not directly impact information behaviors, it mediates the effect of perceptual variables on situational motivation. The study also highlights the different impacts of Chinese versus foreign social media news consumption on perceptual variables and the unique effect of gender on involvement recognition. These findings support the applicability of STOPS in HPV prevention and provide insights for improving health communication strategies.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"186-199"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144029371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Olivia Britton, Shawnika J Hull, Michelle Xu, Rachel K Scott
{"title":"Identifying Provider-Level Barriers to Provision of PrEP Services for Cisgender Women: Application of the Disclosure Decision-Making Model.","authors":"Olivia Britton, Shawnika J Hull, Michelle Xu, Rachel K Scott","doi":"10.1080/10810730.2025.2478919","DOIUrl":"10.1080/10810730.2025.2478919","url":null,"abstract":"<p><p>HIV pre-exposure prophylaxis (PrEP) is highly effective but underutilized by cisgender women. Physicians are important gatekeepers to PrEP access. Factors that shape providers' decisions to discuss PrEP with female patients are not well elucidated in the literature. We sought to understand these decisions through the lens of the Disclosure Decision-Making Model because discussion of PrEP with a patient shares many commonalities with HIV status disclosure. We interviewed physicians caring for women in HIV endemic regions in the US (<i>N</i> = 21). When adapted to reflect the clinical context, the DD-MM was well suited to characterize the factors influencing providers' willingness to disclose PrEP information. Assessments of information, receiver, clinical recommendation, and efficacy of disclosure-shaped providers' decision to disclose. We describe the unique considerations and articulate theoretical and practical implications to inform the development of interventions to improve equity in PrEP provision.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"157-169"},"PeriodicalIF":3.1,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12254013/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143676881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The \"Whole-Of-Society\" Approach for Misinformation Correction: How Expert Didactic TikTok Videos Motivate Citizen Fact-Checking and Vaccine Promotion.","authors":"Gaofei Li, Mengyu Li, Sijia Yang","doi":"10.1080/10810730.2025.2503179","DOIUrl":"https://doi.org/10.1080/10810730.2025.2503179","url":null,"abstract":"<p><p>This study employs an experimental design to examine the effects of expert didactic corrective TikTok videos on motivating people's intentions to engage in citizen fact-checking and vaccine promotion. Our findings reveal that participants who watched expert didactic debunking videos, compared to those viewing layperson testimonial videos, reported higher intentions to correct others' misperceptions of COVID-19 vaccines and promote COVID-19 vaccines to those who have not completed the recommended vaccination. The impacts of expert didactic videos on fact-checking and vaccine-promoting intention are mediated by participants' perceived expertise of the video's source. Our findings contribute to the theoretical understanding of how multimodal correction messages motivate individuals' intentions for interpersonal behavioral outcomes. Practically, our research emphasizes the \"whole-of-society\" approach to combating health misinformation on video-based platforms such as TikTok.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-13"},"PeriodicalIF":3.1,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143969586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}